06ecnelleHMe KOHI
60
06ecne"lleHMe KOHI<ypeHTHbiX M ycToif"liMBhiX aBManepeB030K B ApMeHMM BcTpe\.la c npe3111AeHTOM PA Cep>KeM Caprcf!HOM Ill Py6eHOM BapAaHfiHOM 4 ceHTfl6pfl 2013 r.
Transcript of 06ecnelleHMe KOHI
06ecne"lleHMe KOHI<ypeHTHbiX M
ycToif"liMBhiX aBManepeB030K B ApMeHMM
BcTpe\.la c npe3111AeHTOM PA Cep>KeM Caprcf!HOM Ill Py6eHOM BapAaHfiHOM
4 ceHTfl6pfl 2013 r.
.,~~ 1\ICrA !Jt~•• National
•~ Competitiveness -._; Foundation of
.. Armenia KoHTeKcT - -- -- . ,4_J04JiM ta.~ - -
HacToHrn;Hii ,n;OK)'MeHT co.n;ep)KHT rrpoMe~o~IHhiH OJ"qeT o pe3yJihTaTax
HCCJie,z:J;OBaHHH, rrpoBe,n;eHHOrO <I>OH,li;OM HaQHOHaJibHOH KOHKypeHTOCTIOC06HOCTH
ApMeHHH COBMeCTHO c McKinsey B paMKax rrpoeKTa «06ecrre~eHHe KOHKypeHTHbiX 11
ycToii~HBhiX aBHanepeBo3oK B ApMeHHH».
BbiBO,ll;bl OCHOBaHbl Ha pe3yJihTaTax 6oJiee ~eM 50 HHTepBbiO, 6oJiee ~eM 25 ,li;OK)'MeHTOB H OJ'qeTOB, a TaK)Ke aHaJIH3e H H3~eHHH KOHKpeTHbiX CJI~aeB
AHaJIH3 OCHOBbiBaeTCH Ha ,n;aHHbiX HaiiieH HaHJI~IIIeH ou;eHKH, B OCHOBe KOTOpOH -
pe3yJihTaTbl HeCKOJibKHX HHTepBbiO H OilbiT ,n;pyrHX CTpaH
HacTOHIIJ;Hii .n;oK)'MeHT ,n;oJI)KeH paccMaTpHBaTbCH KaK e,n;HHoe u;eJioe, a co.n;ep)Karn;HecH
B HeM ,n;aHHhie aHaJIH3a H 3aKJIIO~eHHH He MOryT paCCMaTpHBaThCH BHe KOHTeKCTa.
111cT04HIIIK: McKinsey <#>
· · ·········· : =:=:;:=:=:;:=:':':':'~~~~~ ~~ru:~ : ~~:~tr:0~4~0: 1Ht~~~:~
,,,,1 II
A ... l'"\~pVl~J:t.T~f non~T.LI1J9ii "B· o6n.9CT~ ..,..., .... ~- , __ ,_,....,_...,"',Ill I · y W.'-"# . .,. .• YtiiTb .o6be-Mb.i::aBII1anepeso3oK ~~~~ ~~~~~t~·· - ~~~~-m~;~~m~.::.m·,=mmmm~~ ~ mm~mmm~~Ii~mmm= ~ : ~,~ :~,, ..... o: : : ~=~: ~: ~::;~~~;~~~~~~~;~ : ~=' · : .::' ·::~:~~~~i~~@ : ~~: ~: >:~"-'": , ,:, , :,,
.... ··········--··-· · ........... .. . ......... ... .
B ~enRx o6ecne4eHlt1R ycnewHp~:!p~~n~~~g~~:~Jioaotfilonlt1Tlt1Klt1 Heo6x~~M9:;P.aooTaTb c 3 CAep>Klt1BaJO~lt1Mlt1 cpaKTOpaMlt1 ··=·===·=··· .
.. CeroAHRwtw~e·=peweHlt1R vt AallbHeVIwlt1e AeVIcTBlt1R
.,~~ 1\ICi=A fJt .. •• National
OcHOBHhie BhiBO)l;hi (1/ 2) • i",a.;.. Competitiveness
..._; Foundation of .. Armenia
l/13 HeCKOnbKLt1X eap1.1aHTOB peweHLt1111 , o6cy>t<p.aBWLt1XCfl Ha npownolll scTpe4e, npoweAwelll 13 asrycTa, 3 BbJrnfiAfiT Ha1.16onee nepcneKTLt1BHbJMLt1 Anfl ApMeHI.11.1
• noni.1TI.1Ka OTKpbiTOrO He6a
•
• 6e3 nOAAep>KKLt1 MeCTHOrO nepeB0341.1Ka CO CTOpOHbl npaBLt1TeilbCTBa
• C nOAAep>KKOIII MeCTHOrO nepeB0341.1Ka CO CTOpOHbl npaBLt1TeilbCTBa
«YnpaBnfleMOe» OTKpblTOe He6o C 3a~Lt1TOIII MeCTHOrO nepeB0341.1Ka
noni.1TI.1Ka OTKpbiTOrO He6a 6yAeT OKa3bJBaTb Hai.160nbWee nonO>KLt1TenbHOe Bnl.1fiHLt1e Ha
3KOHOMI.1Ky, 3aHfiTOCTb 1.1 yMeHbWeHLt1e Tap1.1cpOB (3a C4eT KOHKypeHL.1Lt1Lt1), OAHaKO 3TI.1
npe1.1My~ecTsa He MoryT 6bJTb peani.130BaHbJ Ja OALt1H AeHb
• Asl.1aKoMnaHLt11.1 c Ani.1TeilbHbJMLt1 l..ILt1KnaMLt1 nnaHLt1posaHLt1fl op1.1eHTLt1PYtOTCfl npe>t<p.e scero
Ha COOTHOWeHLt1e p1.1CKa 1.1 np1.16blnl.1 np1.1 BbiXOAe Ha HOBble pbiHKLt1
• Asl.1aKoMnaHI.11.1 OTAatOT fiBHoe npeAn04TeHLt1e noni.1TI.1Ke OTKpbJToro He6a no cpasHeHLt1tO c
«ynpaBnfleMbiM» OTKpblTbiM He60M Aa>Ke B cny4afiX, KOrAa OHI.1 fiBilfltOTCfl l..leileBbiM
nony4aTeneM COOTBeTCTBYtO~Lt1X npe1.1My~eCTB.
• Ecn1.1 He 6yAeT C03AaH Hal..ILt10HanbHbllll nepeB0341.1K, C 6ecnOKOIIICTBOM no noBOAY
sonpocoe 6eJonacHOCTLt1 HY>KHO 6yAeT aKTLt1BHO pa6oTaTb
«YnpaBnfleMOe» OTKpbiTOe He6o 6yAeT 3a~Lt1~aTb MeCTHOrO nepeB0341.1Ka , OAHaKO TaKOe
npe1.1My~eCTBO yMeHbWLt1T KOnl.14eCTBO Lt1HOCTpaHHbiX nepeB0341.1KOB, KOTOpble np1.1AYT Ha
pblHOK, B CBfl31.1 C OTCYTCTBLt1eM 6e30naCHOCTLt1, o6ecne41.1BaeMOIII peryn1.1pOBaHLt1eM, 1.1
6tOpOKpaTLt1elf1 (Hanp1.1Mep, He06XOALt1MOCTb o6pa~aTbCfl 3a npeAOCTaBileHLt1eM KOnl.14eCTBa
pelllcos)
<#>
.,~~ 1\ICi=A !Jt .. •• National
OcHOBHhie BbiBO~bi (2/2) ••• ;.:.:_ Competitiveness -.; Foundation of
.. Armenia
npoAyMaHHas:l nOCileAOBaTeilbHOCTb OCTaBJls:leT BCe BapltlaHTbl OTKpb1TbiMlt1, Hanplt1Mep, 3a C4eT C03AaHlt1s:i cpeAbl orKpbiToro He6a lt1 cpopMlt1posaHlt1s:i reHAepHoro npot..tecca, o6ecne4lt1BatOLl.lero >Klt13Hecnoco6Hocrb npe>t<Ae scero MeCTHbiX nepeso34lt1KOB. TonbKO npltl orcyrcTBlt1lt1 MecrHoro nepeB034lt1Ka lt1 npltl ycnoBlt1lt1 orcyrcTBltls:i lt1HocrpaHHbiX aslt1aKoMnaHlt1171 Ha scex «o6s:~3arenbHbiX» MapwpyTaX, npeAOCTaBils:leTCs:l nOTeHt..tltlailbHas:l nOAAep>t<Ka CO CTOpOHbl npaBlt1TeilbCTBa
npltl OTCYTCTBlt1lt1 MeCTHOro nepeB034lt1Ka BOnpOCbl, KaCaiOLl.lltleCs:l 6e3onaCHOCTlt1, AOil>KHbl pewaTbCs:l aKTltlBHO, Hanplt1Mep, 3a c4eT nplt1Bile4eHlt1s:i nocraBLlllt1Ka ycnyr, 3aHlt1MatOLl.lerocs:~ 3Kcnnyarat..tlt1e171 B03AYWHbiX CYAOB B Kplt13lt1CHbiX perltloHax
3KcnopTHble o6beMbl ApMeHlt1lt1 sepos:~rHo He s:IBils:IIOTCs:i AOCTaT04HO 60ilbWlt1Mlt1 , 4T06bl pa3Blt1Tb nplt1BileKarenbHbl171 6lt13Hec aslt1anepeso3oK lt1/lt1Illt1 cpyHKL..tlt10Hlt1posarb B Ka4ecrse rpy3osoro y3na Ails:! cnet..tlt1aJllt13lt1pOBaHHbiX rpy30BbiX aBlt1aKOMnaHlt1171
B t..tens:~x o6ecne4eHlt1s:i ycnewHolll peanlt13aL..tlt1lt1 Hosolll nonlt1Tlt1Klt1 Heo6XOA111MO pa6orarb c 3 CAep>t<111BatOLl.llt1Mlt1 cpaKropaMII1
• 06ecne4lt1Tb >Klt13Hecnoco6HOCTb MeCTHbiX nepeB034lt1KOB 3a C4eT cpopMlt1pOBaHlt1s:l npo3pa4HOfO lt1 06beKTII1BHOro npot..tecca Ot..teHKII1 C AOCTaT04HO BbiCOKII1M noporoM -He3aBII1Clt1Mbl171 opraH, yrsep>t<AatOLl.lll1171 61113Hec-nnaHbl
• nepecMOTpeTb TeKYLliYIO CTPYKTYPY reHepailbHOfO ynpasneHIIts:l rpa>t<AaHCKOIII aslltaL..tll1111 -pa3AeneHlt1e opraHa, onpeAeils:ltOLllero nonlt1TII1KY lt1 peanli13YtOLl.lero ee, lt1Meer Kpii1Tlt14ecKoe 3Ha4eHlt1e
• BKilaAbiBaTb cpeACTBa B pa3BII1Tlt1e ceKropbl ryplt13Ma B t..tens:~x ysenll14eHII1s:i KOI11114ecrsa Typlt1CTOB
111cT04HI!1K: McKinsey <#>
113 HeCKOJibKHX BapHaHTOB perneHHM 3 BbirJIH,[VIT HaH60Jiee
rrepcrreKTHBHbiMH ,ll;JIH ApMeHHH
CTeneHb 11M6epai1M3ai..\MM
OTKpbiToe He6o
«YnpaBilSieMoe» OTKpbiTOe He6o
~ Ill~ PoeT
IIICTOI..fHiflK: McKinsey
~ ~ C,J ·
0TCYTCTBII1e
orpaHII14eHII1VI Af17l
111HOCTpaHHbiX
nepeB034111KOB
0TCYTCTBII1e
nOAAep>KKII1 MeCTHOrO
nepeso34111Ka co
CTOpOHbl
npaBVIT8JlbCTBa
oe3 MeCTHOrO
nepeso34111Ka HeT
He06XOA111MOCTII1 B
3a~II1Te/orpaHII14eHII17lX
0TCYTCTBII18 MeCTHOrO
nepeso34111Ka
nepeB03'1MK
He4enecoo6pa3Ho s
CB7l3111 CO
CJ10>KII1BW8VtC7l
nOJ1111TII148CKOVt
CII1TY841118Vt
He4enecoo6pa3Ho s
CB7l3111 CO
CJ10>KII1BWeillcs:t
nOJ1111TII148CKOVt
CII1TY84111eill
MecTHblill cp111n111an
COBMeCTHOrO
perll1oHanbHOro
nepeso34111Ka
MecTHblill He3aBII1CII1Mblill
peillcosblill nepeso34111K
.,~~ 1\ICi=A fJt.~•• National
•~~ Competitiveness -._; Foundation of
.. Armenia
• no,Qp06HOCTif1
Ha Cile,QyiOI..LIIflX
cnaii1.Qax
KOI111148CTBO
BblrOAHbiX
HanpasneHII1illll1
l..facToTa peillcos
sepos:tTHO
H8AOCT8T04HO
B8Jlii1K111 , 4T06bl
o6ecne4111Tb C03AaHII1e
pa3BII1TOill C8TII1
B03AYWHOro
TpaHcnopTa
KOI111148CTBO
BblrOAHbiX
HanpasneHII1ill 111
l..faCTOTa peillcos
sepos:tTHO
H8AOCT8T04HO
B8J1111K111 , 4T06bl
o6ecne4111Tb C03AaHII1e
MecTHbiVI He3aBII1CII1MbiVI
nepeB034111K np111 Haflll14111111
a3poy3na
<#>
1 0TKpbiTOe He6o -~~~ 1\.lc--:A,
llOJIHTHKa OTKpbiTOrO He6a ,n;aeT Ka)K,ll;OMY rrepeB03"l!HKY rrpaBO t- C•I' ~~~a' ..., A . ,. Competitiveness BbiiiOJIH.HTb peHCbl B pMeHHIO H H3 Hee •.;. Foundation ~t e Armen1a
0nMC3HMe
VICT04H111K: McKinsey
npeAOCTaBneHVIe nonHero Ha6opa CB060A B03AYWHOrO npocTpaHCTBa 60I1bWOMY
KOilVI4eCTBy CTpaH Ha B3aVIMHO~ OCHOBe 6e3 KaKVIX-IlVI60 orpaHVI4eHVI~ no KOI1VI4eCTBY
nepeB034VIKOB, KOilVI4eCTBY pe~COB , MO~HOCTfiM, HanpaeneHVIfiM VI LleHaM
OTcyTCTBVIe Heo6XOAVIMOCTVI yTeep>KAaTb pacnVIcaHVIe - n106o~ nepeeo34VIK, >KenaiO~VI~
BblnonHfiTb pe~Cbl e ApMeHV110/V13 ApMeHVIVI, MO>KeT 3TO AenaTb (ecnVI oH cooTeeTcTeyeT
CTaHAapTaM 6e3onaCHOCTVI VI npVI Hai1VI4VIVI AOCTynHbiX MO~HOCTe~ a3pOnOpTa)
npo3pa4Hafl AenoBafl cpeAa VI aKTVIBHafl MapKeTVIHfOBafl KaMnaHVIfl, He06XOAVIMble Ailfl
npV1ene4eHVIfl VI YAep>KaHVIfl VIHOCTpaHHbiX nepeeo34VIKOB
YeenVI4eHVIe KOI1VI4ecTea pe~coe VI HanpaeneHVI~, BblnonHfleMbiX VI o6cny>KVIBaeMbiX
KpynHe~WVIMVI Me>KAyHapOAHbiMVI nepeB034VIKaMVI VI 610A>KeTHbiMVI aBVIaKOMnaHVIfiMVI VI
B03MO>KHO MeCTHbiM nepeB034VIKOM
Heo6XOAVIMO onpeAeilVITb cpopMy nOAAep>KKVI MeCTHOrO nepeB034VIKa CO CTOpOHbl
npaBVITeilbCTBa
);;> 0TCYTCTBVIe nOAAep>KKVI MeCTHOfO nepeB034VIKa CO CTOpOHbl npaBVITeilbCTBa
MeCTHbl~ nepeB034VIK Ha paBHbiX KOHKypVIpyeT C VIHOCTpaHHbiMVI nepeB034VIKaMVI
);;> noAAep>KKa MeCTHOfO nepeB034VIKa CO CTOpOHbl npaBVITeilbCTBa B Lleilf!X nOBbiWeHVIfl
KOHKypeHTOCnOC06HOCTVI no cpaBHeHVIIO C Me>KAyHapOAHbiMVI KOHKypeHTaMVI
MeCTHbl~ nepeB034VIK TaK>Ke MO>KeT pa60TaTb B napTHepCTBe C VIHOCTpaHHO~
aBVIaKOMnaHVIe~ (npeABapVITeilbHOe ycnOBVIe: CHfiTVIe orpaHVI4eHVI~ Ha VIHOCTpaHHYIO
C06CTBeHHOCTb)
<#>
LOTKPbiToe He6o v
llOJiliTMKa OTKpbiTOrO He6a o6ecrre"t.J:MT C03,ZJ;aHMe 3Ha"tJ:MTeJihHOM
CTOMMOCTM c TO"t.J:KM 3peHM.H BJIM.HHM.H Ha BBII, o,n;HaKo oHa corrp.H)KeHa .,~~ f\ICi=A fJt~•• National
•;,o;&.:_ Competitiveness -..; Foundation of
C pHCKaMM, KOTOpbiMM He06XO,li;MMO yrrpaBJI.HTb .. Armenia
--~==-------------------------------Bn&.UIHMe B 2016 r. KalleCTBeHHaSI 04eHKa
rny6HH3 H WHpOTa ceTH
npo3paYHOCTb H 3AMHHHCTpaTHBHble paCXOAbl
3cpcpeKT CHrHana
CocTOSIHHe MeCTHOrO nepeso3YHKa
ce30naCHOCTb/ 3KcnnyaTal.IHSI npe3HAeHTCKOrO caMonera
nonHaSI 3aSHCI!lMOCTb C03AaHio1SI pa3Sio1TOH CeTH S03AYWHOrO rpaHcnopra s ApMeHHH or Aenosbtx peweHHI1 , npHHHMaeMbiX HHOCTpaHHbiMH nepeS0341o1KaMio1, S OTCYTCTSHe MeCTHOrO nepeso34HKa
PHCK, 4TO He see «06SI3aTeilbHble» Mapwpyrbl 6yAyr OXSa4eHbl
• noreHLIHailbHO SbiCOKaSI AOilSI pei1COS Me>t<Ay nyHKTaMH, onpeAei1SII01.1.111MI1CSI 60ilbWel1 npeACTasneHHOCTbiO S HI1X 610A>KeTHbiX nepes03411KOS
nosbtWeHI1e npo3pa4HOCTH 11 yMeHbWeHHe 610pOKpaTHH (HanpHMep, pa3peweHI1e Ha sbtnonHeHI1e pel1cos s ApMeHHIOIH3 ApMeHH11, npeAocrasnHeMoe 6e3 Heo6xOAHMOCTH yrsep>t<AeHHSI) - yMeHbWeHiole piiiCKa AflSI HHOCTpaHHbiX nepeS0341o1KOS
I nonO>KHTeilbHbiH CHrHail, KaCaiOI.I.IHHCSI OTKpbiTOCTH ApMeHHH AflSI TOprOSillr1 Ill CTir1MYI111pOSaHHSI pbiHKa
MecrHbtl1 nepeso34HK 11CnbtTbtsaer s03Ael1crsHe Me>KAyHapOAHOH KOHKypeH1.1Hir1 S nOilHOM 06beMe -noTeHLIHailbHaSI norpe6HOCTb S nOAAep>t<Ke CO CTOpOHbl npaSHTeilbCTSa
0AHaKO y4aCTHe npaSHTeilbCTSa MO>KeT HeraTHSHO nOSillolSITb Ha
neperosopbt o 3aKI1104eHHH AOrosopos o Illo16epanlo13al.ll111 (HanpHMep, c EC)
II Heo6XOA11Ma aKTI1sHaH pa6ora _s 3TOM HanpasneHHI>l, eCillol He 6yAeT C03AaH MeCTHbll1 nepeS03411K
D KonHllecTBeHHaSI 04eHKa1
YMeHbWeHMe c6opoe
YeenMYeHMe naCC3>Kio1pOnOTOKOB
Co3AaHMe pa6oYMX MeCT B Macwra6ax scel1 3KOHOMI1KI1
MecTHbtl1 nepeso3411K2
1 3 .)rcyrCTBHe
MeCTHOrO nepeeo3YHKa
-9-11%
+ 22-27%
18 000-23 000
HIA
BnMHHMe Ha BBn, 0,3 - 0,4 MilPA AOnnapos CWA - 3% OT BBn
CoorHoweHMe HIA nplo16blnlo1 lo1 y6biTKOB MeCTHOrO nepeeo3YMKa MnH AOnnapos CWA
nepBOHaYanbHble HIA 33TpaTbl, MnH AOnnapos CWA
no,[lp06HOCn'l Ha cnali,[lax 11-16
1 b C MeCTHbiMH nepeB0341r1KOM,
cy6CHA1o11o1, npeAOCTaBnReMble
1 b C MeCTHbiM AflSI AOCTM>KeHMSI
nepeB03Yio1KOM, ypOBHH C60pOB
6e3 cy6CMAMH KOHKYpeHroe3
-9-11%
+ 18-22%
16 000 -19 000
210-260
- 0,3 -3% OT BBn
Y6biTKI1
5-6 S rOA
-50
- 13- 16%
+ 22 - 27%
19 000-24000
420-510
- 0,4 -3% OT BBn
I Y6biTKI1 37-45 S rOA
-75
Hau6onbwee C0308HUe cmouMocmu onfl 3KOHOMUKU, HO aapuaHm aepoflmHo He)I(U3Hecnoco6eH 6e3 noooep)I(KU
1 K 2016 f ., no cpaeHeHHIO C Cy[4eCTBYIOL4HM nOJlO>KeHHeM (KOJl-BO nacca>t<HpOB Ha 2013 f . ,pacryt4ee BMeCTe C BBn), CKOppeKTHpOBaHHbiM B COOTBeTCTBHH C HH¢lmll.lHe~ ; BblpyYKa OT rpy30nepeB030K He yYHTbiBaeTCSl 2 BKnt04aSl npHMepHo 30 nHnOTHbiX npoeKTOB 6e3 cy6CHAH~ "' npHMepHo 70 nHnOTHbiX npoeKToB c cy6CHAHSlMH - 3KBHBaneHT npHMepHo 2% or o6t4ero COJAaHHSl pa6o4HX Mecr 3 Bo ecex perHoHax, KpoMe EC- He paapewaeTCSl B COOTBeTCTBHH C nonO>KeHHSlMH 0 CnpaBeAJlHBO~ KOHKYpeHL.lHH
L_ ____ ~npeCCbl H OTYeTbl aHam1THKOB 14cT04HHK: Diio Mio; Hal.lHOHanbHaSl crarHCTH4eCKaSl cny>t<6a ApMeHHH; a3ponopr 3eaprHOL.l; 14ccneAOBaHHe no rypH3MY USAID, 2007 r.; BceMHpHbl~ 6aHK; lATA Monitor; ICAO; AMepHa6aHK; Global Insight, aHan;,a
<#>
2 «YnpaBIUieMOe» OTKpbiTOe He6o B CJiyqae pea.TIH3au;Iur rroJIHTHKH «yrrpaBJI.HeMoro» OTKphiToro He6a ,z:I;pyrHM cTpaHaM
rrpe,z:I;OCTaBJI.HeTC.H IIOJIHhiH Ha6op CB060,z:I; B03,ll;yniHOrO rrpOCTpaHCTBa O,ll;HOBpeMeHHO C
3all(HTOH MeCTHOrO rrepeB03"liHKa Ha Maprnpyrax, HMeiOII(HX KpHTH"lleCKOe 3Ha"lleHHe
.,~~ r\ICi=A !Jt.~•• National
0nMC3HMe
.,~ Competitiveness .._.! Foundation of .. Armenia
npeAOCTaBneHII1e npas Ha nonHbiVJ Ha6op CB060A B03AYWHOrO npOCTpaHCTBa MHOrii1M
CTpaHaM Ha B3aii1MHOVJ OCHOBe
«Ynpasns:~eMoe» OTKpbiTOe He6o B pa3nW·lHbiX noTeHL1111anbHbiX cpopMaTax,
HanpasneHHbiX Ha 3a~111Ty MeCTHoro nepeso34111Ka
~ nonHOCTbiO OTKpbiTOe He6o TOnbKO Anfl Bbl6paHHbiX CTpaH (Hanp111Mep, EC)
