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ENERGY AND ENVIRONMENT
PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY
per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro
ENERGY AND ENVIRONMENT
PROJECT N° 33
GARDEN IN THE AIR
By Michele ARDILLO e Angela Vita PARADISO - Bari
PREMIO 2014-2015 organizzato daAssociazione LIFEBILITY
per la diffusione dell’ETICA sociale LIONS presso i giovanie per favorire l’ingresso nel mondo del lavoro
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THE COMPANY
GARDEN IN THE AIR
It’s a craft company
Promotes ecosostenibility
It’s the first item of a series of products for street furniture
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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THE PRODUCT
GARDEN IN THE AIR
Improves the appearance of our cities
Highlights the plants of our territory
Lowers the environmental impact of heating plants
Harmonizes our needs with the ones of the environment
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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A PRODUCT, TWO BENEFITS
Functional aspect:The plant will clean the fumes of the heating system, by linking it to a small hole in the chimney with a pipe
Aesthetic aspect:With its unique design, the product hides the vertical extent and the discordant materials of the chimney
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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BEFORE
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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GARDENIN
THE AIR
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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AFTER
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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KEY SUCCESS FACTORSUSER KEY SUCCESS
FACTORSIMPORTANCE ECONOMIC
POTENTIAL
Nursery Quality constancy 4 736125,00 €/month
Low price 3
Product uniqueness 4
Ironmongery Fast shipping 4 552240,00 €/month
Low price 4
Product uniqueness 4
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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MARKETING MIX
ProductGARDEN IN THE AIR is a DIY kit which contains everything necessary to assembly a plexiglass case to be put near the chimney.
PriceSMALL case BIG case130,00 € 215,00 €
PlaceFirstly, the selling channel will be the nurseries in Puglia; then, the product will be sold also in apulian ironmongeries.
PromotionThe product will be show to customers by the company founders themselves; the customer will be provided with brochures, posters and scale models of the product.
GARDEN IN THE AIR
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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STRENGHTNESSES/WEAKNESSES
Description Benefit/solution
Strenghtness Uniqueness and originality
There are no competitors in the current market
Weakness The user doesn’t achieve any economic benefit
Improve the functional aspect and innovate the product
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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ECONOMIC COUNT Costs Revenues BALANCE
Company establishment 56285,00 € 0,00 € -56285,00 €
Start 74142,00 € 47000,00 € -83427,00 €
Consolidation (year 1) 93444,00 € 76750,00 € -100121,00 €
Consolidation (year 2) 109519,00 € 103000,00 € -106640,00 €
Consolidation (year 3) 169064,00 € 200000,00 € -75704,00 €
Consolidation (year 4) 205873,00 € 260000,00 € -21577,00 €
Consolidation (year 5) 220846,00 € 284500,00 € +42077,00 €
The first 5 years of running are not so profit-making, beacuse of the craftness of the company; more profitability will be achieved only once the company will have enlarged the product catalogue.
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso
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PERSPECTIVES
We will develop a new version of the product that will emply photovoltaic glass in spite of plexiglass
Towards future
033– Garden in the air / Michele Ardillo e Angela Maria Vita Paradiso