05 Lucy Mendel -- igbos f_
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Buy It Like You Mean It
Lucy Mendel
Creative commons share alike license
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So you want to buy a chocolate bar, Charlie?
Effect on self
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What else are you buying?
Oompa-loompa worker controversy over mistreatment; or is it rescue?
Wonka fortune supports a poor British boy, mother and bed-ridden grandparents
Wonka company acquired by Big Cocoa, which also owns Organic Chocolates
Carbon emissions during transportation
Toxic brown by-product polluting rivers downstream of the factory
Effect on world
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Information Gap
Corporations Have big effects on worldCare about $$
Consumers Spend $$
support corporationsCare about world
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Information Gap
Corporations Have big effects on worldCare about $$
Consumers Spend $$
support corporationsCare about world
Help consumers make informed purchases
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Information Gap
Corporations Have big effects on worldCare about $$
Consumers Spend $$
support corporationsCare about world
Help consumers make informed purchases
Consumers have control over effects on the world
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Goal
Provide customers with trusted information on how purchases effect the world with respect to a personalized portfolio of interests at the point of sale
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Trusted Information How?
Wikipedia: Collaboration, peer review Open process (truth through science) CMS: Structured graph of corporate supply chain, products Organize documents, citations and analysis
ratings: Distill analysis into quantifiable ratings
evaluations: Determine trustworthiness of data through peer evaluation and past performance.
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Personalization
InterestsHuman rightsPollutionGlobal warmingEcological sustainabilityContributions to charityCommunity involvementTransparent practicesOrganic adherenceQuality of productetc
Example Portfolio
Ecological sustainability Global warming Human rights Organic adherence Pollution
Personalized product rating = weighted average of the ratings in interests in portfolio
Ratings aggregated through corporate graph
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Point of Sale
Text message barcode to
03422007
Hershey'S Milk Chocolate Bar
Size: 2.6 ozOrigin: USPlease review this product at http://BuyItLikeYouMeanIt.org
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Buy It Like You Mean It
Party like an Oompa LoompaTaza Chocolate Factory
561 Windsor St, SomervilleTuesday, June 3, 7pm
Become a user Do research Tell your friends
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