07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
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Transcript of 07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google
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Measuring Trends Nagalakshmi V AdWords & Social Product Specialist, Google
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Google Confidential and Proprietary
AGENDA
Google Insights for Search
2
DoubleClick Ad Planner
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Google Confidential and Proprietary 3
Trends for www.cookingandme.com
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Google Confidential and Proprietary
Objectives
• What’s the current trend on recipe search?
• What are some of the popular food recipes being searched currently?
• What are some of the other websites talking about same or similar things as me?
• Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?
• How should I plan my advertising campaigns better keeping these data in mind?
4
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Background • The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.
• Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
Google Insights for Search
![Page 6: 07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google](https://reader033.fdocuments.net/reader033/viewer/2022052505/5551574bb4c9059f768b47fe/html5/thumbnails/6.jpg)
Google Confidential and Proprietary
Google Insights for Search
6
www.google.com/insights/search
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Google Confidential and Proprietary 7
Insights for Search
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Google Confidential and Proprietary 8
Insights for Search
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Google Confidential and Proprietary 9
Insights for Search
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Google Confidential and Proprietary 10
Insights for Search
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Google Confidential and Proprietary 11
Insights for Search
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Google Confidential and Proprietary 12
Insights for Search
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Google Confidential and Proprietary 13
Insights for Search
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Google Confidential and Proprietary
One More Look - Objectives • What’s the current trend on recipe search?
• What are some of the popular food recipes being searched for currently?
• Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?
• What are some of the other websites talking about same or similar things as me?
• How should I plan my advertising campaigns better keeping these data in mind?
14
✔
✔
✔
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Background • The mobile internet is today’s main driver of growth in time
spent online.
• Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams.
• Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
DoubleClick Ad Planner
![Page 16: 07 GoMeasure (sg and kl) - measuring trends - nagalakshmi v - google](https://reader033.fdocuments.net/reader033/viewer/2022052505/5551574bb4c9059f768b47fe/html5/thumbnails/16.jpg)
Google Confidential and Proprietary 16
DoubleClick AdPlanner www.google.com/adplanner
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Google Confidential and Proprietary 17
DoubleClick Ad Planner
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Google Confidential and Proprietary
An Interesting Case Study
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www.backtobasics.com.sg
• Font size increased from 12 to 13px • Bounce rate decrease notice-able within 5 days
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Google Confidential and Proprietary 19
DoubleClick Ad Planner
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Google Confidential and Proprietary
One More Look - Objectives • What’s the current trend on recipe search?
• What are some of the popular food recipes being searched for currently?
• Is there any recipe or food search that’s trending now and how can I use this to provide better content on my site?
• What are some of the other websites talking about same or similar things as me?
• How should I plan my advertising campaigns better keeping these data in mind?
20
✔
✔
✔
✔
✔
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THANK YOU
gplus.to/nags
twitter.com/nagsthecook
conversionroom-japac.blogspot.com