PRODUCTS - Passenger Cars & Utility vehicles

Tata Sumo/Spacio

Tata Safari

Tata Indica

Tata Indigo

Tata Winger

Tata Magic

Tata Nano

Tata Xenon

XT

Tata Xover (2009)

Tata Manza (2009

A. SEGMENTATION

1. Commercial firms looking for;

• Luxury Passenger Vehicle • Hotel Pickup Van • Staff Transportation Vehicle • Executive passenger vehicle • Airport Transfer Vehicle or • Tourist transfer Vehicle • Ambulance

2. Joint families B. POSITIONING

1. Safety & Comfortable ride

2. Economy & Luxury.

About Tata Winger Brings distances closer. Takes your business further.

First of many products launched in the Malay market. Product specifications Spacious Offers a smooth ride One of the more cost-effective alternatives for the Malay customer

Offers a welcoming business environment

Stable government

Slow but steadily growing economy

Excellent distribution system

Economically and politically friendly regulations, commercial laws and economic policies facilitating foreign direct investment

Malaysia is ranked one of the easiest places in Asia to do business by the World Bank

Malaysia’s commercial jurisprudence is based on English common law and an independent judiciary, therefore a “fair” outcome is more likely

Contract law is enforced efficiently, compared to other Southeast Asian countries (Global Insight)

The Malaysian government is concerned with price stability and economic growth, pursuing fiscal policies to keep deficits and currency fluctuations.

The economy has a higher proportion of middle-class consumers and is growing faster than the population.

Malaysian pay the highest car price in the world for imported cars

The Government take about RM23,000.00 in taxes for every imported car that

is sold in the country

Most of this taxes money goes to the Government for the Approved Permits(AP)

It cut Malaysia’s auto import duty from 40 percent to 5 percent

Then imposed steep excise taxes to compensate for the lost revenue

Allows the holder to import cars and motorcycles and distribute them locally

Designed to provide bumiputera

Acts as a quota by restricting the total number of vehicles that can be imported in a given year

Components sourced from locally registered components manufacturing companies are eligible for tax reductions

Political Economical Socio Cultural Technological Environmental Legal

Product

For new assemblers , majority of shares shall be allocated to Bumiputera or the assembly plants are located in rural or gazetted areas.

Automobile bought to Malaysia in CKD form results to 20% Import duty rather than 80 % import duty on CBU.

Right Hand Drive. Average family size from 7 to 13 seats

1800 cc, Petrol, Diesel and CNG varients. Antil roll bar in front and rear

Meets Environmental Quality Regulations Act 1987, 1986

Price Priced @ RM 60,000

Core Engine will be imported and all others will be bought from the local market for assembly

Engine capacity limited to 1800 cc to enjoy lowest duties.

Place

1. Primary location in metros. 2. Assembly units closer to ports or as per legal norms.

Cities and Towns

Promotion

Promotion and dealerships handled by DRB hicom or Proton on profit sharing basis

Peoples car, Attractive discuounts for bulk buying corporate firms

Six Variants which multiple option for seating configuration.

Tieups with local car manufacturers like Proton.

Pace

Delivery within 15 days

Quality and safety

Tie-Up with local conglomerate DRB-Hicom as per Local law of “Bhumiputera”

Assembly unit setup with annual capacity of 1,00,000 units It will also include exclusive Paint shop to suit local

customer needs 60% of parts sourced from well established local ancillary

industries. Units imported in CKD form

Tie-up with local logistics firm for delivery of assembled units to dealers/showrooms

  Political

Economica

l

Socio

Cultural

Technologi

cal

Environme

ntal Legal

Product 1 2 3 4 5 6

Price 7 8 9 10 11 12

Place 13 14 15 16 17 18

Promotion 19 20 21 22 23 24

Pace 25 26 27 28 29 30

Marketing Production(R&D) HR/PR Finance/Stakeholders

Knowledge

Winger in CVBU will be for Pickups, luxury transport or an ambulance, and in PCBU it will be for big family car

Available in 6 different variant from standard to luxury, Cutting edge technology with Front and Rear Suspension, Gradient 39% and full safety ensured. and low maintenance required.

Induction programme and events, employees and contract persons are educated technically along with rules and norms of Malaysian environment

Will be educated with how to use the cutting edge technology to make the best utilization of resources.

Attitude Support for key initiatives to increasing the Brand value amidst competition

Orders are processed and delivered within 15 days

Developing Corporate communications and tie ups.

Relationship based on trust and mutual respect

Skills Aggressive marketing . Designing products which suites the Malaysian family and environment

Continuous Training for employees with new technology experts

Habit

Continuous innovation with research and Development to provide excellent quality at competitive pricing and value for money.

60% of parts procured from local suppliers.

Tie ups with conglomerate DRB hi- com and tie up with local logistics, Caring for dealers interest with profit sharing and development of their business.

Caring for Finance and Stakeholders.

Character Value pricing Excellence at low cost with full safety ensured

Employees trained to execute orders and educated with rules and norms to be adopted

Fastest Delivery Promise

Values Consumer interest in safety and comfort is the key

Innovative Design, Abundant Space, Dual AC and Low maintencance

Thought of owning and dealing with most trusted company

Cultural sensitivity Corporate citizenship

RARE STRENGTHS

Quality at competitive pricing. 15 days Delivery (as compared to 2 month delivery

offered by competitors) EMOTIONAL BONDING WITH “M” RESOURCE

Training Additional benefits; Performance-linked pay Extracurricular Crew activities

Recognition and rewards schemes

THANK YOU