•  Web 2.0 

•  Industry distruptors •  Commercial aspects of Web 2.0, social media 

Social Media: Mashups & Filters:

Enterprise:

•  Disruptors – Companies that introduce a significant change in their industries thus cause disruption in the conventional way of doing business

1.  Is the service or product simpler, cheaper, or more accessible?

2.  Does the disruptor change the basis of competition with the current suppliers?

3.  Does the disruptor have a different business model?

4.  Does the product or service fit with what customers value and pay for?

Commercial Aspects of Web 2.0, Social Networks

•  Cheap advertisement •  Wider market •  Source of feedback similar to focus group •  Viral marketing •  Increased web site traffic •  Increased sales resulting in profit

•  Tremendous ad-revenue potential •  Brand-created entertainment content

Ronaldinho: Touch of Gold •  User-driven product advertising

Nokia N90 •  Multichannel word-of-mouth campaign •  Customer product reviews