Frozen and Audience part deux

Continue looking at how audiences can be attracted to a text

Consider how audience use and respond to a text

Audience positioning

• List as many camera shots, angles and movements as you can

• Choose three and explain how this positions and impacts on an audience

Close scene analysis

• Watch the scene from Frozen• Make notes on how an audience is positioned• This includes: technical, language, mode of address and

the construction of the scene. • Comment on how these elements make an audience feel

• E.g. a POV shot of… positions an audience in the role of the character, allowing the audience to experience the same events. In this particular situation the producers have deliberately left the audience feeling uncomfortable and on edge…

Appealing and targeting audiences

• You started to write a paragraph about how genre, narrative and representation could appeal to an audience.

• How can you extend on this using audience positioning?

• Add this to your paragraph.

EXTENSION: Add an audience theory to your paragraph

How audiences respond to a text

Responses to this positioning

• Audience positioning really assumes a passive audience – one which will decode and accept the messages contained within a text, exactly how the producers want them to.

• But as we know not all audiences are passive and we must therefore look at how an active audience might react.

Encoding and decoding • Stuart Hall and later David Morley

• Suggested that there are three ways an audience can respond to a text.

• Preferred reading – the one the producers want you to take. They accept the dominant reading.

• Negotiated – the audience accepts some of the readings but rejects others.• Oppositional – audience totally disagrees, for whatever reason*, with the

ideologies encoded within the text.

*The reception theory states that audience will respond differently depending on their backgrounds, history, prior consumption, culture, age, gender etc...

(this encoding/decoding model is linked with the reception theory)

What else might impact how an audience responds to a text?

Think about how different audiences might react when watching the film

What has led to this opinion?

Create a list of elements you think could create a specific audience response.

Some examples…

• Stereotypes and representations• Challenging hegemonic beliefs • Challenging audience expectations about

traditional fairy tales • Language used• Body Image • Message of the film

Exam style question

• Explore the different ways in which audiences respond to your chosen texts

• Discuss some of the points previously mentioned• Include relevant terminology• Use specific examples from the film• Apply an audience theory (or two)