080810 Aic 3
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Transcript of 080810 Aic 3
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P1
體驗設計第三屆AIC 產品設計碩士先修課程
Winny 2008.8.3
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P2
工業設計 互動設計 體驗設計
設計進化論
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P3
The goal is no longer simply to have you buy a Product,but rather have it become a part of your Lifestyle.
The economies have gone from commodities to goods to services.And at end of services, we are moving into experience:the Experience Economy.
Marketers want to create an Emotional Attachmentbetween customers and what they are selling.
體驗經濟
Craig Silverman (2004).Undercover Marketing_selling an experiencehttp://ordinary.blogs.com/clips/UndercoverMarketing.pdf
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P4
設計體驗
Bernd, H. Schmitt (2003).Customer Experience Management:A Revolutionary Approach to Connectingwith Your Customers.
五感: LUSH透過視覺、聽覺、嗅覺、味覺、觸覺等感官讓人產生感受
情感: Alessi透過物品或服務產生和人情感或情緒上的連結
思考: Wii透過與產品或品牌互動的過程,試圖挑起人的挑戰慾望與創造力
行動: NIKE產生身體上的活動感受、建構生活風格、引起互動
關聯: Starbucks延伸擴展個人體驗到與他人、社會、文化的連結
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P5
5 Senses
Magnum
透過視覺、聽覺、嗅覺、味覺、觸覺等感官讓人產生感受
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P6
5 Senses
透過視覺、聽覺、嗅覺、味覺、觸覺等感官讓人產生感受
CIVIC
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P7
Emotion
Louis Vuitton
透過物品或服務產生和人情感或情緒上的連結
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P8
Think
MSNBC
透過與產品或品牌互動的過程,挑起人的挑戰慾望與創造力
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P9
Act
OMO
產生身體上的活動感受、建構生活風格、引起互動
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P10
Relate
IKEA
延伸擴展個人體驗到與他人、社會、文化的連結