~ .QsyCTOpOHHII1e AOrOBOpbl, HO C HeKOTOpbiMII1 orpaHII14eHII1fiMII1 (Hanpii1Mep, no nfiTOVJ 111
weCTOVJ CB060Ae1 111n111 KOnll14eCTBY nepeB034111KOB, AOnycKaeMbiX Ha MapwpyTbl,
111Me10~111e Kpii1TII14ecKoe 3Ha4eHII1e Anfl MecTHoro nepeso34111Ka)
Ysenll14eHII1e KOnll14eCTBa pelllcos 111 HanpasneHII1111 , BblnOnHHeMbiX 111 o6cny>KII1BaeMbiX KaK
MeCTHbiM nepeB034111KOM, TaK 111 KpynHeVJWII1MII1 Me>KAyHapOAHbiMII1 nepeB034111KaMII1 111
610A>KeTHbiMII1 aBII1aKOMnaHII1fiMII1
AKTII1BHafl MapKeTII1Hrosas:~ KaMnaHII1fl 111 cT111Myn111posaH111e, Heo6XOA111Moe Anfl
npll1sne4eHII1fl 111 yAep>KaHII1fl 111HOCTpaHHbiX nepeB034111KOB
Heo6XOA111MO onpeAenii1Tb cpopMy nOAAep>KKII1 MeCTHOrO nepeB034111Ka CO CTOpOHbl
npaBII1TenbCTBa (B TOM 4111Cne cp111HaHCOBOVJ)
1 nsnaS1 cso6o,Qa: nepeB03L4Tb nacca>KL-tpos L-13 csoe~ cTpaHbl, npL-t3eMnS1TbCS1 so BTopo~ cTpaHe L4 neTeTb B TpeTbto cTpaHy (L-tnL-t Hao6opoT) WecTaS1 cso6o.~:~a : nepeB03L4Tb nacca>KL-tpos Me>K.Qy ABYMS1 cTpaHaML-t asL-taKoMnaHL-te~ TpeTbe~ cTpaHbl no ABYM MapwpYTaM, coe.QL-tHS1toll.IL4MCS1 B csoe~ CTpaHe
111cT04HL-tK: McKinsey <#>
2 «YnpaBnHeMOe» OTKpbiTOe He6o IlOJillTllKa «yrrpaBJI.HeMOrO» OTKpbiTOrO He6a IIpll HaJilfqlflf MeCTHOrO
rrepeBosqHKa ,n;aeT HaH60JihiiiHii rroJIO)KHTeJihHhiii pesyJihTaT, HO Tpe6yeT
cy6cH,n;Hii
BllHHHHe B 2016 r. Kal.fecTBeHHa.R 04eHKa
rny6HHa Ill WHPOTa ceTH
npo3pa~HOCTb Ill a,QMMHHCTpaTHBHble pacxo,Qbl
3ct>ct>eKT CMrHana
CocTOstHHe MeCTHOfO nepeao3~MKa
6e3onacHOCTb/ 3KCnnyaT8LIHSI npe3H,QeHTCKoro caMoneTa
06ecne4eHVIe C03AaHVIS'l pa3BHTOH CeTH B03AYWHOfO
TpaHcnopTa s ApMeHVIVI aa C4eT o6cny>KVIBaHVII'l scex
«061'l3aTenbHbiX» MapWpYTOB, Aa>Ke eCnVI 3TO 3KOHOMVI4eCKVI
HeBblfOAHO Anfl VIHOCTpaHHbiX nepeB034VIKOB
napTHepCTBO B HHOCTpaHHbiM nepeB03~MKOM o6ecne4VInO
6bl 6biCTpOe cpopMVIpOBaHVIe HaBbiKOB VI B03MO>KHOCTelil VI ell.le
6onee WVIpOKYIO CeTb
nocTOSIHHble BbiCOKVIe 8,QMHHHCTp8TMBHble paCXOAbl
(HanpVIMep, Ha npeAOCTasneHVIe COOTBeTCTBYIOll.lefO
KOnVIYecTsa pelilcos)
noAQep>KKa MeCTHOro nepeB034VIKa AOn>KHa 6b1Tb o~eHb np03pa~HOH, 4T06bl He OTnyrHyTb HHOCTpaHHbiX
nepeB03~HKOB (CM. «ApMaBVIa»)
I ii!HOCTp8HHble nepeB03'1MKM nOTeHL.IM8nbHO pa30~apOB8Hbl TeKyll.IVIMVI orpaHVI4eHVIS'lMVI VI CnO>KHOCTbiO aAMVIHVICTpaTVIBHbiX
npOI..IeCCOB
«YnpaBnl'leMOe» OTKpbiTOe He6o BblpaBHMBaeT B03MO>KHOCTM
MeCTHOfO nepeB03~MKa no cpaBHeHVIIO C Me)I{AyHapOAHbiMVI
asVIaKOMnaHVIS'lMVI nYTeM 3all.IVITbl MapWpYTOB, VIMeiOll.IVIX
KpVITVI4eCKOe 3Ha4eHVIe
HecMoTpl'l Ha 3TO, MeCTHast aaMaKoMnaHMst c 6onbWOH ,QoneH
BepOSITHOCTM 6y,QeT y6biTO'IHOH - noTeHI..IVIanbHal'l
noTpe6HOCTb B cy6CVIAVII'lX
0,QH8KO y<taCTMe np8BMTenbCTB8 MO>KeT HeraTMBHO
noanMS~Tb Ha neperosopbt o aaKnl04eHVIVI AOrosopos o
nH6epanVI3ai..IVIVI HanpVIMep, c EC) I Ynpaone••eu uec"'bl" nepeeoo•••o•
KollMI.feCTBeHHa.R 04eHKa1
YMeHbweHHe
c6opoa
YaenH~eHHe
naCC8>KMpOnOTOKOB
Co3,QaHHe pa6o~111x MeCT B MacwTa6ax scelil 3KOHOMVIKVI
MecTH~Iil
nepeB034VI~
C MeCTHbiM
nepeB031.fMKOM,6e3
cy6CMAMM
-5-6%
+ 7-8%
5 000-7 000
350-430
BnHstHHe Ha BBn, - 0,1 MnpA AOnnapos CWA - 1% oT BBn
CooTHoweHHe
npH6blnH 111
y6biTKOB,
MnH AOnnapos CWA
nepBOHa~anbHble
38Tp8Tbl,
MnH AOnnapos CWA
Y6biTKVI
5-6 B fOA
-65
.,;.~~ 1\ICrA fJt-.•• National .,;&.:_ Competitiveness --e; Foundation of
.. Armenia
C MeCTHbiMIII
nepeB031.fiiiKOM,
cy6CMAMM,
npeAOCT3Bil.ReMble
All.R AOCTM>KeHM.R
ypoBH.R c6opos
KOHKypeHTOB3
- 13- 16%
+ 13- 16%
12 000- 14 000
490-600
- 0,2 -2% oT ssn
Y6biTKVI
43-53 B fOA
-80
1 K 2016 r., no CpaBHeHio110 C CylJ.leCTBYIOIJ.llo1M nODOlKeHio1eM (KOD-BO naCGalKio1pOB Ha 2013 r.,paCTYIJ.lee BMeCTe C BBn), CKOppeKTio1pOBaHHbiM B COOTBeTCTBI;11;1 C lo1H<j:JDSll.llo1e~; BblpyYKa OT rpy3onepeB030K He yYio1TbiBaeTCSl 2 8Knt04aSl npio1MepHO 60 nlo1DOTOB 6e3 cy6Cio1Aio1~ 1;1 npio1MepHO 80 nlo1DOTOB C Cy6Cio1Aio1SlMI;1 - 3KBio1BaneHT npio1MepHO 2% OT 061J.lero COJAaHio1Sl pa6041;1X MeCT 3 Bo scex perlo10HaX, KpOMe EC - He pa3pewaeTCSl B COOTBeTCT81;11;1 C nonolKeHio1SlMI;1 0 cnpaBeADio1BO~ KOHKYpeHL.llo11o1
lilcT04HI'IK: Diio Mio; Hal.li'IOHanbHaSl craTio1CTI'I4ecKaSl cnYlK6a ApMeHio11o1; aaponopr 3saprHOL.l; lilccneAosaHI'Ie no rypi'I3MY USAID, 2007 r; BceMI'IpHbl~ 6aHK; lATA Monitor; ICAO; AMepl'la6aHK; Global insight; aHanlo13 npeCCbl 1;1 OT4eTbl aHafllo1Tio1KOB <#>
,l(a.JKe IIpH o6ecrrelleHHH COOTBeTCTBH.H KpHTepH.HM IIpHH.HTH.H
pemeHHH aBHaKOMIIaHH.HM IIOTpe6yeTC.H OIIpe.n;eJieHHOe BpeM.H, lJT06hi
pa3BepHYTh .n;e.HTeJihHOCTh no oKa3aHHIO ycJiyr B ApMeHHH
.,,-.;:~ f\ICi=A fJt~•• National
-~~ Competitiveness -._: Foundation of
.. Armenia
KpHTepHH npHHRTHR
peweHHH a aBHaKOMnaHHH
~ YMeHbWeHHe pHcKa
• npoCTOTa Ill np03pa4HOCTb perynlilpOBaHI!I~ (OTKpbiTOe He6o HaMHOrO npeAnOYTI!ITenbHee «ynpasn~eMoro»
OTKpbtToro He6a, Aa>Ke eCillil aBI!IaKOMnaHI!I~ ~Bil~eTC~ l..leileBbiM nonyYaTeneM npei!IMYLl.leCTB)
MapKeTI!IHrosa~
noAAep>KKa
• OTcyrcTBI!Ie MeCTHoro nepeB0341!1Ka, noAAep>KI!IBaeMoro rocyAapCTBOM
• Cyll.leCTBYIOLlll!le napTHepbt B o6naCTI!I TYPIII3Ma (Hanpi!IMep, ryponepaTopbt)
~ 3KOHOMH4eCKaR npHsneKaTenbHOCTb
• npasa Ha n~ry10 CB060AY
,IJ,OCTaT04HOe KOI11!14eCTBO peti!COB Afi~ pa60Tbl B
•
Ka4eCTBe scnoMoraTeilbHOtil asl!laKOMnaHI!IIil AI1H OCHOBHbiX MapWpYTOB
H1113Ka~ ce30HHOCTb
Hlii3KI!Ie a3ponopTOBbte c6opbt KaK BTopotl! no 3Ha41!1MOCTI!I Kpi!ITepl!lt/1 npi!IH~Tiil~ peweHI!IH
npo4eCC nllaHHpOBaHHR B aBHaKOMnaHHH MO>KeT Ha'IHHaTbCR 3a 24 MeCR4a AO nllaHHpyeMbiX
BbllleTOB
npHMep H3 npaKTHKH
easy Jet
End-product:
np04ecc nllaHHpOBaHHR B aBHaKOMnaHHH
Market Attractiveness
~
Rolling airport shortlist
0KOH'IamenbHOe .----;[Jonzocpot~Hoe pacnucaHue: 12-24 Mec. do ebtnema +-- pacnucaHue: ___.
,IJ,Ili!IHHblt/1 HanpasneHHR/peliicbt HanpasneHHR
aHanH3HpyiOTCR Cni!ICOK
aHanH3HPYIOTCR no
TeOpeTI!I48CKI!I ~ Kon-sy np~MbtX
no ~ Kon-sy
nacca>Kiilpos nacca>KI!Ipos B03MO>KHbiX HOBbiX
~ Kon-sy TpaH31!1THbtX ~ ,IJ,OXOAY ~ BKilaAY
HanpasneHI!Itil nacca>Kiilpos
~ TeMnaM pacTa
Cl>HnbTp I ~ Cni!IWKOM 6onbwoe paccTO~HI!Ie ~ Cni!IWKOM ManeHbKI!Itil ropoA ~ npa41!1enoTeHI..II!IailbH~e
npen~TCTBI!I~ (Hanpi!IMep, OTCYTCTBI!Ie 6e3onaCHOCTI!I C T04Kiil 3peHI!I~ perynlilpOBaHI!I~)
~ T111ny CaMOileTOB
Cl>HnbTp II ~ Cni!IWKOM Hlii3KI!Itil
nacca>KI!IponoToK (Hanpi!IMep, MeHee 3 TbtC. nacca>KI!Ipos B roA)
12-2 Mec. do ebmema
<l>OpMI!IpOBaHI!Ie OKOH4aTeilbHOrD paCni!ICaHI!IH 111 pacnpeAeneHI!Ie npeAilO>KeHI!I~/pecypcos
~
~
~ y
PacnlilcaHI!Ie PacnpeAeneHI!Ie napKa B03AYWHbiX CYAOB nnaHI!IpOBaHI!Ie 3Kiilna>Kelii nnaHI!IpOBaHI!Ie poTa'-1111111 Ill TO
l-1cTO'-lHIAK: ,QeHb IAHBecTopa 111 aHaniATIAKa easy Jet 2008 r.; McKinsey
~ 0
Cyrn;ecTByeT TPM ocHOBHhiX orraceHM.H, cB.H3aHHhiX c ·,~~-\.f\ICrA ~~~ Nat1onal
OTCVTCTBMeM apM.HHCKOM aBMaKOMIIaHMM •'~;. co!PJ>ti~~i~IT~;~1 J .... • Armen1a
~~ .. ~~~ tlli , __ , ~ .....
--~==--~=======---------~========~~ noAp06HOCH1 Ha
OnaceH1115~
1. OnaceHIIIfl, CBfl3aHHble
C H841110H8I1bHO~
6e3onaCHOCTbiO
cneAYIOI..LIII1X
01..\eHKa cna~Aax
•
•
AHai11113 HeAaBHero Kp1113111Ca co cMewaHHbiMII1 pe3yi1bTaTaMIII -yMeHbWeHIIIe 06beMOB nepeB030K H841110H8I1bHOrO nepeB034111Ka, 06bi4HO Ha TOM >Ke ypOBHe, 4TO Ill AI1fl IIIHOCTpaHHbiX nepeB034111KOB .Qa>Ke ec11111 KOMMep4eCKII1e caMoneTbl npeKpaTfiT neTaTb, HeCKOI1bKO cne41118I11113111pOB8HHbiX KOMnaHIII~ CMory o6ecne4111Tb Heo6XOA111Mble o6beMbl
---------------------------------------------------------------------------------------------------------------------------------·
'_ ~~ 2. 3KcnnyaTa4111fl
n pe3111AeHTCKoro
caM on eTa
• VlMeeTCfl HeCKOI1bKO 8I1bTepH8TIIIBHbiX Bapii18HTOB
(cppaXTosaHII1e 111 apeHAa) 3KcnnyaTa4111111 npe3111AeHTCKoro
caM on eTa
---------------------------------------------------------------------------------------------------------------------------------·
IIICTOYHIIIK: McKinsey
• 3. 06ecneYeHIIIe
YenoseYecKoro KaniiiTana •
Pacw111peH111e WKOI1bl nii1I10TOB AO perllloHai1bHoro 4eHTpa
nepeAOBoro onbiTa
06ecne4eHIIIe BbiCOKOKB8I1111cpii14111POB8HHbiX K8APOB 111
HIII3KII1X 3aTpaT Ha onnaTy TPYAa AI1fl pacw111peH111fl
AefiTei1bHOCTII1 B o6nacTIII TO
<#>
1 OnaceHMfl, CBH3aHHble c Hal.\MOHanbHOM 6e3onacHOCTbto
-~~~ 1\ICi=A Borrpochi 6e3orracHOCTH, CB.H3aHHhie c HaU:HOHaJihHhiM
rrepeB03"l!HKOM, COIIp.H)KeHbi C 60JibillHM KOJIH"l!eCTBOM MHcpOB f~~·• National
.,~ Competitiveness -..; Foundation of
.. Armenia
MV!cpbl TonbKO Hau,uoHanbHbiU nepeeo3'-IUK
o6ecnellum mpaHcnopmupoeKy e KpU3UCHOU cumyau,uu
B Kpu3uc KOMMepllecKue caMonembl nepecma10m nemamb
MecmHb/U nepee03liUK oon>KeH o6ecnellumb npueneKamenbHble
KapbepHble 603MO>KHOCmU OnR 6bi6WUX nunomoe peaKmueHbiX ucmpe6umeneu
IIICT04HIIIK: McKinsey ----
-- n-oJ:lp-o~H~reTvr"Ha
cnep,yta L1.11.1X
cnaVIp,ax LITo noKa3biBaeT onbiT
B cnyyae c apeHAO~ 803AYWHbiX CYA08 apeHAOAaTeilb Ill MeeT
npa80 paCTOprHYTb KOHTpaKT 8 Kp1113111CHO~ CIIITya~llllll, eCillll He
6yAeT o6ecneYeHo AOporocT051~ee cTpaxo8oe noKpbiTIIIe
Ha~IIIOHailbHbl~ nepe803YIIIK cMo>KeT 8blnOilH51Tb pe~Cbl
TOilbKO nplll OTCYTCT8111111 3aKpbiTIII51 803AYWHOrO npOCTpaHCT8a
CO CTOpOHbl COCeAHIIIX CTpaH
AHai11113 HeAa8Hero Kplll3111ca co CMewaHHbiMIII pe3ynbTaTaMIII -
yMeHbWeHIIIe 06beM08 nepe8030K Ha~IIIOHailbHOrO nepe803YIIIK8,
06biYHO Ha TOM >Ke yp08He, YTO Ill AI151 IIIHOCTpaHHbiX
nepe803YIIIK08
.Qa>Ke eCillll KOMMepYeCKIIIe CaMOileTbl npeKpaT51T IleTaTb,
HeCKOilbKO cne~lllai11113111p08aHHbiX KOMnaHIII~ CMOry o6ecneYIIITb
He06XOAIIIMble 06beMbl
.Qpyro~ 8aplllaHT o6ecneYeHIII51 o6beMo8 nepe8030K 8 Kpiii3111CHbiX
CIIITya~III51X - 3TO coxpaHeHIIIe AOCTynHbiX 803AYWHbiX CYA08
(HaXOA51~111XC51 8 C06CT8eHHOCTIII IIIIllll HaXOA51~111XC51 8
C06CT8eHHOCTIII Ill CAaHHbiX 8 apeHAY C npa80M OT3bl8a)
ApM51HCKIIIe niiiilOTbl 8biCOKO ~eH51TC51 Ha Me>KAyHapOAHOM pbiHKe
TPYAa- npiiiMepHo 35 1113 50 n111noTo8 «ApMa8111a» y>Ke
3aKiliOYIIIIllll KOHTpaKTbl C IIIHOCTpaHHbiMIII nepe803YIIIKaMIII
_1_ OnaceHMH, CBH3aHHble c Ha~MoHallbHOH 6e3onacHOCTbiO llo apeHp;yeMhiM caMoJieTaM apeHp;op;aTeJib HMeeT rrpaBo pacToprHYTb .,~~ r\ICrA
!Jt~•• National v
)J;OrOBOp apeH)J;hl B KpH3HCHOH CHrya~HH IIpH OTCYTCTBHH CTpaXOBOrO • ;.o;a.;_ Competitiveness -e.; Foundation of II OK:RbiTIDI _,
CTATbH 17: CnYYAI/1 HAPYWEHII1H 06H3ATEnbCTB 17.1 HapyweHMe o6H3aTe11bCTB ApeH.QaTopa (b) ApeHAaTop He o6ecne4VIBaeT cTpaxosoe noKpbiTVIe, Tpe6yeMoe s cooTseTCTBVIVI co CTaTbelll 12 HacTo~~ero AOrosopa, nVI6o ApeHAaTop 3KCnnyaTV1pyeT 803AYWHOe CYAHO B TaKOe speM~ Vll1VI B TaKOM MeCTe, KOrAa VI rAe CTpaXOBKa, Tpe6yeMa~ B COOTBeTCTBVIVI CO CTaTbell! 12, ~BJ1~eTC~ HeAeiiiCTBVITel1bHOIII, VIIlVI VIHbiM o6pa30M BbiXOAVIT 3a npeAel1bl CTpaxosoro noKpbiTVI~, o6ecne4VIBaeMoro s OTHoweHVIVI B03AYWHoro CYAHa
CTATbH 18: nPABA 111 CPE.QCTBA nPABOBOL/1 3All\111Tbl 18.1 Cpe.QCTBa npaeoeoH 33li.\111Tbl npVI HaCTynneHVIVI J1106oro Cny4a~ HapyweHVI~ o6~3aTel1bCTB [ ... ] ApeHAOAaTenb VI MeeT npaso [ .. . ] 3a~BVITb o HapyweHVIVI HacTo~~ero .Qorosopa apeHAbl VI [ ... ) VICnOI1b30BaTb OAHO Vll1VI HeCKOilbKO HVI>Kenepe4VICI1eHHbiX cpeACTB npaBOBOII! 3a~VITbl B OTHOWeHVIVI Bo3AYWHoro CYAHa (a) [ ... ] c HeMeAneHHbiM pacTop>t<eHVIeM HacTo~~ero .Qorosopa apeHAbl (c) Tpe6osaTb, 4T06bl ApeHAaTop [ ... ] HeMeAneHHO sepHyn 803AYWHoe CYAHO VI see 3neMeHTbl o6opyAOBaHVI~ ApeHAOAaTentO
VICT04HVIK: Aoroeop apeHAbl «ApMaBIIla» c CIT Aerospace International; McKinsey
.. Armenia
Tpe6osaHVI~ AOrosopos apeHAbl
3KcnnyaTa4VI~ B03AYWHbiX CYAOB pa3pewaeTC~ TOI1bKO npVI Hal1VI4VIVI CTpaXOBKVI, B npOTVIBHOM cny4ae apeHAaTOp C4VITaeTC~ HapyWVIBWVIM CBOVI o6~3aTel1bCTBa
0AHaKO B nepVIOA KpV13VICa CTpaXOBble KOMnaHVIVI 06bi4HO CHVIMatOT cTpaxosoe noKpbiTVIe Vll1VI Tpe6ytaT ynnaTbl 3Ha4VITel1bHOIII cTpaxosolll npeMVIVI
6e3 cTpaxosoro noKpbiTVI~ apeHAOAaTenb VIMeeT npaso HeMeAI1eHHO paCTOprHyTb AOrosop apeHAbl VI noTpe6osaTb B03BpaTa B03AYWHOrO CYAHa
<#>
..1...QnaceHM~ CB~3aHHble C HaUMOHallbHOH 6e3onaCHOCTbtO .., 11 pHMepbi ils rrpaKTHKH rro3BOJI.HIOT roBopHTb, "t.ITO Han;HOHaJibHbiH
v v
rrepeB03"t.IHK IIO,ll,Bep)KeH BJIH.HHHIO KpH3HCHOH CHT)'aiJ;HH B O,ll,HHaKOBOH
Mepe C OCTaJibHbiMH rrepeB03"t.IHKaMH
Ko11-eo peHcoe, TbiC.
Pellicbl s JlMBMIO 1 o
5
0
Pellicbl B CMpMIO 1 o
5
0
Pellicbl s llMBaH 1 o
PellicbiB J1MB3H
PellicbiB 1;13paMnb
5
0
5
0
15
10
5
0
-rpa>KAaHcKa51-soVIHa B niiiBIIIIII
-fpa>KAaHcKa51-soVIHa B Clllpllllll
BTopa51 niiiBaHcKa51 soVIHa Hanp51>KeHHa51 o6cTaHOBKa Ha rpaH1114e c ClllpllleVI
Boopy>KeHHbiVI KOHQ:>niiiKT B IO>KHOVI OceTIIIIII
-----------------------------------------~3palllnbCKO-naneCTIIIHCKIIIVi KOH¢niiiKT
8Topa51 niiiBaHcKa51 soVIHa
1 KB. 1 KB. 1 KB. 1 KB. 1 KB. 1 KB. 1 KB. 1 KB. 1 KB. 3 KB. 2005 r. 2006 r. 2007 r. 2008 r. 2009 r. 2010 r. 2011 r. 2012 r. 2013 r. 2013 r.
