masinews october 2015 page 1/6

news – october 2015 06/2015follow us on facebook: @masi wine experience follow us on twitter: @MrAmaroneMasi

page 6 instagram #campofiorin50: winners announced

page 3 nobel prize for literature goes to alexievich

Nowinits34thedition,theMasiPrize,inallofitsdifferentcategories,aimstounderlinehowVenetianvaluessucceedinfindingtheirfinestinterpreters,wholooktothefuturewith intelligence, sensitivity anda strategicvision.Todaythe Masi Prize has as its winners Elisa, Massimiliano Alajmo, Carlo Rovelli, Giuseppe MartelliandtheItalian NavyinthepersonofitsChiefofStaff,Admiral Giuseppe De Giorgi.Elisa, Carlo Rovelli and Massimiliano Alajmo are thewinnersoftheMasi Civiltà Veneta Prize,whichasusual,celebratestheskillandingenuityofourpeople,inarangeofachievementsthatunitemusic,culinaryartsandscience.

Elisa Toffoli–stagenameElisa–anartistwithoriginsinMonfalcone,wasselectedbythejuryfor“theemotionaluniverse of her music and for her artistic integrity.”A singer-songwriter, composer and player of manyinstruments,Elisahasshownhermulti-facetedskillssincechildhoodwithatalentformanyofthearts,fromwritingtodance,frompaintingtomusic,andherfirstlyricsandbarsofmusicwerewrittenwhenshewasonly11yearsold.1996washerlaunchyear,whenshemetCaterinaCaselliwhosethergoinginamusicalcareer,whereherEnglish-languagelyricsgiveherareachabroadtoaninternationalaudience.

XXXIV MAsI PrIZe

page 4 campolongo di torbe 2009 tops the italian guidesdescorchados wine guide commends masi’s argentian wines

page 5 wine and fashion in milan: an exceptional harvestcongratulations to decanter magazine!

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XXXIV MAsI PrIZe

Massimiliano AlajmotakeshisMasiCiviltàVenetaPrizetotheheartofaculinarycareerwhere,accordingtochef,“Cooking must strip itself of the inessential to discoveragain the same innocence thatachildhasondiscoveringthe world.” Originally from Padua, Alajmo is one of themostfamouschefsinItalyandtheworld.HissignatureontheAmaroneBarrelthatsymbolisestheMasiPrizewasforhis‘constantresearchandculinaryideasbasedonlightnessanddepthofflavour.”HispassionforcookingbeganwhilehewasstillayoungchildalongsidehismotherRitainthekitchensofLeCalandre.Afterstudyingatthehotelschool

inAbanoTerme,AlajmocontinuedhiscareerbyworkingwithsomeofthemostimportantItalianandforeignchefs(AlfredoChiocchetti,MarcVeyrat andMichelGuérard).TheseexperiencesledtohisreturntoLeCalandreandtheremarkableawardofThreeMichelinStarsin2002,makingAlajmotheyoungestchefintheworldtoreceivethehighestawardofthisinternationalguide.Carlo Rovelli concludes the Civiltà Veneta section.Veronesebybirthandaninternationallyfamousphysicist,Rovelli receives the Prize for “his ability to marry therigours of theoretical physics with its explanation to a

Wearedelightedtoconfirmthatthewriter-journalistSvetlana Alexievich, winner of the International Masi Prize Grosso d’Oro Veneziano 2014, has just received the Nobel Prize for Literature 2015.Since1981,theMasiFoundationhasbeen recognising great personalitiesfrom the Venetian region andbeyond,congratulationsonceagaintoSvetlanaAlexievich,anexceptionallytalentedandperceptiveindividual

