09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Konsep | Rencana | Sosialisasi Agustus 2009...
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Transcript of 09 20 09 20 KREATIF Industri Kreatif Digital Plan 2009 Konsep | Rencana | Sosialisasi Agustus 2009...
Industri Kreatif Digital Plan 2009
09200920KREATIF
Konsep | Rencana | SosialisasiAgustus 2009
Rencana Pengembangan Landasan Online Ekonomi Kreatif Indonesia
www.indonesiakreatif.com
Industri Kreatif Digital Plan 2009
09200920KREATIF
Introduction > Background
•The potential of Indonesia Creative Industry
– Contribution to PDB
– Creative talents
– Local and cultural wisdoms
•Identified the need to have information center & interactive & communication platform
Industri Kreatif Digital Plan 2009
09200920KREATIF
Introduction > Why digital media?
• 31 millions internet users and growing
• 5 hrs internet time daily among young generations
• Internet has become the media of choice for the young, creative talents in Indonesia (more and more)
Industri Kreatif Digital Plan 2009
09200920KREATIF
Goals | Objectives
• GOALS– Create value added in all Indonesia products and services – Strengthening Indonesia Economy Platform– Supporting the vision of Indonesia as creative nation and
increase the quality of life of Indonesian• OBJECTIVES
– To create a digital media interaction platform to support interaction between all industry stakeholders
– To create a digital showcase for Indonesian Creative Industry
– To support government initiatives and commercial exhibitions
Industri Kreatif Digital Plan 2009
09200920KREATIF
Output | Benefits
• OUTPUT– A one stop information center of Indonesian Creative
Industry– Indonesian Creative Industry Showcase
• BENEFITS– Increase creative economy share to total Indonesia
product domestic bruto– Higher number of skilled employee and knowledge
workers– Strengthening Indonesia’s brand as one of the major
modern economy globally– Uplift Indonesian confidence
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy
• Creative Industry– There’s a continuously push-pull action inside
creative industry– There a growing need for government to support
and lead the industry– But there are opinions that voice concerns inside
the industry where the last thing creative industry need is a rigid structure and bureaucracy that came with government support
CREATIVE INDUSTRY
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy
• The Challenges– To acknowledge and understand that dynamic of
creative industry– To help find the right balance between these to
forces
CREATIVE INDUSTRY
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy
• The Ying YangDerived from ancient eastern wisdom of finding the right balance that powering all life creatures
INDONESIAKREATIF
KREATORID
TEI/or other nationalevents*
SMM + SEM
* online or offline
WEI/or other
international events*
Community/Engagementevents*
100persenindonesia.com
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy > Target Audiences
• Creatives– The players, creative people in Indonesia. They come from many
classes and ages. We have to distinc the style of their communication, and their own way of thinking.
• Communities/Organizations– Any association/group of creatives above.
• Corporate/Business– Brands. Corporations/Sponsors that might put interest in business
with the other target audiences. Also might provide sponsorships that can be supportive to particular campaigns.
• Government(s)– Local and official departments related to the tasks.
• Public– General internet users, possible supporter and possible new comer in
creatives section.
Industri Kreatif Digital Plan 2009
09200920KREATIF
Concept | Strategy > Push – Pull Strategy
• Push & Pull Communication Strategy
Pull
Updated Useful Content Web Application Creative Resources
Push Social Media Marketing
Pushing content & updates via social media channels,
facebook, twitter, blogs, mailing list, email
Search Engine Marketing Capture non informed
audiences that looking for
creative information
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > What will be built
1. IndonesiaKreatif.com | YinOne stop official information center about Indonesia
Creative Industry• Laws & Regulation• Official / Certified Directory• Statistics• Library• Intelectual Property Rights Resources
2. KreatorID.com | YangCreative Industry Digital Playground
• Communities• Showcases• Connectors• Creative Resources
Place where creatives go to pick on each other
brains, a home for creative communities
OfficialGov, Corporate, StudentsCertification for Industry
Players
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > What will be built
3. 100persenindonesia.comCreative market place, freelancers, project owners
4. TradeExpoIndonesia.comSpecific website to support and report about Indonesia Exhibition
5. IndonesiaBiodiverCity.com - WorldExpoIndonesiaSpecific website to support and report about Indonesia Exhibition at World Expo Shanghai
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Portal Kreatif
Industri Kreatif Digital Plan 2009
09200920KREATIF
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Alternatives Logo
Further exploration is a must.Because that ‘very basic shape’ is the shape that will be connected to all target audiences throughout the first phase of campaign. And also as a base for all visual developments throughout the sites
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > KreatorID
A NATIO
NALCREATIVES GRIDGALLERY
FREESPEECHf o r u m
parenting
has 14facesLA
BORATO
RIUM
...is. sumthin’
else.
Industri Kreatif Digital Plan 2009
09200920KREATIF
Deployment > Push Strategy > Social Media Marketing
Mailing lists/Forums
Videos
Blogs & Social Networking
Microblogging/Social Bookmarking
Photos