~CT04H~K: Diio Mi; McKinsey
.,~~ 1\ICrA fJt.-.•• National •··~ Competitiveness
-..; Foundation of .. Armenia
Apyr111e • Ha41110HanbHbiVI
nepeB034111K
1 OnaceHH~, cB~3aHHble c Ha~HoHailbHOH 6e3onacHOCTbto
.,~~ r\ICi=A HecKOJihKO crreu;MaJIM3HponaHHbiX KOMrraHMH o6ecrre"tlaT
He06XO,li;MMbiH 06'beM rrepeB030K B KpH3MCHOH CH'fYaiJ;MM, "t!TO MO.IKeT
6hiTb ]!eiiieBlle.IIOCTO.HHHbiX.paCXO}jOB.Haap£H,lJ;y_H_CTl)axOBaHMe --
fJt~•• National ... ~ Competitiveness ~; Foundation of
.. Armenia
OnepaTop oiii3Hec· MO,D,enb • OpllleHTIIIposaHHOCTb World Airways
Ha soeHHble HY>KAbl (KaK ~apTepbl Air Mobility Command ,D,ml BOeHHO-B03,D,YWHbiX Cllln CWA)111 o6ecne~eHIIIe I Gryphon Airlines He06XO,D,IIIMbiX 06beMOB nepeB030K
B niiiKOBble nepiiiO,D,bl !Trans Capital Air • Pa6oTa MO>KeT 6b1Tb
opraHIII30BaHa scero B Te~eHIIIe 5-15 ,D,HeVI (BHe niiiKOBbiX neplllo,D,OB, Swiftair HanpiiiMep, Xa,D,>Ka)
Southern
111CTOLJHII1K: npecc-pen~3 ACMG; caiiiTbl KOMnaH~ill; McKinsey
noApo6HocT~ Ha I I Ha cneAYIOll.leM cnaiiiAe
CeTb
BblnonHeHIIIe perynflpHbiX peVIcos 1113 Esponbl B AcppiiiKY 111 K)>KHYIO AMepiiiKY
BblnonHeHIIIe cnel...llllanbHbiX ~apTepHbiX peVICOB Ill perynfiPHbiX peVICOB
BbmonHeHIIIe cnel...llllai11113111posaHHbiX ~apTepHbiX peVICOB B Ka~eCTBe no,D,pfi,D,~IIIKa MIIICCIIIVI OOH
LJapTepHble 111 perynflpHble peVIcbl B Espony, CesepHyiO AcppiiiKY 111 Ha 6niii>KHIIIVI BocToK
8blnOI1HeHIIIe B OCHOBHOM cnel...llllailbHbiX ~apTepHbiX peVICOB
KoMMeHTapiiiVI
2-VI no sen111~111He nOAPfiA~IIIK Air Mobility Command (AMC) CWA. ,QorosopeHHOCTIII c Etihad, LH Cargo, AF-KLM
Y~aCTIIIe B BbmonHeHIIIIII soeHHbiX MIIICCIIIVI CWA s Kopee Ill Ha oniii>KHeM BocTOKe
LJapTepHble peVIcbl OOH s Kp1113111CHble periiiOHbl, HanpiiiMep, laiiiTIII, KoT-A'IIlsyap, AcpraHIIICTaH
noAPfiA~IIIK OOH Ailfl BblnOilHeHIIIfl MIIICCIIIIII B Cy,D,aHe c 6a3oVI s XapTyMe
Pa6oTaeT c Korean Air, Asiana, China Southern, Cargolux, Ethiopian, LAN Cargo
<#>
1 OnaceHM~, cB~3aHHble c Hai...\MOHanbHOM 6e3onacHOCTbK> OOH qacTo cppaxryeT B03,z:J;yniHhie cy.n;a B u;eJI.HX o6ecne"tJeHIDI B03,lzylliHOro ·,,~~ 1\ICi=A
6 It••• National 0 CJI)')KMBaHM.H B KpH3MCHbiX perMOHaX C MCIIOJib30BaHMeM yCJiyr IIO,Z1;p.H,Z1;"lJHKOB, e-:-;a.;.. Competitiv~ness
..._; Foundation of
Haiip,HM..eR,____Ci:ryphon Airline~s • Armenia
npMMep M3 npaKTMKM: ABM31...\MOHHOe o6cny>KMBaHMe OOH e AcpraHMCTaHe
As111a1...11110HHOe o6cny>KI!1BaHI!1e ryMaHI!1TapHo~ MI!1CCI!11!1 OOH
• nacca>K111pcKII1e 111 rpy3osbre nepeso3KI!1 s peri!10HaX, rp,e OTCYTCTBYIOT KOMMepl.leCKI!1e aBI!1aKOMnaHI!11!1
• B cnyl.lae l.lpe3Bbll.la~Ho~ CII1TYal...lll1111 caMoneT npep,ocTasns:~eTcs:~ s Tel.leHI!1e 48 l.lacos
• CaMoneTbl cppaXTytOTCs:l y nop,ps:~p,l.I1!1KOB (Hanp1!1Mep, Trans Capital Air) s paMKax TeHp,epHoro npo1...1ecca
,.. np1!1Mep: Asl!1anepeB03KI!1 B AcpraHI!1CTaHe B 2008 r.
• nepeB03Ka 35 TbiC. nacca>K1!1pOB 1!1 560 TOHH rpy3a B03,D,YWHbiM TpaHCnOpTOM
• napK 1!13 3 B03,D,YWHbiX cyp,OB (30 - 105 nocap,ol.!HbiX MeeT)
• HanpasneHI!1s:l: 9 BHyTpeHHI!1X 111 3 Me>K,D,yHapop,HbiX (.Qy6a111, L-1cnaMa6ap,, Tap,>K1!1KI!1CTaH)
• 60% OT o6Ll\111X pacxop,os noKpbrBatOTCs:l 3a cl.leT nacca>K1!1pCK1!1x/rpy30BbiX Tap1!1cpOB; paCXO,D,bl OOH cocTasns:~tOT 7 MnH p,onnapos CWA 1
1 Ha 12 Mecs:~~es AO MapTa 2009 r.
V1CTO'-IHV1K: 0630p npeCCbl; ca~Tbl KOMnaH~~; McKinsey
Gryphon Airlines BblnOilH~eT peMCbl e HeCKOnbKO KpM3MCHbiX perMOHOB
KoMnaHI!1s:l Gryphon BbrnonHs:leT l.lapTepHbre 111 peryns:~pHbre pe~cbr Ha 6ni!1>KHeM BocToKe, s KJ>KHO~ 111 WeHTpanbHO~ A31111!1, Espone 111 Acpp1!1Ke
nepBas:l aBI!1aKOMnaH1!1s:l , npep,naraBWas:l peryns:~pHbre pe~cbr s 6arp,ap, c Hal.lana so~Hbl
KoMnaHI!1s:l HaHI!1MaeT seTepaHos asl!1ai...III10HHO~ 0Tpacnl!1 1!1 BOeHHbiX p,e~CTBI!1~ p,ns:! BblnOnHeHI!1s:l noneToB, yKoMnneKTOBaHI!1s:l 111 o6cny>KI!1BaHI!1s:l MapwpyTOB
KoHTpaKT c CWA Ha BbrnonHeHI!1e peryns:~pHbiX pe~COB B HeKOTOpble Kp1!131!1CHble peri!10Hbl:
• Kyse~T- L-1paK (4 pa3a B Hep,entO)
• Kyse~T- AcpraHI!1CTaH (3 pa3a s Hep,emo)
• .Qy6a111- AcpraHI!1CTaH (3 pa3a s Hep,emo)
----------------------~-
<#>
2 npe3MAeHTCKMM CaMOileT
Bo3MO)KHO HecKOJibKO BapHaHTOB 3KcrrJiyaTaU:HH
rrpe3H)l;eHTCKoro caMoJieTa
3acf>paxTOBaHHoe B03AYWHOe CYAHO
Co6cTseHHoe/ ApeHAOBaHHoe B03AYWHOe CYAHO
3KcnnyaTa~M~ M TO B03AYWHOro CYAHa
4aCTHaJI 'lapTepHaJI KOMnaHMJI
MecTHbiM nepeB03'1MK
npMMepbl
Luxaviation c 6a3oVI B lpy31tH1 Chapman Freeborn (c 6a3aMI!1 B OA3 111 BocT04HOVi Espone)
lpy3111~: lpy31!1HCKI!1e aBI!1ani!1HI!11!1 o6cny>KI!1BaiOT P,Ba npaBI!1TenbCTBeHHbiX caMoneTa c np1!1MepHo 15 nocap,04HbiMI!1 MeCTaMI!1
BBC nopTyranl!1~: peri!10HanbHble peVICbl BbmonH~IOTC~ BBC; p,anbHI!1e peVICbl- TAP
...................................................... ~~.~~~~.1 ............................................................................................. , BBC KaK MeCTHbiM nepeso3'1MK c perynJWpHbiMM pelllcaMM
rM6pMAHaJI MOAenb
nepy: 0P,Ii1H A320 3KCnnyaT1!1pyeTC~ TAME; p,ononHI!1TenbHOe B03P,YWHOe cyp,HO MO>KeT 6b1Tb 1!13b~TO 1!13 napKa, BblnOnH~101..4ero peryn~pHble peVICbl
KaHap,a: A310, 3KcnnyaT1!1pyeMbiVi BBC KaHaP,bl; TO BblnonH~eTc~ c111naM1!1 Air Canada
.,~~ 1\ICi=A !Jt.~!t.• National •··et! Competitiveness
•; Foundation of .. Armenia
3aTpaTbl
90 000-180 000 p,onnapos CWA 1 Ha peVic
ApeHp,a A320: 250 000-300 000 p,onnapos CWA B Mec~~
Pacxop,bl Ha peVic: 30 000-45 000 p,onnapos CWA2
1 ~eHOBble npeAnO>K8HII1SI Ha Airbus A320 111 CRJ 200/8737-700; o6paTHbllil pelilc; AnSI HanpasneHII1ill AanbHOCTbiO 1000 Mll1nb; BKiliOYaSI see VIP-ycnyr111, B TOM YII1Cne VIPnii1T8HII1e, o6cny>KII1B8H111e 111 T.,D, .
2 06paTHbllil pelilc; AnSI HanpasneHII1ill AanbHOCTbiO 1000 Mll1nb, 3KcnnyaTai..III10HHble pacxOAbl onpeAeneHbl Ha ocHoBaHII1111 CTPYKTYPbl pacxOAOB «ApMaBII1a»
111CT04HII1K: ICAO; caVITbl KOMnaHliiVI; o63op npeccbt; McKinsey <#>
BapMaHT c 3 rrepeB03"l!HKaMH, HMeiOrn;Hli HeCKOJibKO
He,[I;OCTaTKOB
.,~ 1\ICrA fJt. .. •• National .,;a.;_ Competitiveness
.._; Foundation of .. Armenia
3KOHOM Ill '"19CK3SI
He~enecoo6paJ
HOCTb
Onepa~IIIOHHaS~ H9CTa6MI1bHOCTb
npo6119Mbl
BH9WHero
BOCnpMSITIIISI
npo6119Mbl
BOCnpMSITMSI
BHYTPM cTpaHbl
L-1CT04HL-1K: McKinsey
nop,p06HOCHI Ha cnep,ytO~eM cnaV!p,e
3 MeCTHbiX nepeB034L-1Ka 6YAYT CI1L-1WKOM Mailbl, 4T06bl Bbi>KL-1Tb- Aa>Ke 1 MeCTHbJJIJ
nepeB034J..1K BepOfiTHO 6yAeT L-1CnbJTbJBaTb onepal...IL-10HHble y6bJTKL-1, a y6bJTKL-1 3 nepeB034L-1KOB 6YAYT e~e BbiWe B CBfi3J..1 C HeB03MO>KHOCTbtO J..1CnOilb30BaHL-1fl
3KOHOMJ..1L-1 MaCWTa6a
4T06bl nOBbiCL-1Tb >KL-13HeCnOC06HOCTb, nplt1AeTCfl nOAHfiTb CTOJ..1MOCTb nepeB030K
J..1I1J..1, KaK MJ..1HJ..1MYM, OCTaBJ..1Tb ee Ha TeKy~eM ypOBHe
noTepfl 1-2 nepeB034J..1KOB B Te4eHJ..1e HeCKOilbKJ..1X CileAytO~J..1X IleT npJ..1BeAeT K
onepal...IJ..10HHOJIJ HeCTa6J..1IlbHOCTJ..1, BKilt04atO~eJIJ
• <l>J..1HaHCOBbJJIJ Kpax
• 0TMeHy noneTOB J..1 3aCTpfiBWJ..1X B nyTJ..1 nacca>KJ..1pOB
• 0TCYTCTBJ..1e AOCTaT04HOrO KOilJ..14eCTBa noCaA04HbiX MeeT Ha J..1MetO~J..1XCfl
pelllcax
lllHOCTpaHHble nepeB034J..1KJ..1 6YAYT COMHeBaTbCfl OTHOCJ..1TeilbHO
l...lenecoo6pa3HOCTJ..1 pa6oTbl c He6onbWJ..1MJ..1 nepeB034J..1KaMJ..1 (Hanplf1Mep, e paMKax
KOA-WepJ..1HrOBbiX COrilaWeHJ..1JIJ) B CBfi3J..1 C
• 3KOHOMJ..14eCKOJIJ HeCTa6J..1IlbHOCTb
• Cy6KpJ..1TJ..14eCKJ..1M pa3MepoM ceTJ..1 MeCTHoro nepeeo34J..1Ka
• MoHononbHolll cTpyKTypolll
oaHKpOTCTBO MeCTHbiX nepeB034J..1KOB B 6IlJ..1>KaJIJWJ..1e rOAbl MO>KeT npJ..1BeCTJ..1 K
pe30HaHCHOMY o6~eCTBeHHOMY CKaHAany J..1 HeraTJ..1BHOMY BOCnpJ..1fiTJ..1tO
aBJ..1al...IJ..10HHOJIJ OTpaCilJ..1 CTpaHbl
<#>
IIpn HaJinqnn 3 MeCTHhiX rrepeBo3qJIKOB rroTep.H 3KOHOMHH MacrnTa6a
IIOTeHIJ;HaJibHO Be,n;eT K HepeHTa6eJibHOM pa6oTe, HeHa,n;eJKHOMY
06CJIYiKHBaHHIO H 6oJiee BbiCOKHM TapHcpaM
.,~~ 1\ICrA fJt~•• National
• 11;. Competitiveness •.; Foundation of .. Armenia
CTpyKTypa
paCXOAOB
OnMcaHMe
)> Aa>Ke He6onbWOMY nepeso3Y111KY Heo6XOA111MO MII1HII1ManbHOe KOnii1YeCTBO scnoMoraTenbHoro nepcoHana (Hanpii1Mep, o6ecneYeHII1e noneToB, 6eaonacHOCTb, TO, KOHTponb onepa1..1111~ , o6yYeH111e) 111 06l1.1111X 111 aAM111HII1CTpaTII1BHbiX paCXOAOB (Hanp111Mep, OQJ111C, CII1CTeMa ynpasneHII1s:l BblpyYKO~)
)> He6onbW111M nepeso3YII1KaM Tpe6yeTcs:J 6onbwas:~ AOns:~ nepcoHana so scnoMoraTenbHbiX cpyHKL.11110HanbHbiX noApaaAeneHII1s:IX
BnMstHMe Ha ~eHy 6MneTa no cpaBHeHMIO C 1 nepeB03"1MKOM
-7%2
npMMepbl: B11MJIHMe Ha
MeCTHbiX nepeB03"1MKOB1
06Ll.lll1e 111 aAM111HII1CTpaTII1BHble pacXOAbl Ha nacca>K111pa3 2010 r., AOnn. CWA
3 nepeso3YII1Ka 20-29
1 nepesoaYII1K
~~ ~ ).- KpoMe TOro, MeHbWII1~ MaCWTa6 BeAeT K yMeHbWeHII110
noKYnaTenbHO~ cnoco6HOCTII1 (Hanp111Mep, np111o6peTeH111e B03AYWHbiX CYAOB, np11106peTeH111e ycnyr CTOpOHHII1X opraHII13al..lll1~ no o6cny>KII1BaH11110, opraHII13al..lll1s:l nii1TaH111s:!)
06Ll.lee KOnii1YeCTBO COTPYAH111KOB so BCnOMOraTenbHbiX cpyHKL.11110HanbHbiX
Ce30HHOCTb ).- 6onee ManeHbKII1~ nepeB03YII1K noTeHL.1111anbHO nOABepraeTcs:~ 60nbWeMy B03Ae~CTBII110 Ce30HHOCTII1 Ha KOHKpeTHbiX MapwpYTax
HaAe>KHOCTb )> npll1 Hanii1YII1111 TOnbKO 2 caMoneTOB OHII1 He MOrYT 6b1Tb nepeHanpasneHbl Ha Apyro~ MapwpYT B cnyyae HenonaAOK, YTO C03AaeT BbiCOKII1~ p111CK 3aCTps:!BWII1X B nYTII1 nacca>K111p0B
-5%6
noApaaAenf HII1s:!X3
3 nepeso3YII1Ka 150 I 1 nepeso3YII1K
~~ Kon-so HeAenb c aanonHeHHOCTbiO noCaAOYHbiX MeCT MeHee 70% OT MaKCII1ManbH0~4
3 nepeso3YII1Ka5
1 nepeso3YII1K
1 8 paMKaX e1..1eHap111R «ynpaBJlReMOrD>> OTKpbiTOfO He5a 5e3 ey5eLIIAL11~; LlleXOAR 1113 TOfO, 4TO 3 MeeTHbiX nepeB034LIIKa pa50TaiOT no TpeM naKeTaM MapWpYTOB, onpeAelleHHbiX rYrA 2 BllLIIRHLIIe 6011ee BbiCOKLIIX 05lJ.II1X 11 aAMLIIHLIIeTpaTLIIBHbiX paeXOAOB Ill MeHbWe~ nOKYnaTellbHO~ enoe05HOeTLII Ha OeHOBaHLIILII epeAHe~ TeKYll.le~ l..leHbl OAHOfO 5LIIIleTa, paBHO~ 307 AOilllapOB CWA (Ha LIIIOHb 2013 r.) 3 CpaBHeHI.1e e pemOHallbHbiMI1 nepeB03411KaMLII (MalleHbKI1~ MeeTHbl~ nepeB034LIIK epaBHI1BaeTeR e nepeB034LIIKaMI1 e 6 caMOileTaM11 ; 6011ee KpynHbl~ MeeTHbl~ nepeB03411K epaBHLIIBaeTeR e nepeB03411KaMLII e 9-13
caMOJleTaM11)
4 KOil-BO HeAellb B fOAY e 3anOI1HeHHOCTbiO nOcaA04HbiX MeeT MeHee 70% OT MaKeLIIMallbHO~, 4TO onpeAellReT KOilLII4eeTBO Tpe5yeMbiX caMOileTOB; Ha oeHOBaHI111 peryllRpHbiX pe~COB e RHBapR 2010 r . no 1110Hb 2013 r .
5 AllR naKeTa MapwpYTOB 2, B KOTOpOM 50ilbWI1HCTBO HanpaBileHLII~ OTI1114aiOTeR BbiCOKO~ ee30HHOeTbiO, T.e. Hai150ilbWI1MI1 KOile5aHI1RMI1 MeJKAy 311MHI1MI1 1.11leTHLIIMI1 MeeRI..IaMI1
6 Ha OeHOBaHI.111 6011ee HI13K0f0 epeAHero K03<jl<jli11..1LIIeHTa 3arpy3KLII no naKery MapWpYTOB 2 Ill KOilLII4eeTBa nOCaA04HbiX MeeT Ha perynRpHbiX pe~caX e RHBapR 2010 r. no LIIIOHb 2013 r .
111cTOYHII1K: ACAS; AaHHble ICAO; M111posas:~ cTaTII1CTII1Ka no as111anepesoaKaM lATA, 2013 r.; 111HCTpyMeHT aHan111aa OAG; McKinsey <#>
3 rpy3onepeB03KM
,[(JIH )'BeJIIrqeHHH o6neMoB rpysonepeBosoK B ApMeHHH MO)KHO "ffl.i.I\ICr=:~~ PaCCMOTpeTb 2 pa3HbiX BapHaHTa peiiieHHH •'i.._:. cowg~~~i~~~~~1
• Armenra
A ~ 3KcnopT MeCTHbiX , noTeH'-'111811 M8CTHOrO 3KCnOpTa
CKOponopnU.l..ILIIXCfl TOBapOB, HeBeilLIIK- B H8CTOs:ILl.lee BpeMs:l MeHee
HanpLIIMep, CBe>KLIIX cppyKTOB Ill 1% OT 06Ll.lero 06beMa 3KCnOpTHbiX
MecTHbiM pbl6bl 04eHKa
TOBapOB nepeBO,D,LIITCfl B03,QYWHbiM
~ Bo3MO>KHble HanpasneHLIIfl TpaHCnOpTOM rpy30BOM 3KcnopTa ,. 06beMbl 6yp,yT paCTLII TOilbKO H8 7% B a3poy3en - 3anap,Has:~ Espona rD,Q ,QO 2017 r., YTO nOTpe6yeT TOilbKO
- A3LIIfl 1 ,QOnOilHLIITeilbHOro rpy30BOro peVica
- 6niii>KHLIIVI BocTOK B He,QeniO
B ~ 111CnOilb30B8HIIIe npeLIIMYLl.leCTBa , Y ApMeHL/1111 HeBblrD,QHOe nono>KeHLIIe
nplllsneKaTeilbHOro OTHOCLIITeilbHO KOHKypeHTOB B perLIIOHe
reorpacpLIIYecKoro nono>KeH Ills:! (HanpLIIMep, paCXO,Qbl Ha TOnilLIIBO,
0CT3HOBK3 H3 Me>K,D,y A3LIIeVI 111 EsponoVI
04eHKa H83eMHOe C006Ll.leHLIIe)
~ MoryT Jarpy>KaTbCfl ,.. MeCTH8fl C03,Q8BaeMafl CTOLIIMOCTb MapwpyTe ,QOnOilHLIITeilbHble TOB8pbl 1113 HeBeilLIIKa- Tpe6yiOTCfl cy6CLII,QLIILII Ha
AJ1fl ApMeHL/1111 TOnilLIIBO, nepeBeWLIIB810Ll.lllle Billlls:IHL/18
A03anpaBKM Ha BBn noYTLII s 4 pa3a 1
1 ,Qnfl npll1sneYeHII151 1 rpyaosoro pelllca s He,Qemo (Mecm HaJHa4eHII1~ <:t>paHKcpypT, c TpaH3111THbiM rpyaoM Ha 80%) Heo6xo.QII1Mbl cy6c111.QII1111 s paaMepe 440 000 ,Qonnapos CWA s ro,Q, np111 3TOM snii1~HII1e Ha BBn cocTasn~eT TOnbKO 110 000 ,Qonnapos CWA (111cxo,Q~ 1113 BbiPY4KII1 asll1aKoMnaHII1111 s paaMepe 2,2 ,Qonnapos CWA Ha Kr 111 BbiPY4KII1 aaponopTa s paJMepe 82 ,Qonnapos CWA Ha TOHHY rpyaa; np111o6peTeH111e Tonn111sa He coa,QaeT CTOII1MOCTII1 s ApMeH111111; pac4eTbl BBn pa3b~CH~IOTC~ B npll1fiO>KeH111111)
IIICT04HIIIK: McKinsey <#>
3 fpy30[lepeB03KH ._, tJKcrropT MeCTHhiX rpysoB M3 ApMeHMM MMeeT JIMIIIh He6oJihiiiOM
A 1 rroTeHIJ;MaJI c ToqKM speHM.H YBeJIMqeHM.H o6neMOB B03;:I;YIIIHbiX
rpysorrepeB030K
.,~~ 1\ICrA !Jt~•• National . ,.;a.;_ Competitiveness
.._; Foundation of .. Armenia
06beMbl 3KcnopTa, 2012 r.
npo~eHTbl
ABTOM06111IlbHbl171 TpaHcnopT
37
803AYWHbiM TpaHcnopT
.Qpyr111e
nporH03 B03AYWHbiX rpy3onepeB030K1, 2005-2017 rr.