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XXXIV MAsI PrIZe

nobel PrIZe for lIterAture goes to AleXIeVIch

public audience.”Oneof the theorisers of the “quantumloop gravity” (a space-time theory that tries to reconcilethetheoriesofquantummechanicswithEinstein’stheoryof relativity), Rovelli is involved also in the philosophyofscienceandthehistoryofancientscience.He isalsoamember of the International Academy of thePhilosophyof Science andHonorary Professor atBeijingUniversity.His commitment to the divulgation of his research anddiscoveries is particularly important: in fact, he haspublished over 200 scientific papers, capped by two fulltreatisesonquantumgravityandseveralexplanatorybooks.Hisrecentpublication“SevenBriefLessonsonPhysics”hasbeentranslatedintonofewerthantwenty-fourlanguages.TheGrosso d’Oro Venezianoofthe34thMasiPrize,givenincollaborationwiththeCorriere della Sera Foundation,goestotheItalian Navy (Marina Militare Italiana)inthepersonofitschiefofstaff,Admiral Giuseppe De Giorgi.ThePrizeisgiventoapersonalityoraninstitutionthathashelpedspreadamessageofcultureintheworld,promotingthe typeofunderstandingbetween thepeoples that leadsto solidarity, civil progress and peace. The Italian Navyis recognisedhere for“thehighvalueof itshumanitarianrescueoperationsinthefaceofthethousandsofmigrantswho risk their lives every year in a desperate journeyin searchof abetter life.The ItalianNavy– the citationsays–givesEuropeand theworlda supremeexampleofprofessionalism and humanity through the admirablecommitmentofitspersonnel.”The Masi International Civiltà del Vino Prize goes tooenologist and biologist Giuseppe Martelli. The Prize

isgivento leadersofdevelopment inthewineworldandthose who contribute to the excellence and quality ofwinethroughtheir interpretationsof itsculture.DirectorGeneralofAssoenologi,GiuseppeMartelli“hasgivenvoiceand institutional framework to the great professionalismof the authors of the current success of Italian wines.Moreover, as President of the Comitato Nazionale deiviniaDenominazionediOrigine(NationalCommitteeofDOCwines),heistheguardianofagreatItalianlegacyaswellasaskilfulandauthoritativemediatorbetweenItalianinstitutionsandthoseoftheEuropeanUnion.”“YetagainthisyeartheMasiPrizedemonstratesitsevermoremulti-disciplinary approach,” comments Isabella Bossi Fedrigotti, President of the Masi Foundation. “We arelivinginaparticularlyinterestingmomentwiththechallengeof reintroducing culture to its central role in society. Wemustbegin–saidBossiFedrigotti–byremindingourselvesthattheculturalapparatus,whichrepresentsalmost16%ofGDP,isanaddedvalueineconomictermsandaresourceforthemanytalentsofourcountry.”For Sandro Boscaini, Vice-president of the Masi Foundation and President of Masi Agricola:“ThisPrizehasbecomeacollectorofculturalexcellenceinourcountry,and not only that. We have always said that culture andbusinessaretwoinseparablecomponentsofsocialprogressandrepresentthenarrativevoiceofourhistory.ThisyearinparticularthePrizeshowstheinterconnectionbetweendifferentprofessions,allofthemcapableofhavingapositiveeffectonsociety.AndthisistheessenceofourcommitmentasaFoundationandasacompany.”

Masi receives further recognition from one of the mostrespectedArgentinianwineguides‘Guia Descorchados’,whichawardspremiummarkstotheorganic wines from the Masi Tupungato estate: 91/100 for Passo Blanco 2015 and 92/100 for Passo Doble 2013.PassoBlancohas alsobeen ‘selected’ asbeing amongst thebestwhitewinesintheMendozaregion.The Passo Doble, recently awarded a Golden Medal bytheGermanmagazineSelection,isanarchetypalexampleof the Masi Tupungato range of wines from Argentina.LikePassoBlancoandCorbec,itisthefruitofacombina-tionbetweentheexuberantlocalgrape,Malbec,andtheelegantvariety,Corvina,which,thoughindigenoustotheVeneto,isalsocultivatedthere

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cAMPolongo dI torbe 2009 toPs the ItAlIAn guIdes

descorchAdos wIne guIde coMMends MAsI’s ArgentInIAn wInes

Onlyashorttimeinthemarket,theelegantCampolongo di Torbe 2009hasgainedmaximumrecognitionby the2016Italianguideswhichconfirmthecharacterandunmistakeableauthenticity of this wine, which expresses one of the mostsymbolicterroirintheupperhillsoftheValpolicellaClassica.Inparticular,ourfinecrureceives:3 Glasses from Gambero Rosso–takingtoagrandtotalof15ofourAmaronewinesachievingthemaximumpointswiththisauthoritativeguide–aswellas“5 Grappoli” from Bibenda, “4 Viti” from the AIS Guide, “Super 3 Stelle” from Veronelli and 96/100 points from the Essential Guide of Daniele Cernilli.CampolongodiTorbehasalwaysattractedtopawardsandthe

