Frozen and Audience

To understand how genre, narrative and representation can be used to appeal to

an audience and be able to apply this idea to Frozen.

Privileged spectator position Where several narrative strands run simultaneously throughout and interweave until the conclusion .

Split screen narratives This narrative device is used at the end of an episode where the drama is left unsolved.

Three strand narratives Audience view from an unusual position – this is accepted by an audience as it enhances their enjoyment.

Slow Motion Allows an audience to see things from different perspectives.

Flexi-narratives This sometimes happens when we are shown several mini-narratives at the same time for different reasons.

Cliff-hanger Camera places audience in a privileged position within the narrative. Shown aspects characters can’t see.

Flashbacks Manipulation of time in order to focus an audience on a specific moment. It can also be use to create dramatic tension.

Point of view/ positioning Used to give audience additional info. Manipulates time and space and sometimes shows relevant back-story –interrupting the linear narrative.

Apparently impossible positions Where the narrative starts at the end and then explores the action up until that point. Sometimes it is only at the end that the narrative makes sense.

Circular narrative A complex narrative structure with layers of interweaving narratives. This challenges audiences and keeps them intrigued.

Narrative Devices: Unscramble

Who is the target audience?

• Initial thoughts: Why would someone choose to watch Frozen?

Jigsaw

• In groups of three, divide up the following:– Genre– Narrative– Representation

You should investigate how your key concept helps appeal to and target an audience.

You should apply this to Frozen.

Use the handouts to help you

You have 15 minutes End

Targeting and appealing to AUDIENCES

Genre and audience Narrative and audience Representation and audience

Arrange yourselves by colour

• Genre: • Narrative:• Representation:

You have two minutes each to teach your group what you have discovered.

End

Plenary

Construct a paragraph explaining how Frozen uses genre, narrative and representation to appeal to its audience.

You may want to begin with explaining who you think the target audience is and why.

Then using your notes complete the paragraph using specific examples and correct terminology and theories.

Genre and Audience

• What genre does Frozen fall into?• How is genre used to appeal to audiences?• How do these genres help target audiences?• How do subgenres appeal?• The use of intertextuality/ Easter Eggs• What generic conventions are particularly appealing?• Give specific examples• What issues are there with the genre of Frozen?• What audience theories can you apply?

Narrative and Audience

• How does the narrative structure of Frozen appeal to an audience?

• What narrative devices are used? How are they appealing?

• Give specific examples• What narrative/ audience theories can be

applied here?• Consider how the audience have been positioned

– what about this will appeal to the audience?

Representation and Audience • How are the characters represented? How does this help appeal to

an audience?• Use of stereotypes• Conforming/ reinforcing/ subverting?• Whose side are we on? • Consider Propp’s theory• Consider audience positioning in the representation of characters• How is place represented? Would this appeal/alienate audiences?• Use specific examples• What theories could be applied to Frozen?