TbiC. TOHH
15
10
60 )f(JA TpaHcnopT
5
0 2005 07 09 11 13e 15e 2017e
);> 0KOI10 70% 3KCnOpTa nepeB03LIITCfl aBTOM06111IlbHbiM 11111111 >Keile3HOAOPO>KHbiM TpaHCnOpTOM B rpy311110 , OTKYAa MopeM TpaHcnopTLIIpyeTCfl B Espony 111 A311110
);> npeLIIMYLl\eCTBeHHO HeAparOL.-IeHHble MeTaililbl Ill ailKOrDilbHble HanLIITKLII
);> OrpaHLII4eHHbl171 o6beM rpy30BbiX aslllanepeso30K, OXBaTbiBaiOLl.\111171 npeLIIMYLl\eCTBeHHO AparOL-IeHHble KaMHLII, CeilbCKOX03fli71CTBeHHYIO npOAYKL..ILIIIO Ill pbi6y
);> 8 pe3yilbTaTe BOCCTaHOBileHLIIfl nOCile MlllpOBOro Kp1113111Ca B 2013 r. O>KLIIAaeTCfl pOCT 06beMOB B03AYWHbiX rpy3onepeB030K Ha 7% B rDA
);> K 2017 r. 6yAeT Tpe6osaTbCfl npLIIMepHo rpy30BbiX pei7!COB B HeAeilt02
~ K 2017 r. noTpe6yeTCJI TOnbKO OAMH AOnonHMTenbHbiM rpy30BOM peMC no
cpaBHeHMIO C 2013 r.2
1 0>K~AaeTCfl, 4TO 06beM B03AYWHbiX rpy3onepeB030K 6yAeT paCT~ C pOCTOM nOKa3aTellfl 3KCnOpTa CKOponopTRL4~XCfl cellbCKOX03fiHCTBeHHbiX npOAYKTOB ~ CBe>KeH pb16bl (2014-2017 rr.); nporH03 Ha 2013 r. ocHOBbiBaeTcfl Ha AaHHbiX 3a 1-e nonyroA~e 2013 r.
2 IIICXOAfl ~3 rpy30BOrO CaMOlleTa C Y3K~M KOpnyCOM C KOMMepYeCKOH Harpy3KOH 60 TOHH;
V1CT04HV1K: CTan1CTIIIKa nplll6b1Bai0Ll.IIIIX; UNWTO; Me>K.QyHapOAHOe lllccneAOBaHIIle CTaTI!lCTIIIKIII nplll6biBaiOLl.llllX USAID (2007 r.); McKinsey <#>
3 rpy3Q..nepeB03KM v
tlhiCOKllil CTOHMOCTh TOIIJIHBa II HH3KHH IIOTeHIJ;HaJI MeCTHOrO .,~~ 1\ICrA B 1 sKcrropTa Bepo.HTHO He rrosBOJI.HT EpeBaHy cTaTb perHOHaJibHbiM
rpysoBbiM aspoysJIOM
f- -.•• National ••• ;a.;_ Competitiveness -..! Foundation of .. Armenia
MecTo2
PacxoAbl Ha TOnllHBO
t...teHa Ha Tonn~so,
AOnn. CWNT
TeK}'Il.IHM pa3Mep
6aJ<Y
T6~n~c~
EpesaH
8blneTa1011.1~e 6aKy rpy30Bble pelilCbl T6~n~c~ s 1-M nonyroA~~ 2013 r. EpesaH
803MO>KHOCTH rpy3onepeso3oK6aKy
rpy3osoe T6~n~c~
npoCTpaHCTBO, EpesaH M2
953 1 120 1 305
~1002
6 3
12 000
6 300
10 000
Ha3eMHOe coo611.1eHHe/ nOTeH1.4Hall MeCTHOrO 3KCnOpTa
EpeoaH T61!1nl!lcl!l 6aKy
v v v );> OCTaHOBKa Ami A03anpasK~ Ha KasKa3e yMeHbwaeT An~TenbHOCTb
noneTa Ha ( 5-15% no cpasHeH~IO C OCTaHOBKOM B 8y6a~ 1 )
X X v J,. Tonn~so s ApMeH~~ Ha 37% AOPO>Ke , 4eM s 6oraToM HecPTbiO
A3ep6alilA>KaHe
X );> He6onbw~e MeCTHble rpy3onepes034111KIII
c He6onbw~MIII caMoneTaM~ (Hanp~Mep, Air Armenia)
v ~ 3Ha4~TenbHOe rpy3osoe npocTpaHCTBa,
BKnl04a~ xonoA~nbHble KaMepbl An~ CBe>KI/IX npOAYKTOB
X
v ~ noAAep>KKa CTaM6ynbCKoro a3poy3na ~ KoMnaH~~ British Airways ~cnoilb3yeT
T6~n~c~ KaK nyHKT ceT~
(y) ~ rpy30BOe npoCTpaHCTBO 6 300 M2, HO
HOBbiM nor~CTJ/14eCK~M 4eHTp HaXOA~TC~ B np04ecce CTpO~TenbCTBa
v );> He3Ha4~TenbHbllil 3KcnopTHbllil noTeH4~an ~
MeCTHbiX TOBapOB nopT noT~ o6ecne41/1BaeT AOCTyn K 4epHOMY MOpiO
);> OrpaH~4eHHble B03MO>KHOCT~ Ha3eMHoro );>
C00611.1eH~~ C COCeAH~M~ CTpaHaM~
I ............... I
Xopowee coo611.1eH~e c Pocc~elil ~ A3ep6ai1A>KaHOM no asTOM06~nbHbiM ~ >Kene3HbiM AOporaM
v );> KpynHelilw~lil rpy3osolil a3ponopT Ha
KasKa3e );> 3Ha4~MbiM MeCTHbiM ~rpOK ~ 2 OCHOBHbiX
rpy3oBbiX as~aKoMnaH~~
v );> Ha~6onbwee AOCTynHoe rpy3osoe
npoCTpaHCTBO
v );>
);>
80% TpaH3~THoro rpy3a , 6aJ<Y ~CnOnb3yeTC~ KaK OCTaHOBKa Ha MapwpyYe ~ nyHKT ceT~ He6onbwolil ceKTop npOAYK4~~ . He CB~33HHOM C HecPTbiO, orpaH~4eHHbl M 3KCnOpT MeCTHbiX TOBapOB
EpesaH He HMeeT KOHK}'peHTHbiX npeHMyll.leCTB no cpasHeHHIO C perHOHallbHbiMH KOHK}'peHT8MH
1 60nbWOiil CaMoneT C W~pOKOM KOpnycoM C KOMMep4eCKOM 3arpy3KOM 6onee 65 TOHH, ManeHbKOM CaMOneT C W~pOK~M KOpnyCOB (40-65 TOHH), ManeHbK~M peaKT~BHbiM ~ Typ60B~HTOBOM CaMoneT (20-40 TOHH)
2 KapTa noKa3blsaeT peryn~pHble rpy30Bble pelilcbl ~3 6aJ<Y s 2012 r.
~CT04H~K: BceM~pHbllil 6aHK; Diio Mi; Flightglobal; rocyAapCTBeHHbllil KoM~TeT cTaT~CT~K~ A3ep6alilA>KaHa; calilT a3ponopTa T6~n111c111; CTaTblll s npecce; a3ponopT 3eapTH04; McKinsey <#> - -- -- -- ---
...
................. · .... , . ,,, .,,,.,,,~::;,;;~:~!>,~:=:::,~:~~~ .. ;:,~:~:~::~~· ~ :·~·~i~PT~· B~~:~:f~~~~~~·~.':,::~:~~.:.'~,.~.~~BOll~T ··············· ··········-····. .................... . ... ... ... ····· :·:·:·:·:·:·:·:·:·:·:·:·:·:·:·:·:·:····· : ·:·:·:·:·:·:·:·:·:·:·:·· :·:·:·: ·:·:·:·: ·: ·: ·:·: ································ .... ..... ,..... i'iiiil
. .... .. !.'~ ... :. ············------················ ···········-······················ ······· ·········· -----······ - - ---
8 L\e1151X o6ecneYeHII151 ycnewHovf~:pe'a'n·ill ·3aL\111111 Hoeo'll~ ::n:nnMTVf~ He06XO.QII1MO pa60TaTb C 3 c.qep>KIIlBaK>Ll.(lllMIIl cpaKTOpaMIII
CerOA'::fRWf:t!1~==peweHtMI 1t1 AanbHeVIwlt1e AeVIcTBlt1fl :,':·==:::/:::::::::::
B QeJIHx o6ecrre"lleHH.H ycrreiiiHo:H peaJIH3aQHH HOBo:H noJIHTHKH lli.r\ICr:~~ Heo6xo,n;HMO yrrpaBJI.HTb 3 c,n;ep)KHBaiO:rn;HMH cpaKTopaMH .;e._~· co!PJ>i~~~fn?1
1
2
3
11'1CT04HII'1K: McKinsey
--- - ---------- ---~----------
06ecne"'eH~e cnpaseAil~Boro ~ npo3pa"1Horo TeHAepHoro npol...\ecca
_),;;. nvu.-leH3111111 AOn>KHbl npeAOCTaBnfiTbCfl c 111Cnonb30BaHII1eM npeii1MYL!-IeCTBeHHO
Hecy6beKTII1BHbiX nposepoK Anfl 04eHKII1 3af!BOK
nepeCMOTp TeKy~eM CTPYKTYPbl pery11~PYK>U4ero opraHa
;,;.. TeKyl!-lafl CTPYKTypa reHepanbHoro ynpasneHII1fl rpa>KAaHcKolf1 as111a4111111
Bbl3biBaeT PfiA onaceHII11f1 OTHOCII1TenbHO MeHTanii1TeTa 111 He3aBII1CII1MOCTII1
cpyH K41111f1
;,;.. PacnpeAeneHII1e perynii1PYK>L!-1111X cpyHK41111f1 no HecKonbKII1M opraHaM o6ecne4111T
BblnOnHeHII1e COOTBeTCTBYK>L!-1111X cpyHK41111f1 6e3 KaKII1X-nll160 BMeWaTenbCTB
Bilo>KeH~e cpeACTB B pa3B~T~e ceKTOpbl TYP~3Ma B 1...\eilHX yseil~"'eH~H KOil~"'ecTsa TYP~CTOB
);;- Typ111CTbl MOryT CTaTb Cll1nbHbiM cpaKTOpOM cnpoca Ha aBII1anepeB03KII1
<#>
l:J06ecne'leHHe cnpaeeAilHBoro H npo3pa'1Horo TeHAepHoro npo~ecca
JlM~eH3MM ,li;OJDKHbl rrpe,li;OCTaBJI.HTbC.H C MCIIOJib30BaHMeM
rrpeHMyiiJ;eCTBeHHO Hecy6neKTMBHbiX IIpOBepOK ,lJ;JI.H O~eHKM 3aHBOK
.,~i 1\ICi=A !~-.•• National
•~;a.;_ Competitiveness -.; Foundation of
.. Armenia
OcHOBHble AOKyMeHTbl AnA o'-'eHKIII ........
);> Pe3toMe KJltoYeBbiX
);>
);>
);>
);>
);>
COTPYAH111KOB
<1>1!1H8HCOB85l
OT4eTHOCTb
npeAnO>KeHI!1e no
o6cny>t<I!1BaHI!1to 111
cp1!1H8HCOBble
nporH03bl
,QOCT8T04 H OCTb
t<ani!1Tana
oi!13Hec-nnaH
IIIHcpopMal...ll!15l o
napKe B03AYWHbiX
CYAOB
V1CTOYHV1K: McKinsey
Kpanep111111 npiiiHJITIIIJI peweHIIIM
YnpasneH'IeCKIIIe nnaH HaBbiKIII onepa'-'IIIOHHOM
AeJtTenbHOCTIII );> KntoYeeoVI );> BpeM5l An5l
nepcoHan nocTeneHHOro
yYacTHI!1Ka BBOAa HOBOro
TeHAepa AOn>KeH o6cny>t<I!1BaHI!15l
1!1MeTb );> HaAe>KHOCTb
- ,QOCT8T04HbiVI npeAno>t<eH1!1VI no
onbiT B 61113Hece o6cny>t<II1BaHII1to
111 8BI!18l...ll!1111 );> npe1!1My~eCTBa
- PyKOBOACTBO An5l HaceneHI!15l
AOn>KHO - HI!13KI!1e c6opbl o6naAaTb
- BbiCOKa5l COOTBeTCTBYIO~
48CTOTa/ 111M OnbiTOM B
o6nacTI!1 nponyct<Ha5l
cnoco6HOCTb BblnOnHeHI!15l
npeAnaraeMbiX - MHo>t<eCTBO
pa6oT Bap1!18HTOB
o6cny>t<I!1BaHI!15l
D CM. npii1Mep roH~OHra Ha cneAYIOl.J..IeM cna111Ae
CI>IIIHaHcoBble noKa3aTenlll CooTBeTCTBIIIe
);>
);>
;...
);>
CTaHAapTaM
Pa3yMHOe noHI!1MaHI!1e );> 0TCYTCTBI!1e
paCXOAOB Ha H84ano HapyweH1!1VI,
Ae5lTenbHOCTI!1 CB5l38HHbiX C
KoHKpeTHble nnaHbl no 6e3onacHOCTbtO 111
np1!1eneYeHI!1to 06MaHOM
Heo6XOA111Moro Kani!1Tana noTpe61!1Ten5l,co
An5l HaYana CTOpOHbl
Ae5lTenbHOCTI!1 enaAenbl...leB 111
Pa3yMHOe COOTBeTCTBI!1e A111peKTopoe
cp1!1H8HCOBbiX pecypCOB );> 0TCYTCTBI!1e 1!1H biX
nnaHy Ae5lTenbHOCTI!1 111 cpaKTOpOB,
np111o6peTeHII15l napKa roeop5l~I!1X o p111ct<e
B03AYWHbiX CYAOB An 51
nyTeweCTBYIOL1..1111X ,QocTaT04HOCTb 1!1CXOAHOVI
rpa>t<AaH Kani!1Tanl!13al...l1!11!1 An5l
no,D,Aep>t<KI!1
AOnrocpoYHoro pa3BI!1TI!15l
8BI!18KOMnaHI!11!1
Ol...leHKa AOn>t<Ha BblnonH5lTbC5l np111 no,D,Aep>t<t<e
He38BI!1CI!1MOro COBeTa 8BTOp1!1TeTHbiX
npocpeccl!1oHanoe
.,~~ f\ICrA 06ecne"'eHl-1e cnpaaeA11lt1Boro 1-1 npo3pa"1Horo TeHAepHoro npo4ecca
IlpaKTMqecKMH IIpMMep fOHKOHra: He06XO,ll;MMbiH MOHMTOpMHr fJt~•• National .., •~;;a.;_ Competitiveness
II KOHTpOJib CMJiaMM He3aBMCMMOM opraHM3aTTMM -..;. Foundationot .W. e Armema
........
DbiCTpbiM pOCT KOnMlfeCTBa 3BM3KOMn3HMM B IOHKOHre
npeAWeCTBOBan Kpaxy HeCKOnbKMX MeCTHbiX 3BM3KOMnaHMM, lfTO CT3BMT nOA
BOnpoc TeKyU4MM MOHMTOpMHr 3BM3KOMnaHMM
)> PoeT
)>
- KonW·IeCTBO aBI!laKOMnaHI!llil B IOHKOHre Bblpocno OT 1 AO 4 B nepl!lOA C 2003 no 2006 r.
~ ,_ HONGKONG OASiS • RESS I'-.ill •• HtJNtol• r,Nf~ AIIU IN£,
DRAGONAIR HONGKONG AIRUNES
fiiftM~
CnaA
- OASIS: s anpene 2008 r. asl!laKoMnaHI!15l o6aHKpOTI!lnacb s CB5l31!1 c BbiCOKI!lMI!l pacxoAaMI!l Ha mnnl!lBO, 3TO JaTpoHyno 6onee 30 TbiC. nacca>KI!lpos
- Hong Kong Airlines: s OKT5l6pe 2012 r. s CB5l31!1 c npocpoYeHHbiMI!l nnaTe>KaMI!l nocTaBLlllllK ycnyr no TO BOJAYWHbiX CYAOB HAECO npeKpaTI!ln oKaJaHI!le ycnyr - 20% pelllcos JaAep>KaHbl 111 15% OTMeHeHbr s TeYeHI!le 1 MeC5ll..la
' ' 5aHKpOTCTBO KOMnaHI!ll!l Oasis B 2008 r. Bbi3Bano onaceHI!15l OTHOCI!lTenbHO TOfO, MO>KeT n111 Cl!lCTeMa perynl!lpOBaHI!15l o6ecneYI!1Tb He06XOA111Mbllil cp111HaHCOBbli/l MOHI!lTOpl!lHr asl!laKoMnaHI!llil IOHKOHra, oco6eHHO HeAaBHO yYpe>KAeHHbiX
4eHmpa aeual.{UOHHOiJ nonumuKu u uccneooeaHuiJ KumailcKoeo yHueepcumema IOHKOHea, cjJeepanb 2010 e.
lt1CT04Hit1K: AHanl!13 npeccbt, aHanl!13 se6-cali1Tos, McKinsey
OpraHMJa'-'MH nM'-'eH3MpoaaHMH BOJAYWHoro TpaHcnopTa
(ATLA) - He3aBMCMMbiM opraH, Bb1A3t0114MM nM'-'eH3MM AJlH
B03AYWHOrO TpaHcnopTa
)> Bee YneHbl ATLA 5lBn5ltOTC5l asTOpl!lTeTHbiMI!l npocpeccl!loHanaMI!l c APYrlllM POAOM JaH5lTI!llil , (Hanpl!lMep, IOpl!lCTbl , 6yxranTepbl Ill KOHCynbTaHTbl)
)> HeJaBI!lCI!lMOCTb ATLA noMoraeT AOCTI!l'-lb l..len111, COCT05llllelil B TOM, YT06bl BbiAaBaTb nllll..leH31!11!1 l!lCKntOYI!lTenbHO >KI!13Hecnoco6HbiM nepeB03YII1KaM, AelilcTBY5l 6ecnp1!1CTpacTHO
I )> np111 npeAOCTasneHI!ll!l nllll..leH31!11!1 paCCMaTp111BaeTC5l HeCKOnbKO cpaKTOpOB
- .Qon5l Bep05lTHOCTI!l, C KOTOpOi/1 aBI!laKOMnaH1115l , nOAaBWa5l 3a5lBKY, 6yAeT B COCT05lHI!11!1 o6ecneYI!1BaTb o6cny>KII1BaHI!le Ha YAOBneTsoplllTenbHOM yposHe s TOM, '-ITO KacaeTC5l HenpepbiBHOCTI!l , peryn5lpHOCTI!l pa60Tbl, YaCTOTbl, nyHKTyanbHOCTI!l , pa3yMHOCTI!l c6opos 111 o6Lllelil acpcpeKTI!lBHOCTI!l
- <l>l!lHaHcosbre pecypcbr (Kanl!lTan An5l pa60Tbl s TeYeHI!le Ml!lHIIlMYM ABYX neT)
- T1.1n BOJAYWHoro CYAHa, npeAnaraeMbllil K 1!1CnOnb30BaHI!110
- BoJHarpa>KAeHI!le 111 o6L111.1e ycnosl!15l HalilMa neTHoro 111 npoyero nepcoHana asl!laKoMnaHI!lei/1
<#> ----------------------------
1 nepeCMOTp TeKy~eM CTPYKTYPbl peryi1HPYIOLJ.4ero opraHa
B u;eJIHX o6ecrreqeHH.H ycrrernHoii peaJIH3au;uu HOBOM rroJIHTHKH
Heo6xo~HMO rrepecMoTpeTb TeKyru;yro CTPYKTYPY peryJiupyroru;ero opraHa
.,~~ 1\ICi=A !JP~•• National
e;o;;&.:,. Competitiveness --._; Foundation of
.. Armenia
TeKy1.14ast cTpyKTypa
rYrA
I
------------------------1 HEnonHAH VlH<I>OPMAWVlH
.--------- ------- I - ------------ I
OTAen perynHpoaaHHR B03AYWHOrO TpaHcnopTa
OTAen noneTHbiX onepa._.HM
OTAen cepntcJ>HKa._.HH a3pOApOMOB H
ynpaaneHHR B03AYWHbiM ABH>KeHHeM
OnpeAeneHHe nonHTIIIKIII 111 TeXHIII~ecKoe peryn111poaaH111e
~ neperosopbl 0 ~
3aKiliO~eHIIIIII
cornaweHIIILii no
YcTaHosneHI!Ie
CTaHAapTOB IleTHbiX
onepa1..1111Lii 111
~ CepT111cp111Kai..\IIISI
aapOAPOMOB Ill
Ha6IJIOA9HIIISI 3a
OTAen aaHa._.HOHHOM 6e3onacHOCTH
~ Pa3pa6oTKa AOKyMeHTOB, peryiliiiPYIOll.IIIIX A951TeilbHOCTb B o6naCTIII
aBI!Iai..\IIIOHHOMY cpopMIIIpOBaHI/Ie Ha3eMHbiMIII 06beKTaMIII , aBI!Iai..\I!IOHHO!Ii 6e3onacHOCTIII
o6cny>t<I!IBaHI!IIO
~ npeAOCTaBileHI/Ie
pa3peweHI!ILii Ha
BblnOilHeHI/Ie
nacca>t<l!lpCKIIIX pe!liCOB
YTBep>t<AeHI!Ie Tap111cpos
AilS! aaponopTa,
MeTeoponorlll4eCKIIIX 111
HaBIIIrai..IIIIOHHbiX CI1y>K6,
OCyll.leCTBI1519MOe
Me>KrOCyAapCTBeHHOLii
KOMIIICCI!Ie!li
peKOMeHAai..IIIILii no HIIIM
~ 8b1Aa4a Illlll..\eH3111Lii AIJSI
OCHOBHOro Ill
BCnOMOraTeilbHOro
neTHOro nepcoHana
KOHTpOilSI 3a
B03AYWHbiM
ABIII>KeHI!IeM Ill
aaponopTa
V1CT04HV1K: rYrA; McKinsey .____ ________________ .. _ ·---------~-~~ --
~ KoHTpOilb peanlll3al..\llllll nep no o6ecne4eHIIIIO aBIIIai..\IIIOHHOLii 6e3onaCHOCTIII Ill BblnOilHeHI/Ie perynS!pHbiX nposepoK COOTBeTCTBYIOll.IIIIX opraHIII3ai..IIIILii Ill BblnOilHeHI/ISI IIIMIII Tpe6oBaHIIILii aBIIIai..\IIIOHHOro 3aKOHOAaTeilbCTBa Ill Me>t<AyHapOAHbiX CTaHAapTOB aBI!Iai..\I!IOHHOLii 6e30naCHOCTIII
OT.Qen o._.eHKH neTHOM ro.QHOCTH
Ha.Q3op 3a 6e30naCHOCTbiO (onpeAeileHIIIe nOili/ITIIIKIII Ill TeXHIII4eCKOe
peryn111posaH111e) Paccne.QoBaHIIIeaaapHM
~ BblnOnHeHIIIe cpyHKI..IIIILii ~ PerlllcTpal..\11151 111
perynlllposaHI!ISI B paccneAOBaHIIIe
OTHOWeHIIIIII I19THOLii B03AYWHbiX asap111Lii Ill
rOAHOCTIII 3a C4eT BBOAa IIIHI..\IIIAeHTOB
CTaHAapTOB Ill
peKOMeHAai..IIIILii
~ BblnycK
cepTIIIcJ>IIIKaTOB
TeXH1114eCKOLii
6e30naCHOCTIII (TaKIIIX,
KaK Ill!ll..\eH3111111 Ha
IleTHYIO rOAHOCTb
B03AYWHoro CYAHa)
<#>
1 nepeCMOTp TeKyll.\eM CTPYKTYPbl peryrntpytO~ero opraHa .,~i 1\ICi=A TeKy~rui CTPYKTYPa reHepa.nbHoro yrrpaBJieHIUI rpa)K,ll;aHcKo:ii aBHaiJ;HH tiP~•• National v
Bbl3biBaeT p.H~ OIIaCeHHII OTHOCHTeJibHO MeHTaJIHTeTa II He3aBHCIIMOCTII . ,;a.;_ Competitiveness ~.! Foundation of v
Y!!_KIJ;IIII
CTpyKTypHa.R opraHM3a'"'M.R
OpraHM3a'"'M.R npo'"'ecca
MeHTanMTeT
LIICT04HLIIK: McKinsey
OcHOBHble onaceHM.R no cy~eCTBYtO~eM CTPYKType
Mepbl no MMHMMM33'"'MM
.. Armenia
D noAp06HOCTIII Ha cneAYIOI.l.IIIIX cna~Aax
);;> OnpeAeneH~e non~T~K~ ~ ee pean~3a4~51 s paMKax IIIHcT~TY4~0HailbHa51 pecpopMa : pa3AeneH~e OAHoro onpeAeneH~51 non~T~K~ ~ ee pean~3a4~~ opraHa nOBbiWaeT p~CK TOro, 4TO cpyHKL\~~ He 6YAYT
BblnOilH51TbC51 H838B~C~MO, 6e3 BM8W8T8IlbCTB CO
cTopoHbl APYr Apyra );;> Peryn~pytall.\~VI opraH, ~MetOLl.\~VI 6n~3K~e
OTHOW8H~51 B peryn~pyeMbiM~ npeAnp~51T~51M~ (Hanp~Mep, M8CTHbl8 as~aKOMnaH~~)
);;> HeonpeAeneHHble cpopMyn~poBK~ non~T~K~ (Hanp~Mep, OTCYTCTB~e 48TK~X pemaMeHTOB, OTCYTCTB~e ocp~L\~8IlbHbiX KpaVIH~X CpOKOB peai1~384~~ peweH~VI) ~ OTCYTCTB~e npo3p84HOCT~
nOBbiW810T p~CK BI1~51H~51 48CTHbiX ~HTepeCOB Ha peryn~posaH~e
);;> 3aTpaTHble no speMeH~ npo4eccbl AI151 as~aKoMnaH~VI (Hanp~Mep, o6pall.\eH~e c npocb6oVI 0 BBOAS HOBOrO pacn~CaH~51)
);;> 0TCYTCTB~e M8X8H~3Ma pa3peweH~51 KOHcpil~KTa
~HTepecos
);;> npoTSKL\~OH~CTCK~VI nOAXOA - H8CI18A~e
rOCYA8PCTB8HHOrO nepeB034~Ka «ApMaB~a»
~-~ ~~~-~---------------------
);;> nepeCMOTp npOL\SCCOB ~ 48TK08 cpopMyi11!1pOB8HI!18 nOil~TI!1K~ , BKI1104851 OTBSTCTBSHHOCTb, KpaVIH~e CpOK~ 1!1 KOHTpOilbHble cn111cK~ sonpocos
);;> Ony6n~KOBaH~e scex comaweH1!1VI no 8B~841!10HHOMY 06CI1Y>KI!188H~IO Ha caVITe B L\8Il51X nOBbiW8HI!151 npo3p84HOCT~
);;> CTpaTerl!14eCK~VI nepecMoTp ~ 48TKoe paccTasneH~e np1!1op~TeToB
<#>
1 nepeCMOTp TeKy~eM CTPYKTYPbl peryJU1PYK>U4ero opraHa Pacrrpe,n;eJieHne peryJinpyro~Hx <PYHKI.J;HM no HecKOJihKHM opraHaM ·,,~~ 1\ICi=A
6 rh v 6 6 -~·• National 0 ecrreqHT BhiiiOJIHeHHe COOTBeTCTBYIO~HX 't'YlfKI.J;HH e3 KaKHX-JIH 0 •~ competitiv~ness -.. Foundation of
BMernaTeJibCTB ~· Armenia
npeAfiO>KeHMe no HOBOM cTpyKType
MMHMCTepCTBO 3KOHOMMKM IIIJWI
MMHMCTepCTBO TpaHcnopTa
I
0TAen perynMpOBaHMs:l
B03AYWHOro TpaHcnopTa
OnpeAeneHMe nonMTMKM
~ Pa3p,eneHIIIe
cpyHK~IIIC1
onpep,eneHIIIfl
nomn1111<111 111
rexH 111'-lecKoro
pery11111p0B8HIIIfl
B ~ells:IX
rapaHTIIIpOB8HIIIfl
He38BIIICIIIMOCTIII
TeXHIII4eCKIIIX
peweHIIIC1
-----1
PaccneAOBaHMe asapMM
PaccneAOBaHMe asapMM
~ OpraH, Hecy~111C1
OTBeTCTBeHHOCTb
3a aeap111111,
,D.Oll>KeH 6b1Tb
He38BIIICIIIMbiM OT
opraHa
TeXHIII4eCKOrO
pery11111p0B8HIIIfl
B ~ellfiX
o6ecne4eHIIIfl
Henpe,D.B3fiTOCTIII
rYrA
l 0TAen
0TAen noneTHbiX onepai..\MM
cepTMci>MKai..\MM a3pOAPOMOB M
ynpasneHMS:. B03AYWHbiM ABM>KeHMeM
TexHM'IecKoe perynMposaHMe
0TAen 01..\eHKM neTHOM rOAHOCTM
~ rYrA CO CBOIIIM YHIIIK8llbHbiM OnbiTOM ,D.Oll>KHO
npO,D.Oll>K8Tb OTBe48Tb 38 TeXHIII4eCKOe perynlllpOB8HIIIe Ill
Hap,3op 3a 6e3onacHOCTbtO
~ B ~ells:IX o6ecne4eHIIIfl He3aBIIICIIIMOCTIII rYrA ,D.Oll>KHO
COXpaHIIITb cpiiiH8HCOBYIO Ill onepa~IIIOHHYIO
He38BIIICIIIMOCTb
0TAen aBMai..\MOHHOM 6e3onacHOCTM
HaA30p 3a 6e3onaCHOCTbtO
3 lr1HaecT~~~M a pa3B~T~e ceKTOpbl TYP~3Ma a ~en.Rx yaen~"'eHM.R KOil~"'eCTBa Typ~cToB
TypHCTbl MOryT CTaTb CMJibHbiM cpaKTOpOM crrpoca Ha -~~i.I\1Crd1 .,~ Competitiveness
aBMarrepeB03KM ~; Foundation of .. Armenia
B To apeMR KaK KOil~"'eCTBO np~e3>Kato~~x nOCTORHHO yaen~"'~BaeTCR ...
