03_Creating Project Plans to Focus Product Development(1)
-
Upload
raj-shekhar -
Category
Documents
-
view
215 -
download
0
Transcript of 03_Creating Project Plans to Focus Product Development(1)
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
1/35
A Presentation on
Creating Project Plans toFocus Product Development
Group 3
Amrita kumariSamar Reyaz
Saquib Ahmad
1
17thNovember, 2012 Under the guidance of Prof. Dr K Balakrishnan
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
2/35
Introduction
NPD
Market position
Financial performance
Creating new Industry standards New niche market and
Renewing the organization
Lack Aggregateproject plan
PreQuipLarge scientific Industry company
2
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
3/35
PreQuips Development Predicament
Overcommitted Resources
3
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
4/35
Problems
Engineers were spending 50% of their time on non projectrelated work. ManufacturingProblems on previous products FieldsalesCustomer problems
QualityassuranceReliability problems PurchasingQualifying vendors Informationand updatemeetings Little time spend
Developing the right new products Experimenting the new technologies Addressing new markets
Spend too much time Dealing with shortterm pressures
Less time on Strategic mission of product development
4
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
5/35
Aggregate Project Plan
Address Managing the set and mix of projects
Focus on how resources are allocated betweenprojects?
How the project setevolves over time?
Which new projects get added when?
What role each project should play in theoverall development effort?
5
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
6/35
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
7/35
Contd..
Focus on adding critical resources and
Developing the skills of Individual contributors,project leaders and teams
7
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
8/35
Creating a good Aggregate Plan
Define and map the different types ofdevelopment projects
Dimensions for classifying a project
The degree of change in the product
The degree of change in the manufacturingprocess
8
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
9/35
Types of Development Projects
9
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
10/35
Derived ProjectsRange
Cost reduced versions of existing products
Add ons or enhancements for an existing
production process
Ex: special edition car paint and iPod hard drivesize updates
10
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
11/35
Development work on Derived Projects
Changes
Incremental product change New packaging, new feature, little or no
manufacturing change
Incremental process change Lower cost manufacturing process,Improved reliability, minor changes inmaterials used, little or no productchange
Incremental changes Both dimensions
11
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
12/35
Breakthrough Projects
Highest risk and the highest reward category
Involve the new technology or significant
changes to existing projects
Incorporate new and innovative manufacturing
or servicing processes
Ex: fiber optic data transfer, hybrid cars
12
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
13/35
13
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
14/35
Platform Projects
Next generation of products for the company
Create a new platformfor growth in the future
Offer significant improvements in cost, quality, and
performance Created to meet the needs of a core group of
customers
Provide a smooth migration path between
generations so neither the customer nor thedistribution channel is disrupted
Ex: Hondas 1990, Accord line, IBMs PS/2 , P&G
liquid Tide
14
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
15/35
15
6
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
16/35
Research and Development
Creation of knowhow and knowwhy of newmaterials and technologies that eventuallytranslates into commercial development
Precursor to product and process development
High risk and possibility of high returns
Ex: 3D Television
16
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
17/35
Alliances and Partnerships
Can pursue any type of the project R & D,Breakthrough, Platform or Derivative
Ex: Pepsi and Starbucks
17
8
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
18/35
PreQuips Project Map
Product line consisted of four kinds of AnalyticInstruments Mass spectrometers Gas and liquid chromatographs
Data handling Processing equipment
Its customers included Scientific laboratories Chemical companies
Oil refineries Top of the line producer of Mass spectrometers Offered a series of high performance equipment
with all the latest features but at a significant pricepremium
18
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
19/35
BeforeDevelopment process was Chaotic..
19
20
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
20/35
Contd..
To provide additional focus, PreQuip separatedthe engineering resources into three categories
Basic R & D Projects
Existing products and customers Commercial product developments
20
Projects Allocation
Platform Projects 50%
Derivative Projects 20%
Breakthrough Projects 10%
Partnership and Alliance 10%
21
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
21/35
AfterDevelopment Process was Manageable
21
22
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
22/35
Contd..
Projects Number
Platforms Projects 3
Breakthrough Projects 1
Derivative Projects 3Partnership & Alliance 1
Basic R & D 3
22
23
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
23/35
Focus on the Platform
More mature the Industry, the more important itis to be focus on Platform Projects
But as the Industry develops and theopportunity for breakthrough productsdecreases
Breakthrough platform strategy ultimatelyleads to rapid increase in product lines and overcommitment of development resources
23
24
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
24/35
Contd..
HillRom,a leading electric bed manufacturer
Developed two new platform products
The Centra
High priced product with built in electronic controls Includes communication capabilities
The Century
Simpler, less complex design
The products built of each platform sharedcommon parts and manufacturing processes
Provided the customer with number of add-on-
options
24
25
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
25/35
Contd..
Sony Hypervariety strategy
Developed the walkman
It directs the bulk of its walkman development efforts atcreating derivatives, enhancements, hybrids and lineextensions
Offered something to tailored to every niche, distribution
channel and competitorsproduct In 1990, Sony dominated the personal Audio system
market with over 200 models on just three platforms
25
26
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
26/35
PreQuip Steady Stream Sequencing
New mass spectrometer or C series Introduced into the development cycle in late 1989 C 101
First platform conceived as a system built around the
new Modular Design Versatile, modular unit for the laboratory Incorporated many of existing electronic mechanical
features into the new software
C 1/x First derivative of C 101 for the Industrial market Fewer software features than the C 101
C 1/z Unit, designed for European market
26
27
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
27/35
Contd..
For smooth market transition from C101 to C201
Management assigned the remainder of the C101team to develop the C101x
C101x was positioned as an improvement over the C101
Implication Attract customers who were in themarket for a lowend mass spectrometer
27
28
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
28/35
Contd..
Steady stream sequencing strategy
Worked to improve the companies overall marketposition
Encourage knowledge transfer
More rapid, resource development
28
29
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
29/35
PreQuips Project sequence
29
30
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
30/35
An alternative strategy
Secondary wave strategy Hill-Rom A development team works on a next-generation
platform The wave of derivative projects extends the platform
life and upgrades product offerings Provides experience and feedback to the people
working on the product line Prepares them for next generation platform
development Receive feedback from the market on the previous
platform
Cycle begins again
30
31
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
31/35
Contd..
Secondary wave strategy Kodak
Conducted a series of advanced developmentprojects to explore alternative single use 35mm
cameras A roll of film packaged in an inexpensive camera
Once used the film is processed and
Camera is discarded or recycled
31
Derivative projects
Stretch Panoramic, double-wide image version
Weekend Waterproof
32
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
32/35
Summary
Define project types, as breakthrough, platform,derivative, R&D or partnered projects
Identify existing project and classify by project type
Estimate the average time and resources needed foreach project type based on past experience
Identify existing resource capacity
Determine the desired mix of projects
Estimate the number of projects that existingresources can support
Decide which specific projects to pursue
Work to improve development capabilities
32
33
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
33/35
Conclusion
An aggregate plan is used to
Identify weaknesses in capabilities
Improve development processes
Incorporate new tools and technology into thedevelopment environment
Identify where companies need to make changes
How those changes are connected to product andprocess development
33
34
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
34/35
Contd..
Creating an aggregate project plan
Gives direction and clarity to the overalldevelopment effort and
Helps lay the foundation for outstandingperformance
34
35
-
8/13/2019 03_Creating Project Plans to Focus Product Development(1)
35/35
35