2007 vintagewasparticularlywell-received:laudedbyWine Spectator (93/100), Wine Enthusiast (93/100), The Wine Advocate (95/100) and given a Trophy by Tim Atkins’ International Wine Challenge.ItisnoaccidentthatCampolongodiTorbeisconsideredtheflower of the prestigious wine selection in Cantina Privata Boscaini,auniquecollectionofprestigiouscruAmaronewinesandspecialvintages,producedinlimitedquantitiesandonlyinthebestyears.ThisextraordinaryheritageisthefruitoftheworkoftheBoscainifamily,theirvaluesandtheproductiontraditionsoftheterritory,andisreservedforadmirersofthecategoryfromaroundthewholeworld

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wIne And fAshIon In MIlAn: An eXcePtIonAl hArVest

congrAtulAtIons to decAnter MAgAZIne!

Today sees the fruits of a new harvest for 2015 in theworld of Milan fashion. Through to October 11th,luxury boutiques on the famous Via Montenapoleone,Verri, S. Andrea, Borgospesso and Santo Spirito areexhibiting products from the most prestigious wineproducers in Italy. It’s a winning combination creatingsynergy amongst the different sectors of high qualityMadeInItalybrands,makingusonceagainprotagonists

intheinternationalcontemporaryfashionsceneinMilan.Parosh boutiquewillbeshowingRosa dei Masi,aroséofunmistakablecharacterbecauseofthepercentageofsemi-driedgrapesused in itsvinification,andVaio Armaron Serego Alighieri,anhistoricAmaroneofnobledescent,recognised as one of the highest rated red wines in theworld.Let’s celebrate this exceptionalyear together.SeeyouinMilan!

World’s Finest Wine Tasting Experience

LastweekwewereallinLondon tocelebrate40 yearsofthemagazine Decanter,oneofthemostdistinguishedjournalsinoursector.Theeventtookplaceatthefamous“Le Gavro-che”restaurantwithexceptionalmenuandguestsalike.We

sharedatoastwithGérard Basset OBE MW MS, Olivier Krug, Véronique Sanders, Philippe Sereys de Rothschild,amongstmanyotherpersonalities fromtheworldofwine.RaiseyourglassestothetimelessDecanterMagazine!

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InstAgrAM #cAMPofIorIn50: wInners Announced

Masinews06/2015.NewsOctober2015.In-housepublicationbyMasiCommunications.

Editorial:CristinaValenza,AngelaFranceschiniDoraStopazzolo

MasiAgricolaS.p.A.Tel.+39-045-6832511Fax.+39-045-6832535e-mail:masi@masi.itwww.masi.it

Announced today: the three winners of the Masi Instagram contest #Campofiorin50, launchedtwomonthsagoduringthebirthdaycelebrationsfortheVeronesewinemakingcompany’siconwine,Campofiorin.Thisinternationalcompetitionsawinstagrammers compete to post their best photostakentocelebratethetheme“TheSixties”between20Julyand20September.The“Legendary Sixties”wereinfacttheyearsthatsawthebirthofMasi’shistoricwineandthebeginningofitsstellarpathtoworldwiderecognition.“Choosing just three from such a wonderful selection ofphotoswasnomeantask,butwe’vedoneit!”wasthecom-mentfromRaffaele Boscaini,MarketingDirectorandre-presentativeoftheseventhgenerationoffamilyownersofthe Masi company. “The contest involved no fewer than34,693 interactions involving265,000 igers fromallovertheworld.ParticipantscamefromItalyandnumerousfo-reign communities, particularlyUSA,Canada,UK,Nor-

way, Sweden and Switzerland. It’s a remarkablesuccessandreallyshowstheaffectionthatCampo-fiorinisheldin.Thiswinehasbeenpopularwithgenerationsofwinelovers,ispartiftheunfailingappreciationshownbyconsumersforourbrand.”

Thethreewinners,comingfromItaly,CanadaandtheUS,willreceiveastheirprizeamagnumofCam-

pofiorinsignedbyMasi’s President Sandro Boscaini,orrather “MisterAmarone” ashewas called in abiographywrittenbytheEnglishauthorKateSingleton.Winners:• @vintageblackboard – Italia https://instagram.com/p/72SnGIDvOm/• @vistavista – Canada https://instagram.com/p/60sTaJHVOv/• @jeredsnodgrass – USA https://instagram.com/p/52qLfQGOoj/MASISUINSTAGRAM:@masiagricola