1 039 067
../936096
+11% B fOA 843 330
_/' 757 935
/ 683979
2007 08 09 1 0 11 12 13 2014
... AOflR np~e3>Kato~~X Ha OTAbiX ~ COOTHOWeH~e Typ~CTOB M o6~ero "'~cna np~e3>Kato~~x a cTpaHy ace e~e RBnRtoTCR H~3KIIIMIII 1
Typl..\lt1R
Pocc111R
rpy31t1R
A3ep6ae1-
A>KaH
ApMeHit1R
.QonR TYPIIICTOB 2,
2012 r. npol..\eHTbl
62
60
56
40
Kon-ao Typ~cToB B roA Ha 1 000 >KIIITene~
294
95
316
101
1 He BKiliOI.la51 TYPl-ICTOB, npl4exaBWII1X B rocTII1 K APY3b51M l4 ceMbe, cocTaBn5110lJ..Il4X npl4MepHo 45% OT o61J..1ero KOnl'tllecTBa npl46bJBaiOlJ..Il4X B ApMeHl-110 2 He BKntOI.la51 TYPl-ICTOB, npl4exaBwll1x B rocTl-1 K APY3b51M l4 ceMbe; BKntOI.la51 TYPl-ICTOB, npl4exaswll1x B oTnycK, Ha o6yl.leHl-te, An51 yl.laCTl-151 B cnopTl-IBHbiX 111
K.YnbTYPHbiX C06b1Tl451X l4 Ha nel.leHl'te
lt1CT04Hit1K: CTaTl4CTl4Ka npl46bJBaiOlJ..Il4X; UNWTO; BceM1!1pHbl~ 6aHK; Me>KAyHapOAHOe 1!1ccneAOBaHl'te-cTaTl4CTII1Kl4 np1116bJBaiOlJ..Il4X USAID (2007 r.); McKinsev <#>
3 ~HsecTM~MM s pa3BMTMe ceKTOpbl TYPM3Ma s ~e1u1x yse11M4eHM.A K011M4eCTBa TYPMCTOB
YBeJIMqeHMe ITOTOKa T)'PMCTOB MO)KeT 6biTb -~~1.1\1Cr:~1 •;.e~ Competitiveness
-._; Foundation of .. Armenia
.., 3HaqMTeJibHO YCMJieHO 3a cqeT MHBeCTMQMM B 3 HanpaBJieHM.HX
D np111Mepb1 1113 npaKTIIIKIII Ha cne.QyiOll.IIIIX cnai:1.Qax
.-,
.. _1 np111Mepb1 1113 npaKTIIIKIII
1 HanpasneHM.A
2 ~H<f>pacTpyK
Typa
~ Cocpe.QoTo4eHIIIe KOMMep4ecKoro pa3BIIITIIIS'I Ha 3-4 np111op111TeTHbiX HanpasneHIIIS'IX - 2-3 np111op111TeTHbiX HanpasneHIIIS'I 3a npe.QenaMIII EpesaHa - 3oHbl pa3BIIITIIIS'I TYPIII3Ma Ha Tepp111TOp111111 EpesaHa
~ Yny4WeHIIIe TeM8TIII4eCKOrO CO.Qep>K8HIIIS'I Ill K84eCTB8 IIIHcpOpMa~llllll no OCHOBHbiM HanpasneHIIIS'IM
- 111CTOpllls:i/KynbTYP8 - Penlllrllls:~
- nplllpO.Qa/np111Knl04eHIIIS'I - ropHOnbi>KHbli:1 CnOpT
~ CoxpaHeHIIIe 111 48CTIII4Hoe soccTaHosneHIIIe KYnbTYPHbiX, nplllpO.QHbiX 111 IIICTOplll4ecKIIIX 06beKTOB
- PacKonKIII 111 KOMMep~111an1113a~IIIS'I ,[10Xp111CTIII8HCKIIIX 06beKTOB
~ .QOpO>KHOe
);.>
coo6ll.leHIIIe Me>K.Qy ropo.QaMIII
MeCTH8S'I CeTb, OpllleHT111p088HH8S'I
Ha TYPIII3M
TypiiiCTIII4eCK8S'I IIIHcppacTpyKTypa
111CT04HII1K: CTpaTeriiiS'I McKinsey no pa3BIIITIIIIO Typ111CTIII4eCKoro ceKTopa s ApMeHIIIIII s 2009-20 rr. ---
(Hosas:1 3enaH.QIIIS'I Ill rpy3111S'I) B nplllnO>KeHIIIIII
<#>
3 np1.1Mep 1;13 npaKTI;tKI;t: a3ponopT Acp1.1H
IlpHMep H3 rrpaKTHKH: AsporropT AcpHH BBO,ll;HT rrporpaMMY
CTHMYJIHposaHH.H B :u;eJI.HX pacmHpeHH.H B03,n;ymHoro ,n;BH.JKeHH.H
.,~~ f\ICi=A fJt-.•• National .,;a.;_ Competitiveness -.; Foundation of e Armenia
L -
CTHMynHpoeaHHe OTKpbiTH~
HOBbiX MapwpyTOB
• 8 c11y4ae p,o6as11eHIIIfl 3 11111111 6o11ee HOBbiX Me>KAyHapO,QHbiX MapwpyTOB, Ha C60pbl 3a CTOfiHKY Ill np1113eM11eHI/Ie npe,QOCTaB11f!eTCfl 3Ha4111Te11bHaf! CKIII,QKa
- CKIII.QKa 1 00% Ha nepBble 2 rop,a
- CKIII.QKa 50, 25 111 15% Ha c11ep,y10Ll.\111e 3 rop,a
• 3a BBO,Q HOBOro p,a11bHero Me>KAyHapO,QHOro MapwpyTa1
- CKIII.QKa 1 00% Ha nepBble 3 rop,a
- CKIII.QKa 75 111 50% Ha c11ep,y10Ll.\111e 2 rop,a
• 3a ,QOn011HIIITe11bHYIO 4aCTOTY p,a11bHIIIX1
YeenH"'eHifte Me>KAyHapop,HbiX peVIcos "13CTOTbl peHCOB
1 6onee 4,5 yacos
- CKIII,QKa 100% Ill 50% B nepBbiVIIII BTOpoVI rop,
• 3a ,QOn011HIIITe11bHYIO 4aCTOTY Me>KAyHapO,QHbiX 11111111 BHyTpeHHIIIX peVICOB Ha KOpOTKIIIe paCCTOf!HIIIfl
- CKIII,QKa 50% B nepBbiVI Ill BTOpoVI rop,
- CKIII.QKa 25, 15 111 10% Ha c11ep,y10Ll.\111e 3 rop,a
lllcT04HL.1K: car;1T a3ponopTa A¢1.1H; lATA; McKinsey
Bee MapwpyTbl e a3ponopTy AcpHH
125 124 127
104 110
2006 07 08 09 2010
• Harpap,a OAG 3a MapKeTIIIHr MapwpyToB aaponopTa s Espone, 2009 r. - 5-VI no cYeTy rop,
• 15-VI BceMIIIpHbiVI cpopyM pa3BIIITIIIfl MapwpyTos -AcpiiiHbl 3aHIIIMatOT nepsoe MecTo B Espone, 2009 r.
• Harpap,a Eagle lATA 3a MapKeTIIIHrosyiO no,Q,Qep>KKY aBI/IaKOMnaHIIIVI, 2003 r.
3 npMMep M3 npaKTMKM: 33pOnOpT nparM .,~~ 1\IC-A
AaponopT nparlll pacn~naraeT WlllpOKIIIM cneKTpOM npe.QJlO>KeHIIIVI 8 tltft Com:Jv~~~sai paMKax cy~eCTBYK>~elll cxeMbl CTIIIMYillllpOBaHIIIs:l •.;. Foun~~~n?~
0611\ee npeACTasneHMe AsMaKoMnaHMM,
MMetOll.\Me npaso CxeMa eTII1Mynll1posaHII151 Ha Y'-13CTMe B pa3pa6aTbiBaeTe51 An51 cxeMe asll1aKoMnaH111VI, KOTOpble CTMMYI1MpOB3HM.R eOOTBeTeTBYIOT KOHKpeTHbiM
KoHt4ent4M.R COBMeCTHOrO 6peHAMHra a3ponopTa nparM
Tpe6osaHII151M a Te4eHII1e onpeAeneHHoro nep1110Aa • CK111AKa Ha noeaA04HbiVI
e6op AO 95°/o
CT111Myn111posaH111e, HanpasneHHoe Ha npOAB111>KeHII1e aBII1aKOMnaHII1VI 111 aaponopTa 3a e4eT oxsaTa APYrll1x oeHOBHbiX ropOAOB
lt1cT04Hl-1K: cai1T a3ponopTa npar1-1; McKinsey - - ------
YcnoBM.R ~ Prague ·~ • Airport
• 0A111H 1113 n51TII1 KpynHeVIW111X nepeB034111KOB no KOnll14eeTBY naeea>KII1pOB
• Y3en a aaponopTy npar111, Ho He epeA111 n51TII1 KpynHeVIW111X nepeB034111KOB
• Ha4ano OTKpbiTII151 Hosoro HanpasneHII151 • Ysenll14eHII1e o6utero KOnll14eeTBa noeaA04HbiX MeeT
111 4aeTOTbl pel/leoB no eyuteeTBYIOLltii1M HanpasneHII151M
• Asll1aKoMnaHII1111, 111Mel0utll1e npaso Ha y4aeTII1e a exeMe eTII1Mynll1pOBaHII151
.QoeTII1>KeHII1e 6onee 50 Tble. naeea>K111pos a roA Ha4ano pa60Tbl Ha HOBOM MapwpyTe Ysenll14eHII1e o6utero KOnll14eeTsa noeaA04HbiX MeeT 111 4aeTOTbl pel/leos no eyuteeTBYIOLltii1M HanpasneHII151M
• AaponopT nparll1 np111o6peTaeT peKnaMHble HOeii1Ten111 , B KOTOpbiX 8BII1aKOMnaHII151 ny6nii1KyeT eso10 peKnaMy (Hanpii1Mep, ne4aTHoe CMVI, oHnaVIH-6aHHepb1, npeee-penll13bl)
• Pa3pa6oTKa KaMnaHII1VI «neTaVITe saweVI asll1aKOMnaHII1eVI 4epe3 npary BO MHOrii1X HanpasneHII151X»
<#>
... .. . .. . ...
-Y ApMeHIIIVI eCTb 3 OCHOBHbiX B8P'1c:l~:$ fl0Ilii.1TL-1klll B o6na_qm-aei.4anepeB030K, KOTOpble n03BOils:IT
6 --,- --- --- _, ___ ,___ __, ____ ,_,_,_,_-- __
-- . . --------- --- ... . - - ---· ... -- .
- -- -- -- ---,-, . ,.,.,.,-,:::::':::':ysenW~f1~:~9:-,.,~~~~~:~~~~~IT~IT~~~~~:i:i:~:~:::~:~~~:~;H;~:~:~:~;~:~;~:~;~:~L _::~:~:~~~:~;~:~~~:~} ___ : : ;::;H=~:~~~:~~~:c ~:::;:;: ;~~:~:~:~;~::;~:~ :~: ~y:=:=:~::::::::::::·",-",-,----_,_:_ ...., _, ____ ,_- ,_,_,_, _,_,_, ,_, _,_, __ __ _____________ _____ ______ ____ __ ____ _ ···:·:·:·:·:·:·:·:·:·:·:·:·:·:·:·:·:·:·:···
8 6 --- - --------- - ------- ---- ---- ---- ---- --~------- - - ------- 6 3 Lleils:IX 0 ecne4eHIIIs:l ycnewfiq~::~flil~~eq:~!iEHOBtH1 nOiliiiTl-1Kl-1 HeOli.X9A~M()':p,a OT8Tb C
CAep>K111BatO~l-1MIII cpaKTopaMIII ----,_,_,,_- --- ,, __ ,_, --
"~::'=::=: -9-~ro.o.~~~ttflle p-eweHills::~ 111 .o.anbHelllwllle .o.elllcrs111s::~
.,~~ t\ICrA fJP~•• National
Cero~HHIIIHHe peiiieHHH H ~aJibHeHIIIHe ~eiicTBHH .,._~· co~gt7~~f~fn?!
Cero.o.HHWHL1e peweHL1H
.D.anbHe~wL1e .o.e~cTBL1H ·················································································~
npL1HHTL1e peweHL1H no CTPYKType
nOI1L1TL1KL1 L1 6L13HeC-MO.LJ.ei1L1
nepeB034L1K8, H8 KOTOpbiX Cile.o.yeT
cocpe.o.oT04VITbCH
npL1HHTL1e peweHL1H no 803MO>KHO~
a.o.anTa'-'VIL-1 .QilH CTPYKTYPbl
ynpasneHL1H rYrA
npL1H.HTL1e peweHL1.H no
pyKoBO.LJ.V!TeilK> peanL138'-'L1L1 npoeKTa
V1CT04HV1K: McKinsey
.QocTL1>KeHL1e cornacL1H 38L1HTepecosaHHbiX
CTOpOH OTHOCL1TeilbHO npe.o.no4TL1TeilbHOrO
88pL18HT8
Pa3pa6oTKa nnaHa peanL-138'-'~L-1 .QilH
npe.o.no4TL1TeilbHO~ CTPYKTYPbl nonL1TL1KL1 L1
6L13Hec-Mo.o.enL1 nepeB034L1Ka
Pa3pa6oTKa MapKeTL1Hroso~ .QOKyMeHTa'-'L1L1
.LJ.IlH npe3eHTa'-'L1L1 nepeso34L1Ka
<#>
.,~ 1\ICrA fJP~•• National
HecKOJibKO 30H B MHpe HMeiOT IIOJIHOCTbiO OTKpbiTbie pbiHKH •~i..i· co~g~~1f~fn?1 -HeKOTOpble npMMepbl OTKpbiTbiX pbiHKOB All~ rpa>K.QaHCKOM aeMai..\MM, • Cso60AHble 6noKIII
rOA nOAnMCaHM~
-,
AHACKOe ,.
C0061..4eCTBO ..
(1991 r.) •
EeponeliicKaR ep.'t. aBVIa4VIOHHa~ 30Ha
(2006 r.)
w . ' -t\,~
EC/CWA ~---=•• ~ HCaTnaHTVI4eCK~-l~\.,
'· ·· ')·t nepeneTbl _... ,
(2010 r.)
Pean1113a4V1~ «PeweHMH, npMHHToro B fiMycyKpO» no Me)f(KOHTVIHeHTanbHbiM
30HaM «OTKpbiTOfO He6a» An~ CTpaH
A<j>pMKM nocTo~HHo OTKnaAbiBaeTc~ npoTeK4VIOHVICTCKVIMVI CTpaHaMVI,
OC06eHHO Vl3-3a npoTeK4VIOHVICTCKOiil
nOJlVITVIKVI B OTHOWeHVIVI y6biT04HbiX
Ha4VIOHa1lbH~XaBVIaKOMnaHVIIil
• npeABap1!1TenbHas:l nll16epanll13al.lll151 D 6onee noApo6Ho Ha cneAYIOL.LleM cnaiiiAe
0THOWeHVIe KMTaSI K OTKpbiTOMY He6y 3aBVICVIT
OT Taro , HaCKOJlbKO CVInbHa CTpaHa-napTHep
{KVITalil Kone6neTc~ B OTHoweHVIVI CWA, HO
OTKpbiT Am:j perVIoHa ACEAH) - 4enb cocTOVIT B
TOM , 4T06bl HaliiTVI 6anaHC Me>K,Qy C03AaHVIeM
CVInbHOrO pbiHKa, npeAOCTaBn~101..4ero KnVIeHTaM
60JlbWVIIil Bbi60p VI COOTBeTCTBeHHOiil 3ai..4VITOiil
KOMnaHVIIil CBOeli! CTpaHbl
·~ ~nOHVI~-Kope~ (2007 r.)
"' ~" ABCTpallVI~
Hosa~ 3enaHAVI~
(2000 r.) 1 Xopow111iii nporpecc, 3-iii 111 4-iii yposeHb cso60Abl OTKpbiTOro s 3Ha4111Ten cTeneHII'I peani!130BaHbl
lllcT04HII'IK: 3KcnepTHas:~ rpynna McKinsey no TpaHcnopry; IIIHcppacTpyKType 111 norii'ICTI!'IKe <#>
JlH6epaJIH3aQH.H 6JIOKHpyeTC.H CTpaHaMH, HMeiOIQHMH • ~~ _
He3HaqHTeJibHbiH MeCTHbiH crrpoc, H CJia6biMH HaQHOHaJibHbiMH f)tf.i.r\IC~~~ •··ii. Competitiveness
rrepeB03qHKaMH, KOTOpbie He CMOryT s<t><t>eKTHBHO KOHKypHpOBaTb •.;. Foun~~~n?:
OcHOBHble apryMeHTbl 3a OTKilaAbiBaHMe peai1M33~MM peweHM.sl, npMH.siTOrO B .fiMyCyKpO, cornacHo cBeAeHM.SWM AKrA 1
1. CKopee scero, 6onee CHllbHble act>pMKaHCKMe
nepeB03'"1MKM nornon-111111 6bl MeHee KpynHbiX
Hal..III10H811bHbiX nepeB034111KOB
2. Pa3Mep H3l..IMOH3llbHOrO pbiHKa He MOr o6ecne4111Tb
conyTCTBYtOL1\111e pacxop,bl Ha pacw111peH111e
111HcppacTpyKTypbl aaponopTOB ,D,1151 6011ee KpynHbiX
nepeB034111KOB
3. Bepo51THOCTb Taro , 4TO He>KenaTenbHble nacca>KMpbl
1113 p,pyr111x cTpaH oKa>KyTc51 B rocyp,apcTs,ax
4. MH0r111e CTpaHbl He 111MetOT peryn.RTMBHbiX opraHOB
MllM opraHOB KOHTpOll.R 33 peallM33l..IMeM
33KOHOA3TellbCTB3 0 KOHKypeHL.~MH, KOTOpble MOrnll1
6bl KOHTp011111pOBaTb/06ecne4111B8Tb pe811111381..111110
cornaweHII151 , 11111111 >Ke p,e51Te11bHOCTb TaKII1X opraHos
orpaHII14eHa
' ' 6011ee C11a6biM y4aCTHII1KaM OCTaeTC51 1111160 CMMpMTbC.R
C cl>aKTOM CBOeM HeB03MO>KHOCTM npMHMM3Tb
y'"laCTMe 11111111 nonbiT8TbC51 BHe,D,p111Tb c6a11aHC111pOB8HHYIO
n110ll\a,D,Ky, Ha KOTopo~ 111x npe3tOM111pyeMoe npaso
y4aCTII151 6yp,eT rapaHT111posaHo
AKIA, 2012 a.
