06 aug task#1 - empathic design
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Design Thinking Action Lab Assignment: Empathize and Define Derek Carruthers - Sydney
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Transcript of 06 aug task#1 - empathic design
Design Thinking Action LabAssignment: Empathize and Define
Derek Carruthers - Sydney
Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
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“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male graduate that went into workforce
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
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---------------------------------------
---------------------------------------
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“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male graduate that went into workforce
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
STAKEHOLDER
SAY
DO
“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male grad-uate that went into work-force
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better
Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
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“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male graduate that went into workforce
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
InsghtsTHINK
FEEL
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• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
DO
Problem statementStakeholder
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
A young, capable, com-fortable, de-motivated
DO
Problem statementStakeholder Need
Stakeholder Stakeholder
Insight
is an 18yr old male grad-uate that went into work-force
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
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---------------------------------------
“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male graduate that went into workforce
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
SAY
DO
“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
STAKEHOLDER
FEEL
Need
Stakeholder Stakeholder
Insight
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is an 18yr old male grad-uate that went into work-force
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
a way to get more career inromation & advice
to set a plan for his career
FEEL
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• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
to set a plan for his career
Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
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---------------------------------------
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---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male graduate that went into workforce
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
Insights
STAKEHOLDER
THINK
FEEL
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
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---------------------------------------
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is an 18yr old male grad-uate that went into work-force
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male graduate that went into workforce
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
FEEL
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
Insights
STAKEHOLDER
THINK
FEEL
SAY
DO
Problem statementStakeholder
(describe person using empathetic language)
Need
(needs are VERBS)
Stakeholder Stakeholder
Insight
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
---------------------------------------
“Lots of pressure to fit one years work into 3 terms”
“Tradies has some plan set up”
is an 18yr old male graduate that went into workforce
“Leading up to to gratuation had a wierd vibe”
“In the last few weeks the teachers were really helpful”
“I didn’t have a clear path between what I wanted to do and how to get there”
“mum was nervious and stressed but relieved when I graduated”
“Easy to fall into the lazy lifestyle”
• Subject was relaxed even when talking about events that were stress full.
• Uses social networks
• Enjoys sports and gameplay
• Subject could have taken more advantage of available planning resources.
• Felt the urgency of graduation only in �nal term.
• Enjoyed the break that comes from graduating.
• I would have liked to have done better 1) Knew what he wanted
to do but couldn’t see a
clear career path.
2) Accepting of
accountability
A young, capable, com-fortable, de-motivated
a way to get more career inromation & advice
to set a plan for his career
---------------------------------------
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