1 Acppl!lKaHcKafl KOMI!lCCI!lfl rpa>K,llaHcKolil asl!lal.ll!llll
lllcTOYHI!lK: AKrA; EsponelilcKafl KOMI!lccl.1fl - - -
EsponeHCKa.H KOMMCCM.sl OnMCbiBaeT npM'-IMHbl MeAileHHOH peanM3a~MM ycnoBMH cornaweHMS1, AOCTMrHyToro B s:IMycyKpO, ClleAYK>U4MM o6pa30M
1. MecTHbiM cnpoc Ha B03AYWHble nepeB03KM
He60llbWOM, 111 6011bWII1HCTBO 8BII1811111HII1~ '"13CTM'"IHO
npMH3Alle>KaT rocyAapCTBY M He MMetOT
KOHKypeHTOB
2. He3Ha'"IMTenbHa.R AOll.R pbiHKa y act>pMKaHCKMX
3BM3l1MHMM : Ha 111X ,D,01110 np111XO,D,II1TC51 BCero 40% 06beMOB nepeB030K Ha Me>KKOHTII1HeHT811bHbiX pe~cax
111 T011bKO 30% - Ha pe~cax B Espony 111 CTapHbl
611111>KHero BocToKa ; TaKII1M o6pa3oM , 6onbwa.R '"laCTb
nepeB03'"1MKOB HeCeT y6biTKM, 6ep.R Ha ce6.R AOllrM
' ' Acppii1Ka - 3TO KOHTII1HeHT, Ha KOTOpOM np0111CXO,D,51T
3Ha4111Te11bHble 1113MeHeHII151 111 , 4T06bl He ynyCTII1Tb
B03MO>KHOCTb BOCn011b3088TbC51 pOCTOM B ccpepe
TYPII13Ma , Topros11111 111 111HBeCTII11..1111~, 6o11bWeMy 4111C11Y
acpp111K8HCKII1X CTpaH He06XOAMMO OTK333TbC.R OT
nOllMTMKM npoTeKL.IMOHM3M3 B OTHOWeHMM
y6biTO'"IHbiX H3l..IMOH3llbHbiX 3BM3KOMnaHMM M
AOnycTMTb APYrMx nepeeo3'"1MKOB K KOHKypeHL.~MM, HO
,D,1151 HeKOTOpbiX 3TOT npOL.IeCC OKa>KeTC51 6011e3HeHHbiM
EeponeiJCK8R KOMUCCUR, 2012
<#>
::I: OJ ~.t: 0\~ X ::0 g X s; 0 s: 0\ 0 CD
"'0 0 Q) :::J
0\~ 0 CD -1 ::I: Q) s; ~ ::a 0 w
£ CD
"'0 ~ s; m Q)
0 E s; s: s;
-8-Q) A -1 0
"'0 Q)
s: s;
1 0TKpbiTOe He6o- npMMep rpy3MM Y CJiyrH aBHarrepeB030K 3HaqHTeJihHO pa3BHJIHCh B fpy3HH llOCJie .,~~ f\ICrA
f)t~~ National JIH6epaJIH3aiJ;UH:; pOCT o6ecrreqHBaeTC.H B OCHOBHOM 3a cqeT yseJIMqeHH.H
qaCTOThl llOJieTOB
•~ • Competitiveness ;. Foundation of e Armenia
4Mcno MeeT, 2012 r. CpeAH~~ 'laCTOTa no HanpaeneHM~M
TbiC~'I Me>K.QyHapOAHbiX peMcoe B HeAemo
1 200
1 100
1 000
900
800
700
600
500
400
300
200
100
0
rpy31o1R H841o1H89T
peanlo1308bl8aTb
rpy31o1R CT8H081o1TCR 4neHOM
9Aio1HOIII 881o1841o10HHOIII 30Hbl EC 5,5
lo13KOTapV1cpHbl~ 0 '
B034VIKVI
4,5
4,0
V1HOCTpaHHble 3,5 OCHOBHble
nepeB034VIKVI 3,0
2,5
2,0
lpy31o1HCKio1e 1,5
• 1201 0 r.
nepe80341o1Kio1 29 30 31 32 33 34 35 36 37 38 39 40 41
2004 r. 05 06 07 08 09 10 11 12 2013 r. HanpaeneHM~ BblneToB M3 T6MnMCM
~ CeKTop ycnyr 803AYWHoro rpaHcnopra 3H841o1TenbHO pa381o1ncs:~ 8 rpy31o11o1 nocne Ha4ana peam13841o11o1 6onee n1o16epanbHOIII
nonlo1Tio1Kio1 a81o1anepe8030K - y8enlo149Hio1e 41o1cna Mecr Ha 133% c 2005 r . no 2012 r .
3arpy3K8 881o18nlo1Hio1111 AOCTio1rna lo1CTOplo149CKOrO M8KCio1MyMa 8 2013 r .
);> 3TO 6bln0 o6ecne49HO 8 OCH08HOM nyTeM n08biW9Hio1R 48CTOTbl noneT08 H8 63% (C 2,4 noneT08 8 H9A9n10 8
onpeAeneHHOM Hanpa8neHio1VI 8 2005 r . AO 3,9 8 2013 r.) );> Kon1o14ecr8o Hanpa8neHio1111 8blpocno Ha 15% (c 33 AO 38 Hanpa8neHL-1111)
1 MO~HOCTI/1 Ans:! nepeneTOB B OAHY CTOpOHY
V1CT04H1!1K: Diio Mi; McKinsey <#>
1 0TKpbiTOe He6o - npltlMep MapoKKO
HH3KOTapH<l>Hhie nepeBo3qHKH (LCC) noBhiCHJIH noKa3aTeJIH, 11 Ha Hx "ff.~ 1\ICrA ,ll;OJIIO IIpHXO,ll;llTC.H OCHOBHOH pOCT Ha pbiHKe; HaiJ;HOHaJihHhlll IIepeB03qJ1K ;_~ Competi~v~~0e~~
-.. Foundation of Ma:QOKKO ,n;o_6HJI.c.H_.p_ocTa_o6n...e,.M a_nepeB030K ~· Armen!.
Pae4eTHoe npeAnaraeMoe 4111eno MeeT Ha pe~eax Me>t<Ay EC 111 MapoKKO, MnH MeeT CpeAHSUI ltacToTa no HanpaeneHMS1M
9 000 000
8 000 000
7.000.000
6 000 000
5 000 000
4 000 000
3 000 000
2.000.000
1.000.000
0 L.. L.. L.. L..
noJ1111TII1Ka OTKpbiTOro He6a c EC
npo1..1111e HII13KOTap111QJHble
Ryanair
; easyJet
~ Atlas Blue 1
\ 4apTepHble/ \ r1116p111AHble
Mainline
Royal Air Maroc
L.. L.. L.. L.. L.. L.. L.. L.. L.. ~
Me>KAyHapOAHbiX pe.:1coe e HeAemo
8,4 8,2 8,0 7,8 7.6 7,4 7,2 7,0 6,8 6,6 6,4 6,2 6,0
0 ~ N M ~ ~ ID ~ 00 m 0 ~ N M 0 0 0 0 0 0 0 0 0 0 ~ ~ ~ ~ 0 0 0 0 0 0 0 0 0 0 0 0 0 0 N N N N N N N N N N N N N N
70 75 80 85 90 95 100 105 110
Royal 61 61 63 63 61 52 48 40 34 33 36 36 37 33 HanpaeneHMS1 BbiJleToe 1113 Kaca6naHKM
Air Maroc, ,/J,OI1S1 pbiHKa,%
~ CeKTop ycnyr B03AYWHoro TpaHcnopTa 3Hai..III1Tei1bHO pa3BII1I1Cs:l nocne noAn111caHII1s:l MapoKKO comaweHII1s:l o6 OTKpbiTOM He6e co cTpaHaMII1 EC - yse111111..1eH111e 1..1111CI1a MeeT Ha 80% c 2006 no 2012 r. MOL4HOCTb 3arpy3KII1 as111a11111H111111 AOCTII1ma 111CTOp1111..1eCKOro MaKCII1MyMa B 2013 r. };> Ysen1111..1eH111e o6beMos nepeso30K s Kaca6naHKe 3a c1..1eT pacTa 1..1111CI1a HanpasneHII1171 c 7 4 no 106 ( +43%) };> obii1 OTMel..leH 3Hai..III1Tei1bHbll71 poeT nponycKHOI71 cnoco6HoCTII1 APYrll1x a3ponopTOB MapoKKO MeCTHble nepeB031..1111KII1 , AOI1s:l pbiHKa KOTOpbiX CHII13111J1aCb, HO 06L4111JI1 06beM nepeB030K yseJ11111..1111J1Cs:l (29+%)
1 KoMnaHI..UI Atlas Blue Ha 100% np11HaAne>Kana RAM; 6b1na BTOPI-1YHO 11HTerp!-1posaHa B Royal Air Maroc B 01<n16pe 2009 r.
V1CT04HV1K: OAG; FlightGiobal; McKinsey <#>
1 0TKpbiToe He6o- npMMep ApMeHMM
IlpHMep HarrpaBJieHH.H ApMeHH.H-0A8 HJIJIIDCTpHpyeT
IIOJIO)KHTeJibHOe BJIH.HHHe KOHKypeHIJ;HH
.,~~ 1\ICi=A !Jt~•• National e.-;a.;.. Competitiveness
.._.; Foundation of .. Armenia
--------------------------------~--
Pa38~T~e: KOHKypeH~~~ pacTeT
B 2012 r. 4acToTa peVIco8 8 OA3 8 HeAente 6b1Ila orpaH~4eHa
~ 2 peVIcaM~ Armavia
~ 3 peVIcaM~ FlyDubai
nocne Toro, KaK Arm a via npeKpaT~na Ae~Ten bHOCTb, A8~aKoMnaH~~ FlyDubai nony4~na pa3peweH~e Ha 8blnonHeH~e 7 peVIco8 8 HeAeiltO c ~tOH~ 2013 r.
A8~aKoMnaH~~ Air Arabia no~8~nacb Ha pbiHKe 8 cepeA~He a8rycTa, 8blnOilH~~ 3 peV!ca 8 HeAeiltO 8 aaponopT r. WapA>K~, o6ecne4~8a~ KOHKypeH~~tO 8 3TOM Hanpa8IleH~~
1 <l>aKH1lleCKLIIe BblneTbl B 2012 r., J<YnileHHble 6L!IIleTbl B 2013 r.
Pe3yilbTar ~eHbl cH~>t<atOTC~, KOI1~4eCT80 nacca>K~po8
y8ei1~4~8aeTc~
CaMas:l Hlii3Kas:1 450 ~..teHa, noneT «TyAa VI o6paTHO», AOilil. CWA
Kon-so nacca>t<lil poe
Armavia
FlyDubai
640 114
526
1-8 asrycTa 2012r.2
--- --- --- -- l -56%
198 __ l
1 212 ---- -------t
+89% ·-------•-
1-8 asrycTa 2013r. 2
2 1-6 asrycTa 2012 r. - 2 peJIJca so FlyDubai, 1 peJIJc Armavia; 1-6 asrycTa 2013 r. - 6 peJIJcos FlyDubai
lilcTOYHLIIK: Onpoc npeACTaBLIITeneJ7J a3ponopTa 3eapTHOl..l; Fly Dubai; McKinsey <#>
.,~~ 1\ICi=A fJt~•• National
•~~ Competitiveness -.; Foundation of
.. Armenia Mo,n;eJih <PoH,n;a rrpH6hiJIH - ocHOBHhie ,n;orry:rn;eHHH (1/ 4)
UeHbiHa
6MneTbl
0TCYTCTBMe MeCTHOrO
nepeB03"1MKa
MecTHbnll He3aBMCMMbiM
peMCOBbiM nepeB03"1MK
.Qonyll.\eHM~ .Qony~eHM~
~ CHL.1>KeHI!1e t.~eH 4epea 2 roAa nocile J.>
BHeApeHI!IS'I noili!ITI!IKI!l (ynpaails:~eMoro) OTKpbiTOrO He6a • .QCC: -30%
Mapwpy,-bl , no KOTOpbiM yaeill!14eHa KOHKypeHl.ll!ls:l :-15%
~
CHI!l>KeHI!le t.~eH 4epea 2 roAa nocile aHeApeHI!IS'I nOili!ITI!IKI!l (ynpaBils:leMoro) OTKpbiTOrO He6a
LCC: -30% Mapwpy,-bl, no KOTOpbiM yaem14eHa KOHKypeHLII!ls:l :-15%
8 paMKax ct.~eHapl!ls:! ,
npeAnOilaraiOI.J..Iero cy6cii1AI!11!1 : MeCTHbllii nepeB0341!1K YCT8H8Bili!1BaeT CaMyiO HI!13KYIO t.~eHy Ha 61!1IleT Ha ypOBHe KOHKypeHTOB, 38 1!1CKI1104eHI!1eM peliicoa a EC; no peliicaM a EC MeCTHbllii nepeB0341!1K yCT8H8Bili!1B8eT pact.~eHKI!l nepeao341!1Ka pa6oTaiOI.J..Iero a cerMeHTe FSC (nOilHOro KOMnileKca o6cily>KI!1BaH1!1s:!)
060CHOBaHMe
~
~
CHI!l>KeHI!le t.~eH : H8 OCHOB8HI!11!1 peri!IOH8IlbHbiX np1!1Mepoa (Ryanair 111 Wizzair a BeHrp1!11!1, Wizzair B rpy31!11!1) ; cpaBHI!ITeilbHble A8HHble, co6paHHble Me>KAyHapOAHOiii acCOl.ll!181.1111elii B03AYWHoro TpaHcnopTa (lATA) no B03AeliicTBI!110 Ill!16ep8Ill!1381.11!11!1 B03AYWHOrO npOCTp8HCTB8 1!1 nOBbiWeHI!IS'I KOHKypeHLII!11!1 H8 ypoaeHb t.~eH H8 6111IleT Peliicbl MeCTHbiX nepeaoa41!1Koa: cornacoaaHI!le C8MO!Ii HI!13KO!Ii t.~eHbl H8 61!1IleT Tpe6yeT npaBI!ITeilbCTBeHHbiX cy6ci!1A1!1ili Ails:! MeCTHbiX nepeao341!1KOB; cKopee acero, EC He npi!IMeT :noro a paMKax cornaweHI!IS'I o6 OTKpbiTOM He6e
.......................................................................................................................................................................................................
CTpyKTypa
paCXOAOB
111cT04HL.1K: McKinsey
~ FSC: LOT ~ LCC: easyJet
~ MecTHbllii nepeB0341!1K: Armavia ~ FSC: LOT ~ LCC: easyJet
~ 0cp1111.11!18IlbHble A8HHble Ha OCHOBe CBeAeHI!llii 111KA0 ~ LOT: BocT04Ho-eaponeliicKas:~ aal!laKoMnaHI!IS'I
ceKTopa FSC, a ocHOBHOM coaepwaiOI.J..Ias:l noileTbl Ha yaKocpiOaeilH>KHbiX BC
~ easyJet: cpeAHS'IS'I CTPYKTYPa aaTpaT HI!13KOT8p1!1cpHoro nepeB0341!1Ka (LCC) ; napK caMoileToa 111a MOAeill!l A320
~ Ce6ecTOI!1MOCTb eAI!IHI!ll.lbl CKoppeKTI!lpoaaHa no Aili!ITeilbHOCTI!l :nana
~ CeKTop FSC 111 LCC: CTPYKTYPa pacxoAOB aAanTI!lpoaaHa K aaponopTOBbiM c6opaM 111 CTOI!IMOCTI!l TOnili!1B8 B 83pOnOpTY EpeaaHa
~ MecTHbllii nepeaoa41!1K: CTPYKTYPa pacxoAOB 8A8nT1!1pOBaHa Ails:! y4eTa CKI!IAKI!l B 40% Ha aanopTOBble c6opb1 111 CKI!IAKI!l a paaMepe 5% aa TOnili!IBO
<#>
.,~~ f\ICrA !Jt .. •• National e.-;a.;_ Competitiveness .... ; Foundation of
.. Armenia Mo~eJih <PoH~a rrpH6biJIH - ocHOBHhie ~orryrn;eHH.H (2/ 4)
0TCYTCTBMeMeCTHOrO
nepeeo3"1MKa
.Qony~eHMst
.QonM
pbiHKa
IIICT04HI'IK: McKinsey
~ ,IJ,on~ pbiHKa Hli13KOTaplilcpHbiX nepeso34111KOB s ApMeHIIIIII s HacTO~~ee speM~: 3%
~ 04eHKa ysenll14eHIII~ AOnlil pbiHKa Hli13KOTap1!1cpHbiX nepeso34111KOB no rpy3111111 (a3ponopT T6111nlilclil) • +4% nocne 2 neT OTKpbiToro
He6a • +15% nocne 6 neT
OTKpbiTOrO He6a
MecTHbiM He3aBMCMMbiM
peMCOBbiM nepeB03"1MK
.Qony~eHMst
~ C4eHap111VI OTKpbiToro He6a: • 04eHKa AOnlil pbiHKa
Hli13KOTap1!1cpHbiX
•
nepeB0341!1KOB B paMKaX C4eHap1!1~ OTKpbiTOrO He6a 6e3 MecTHoro nepeso34111Ka 6e3 cy6c111A111Vi: ,D,on~ pbiHKa MeCTHoro nepeso341!1Ka -15%
• C cy6CI!IAIII~Miil: ,IJ,on~ pbiHKa MeCTHOrO nepeB034111Ka -20%
~ C4eHap111VI «ynpasn~eMoro» OTKpbiTOrO He6a: • 04eHKa AOnlil pbiHKa
Hli13KOTap1!1cpHbiX nepeB0341!1KOB - 5%
• 6e3 cy6ci!IA111Vi : ,IJ,on~ pbiHKa MeCTHOrO nepeB0341!1Ka -25%
• C cy6CI!IAIII~Miil: ,IJ,on~ pbiHKa MeCTHOrO nepeB0341!1Ka -30%
060CHOBaHMe
).> ,IJ,on~ pbiHKa Hli13KOTaplilcpHbiX nepeB034111KOB: • C4eHap111Vi OTKpbiTOro He6a: rpy3111~.
IIIMeiO~a~ noxo>Kee reorpacp1!14ecKoe pacnono>KeHiile 111 aHanori!14Hble TYPIIICTI!14ecKI!Ie noTOKIII
• C4eHap111VI «ynpasn~eMoro» OTKpbiTOro He6a: He6onbWOVi pOCT no cpasHeHIIIIO c AOn~Miil pbiHKa no COCTO~HI/110 Ha IIIIOHb 2013 r.
~ ,IJ,on~ pbiHKa MeCTHOrO nepeB034111Ka: • C4eHap111VI «ynpasn~eMoro»
OTKpbiTOrO He6a 6e3 npeAOCTaBneHIII~ cy6CIIIAII1Vi: Ta >Ke caMa~ AOn~ pbiHKa, 4TO 111 y Armavia s2012r.
• nonliiTI!IKa OTKpbiToro He6a np111sena K CHIII>KeHI/110 AOnlil pbiHKa Ha 10%
• Cy6CIIIA111111 yseni!141!1BaiOT AOniO pbiHKa HaS%
<#>
.,~~ 1\ICi=A fJt~•• National
•~~ Competitiveness -..; Foundation of
.. Armenia Mo,n;eJih cpoH,n;a rrpH6biJIH- ocHOBHhie ,n;orry:rn;eHHH (3/ 4)
TpaHcnopTH as. ceTb
Mapwpyrbl, no KOTOpbiM Bblpocna
KOHKypeH4MSI
111cT04Hli1K: McKinsey
0TCYTCTBMe MeCTHOrO
nepeB03'1MKa
.Qony~eHMSI
MecTHbiM He3aBMCMMbiM
peMCOBbiM nepeB03'1MK
.Qony~eHMSI
,_ Bee eyll.leeTBYIOIJ.II!Ie B H8eTO~LJ.1ee BpeM~ H8np8B11eHIII~ (11110Hb 2013 r .) 6YAYT Ill
A8nbWe o6eny>KIIIB8Tbe~ MeeTHbiM nepeB034111KOM/FSC, BKJ11048~ y6biT04Hble
H8np8sneHIII~
);> H84IIIOH811bHbli.1 nepeB034111K o6e11y>KIIIB8eT «o6~38Te11bHble» H8np8B11eHIIIR
eylJ.IeeTBYIOIJ.II!Ie B H8eTO~ll.lee BpeM~ HIIIWeBble H8np8B11eHIII~ n1110e MoeKB8, np111
H8nlll4111111 ey6ei!IAI!Ii.1 T8K>Ke pel.1ebl B Ay681.1 111 KpynHei.1wllle 83ponopTbl Esponbl , 4TO
06eene4111B8eT Me>KKOHTI/IHeHT8nbHYIO eB~3b
);> H1113KOT8plllcpHble nepeB034111KIII p860T810T H8 HeKOTOpbiX H8np8sneHIII~X
• Pel.1ebl K eylJ.IeeTBYIOIJ.IIIIM 6838M (H8 p8eeTo~HIIIIII He 6o11ee 2 000 Mlllnb) , np111
H8nlll4111111 AOeT8T04HOfO enpoe8 (eyLJ.1eeTBYIOIJ.I8~ BMeeTI!IMOeTb 6onee 10 000 4e110BeK B fOA) 11111111
• H8np8sneHI!I~ e HIII3KOAOXOAHbiM n8ee8>KIIIponoTOKOM, T.e . noTeH4111811bHbli.1
enpoe no H8L\IIIOH811bHbiM np1114111H8M Ill B eB~3111 e B03MO>KHOeTbiO OTAbiX8
(H8np1!1Mep, C04111 , MIIIHep811bHble BoAbl , PoeToB)
060CHOB3HMe
,_ Henplll6bl11bHble M8PWPYTbl o6e11y>KIIIB8t0Te~ 1113-
38 B03MO>KHbiX n0110>KI/ITenbHbiX 3cpcpeKTOB OT
nOTOKOB B eeTI!I 11111111 ee30HHOfO n8ee8>K111pOnOTOK8
,. H8np8B11eHIII~ e K0111114eeTBOM nepeB034111KOB AO 3, HO OTHOei!ITenbHO BbleOKoi.1 I );> H8npas11eHIII~ e KpynHbiMIII cpOHA8MIII np1!16bl11111 ,
np111B11eK8Te11bHble AJ1~ HOBbiX Y48eTHIIIKOB 111
T8KIIIM 06p830M, OTJ11114810lJ.II!Iee~ nOBbiWeHHOi.1
KOHKypeHL\IIIei.1 ,. eTOIIIMOeTbiO nepe11eT8 (> 0,5 AOn118pos CWA 38 MlllniO) 111n111
H8np8B11eHI!I~ , H8 KOTOpbiX 06bi4HO p860T8eT 1 nepeB034111K np111 H8nlll4111111 BbleOKOrO
enpoe8 (eyLJ.1eeTBYIOIJ.I8~ BMeeTI/IMOeTb 6011ee 10 000 4enOBeK B fOA)
);> Bee esponei.1eKIIIe l.leHTpbl 8BIII8eoo6lJ.IeHI!Ii.1
---
);> Esponei.1eKI!Ie LleHTpbl BIIIA~T KOeBeHHYIO
KOHKypeHL\11110 1113-38 OTHOeiiiTe11bHOi.1
reorp8cp1!14eeKoi.1 6111!130eTIII
<#>
-~~\ f\ICrA fJIIIIf~•• National
•~~ Competitiveness .._; Foundation of e Armenia Mo~eJib <PoH)l;a rrpM6biJIM- ocHOBHbie ~orry~eHM.H (4/ 4)
CTMMynMpO
BaH Me
en poe a
3ct>ct>eKT Ha
BBn M
38H~TOCTb
0TCYTCTBM9M9CTHOrO
nepeeoa~MKa
MecTHbiM HeaaBMCMMbiM
peMCOBbiM nepeB03~MK
,Qony~eHM~ ,Qony~eHM~
).- CTII1MYI1111pOB8HII1e co CTOPOHbl HOBbiX npHMbiX H8npasneHII1ill
~ CT1i1MYilll1pOB8HII1e 1113-38 yseJ11114eHII1H KOHKypeH1..1111111 Ha HeKOTOpbiX H8np8BileHII1HX
(poeT 4111CI18 n8CC8>t<ll1pos Ha 28% B p8MKax Cl..leH8p111H OTKpbiToro He6a 111 H8 14% B
p8MK8X Cl..leH8PII1H «ynp8BI1HeMoro» OTKpbiToro He68)
}.> CT1i1MYI1111POB8HII1e 1113-3a noHsneHII1H HII13KOTapii1¢HbiX nepes034111KOB H8 HeKOTOpbiX
H8np8sneHII1HX (poeT 4111Cna nacca>t<111pos H8 40% B p8MK8X Cl..leH8p111H OTKpbiToro
He68 111 H8 20% B p8MK8X Cl..leH8pii1H «ynpasnHeMoro» OTKpbiToro He68)
J;.. HeB03MO>t<HOCTb 3aMeHbl aaponopTOM T6111n111C111 (4111CilO n8CC8>t<ll1pos 1113 ApMeHII1111
ysenii14111B8eTcH Ha 8%; Ha ocHosaHII1111 AaHHbiX onpocos ryp. onep8Topos)
}.> B03Aeli1CTB111e , p8CC4111T8HHOe H8 OCHOBaHII1111 AOXOAOB , nony4eHHbiX B ApMeHII1111
~
• • • •
40% AOXOA8 111HOCTp8HHbiX nepes034111KOB
60% AOXOAa MecTHbiX nepeB034111KOB
np1116b1Ilb aaponopTOB, 3a 111CKnl04eHII1eM AOXOA8 OT npOAa>t<ll1 TOni1111B8
100% np1116b1Illl1 ceKTop8 TYPII13M8 111 np8BII1TeilbCTB8
8KJ11048H npHMOe, KOCBeHHOe 111 111HAYI..III1POBaHHOe B03Aeli1CTBII1e
• BBn s TP8HcnopToM ceKTope: 67% npHMoe/KocseHHoe, 33% 111HAYLIII1POB8HHOe
• • •
BBn s TYPII1CTII14ecKoM ceKTope: 60% npHMoe/KocseHHOe, 40% 111HAYLIII1POBaHHoe
38HHTOCTb B Tp8HCnOpTOM CeKTope: 65% npHMOe/KOCBeHHOe, 45% 111HAYI..III1POBaH .
38HHTOCTb B TYPII1CTII14eCKOM ceKTope: 43% npHM.!KocseH. , 57% 111HAYLIII1POB.
}.> KaT8Ilii1TII14eCK111ill a¢¢eKT o6bi4HO 6onbwe, 4eM npHMOiil , KocseHHblli1111
111HAYLIII1POB8HHbllil BMeCTe B3HTble (He BKn104eH B MOAeilb)
060CHOB8HMe
~ Ha HOBbiX HanpasneHII1HX ysenw·lii1BaeTCH cnpoc
1113-3a 1113 6onbwero YA06CTBa 111 noTeH1..11118IlbHOro
cnpoc8 ; TeMnbl pocT8 Ha ocHosaHII1111 rno68IlbHbiX
111CcneAOB8HII1ill MelKAYH8POAHOiil 8CCOI..III181..1111111
B03AYWHoro TP8HcnopT8 (lATA) no
nOCileACTB111HM Illl16ep8I1111381..1111111 B03AYWHOfO
npocTp8HCTB8
~ CTII1MYI1111POB8HII1e n8cca>t<111pos no
cp8BHII1TenbHbiM AaHHbiM , co6p8HHbiM MAST
(lATA) AilH Cl..leH8p111H OTKpbiTOrO He6a;
npeAnOI18r8eTCH, 4TO CTII1MYI1111pOB8HII1e OKa>t<eTCH
H8 50% Hll1>t<e B paMKaX Cl..leH8pii1H
«ynpasnHeMoro» OTKPbiTOro He6a
}o> HeB03MO>t<HOCTb 38MeHbl 8aponopTOM T6111Ilii1Cii1
1113-38 CHII1>KeHII1H CTOII1MOCTII1 6111I1eT8
}.> 803Aeli!CTBII1e 8BII1ai1111HII1ill H8 OCHOB8HII1111 Ol..leHOK
aKcnepToB, onbiTHbiX A8HHbiX, nony4eHHbiX B
pe3yilbT8Te 8H8Illl138 C03AaHII1H aaponopT8MII1
3KOHOM1114eCKOiil CTOII1MOCTII1
}o> .QOXOAbl OT npOA8>KII1 TOni1111Ba He C03Aa10T
MeCTHYIO CTOII1MOCTb
}.> 04eHK8 111HAYLIII1POB8HHbiX a¢¢eKTos c
111CnOilb30B8HII1eM K03cpcp1111..1111eHTOB no lf1HA111111 CO
Cp8BHII1MbiMII1 3KOHOMII14eCKII1MII1 npOcp111I1HM111 ;
KOppeKTII1pOBK8 H8 HOpMbl 3KOHOMII1111 no ApMeHII1111
111cT04Hii1K: McKinsey <#>
2 noJUITMKa «ynpaBJlfleMOrO» OTKpbiTOrO He6a C MeCTHbiM nepeB03~MKOM HeKoTophie rrpoeKTHhie perneHH.H ocy~ecTBHMhi ,n;JIH MeCTHoro rrepeBo3qHKa: ·!~ 1\ICrA
rh u u 6 6 •It~•• National ,z:J;OrOBOp 0 \f./ paHliiH3e C HHOCTpaHHOH aBHKOMIIaHHeH 0 ecrreqlfT hiCTpOe . .. ;.c.;.. competitiv~ness ~; Foundation of
{illpa!;AUBaHHe IIOTeH:gHaJia • Armenia
nepeB03lJMK
CeTeeoli nepeeo3~MK
YpoeeHb napTHepcTea
Co3AaHMe 6peHAa
~ «PeVIcbl British Airways, BblnonHfleMble Comair/Sun Air»
~ PeV!Cbl KOHTponlllpytaTCfl 111 BblnonHfiiOTCfl Comair (IOAP)/Sun Air (CKaHAIIIHaBIIIfl)
~ npOAYKT npiiiHaAne>KIIIT BA- HOMepa peVICOB, nOH>KIII, MapKeTIIIHr
BRITISH AIRWAYS
Comair Limited --e-- s ~ HM3KOTapMc:l> ~ HIA Hble nepeB03lJMKM
V1cT04HII1K: McKinsey
Onepa~MM M ynpaeneHMe ........
~ Ethihad c 49% AOneVI B JAT Airways 1113 Cep6111111 (6-e cornaweHIIIe Etihad o6 y4aCTIIIIII B KaniiiTane)
~ napTHepCKIIIe OTHOWeHIIIfl 06ecne4111BaiOT w111poKyta ceTb peVIcos, YA06Hyta CTbiKOBKY peV!cos 111 ynpasneH4eCKIIIVI noTeHL..4111an Ethihad
~~vr cTIH/~0
A I R W r\ \ ' r.
jatAirways • • •
~ easyJet c 49% AOneVI B aslllaKoMnaHIIIIII TEA (WseVIL..4aPIIIfl)
~ 0CHOBHafl L..4enb: AOCTyn K pbiHKy, KOTOpbiVt IIIHbiM cnoco6oM orpaHIII4eH 1113-3a ABYCTopoHHIIIX cornaweHIIIVI
~ OnepaL..4111111 seAyTcfl Ha MecTe, BeAeHIIIe 61113Heca (HanpiiiMep, C03AaHIIIe ceTIII, onpeAeneHIIIe L..4eH) ocy~ecTBnfleTCfl 1113 noHAOHa
easyJet /14 <#>
.. . .. .... . ... . .. .. . .. .
Y ApMeHIIIIII eCTb 3 OCHOBHbiX aap_!(1aHjia nonwrnKIII B o6nqG,TI'fi'~Bii1anepe8o30K, KOTOpble n03BOI1Sn ..... . .. . ....
o6 . · . . ·''-'·'·" · "'-"'-"' _,,,_,,,_,,,_,,,_,,,:¥Bef:l~Y~IR::,,_"' ·'~~~~!t~~~~~~-~IT~~:Imn~~:~=m:::m~m~~~~mmmmt :_:_: : :~ : ~ _ :::m>t: ·· ······ ········· ······ . ........... ......................... ............ . ... ......... ... .. ... ......... ... . ....... ...... ... ..... . .. .................. .. .. ... ... ........ .... ............... . . .... .. . ... . . .... ... . .... ................... . . .... ............... . ............... ... . . ........... .. . ... ............. .... .. ... . . ..... ...... ......... . . --8 6
········ ·········· ·· ···························· ·· .................... . ....... . . ~eilfiX 0 ecneYeHVlfl yc[l~WHO~fpe'a"flV13a~V1V1 HOBOL-·fttOJJ~TVlKVl
He06XO.QV1MO pa6oTaTb C TpeMfl C.Qep>K~BatO~~MVl cpaKTOpaMVl
Ha,n;3op 3a pa3JIH"l!HbiMH acrreKTaMH aBHarrepeBo~?e!4~~~!;4~~oH HaA3J;.i .I\1Ct N~a'
PacrrperreJieH Me").U'rry HeCKOJibKHMH opraHaMH • y y .;.o ... Competitiv~ness
oGl :Z:Jj .a :z:-c;:z:..O QlQj:Z:
~;f i:;~8" :z:., MQ.
] :z: e! Q. 0 Ql ] :z: :z: Ql
~ .. Q.
0 :z: :r s t; .. :r
f--1'1 .~ .... ~ D 06ecne411BaeT BTOp114HYIO 30HY HaA30pa ~· Foundation of • Armen1a
EC
1. Eapone~cKoe areHTCTBO aa11a4110HHO~ 6e3onacHOCTI1 2. EapoKOHTPOilb 3. Eapone~CKa~ KOMI1CCI1~ 4. Eapone~CKI1~ 11HBeCTI14110HHbl~ 6aHK 5. CTpaHbi-Y4aCTHI1l.lbl
BenHK06pHTaHHR 1. YnpaaneHI1e rpa>K,!IaHCKo~ aa11a41111 (CAA) 2. OTAen TpaHcnopTa, MeCTHoe npaa-ao 11 per110Hbl
HoaaR 3enaHAH~ 1. YnpasneHI1e rpa>K,!IaHCKO~ aa11a41111 Hoao~ 3enaHA11111 2. Cn)I)K6a aal1al.l110HHO~ 6e3onacHOCTI1 3. M11HI1CTepCTao TpaHcnopTa
Pa3pa60TKa Mep nonMTI1KM
CornaweHMR no
TeXHM'lecKoe peryn~o~posaHMe HaAJop Ja 6eJonacHOCTbto
as11a4110HHOMY Ha4110HanbHble <l>MJI'I'lecKaR o6cny>KMBaHI110 noni'ITI'IKI'I AsManMHI111 AaponopTbl o8HKOM8Tbl 5eJDn8CHOCTb 6eaonaCHOCTb
I I •
~ ..... ~~~-~-~-~-~--~-~ -~~~::':l.~~~~~~ -~~~~~~~?.~~~~~ -~~~?.~.~---································································································································································································· CHHranyp 1. YnpaaneHI1e rpa>K,!IaHcKo~ aa11a41111 CI1Hranypa (CAAS)1 2. MI1HI1CTepCTao TpaHcnopTa
PaccneAOBaHHe HeC'laCTHbiX cnv~aeo
~ .... ~~~~-~~~~-~-~X?..~-- ~~. ?.~.~-~~~~~~~~--~-~-~-~~~ - ~- ~~-~~: ................................................................................................................................................................................................ . PoccHR
1~~:~~:=~~::.7:.:~~~~=~,~:~==;:;, .. · r;=·.---,,.-._ ·-- ~ ·-;-----·-.,~- -- ~ --- ··-·- ~,-~":- --·· ---r·~.=---::"'"' ~t I I I 3. rocyAapCTaeHHbll1 Hl/1111 rpa>KAaHCKOI1 aa11a41111
~ ... X.~?..~~~~-~-~: .. ~~ry!:'.~.~~~-~-~~~ .. :?..~~~~-~-~:.~ .~-~ ............................................................................................................................................................................................................................................. . YKpaHHa
1. rocyAapCTBeHHa~ aa11a4110HHa~ cny>K6a1
2. Me>KrOCyAapCTBeHHbl~ aal1al.li10HHbl~ KOMI1TeT ................................................................................................................................................................................................................................................................................................................................... rpy3HR
1. AreHTCTao rpa>K,!IaHCKO~ aa11a41111 rpy31111 2
I ~ I I I I ~ I 2. Cn)I)K6a B03AYWHO~ Haa11ra41111 3. OpraHbl aaponopToa 4. 610po no paccneAOBaHI110 TpaHcnopTHbiX aaap11~ a
rpa>KAaHCKO~ aBI1al.ll111 11 Ha MOpCKOM TpaHCnOpTe2
, >S <SlpaHI..lHR l't . I ~·-% I
~ I I ~ &. ~ f 1. rnaaHoe ynpaaneHI1e rpa>KAaHCKO~ aa11a41111 (DGAC)3 c>l-1 .. :'"''
! ~ ~ ~ 8" 2. YnpaaneH11e B03AYWHO~ Haa11ra4110HHO~ CllY>K6bl 4- I I 3. YnpaaneHI1e 6e3onacHOCTI1 rpa>KAaHcKo~ aa11a411L11 4- I :
T I 4 . 610po no paccneAoBaHI1~M 11 aHan113y 6e3onacHOCTI1
J rpa>KAaHCKO~ aa11a41111 (BEA) ('.J -----
lt1cT04HiiiK: Caii!Tbl OTAeflbHbiX opraH1113a4111ill 111 opraHoB, McKinsey <#>
3 Bno>KeHMe cpeACTB e pa3BMTMe ceKTopa TYPM3Ma e ~ens:~x yeenMlfeHMS1 KOllMlfeCTBa Tl P.MCTOB
II v •• ~.:- f\ICrA paBMTeJibCTBa qacTo CTaHOB.HTC.H rJiaBHbiMH ,n;eHCTByro:rn;HMH JIHIJ;aMH t:tt.~:. National
• i.&.:.. Competitiveness v
B rrpou;ecce cTaHOBJieHM.H H co3,n;aHH.H TYPHCTHqecKHX HarrpaBJieHHH -..; Foundation of e' Armenia
HMJKaR CTeneHb BMewaTenbCTBa
OnpeAeileHHe OCHOBHbiX npaeHn/yKa3aHHH
OnpeAeneHHe npaeoeolit cpeAbl
);> rapaHH1SI nOIU1TI!14eCKOi-1 cTa61!1nbHOCT1!1/o6ecne4eHI!le 6eaonacHOCTI!l
}.> 06ecneYeHI!le co6ntoAeHI!ISI AOCT8T04HbiX CT8HA8pTOB 3ApasooxpaHeHI!ISI ..., rl!lrl!leHbl
J;> 06ecneYeHI!le 3Konori!IYecKoi-1 YCTOi-1YI!IBOCTI!l
OnpeAeneHHe pbiHOYHOH cpeAbl
);>
J;> Ynpoll.leHI!le nony4eHI!ISI Bl!13bl
);> no661!1p088HI!le CHSITI!ISI aanpeTOB Ha aarpaHI!14Hble noneTbl B I!IHOCTp8HHbiX rOCYA8PCTB8X
HanpaeneHHst AilS! ceKTopa
1 CoaAaHI!le I!IAeHI!ISI/onpeAeneHI!le CTpaTerl!ll!l AnSI pa3BI!ITI!ISI TYPI!ICTI!IYecKoro ceKTopa
1 YnpasneHI!le paaBI!ITI!leM paani!IYHbiX TYPI!ICTI!14ecKI!IX HanpasneHI!li-1
CoaAaHHe ycnoeHiit peanH3ai..\HH
PaaeHTHe HHcppaCTPYKTYPbl
2 Pacw...,peHI!le ..., pa3BI!ITI!le H81..\I!IOH8nbHOi-1 CeTI!l B03AYWHOrO, BOAHOrO, >KIA 1!1 AOPO>KHOrO TpaHcnopTa(Hanpi!IMep, Yepea C03A8HI!le rocyAapCTBeHH0-48CTHbiX napTHepCTB)
J;> BbiAeneHI!le rocyAapcTBeHHoi-1 co6CTBeHHOCTI!l AnSI paaBI!ITI!ISI TYPI!ICTI!14ecKoro ceKTopa
KaApoeoe o6ecne4eHHe
3 <l>1!1H8HCI!lp088HI!le y4e6HbiX nporpaMM, Opl!leHTI!lpOB8HHbiX Ha TYPI!ICTI!14ecKI!li-1 ceKTOP
CTHMYilHpoeaHHe npo1..1eccoe e ceKTope
J;> CoKpall.leHI!le 6topoKpaTI!14eCKI!IX npOI..\eAyp, npenSITCTBYIOLl.II!IX (BHYTpeHHI!IMI!l I!IHOCTpaHHbiM) I!IHBeCTI!li..\I!ISIM
noAAep>KKa HHHOBai..\HH
111CT04HI!1K: MGI/PSO Sector Competitiveness Project; McKinsey
1113MeHeHHe nnoutaAKH
CTHMyilHpOBaHHe BHyTpeHHero npOH3BOACTBa
J;> Cy6CI!IAI!IPOBaHI!le ..., noMep>KKa I!IHBeCTI!ll..\1!1.:.1 B 06beKTbl , CnOC06CTBYIOLl.ll!le pa3BI!ITI!IIO TYPI!13Ma (Hanpi!IMep, OTenl!l , TeMaTI!IYeCKI!le napKI!l
J;> Cy6CI!IAI!IPOBaHI!leasl!lani!IHI!li-1
J;> 06ecne4eHI!le/noMep>KKa C06CTBeHHOCTI!l , I!IHOCTpaHHbiX I!IHBeCTI!ll..\1!1.:.1
);> npi!IBneYeHI!le Y8CTHOrO CeKTOpa 38 CYeT HI!13KI!IX HanOrOB
CTHMynHpoeaHHe cnpoca
1 ~ 1 lnaHI!lposaHI!le ..., cp1!1H8HCI!lpOB8HI!leHai..\I!IOH8nbH~X
MapKeTI!IHfOBbiX KaMnaHI!li-1
1 <l>I!IH8HCI!lpOB8HI!le BOCCT8HOBneHI!ISI 1!1 o6ecneYeHI!le AOCryna K Cyll.leCTBYIOLl.II!IM
TYPI!ICTI!14ecKI!IM o6beKTaM ..., C03A8HI!le HOBbiX 06beKTOB
J;> Cy6CI!IAI!IPOBaHI!le aaTpaT Ha TYPI!13M (Hanpi!IMep, onnaTbl BXOA8 B Myae.:-1)
J;> OpraHI!1381..\I!ISI KpynHbiX Meponpi!ISITI!li-1
0 Ha1116onee sa>KHble 3neMeHTbl Anfl ApMeHI!11!1
BbiCOKaR ....... npaBHTeilbCTBO B Ka4eCTBe OCHOBHOrO HrpOKa
C03AaHHe KOMnaHHH
J;> Cy6ci!IAI!IPOBaHI!le
J;> CoaAaHI!le Hai..\I!IOHanbH0.:-1 asl!laKOMnaHI!ll!l ..., ryponepaTopa
<l>I!IHaHCI!lposaHI!le ..., ynpasneHI!le pa3BI!ITI!leM fOCTI!IHI!14HOrO 61!13Heca
noAAep>KKa BeAyutelitcst AestTeilbHOCTH
PecTpyKTypHpoeaHHe oTpacnH
<#> -- -----~·- -----------------------------------'
3 Bno>KeHMe cpeACTB B pa3BMTMe ceKTopa TYPM3Ma B ~enflx ysenMlleHMSI KOilMllecTBa Tl J?MCTOB
,[(mr npHBJieqeHJm rypHcToB ApMeHHH Heo6xo,n;HMo ,n;eJiaTb ·,f'-1\1!:;~~~ aK~eHT Ha IICTOpHHjKyJihT)'Pe II IIp1IpO,ll;HbiX 6oraTCTBaX --~· Foun1<:~~n?:
CMllbHble CTOpOHbl B3>KHbiX 06beKTOB Al1S1 Me>KAyHapOA Horo TYPM3Ma
CMllbHble 5YAYU4Me npMopMTeTbl
Cna6ble
ropHOnbi>KHblill
cnopT1
03AOPOBneHIIIe 1
HenpMrOAHOCTb AJ1S1 Me>KAyHapoAHoro TYPM3Ma
e ConH4e 111 nnR>KIII
CllO>KHO
BTopM'IHble npOAYKTbl
ropOACKafl
KynbTypa
e np111Knl04eHIIIfl
PeanM3yeMo
npoCTOTa KOMMep~M311M33~1.Ut
~ CerMeHTbl IIICTOpll14eCKOf0 Ill
np111pOAHOro TYPII13Ma (YacTo
COBMeCTHO) AOn>KHbl CT8Tb
Aflfl ApMeHII1111 np111op111TeTHbiM
HanpasneH111eM Aflfl
KOMMepi..I1118Jlll1381..1111111
~ Pen111r111fl - 3TO Hll1wesaf!
) ~ TeMa , 111 B 3TO~ 06Jl8CTII1
KOMMepi..I1118Jlll1381..1111fl
B03MO>KH8 TOJlbKO B
COTPYAH111YecTse c
ApMfiHCKO~ 1..1epKOBbtO
Y ApMeHII1111 111MetOTCfl
OTHOCII1TenbHO XOpOWII1e
npeAnOCblflKII1 Anfl pa3BIIITII1fl
ropHOJlbi>KHoro cnopTa 111
ceKTopa 03AOPOBJleHII1fl , HO
IIIX KOMMepl..lll18nll138l..llllfl
Ja~MeT 6onbwe speMeHIII
~ CerMeHTbl ropoAcKoro 111
np111KntOYeHYecKoro TYPII13Ma
MOryT 6b1Tb pa3BII1Tbl Jlii1Wb
BeCbM8 yMepeHHO , HO 6e3
3HaYII1TeflbHbiX yc111n111~ 111 np111
3TOM OHII1 CMOryT
coAe~cTsosaTb pa3BII1TII1tO
npiiiOpi!ITeTHbiX HanpaBJleHIII~
1 0THOCI!1TeJlbHOe nOJlO>KeHII1e Ha WKane «Me>KAyHapOAHbiX CI!1JlbHbiX CTOpOH» fiBJlfleTCfl Op1!1eHT1!1p0804HO~, T8K K8K A8HHbiX Aflfl npoBeAeHI!1fl Ol..leHKI!1
HeAOCT8T04HO
lo1cToYHI!1K: CTpaTerll1s:~ McKinsey no pa3BI!1TI!110 TYPII1CTI!1YecKoro ceKTopa a ApMeHI!1111 s 2009-20 rr. <#> -· - - ----
C 1999 r. HoBaH 3eJiaH,n;H.H 3aHHMaeTc.H peaJIH3au;Heii MapKeTHHroBoii .,~~ _ CTpaTerHH C IIpHBJie"lleHHeM MHO)KeCTBa KaHaJIOB IIO,lJ; 06IIJ;HM 6peH,[J;OM t)if.:.l\lcr--:~1 '100% Pure New Zealand' ( «Ha 100% HaCTO.HIIJ;aH HoBaH 3eJiaH,n;H.H») ... ._i· co~gi~~~fn?1
~,q,e111 111 1,4e11111 KaMnaHIIIIII
• 3anycK KaMnaHIIIIII « 100% Pure New Zealand» 8 1999 r. 8 Ka4eCT8e nep8olil 8 Mlllpe rno6anbHOiil MapKeTIIIHro8olil KaMnaHl/1111
Uenb
• PacnpocTpaHeHIIIe IIIHcj:>OpMal..lllllll o Ho8olil 3enaHA111111 KaK o TYPIIICTIII4eCKOM Hanpa8neHIIIIII 111 «nepeoalfa uHocmpaHHbJM mypucmaM RCHoao noaulfHOao nocnaHuR, co3CJa10U4eao npeocmaeneHUR o HoeoiJ 3enaHCJuu, KaK o cmpaHe, KomopyiO cmoum nocemumb»
Pe3yllbT3Tbl B 1999-2010 r.
• 4r.tcllo noceL14eHr.tM TYPIIICTaMIII 8blpocno c 1 ,6 Mlllnni!IOH08 AO 2,4 Mlllnni!IOH08 (+50%)
• .QoxoA oT o6MeHa samoTbl 8 ceKTope TYPIII3Ma C 3,5 MnpA H0803enaHACKIIIX AOnnap08 AO 5,9 MnpA H0803enaHACKIIIX AOnnap08 (+ 70%)
• Kollr.t'leCTBO ceaHcos nollbJOBaTelleM Ha TYPIIICTIII4eCKIIIX ca~i~Tax 8blpocno c 1 ,4 MnH 8 2002 r. AO 10 MnH 8 rOA 8 2008 r.
• Coo61.11eH11151 , 8blnYI.l.leHHble 8 KOHTeKcTe peanlll3al..lllllll MeAr.ta-nporpaMMbl:
103 MnH Hane4aTaHHbiX CTaTelil 687 MnH 4epe3 8el.l.laHIIIe 209 MnH 4epe3 IIIHTepHeT1
• CTOIIIMOCTb 6peHA3 COCTa8n51na 13,6 MnpA AOnnapo8 CWA 8 2005 r. cornacHo AaHHbiM lnterBrand2
06pa~eHIIIe K ay,QIIITOpllllll 82C Ill 828
MapKeTIIIHr Ha noTpe61!1TellbCKOM pbiHKe
• KoMnaHl/151 no pacnpocTpaHeHl/110 c8eAeHIIIIil noA eAIIIHbiM 6peHAOM Ha OCH08HbiX 1..1ene8biX pbiHKaX
• C03AaHIIIe TYPIIICTIII4eCKIIIX caliiT08 111 KaMnaHIIIIil 8 COI..IIIIanbHbiX ceTfiX (facebook, twitter, KaHan Ha youtube) KaMnaHIIIIII C08MeCTHbiX npeAnpiii51TIIIIil, Hanp111Mep C08MeCTHO c Co8eTOM no pa38111TIIIIO TYPIII3Ma 8 Ho8olil 3enaHAIIIIII (Tourism New Zealand) 111 CeTbiO no pa38111TIIIIO ropHOnbi>KHoro TYPIII3Ma (Ski Tourism Network)
.&v:l~}~ Me>K.QyHapo,q,Hble CMV1111 CBSI3111 c o6~ecTBeHHOCTbtO
Ka>KAbllil roA Ho8a51 3enaHA11151 npiiiHIIIMaeT 400 Me>KAyHapOAHbiX CMV1, 4TO no380n51eT o6ecne4111Tb OX8aT 1..1ene8biX pb1HK08 cpeACT8aMIII MaCC080iiiiiiHcpOpMal..lllllll (Hanpi!IMep, AOKyMeHTanbHble cplllnbMbl , peani!ITIII-WOy, 061.11111e H080CTIII Ill T.A.)
• ABTOpr.tTeTHble 11111'-'a: nplllrnaweHI/Ie MeAIIIIiiHbiX n1111..1 1113 CTpaH, 518n51101.11111XC51 1..1ene8biMIII pbiHKaMl/1 (cnopTIII8HbiX 38e3A, 8eAYI.l.IIIIX, aKTep08, noni!ITIIIK08 Ill T.A.) Me>KAyHapoAHble OTAellbl HOBOCTeM: COTPYAHIIIKIII NZ Tourism llll.l.IYT 803MO>KHOCTIII An51 C03AaHI/I51 MeAI!Ia-KOHTeHTa
• Co6biTr.tSI : noMep>KKa co6b1TIIIIil, npo111CXOA51ll.IIIIX 8 APYrlllx cTpaHax (CaA08a51 8biCTa8Ka 8 Yenc111 (nOHAOH), r111raHTCKIIIIil M514 Anfl per6111 Ill
4eMnllloHaT Mlllpa no per6111 111 T.A.)
ToproBbiM MapKeTIIIHr
• CoTPYAH1114eCT80 c periiiOHanbHbiMIII TYPIIICH14eCKIIIMIII opraHIII3al..llllfiMIII 111 TYPIIICTIII4ecKolil oTpacnbiO Ho8olil 3enaHA111111 An51 o6y4eHIII51 IIIHOCTpaHHbiX TYPIIICTIII4ecKIIIX areHT08, HanpiiiMep, np111 noMOI.l.llll np080AIIIMbiX 3a py6e>KOM co6b1TIIIIil , TaKIIIX KaK «Kiwi links» 111n111 np111eM npeACTa81!1Tenelil TyponepaTopo8 Anfl npo8eAeHIII51 03HaKOMIIITenbHbiX 81113111T08
1 TonbKO 8 2007/08 rr. 2 nocne 6peHAa Samsung 111 onepe>Kafl Dell
V1cT04HIIIK: CoseT no pa3BIIITIIIIO TYPIII3Ma 8 Ho8olil 3enaHAIIIIII (Tourism New Zealand); lnterBand; Futurebrand; 8blpe3KIII 1113 npeccbl; McKinsev
<#>
Bee KaMrraHMM c MCIIOJih30BaHMeM pa3JIMqHhiX KaHaJIOB
rrpe,n;rroJiaraiOT pacrrpocTpaH.HTh cBe,n;eHM.H o cTpaHe M rrpMBJieKaTh
IIOTeHII;MaJihHhiX 'fYPMCTOB
.,~~ 1\ICi=A t;-..... National -~~ Competitiveness -e.; Foundation of
.. Armenia
3Tanbl npoBeAeHH.R KaMn8HHH
Mepbl H KaMnaHHH
~ 1999 r. •
~ 2000 r. .
~ 2001 r. •
.;::::;
~ 2003 r. •
~ 2004 r. .
.;::::;
~ 2006 r.
~ 2007 r.
~ 2008 r.
~ 2009 r.
~ 2010 r.
~ 2011 r.
~ 2012 r.
~ 2013 r.
3anycK npoeKTa «Ha 100% HaCTOflll.la~ Hosa~ 3enaHA~~»
Tenes~3~0HHa~ ~ ne4aTHa~ peKilaMa «Ha 100% HacTO~Ll.lafl Hosafl 3enaHA~fl»
Ocsell.leH~e B CMlt1 Tp~nor~~ «BnacTen~H KOilel..l»
purenz.com cTaHoB~TCfl newzealand .com
KaMnaH~fl «Bbl cn~WKOM AOilro >KAail~»
3anyCK KaMnaH~~ «4TO npo~CXOA~T B ABCTpail~~»
3anycK KaMnaH~~ «CaMafl MOilOAa~ CTpaHa»
3anycK KaMnaH~~ «4To rosopflT 6p~TaHI..Ibl»
KaMnaH~fl Aflfl CWA «H3 o6ell.laeT sepHyTb BKYC >K~3H~» KaMnaH~fl 100% rapaHT~fl Ka4eCTBa Qual mark
3anyCK KaMnaH~~ «Ha 100% HaCTOflll.l~lil Tbl» Ha BCeX KpynHbiX Me>KAyHapOAHbiX pbiHKaX
YcTaHOBKa r~raHTCKoro Mfl4a Aflfl per6~ nepeA 31iicpenesolil 6awHelil B nap~>Ke B Ka4eCTBe peKilaMbl 4eMn~oHaTa M~pa no per6~
B~AeO-AHeBH~K~. npeAHa3Ha4eHHble Ailfl MOilOAe>K~
KaMnaH~~ «nyTewecTB~e scelil >K~3H~». 3anyll.leHHafl B KpynHelilw~X CryAeH4eCK~X OHilaliiHC006Ll.leCTBaX M~pa
Mepbl AJl.R KOHKpeTHbiX KaHaflOB
lt1HTepHeT- ryp~cT~4eCK~Iil caliiT purenz.com
CMlt1 - Me>KAyHapoAHafl rpynna CMlt1 TNZ C03AaHa s OKileHAe
lt1HTepHeT- 3anycK MeA~a-caliiTa TNZ
lt1HTepHeT- 3anycK Toprosoro caliiTa
TB - TB-peKilaMa Hosolil KaMnaH~~
Co6biT~fl - KaMnaH~fl «4yscTsyliiTe ce6~ Ha 100% AOMa» AJlfl MaT4elil c6opHolil AHrn~~ ~ lt1pnaHA~~ no per6~
Col..l~ailbHble ceT~ - KaHan Hosolil 3enaHA~~ Ha youtube 3anycT~Il cnolil «100% Pure NZ» Ailfl nporpaMMbl Google Earth
CMlt1 - peKilaMa «1 00% Pure NZ» 3anyll.leHa Ha TaK~x pa3B~Bai0Ll.I~XCfl I pbiHKax KaK K~Talil
TB- nposeAeH~e cp~HailbHoro ce3oHa pean~T~-woy «XonocTflK»; ~H~LI~aT~Ba Youtube: 'Have your say'
TB- nposeAeH~e cp~HailbHoro ce3oHa pean~T~-woy «XonocTflK»; ~H~LI~aT~Ba Youtube: 'Have your say'
Co1..1~anbHb1e ceT~- CTpaH~Lia New Zealand 100% Pure Facebook B Facebook nony4aeT 400 000 «naliiKOB»
TB, lt1HTepHeT- ~3MeHeHHafl sepc~fl KaMnaH~~. noA Ha3BaH~eM «100% CpeA~3eMbe», 6b1na np~ypo4eHa K BbmycKy «Xo66~Ta»
Co1..1~anbHb1e ceT~- cTpaH~Lia New Zealand 100% Pure Facebook B Facebook nony4~na no4T~ 900 000 «naliiKOB»
VlcTOllH~K: CoseT no pa3B~T~IO TY~l-1_~M~ ~ .Hoeo~ 3ell_~l-ifl~~lf?urism New Zealand); lnterBand; Futurebrand; Bblpe3K~ ~3 npeccbl; McKinsey
.~~ .~~ ...... _,.~
lOO!>oPURE: newzealand.com1
....;·~~.:.:.: . ..---
<#>
BHyrnHTeJihHhiH poeT fpy3HH B OTHomeH~H KOJIHllecT~a 'fYPHCTOB 3a .., .,Are:- _ ~ cqeT IJ,e.TieBbiX MapKeTiiHrQBbiX KaMIIaHIUI H KaMIIaHHH B c<t>epe CB513eH fJtl01!::.ti~~'~ c o6m;ecTBeHHOCTh10 --~· Foun1~~~n?~
8BOAHaf! 111HcpopMa4111fl Ill 3cpcpeKT 111 B03Ae~CTBII1e OT pea111113a4111111 KaMnaHII1111
• HATr1 51Bn51ercf! e.Q111HcrseHHbiM opraHOM, orse4ai01..L.1111M 3a pa3pa60TKY ro.QOBbiX ryp111CTII14eCKII1X crparer111VI crpaHbl
• 111M 6blnO 3anyl.l.leHO HeCKOnbKO MapKeT111HrOBbiX K8Mn8H111Vi , B 1..1en51X C03,Q8HII151 o6pa3a rpy3111111 K8K ManOII13BeCTHOrO rypii1CTII14ecKoro HanpasneHII151
l..lenb npOBe,QeHII151 M8pKeTII1HrOBOVi KaMn8HII1111 ,Qn51 rpy3111111 • nonyn51p111381..111151 rpy3111111 KaK YHII1KanbHOro ryp111CTII14eCKOrO
HanpasneH11151 111 pacnpocrpaHeHII1e cse,QeHII1Vi o crpaHe
' , pOBeHb 3H8HIIIVI 0 rpy3111111 B COCeAHIIIX CTpaHaX 04eHb xopow111VI , 8 Bocro4HOVI E8pone - cpeAHIIIVI , a 8 CWA,
A8crpan111111 111 AcppiiiKe- 04eHb HIII3KIIIVI. ' ' • • HATr
1
' ' Mbl co6upaeMCf1 peKnaMupoaamb lpy3ul0 a Kueae, .aoHe4Ke u XapbKoae. 5/0CJ)I(em 3mou KaMnaHuu cocmaaum 150 000 oonnapoa CWA Ha 3mux ycnoauRx Mbl pa3MecmuM 66 peKnaMHbiX LL{umoa u ouoi:JHbiX
3Kp8HOB. '' •• HATr
KaHanbl 111 Me.QII1a • Y4acr111e 8 MeCTHbiX 111 Me>K,QyHapo.QHbiX rypii1CTII14eCKII1X
8biCT8BK8X 111 51pMapKaX • OpraHII1381..111151 npecc-rypos 111 03HaKOMII1TenbHbiX noe3.QOK 8
rpy311110 ,Qn51 111HOCTpaHHbiX >KJ'pHanii1CTOB 111 ryponeparop08 • OpraHII1381..111151 npe3eHT81..1111Vi 111 npecc-KoHcpepeH1..1111Vi 3a py6e>KOM • no,QroTOBKa 111 pacnpocrpaHeHII1e peKnaMHbiX Marep111an08 • <l>na>KK111 , peKnaMHble Ll.III1Tbl , COI..III18nbHble cer111 111 peKnaMHble
ponii1KII1 Ha TB
1 Ha1..11110HanbH8fl a,QMII1HII1CTP81..1111fl rypii13Ma rpy3111111
111cro4HII1K: HATr; aHanll13 npeccbl, McKinsey
~
Kon-so Me>K,QyHapOAHbiX TYPHCTOB
MnH 4enoseK
2005 r. 06 07 08 09 10 11 2012 r:
<#>
EoJiee so HHTepBbiO, rrpoBe,n;eHHbiX c 3aHHTepecoBaHHbiMH
JIH~aMH Ha cerO,ZJ;H.HillHHH ,n;eHb (1/2)
.,~~ 1\ICrA fJP.~•• National
•~~ Competitiveness -e; Foundation of .. Armenia
nonMTMKa
<l>MHaHCbl
lf1MJI ,Qon>KHOCTb 3annaHMposaHHast/ npoBeAeHHast BCTpe~.ta
TlflrpaH CapKiflCRH npeMbep Mlf1Hif1CTP 18.07, perynRpHO 06HOBI1ReTCR llepe3 ApMaHa XallaTypRHa
BlflreH CapKiflCRH
BarpaM AsaHeCRH
Apa neTpOCRH
Py6eH BapAaHRH
AHApeill MKpTllRH ······················
OsaHec TopoRH TlflrpaH A>Kp6awRH
ApceH AseTiflCRH
rnasa At\Mif1Hif1CTpal..\lf11f1 npe31f1AeHTa 18.07
Mlf1Hif1CTp 3KOHOMJ..1Kif1 16.07
3aMeCTJ..1TeJlb Mlf1Hif1CTpa 3KOHOMJ..1Kif1 no BOnpocaM 31 .07 TYPif13Ma
0Aif1H lf13 pyKOBOAif1Teneill Sberbank PerynRpHoe B3alf1MOAeillcTBif1e
4neH CoseTa AlflpeKTopos, Ameriabank 17.07
CoseTHiflK no sonpocaM pa3Bif1Tif1R lf1 ynpasneHiflR , 17.07, 22.07 , 02.08, 29.08 Ameriabank
6biBWif1ill reH.AiflpeKTop Armenian Airlines 24.07 ........................................................................................................................................... PerlfloHanbHblill MeHeA>Kep lflHOCTpaHHbiX aslf1anepeso3lllf1KOB
ArsaH rplflrOpRH • AlflpeKTop, LOT 23.07 ................................................................................................................................................................................................................................................................................................ ApTyp 6a6aRH • AlflpeKTop, Czech Airlines 23.07
nyKac HereAillfl • rnasa npeACT-Ba B ApMeHif11f1 , Austrian 24.07 ............................................................................................................................................................................................................................................................................................... AaManMHMM ApceH 41f1Illf1HrapRH;
neBOH 6arAaCCapRH • KoMMep4eCKif1ill AlflpeKTop, Air France 24.07
Clf1MOH AsarRH • 6biBWif1ill PyKOBOAif1Tenb, bmi ; KoMMep4eCKif1ill 01.08 AlflpeKTop Air Armenia
................................................................................................................................................................................................................................................................................................ Ba4araH CaKiflCRH • AlflpeKTop, Flydubai 15.08
napplfl KoiiiH • reHepailbHblill AlflpeKTop, Larry Coyne Airways 27.08
111cT04Hio1K: McKinsey ... __ - -------·----
EoJiee so HHTepBbiO, rrpoBe,ZJ;eHHbiX c 3aHHTepecoBaHHbiMH
JIHQaMH (2/2)
.,~~ f\ICrA fJt .. •• National
... ~ Competitiveness -..,! Foundation of
.. Armenia
lf1H<j>pacTp yKTypa/ o6beKTbl
rYrA
Typ1113M
Me>K.QyHaPOAHOe coo6~ecTso
npo"'l11e
lJIMSI
Mapceno BeHAe
AHAPaHIIIK Wx5lH
6op111c 3ape4KIIIIil
ApTeM Moscec5lH
KapeH ABAan5lH
Ha111pa Cacpap5lH
ApMaH Xa4aTyp5lH
.Qon>KHOCTb
,IJ,111peKTop Me>t<AyHapOAHOro a3ponopTa EpesaHa
3aMeCTIIITenb reHepanbHOro AlllpeKTopa, Me>t<AyHapOAHbllil a3ponopT EpesaHa
,IJ,IIIpeKTop no npoAa>KaM Boeing
reHepanbHbllil AlllpeKTop
noMO~HIIIK reHepanbHOro AlllpeKTopa
3anrraH~poeaHHa~fnpoBeAeHHa BCTpella
18.07, 22.07, 07.08, 13.08, 23.08
20.08, 31 .07, 07.08, 13.08, 23.08
03.09
22.07, 05.08, 29.08
31 .07, 03.09
3aM. ,[J,111peKTopa Ynp. peryn. B03AYWHbiX nepeB030K 15.08
reHepanbHbllil AlllpeKTop NCFA E>t<eAHeBHOe B3aiiiMOAelilcTBIIIe
MIIIKKenb KpaH4 PyKoBOAIIITenb OTAena npoAa>K 111 MapKeTIIIHra, Marriott 01 .08 ....................................................................... !;P.~.~.~.I:! ................................................................................................................................................................................................................... .
rlK06 rlK065lH reHepanbHbllil AlllpeKTop, Tufenkian Hotel 31 .07 ............................................................................................................................................................................................................................................................................................................. EneHa Ma3Hbl4eHKO Typ-onepaTop, BTL Travel Ukraine 06.08
,IJ,IIIaHa AseT5lH, ,IJ,>t<ecpcpplll napeT45lH, )J,>KOH ,[\ali!HC
}f(aH-nbep X3nnlll , roap rtonyM5lH
,0,3HIII3n CacnaBCKIII
AreHTCTBO Me>t<AyHapoAHoro pa3BIIITIII5l CWA
BceMIIIpHbllil 6aHK
BceMIIIpHbllil 6aHK
nocon CWA s ApMeHIIIIII noconbCTBO CWA ,IJ,>t<oH XecpcpepH, ,0,3BIIIA CTIIIBeHCOH, 3 . XaHHIII
8n111 Hacp CTapw1111i1 npeACTaBIIITenb YrA
ApTawec Wa6o5lH CTapw111lil 3KcnepT Armeriabank
22.07
22.07
05.08
18.07, 22.07
27.08
15.8.
IIICT04H~K: McKinsey <#> --------------------------------
CBe,n;eHH.H H BbiBO,ll;bi Ha ocHoBe aHaJIH3a 6oJiee 25 ,n;oKyMeHTOB
(1/2)
.,~~ 1\ICrA fJt~•• National
•~~ Competitiveness .._; Foundation of
.. Armenia
);;> PeweHMe npaBMTellbCTBa Pecny611MKM ApMeHM~ o6 yrsep>t<p.eHVIVI KOH~em~VIVI JlVI6epanVI3a~VIVI B ccpepe B03AYWHbiX nepesoJoK Pecny6nVIKVI ApMeHVI51
);;> rnaBHOe ynpaBJleHMe rpa>KAaHCKOM aBMai..\MM
• nop51AOK npoBeAeHVI51 KOHKypca - VITOrDBbiVr
• .QsycropoHHVIe cornaweHVI51
• CVIcTeMbl Mapwpyros AI151 y4aCTVI51 B reHAepe
);;> AaponopT 3sapTHOI..\
• nVICbMO npeMbep-MVIHVICTpy OT 17 Ma51 2013 rOAa
• nporH03Hble paC4eTbl AOXOAOB VI paCXOAOB
• nacca>KVIpOnOTOK VI rpy30nOTOK
• KoH~eccVIOHHbiVr AOrosop
);;> ApMasMa
• nVI3VIHrosoe cornaweHVIe c CIT Aerospace
• 6anaHCOBbiVr OT4eT VI OT4eT 0 npV16biJ151X VI y6biTKaX 3a 2009 r. VI 2010 r.
);;> AreHTCTBO Me>KAyHapoAHOro pa3BMTM~ CWA, EDMC
• npo~eAypa, opraHVI3a~VIOHHa51 VI HOpMaTVIBHa51 6a3a AI151 IlVI6epanVI3a~VIVI rpa>t<p.aHCKOVr aBVIa~VIVI B ApMeHVIVI, asrycr 2013
• npaBVITeJlbCTBO ApMeHVIVI, nonVITVIKa B ccpepe rpa>t<p.aHCKOVr aBVIa~VIVI KacarenbHO sonpocos KOMMep4eCKVIX npaB Ha nepeB03KY VI AOCTyna Ha pbiHKVI: OnepaTVIBHble Mepbl no peanVI3a~VIVI
• Or4eT o pecpopMe s ccpepe rpa>t<p.aHcKoVI asVIa~VIVI s ApMeHVIVI
VICT04HI!1K: McKinsey <#>
CBe~eHH.H H BhiBO~hi Ha ocHoBe aHaJIHsa 6o11ee 25 ~oKyMeHTOB (2/2)
~ AreHTCTBO Me>K.QyHapOAHOro pa3BMTMH CWA
.,~~ 1\ICi=A fJt .. •• National
•··~ Competitiveness -.; Foundation of
e' Armenia
• KoHKypeHrocnoco6HocTb orpacJU1 asll1anepeso30K ApMeHII1111 (npoeKT 111rorosoro OT4era) 3a 2012r.
• KoHKypeHrocnoco6HocTb orpacn111 as111anepeso3oK ApMeHII1111 3a 2008r.
• Onpoc 111HocrpaHHbiX ryp111cros 3a 2007r.
~ BceMMpHbiH 6aHK
• t::\3HII13fi CacnaBCKII1: rpa>K.D,aHCKa~ aBII1a~ll1~ B ApMeHII1111 Ha 11110Hb 2013 r.: OcHOBHble BbiBOP,bl 111 sonpocbl p,n~ o6cy>K.D,eHII1~
• KoMMeHrapll1111 K npoeKTy npo~ep,ypbl «n1116epan1113a~111111 s ccpepe B03AYWHbiX nepeso30K» s ApMeHII1111
• Pecny6n111Ka ApMeHII1~: HaKonneH111e, KOHKypeH~II1~ 111 coo6Ll..laeMocTb, anpenb 2013
• nporpaMMa perii10HanbHOro pa3BII1T111~ ApMeHII1111 (ESW), 3KOHOMII14eCKOe 111 l-1HcppacrpyKTYPHOe pa3BII1TII1e B ccpepe rypii13Ma, MeMopaH.QYM (3-7 11110H~)
~ Me>K.QyHapOAHbiH 3KOHOMM'"IeCKMH Q>opyM: 0T4eT 0 KOHKypeHTOCnOC06HOCTII1 npep,npii1~TII1VI B ccpepe nyrewecrs111VI 111 rypii13Ma 3a 2013 r.
~ Hal-'MOHallbHaH cTaTMCTM'"IecKaH c11y>K6a Pecny611MKM ApMeHMH: 111ccnep,osaHII1e nepece4eHII1VI rocyp,apCTBeHHOVI rpaHII1~bl B pa36111BKe no MeC~~aM 3a 2006-2013rr., CTaTII1CTII14eCKII1e p,aHHble 111 ~111cppbl B ccpepe rypii13Ma, 3aH~TOCT111, p,aHHble o6 111cnonHeHII1II1 rocyp,apcrseHHOro 610p,>t<era
~ PeKoMeHAal-'MM no pacnpeAelleHMto KOMMep'"leCKMX npae Ha B03AYWHble nepeso3KII1 p,n~ Wse~111111, repMaHII1111 111 H111p,epnaHP,OB
~ nepcneKTII1Bbl pa3BII1TII1~ pbiHKa Boeing Ha 2013- 23 rr.
~ MccJleAOBaHMH B o611aCTM AeMorpaQ>Ml.lecKoro pa3BMTMH M 3ApaeooxpaHeHMH ApMeHMM 3a 2010 r.
~ C6opbl Me>K.QyHapOAHOH acCOL-'Mal-'MM B03AYWHoro TpaHcnopTa
111cTOYHI!1K: McKinsey
