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, , . . Washington Post

. , , . , News Corporation,

30 12 . News Corp. 780 52 , BskyB, News International, the Los

Angeles Dodgers, 20 Century Fox Star TV.

, . ?

, , , . , , , .

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:

10

2003

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. : . 10

. .: , 2003. 176 . ( Business Way)

ISBN 5943714049

: , . .

79

Stuart Crainer, 2002 , 2003

ISBN 1841121509ISBN 5943714049

88 316.6 79

Capstone Publishing Ltd,

The Susie Adams Rights Agency, .

, , , , ,

, .

This edition published under licence from Capstone Publishing Ltdvia The Susie Adams Rights Agency, UK.

No part of this book may be reproduced or transmitted in anyform or by any means electronic, chemical or mechanical,

including photocopying, any information storage or retrievalsystem without a licence or other permission in writing from

the copyright owners.

First published 1999 by Capstone Publishing, Ltd.

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. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

. . . . . . . . . . . . . . . . . . . . . . . . 15 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2710 . . . . . . . . . . . . . . . . . . . . . 34

1

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 41 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43

2

. . . . . . . . . . 51 . . . . . . . . . . . . . . . . . . . . . . . 53 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57

3

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 . . . . . . . . . . . . . . . . . . . . . 65

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4

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 83 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 85 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89

5

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100

6

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 105 . . . . . . . . . . . . . . . . . . . . . .107 . . . . . . . . . . . . . . . . . . . . . . . . . . 111

7

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 117 , . . . . . . . . . . . . . . . . .120

. . . . . . . . . . . . . . . . . . . . . . . .123

8

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 129 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 131 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 133

9

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141

10

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 154 , . . . . . . . . . 160

NEWS CORPORATION? . . . . . . . . . . . . . . . . . . . . . . . . 164

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, , . 1990 , , ( , , ).

. , . . , . , News Corporation ; , , , .

.

, . , , , , . , .

7/31/2019 03 . . 10

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8 BigShots

1998 , , . 2000 2001 . . ,

. .News Corporation .

, . Hughes Corporation General Motors. Sky Global Satellite DirecTV Hughes Corporation. . , BSkyB Star . DirecTV, , .

DirecTV , , , , , , 1985

7/31/2019 03 . . 10

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: 9

, NewsCorporation . , , . , ,

. , , .

, . , Microsoft Liberty Media, , , $70 . 2001 Financial Times , . Hughes Corp. Morgan Stanley , , . . . . , .

, General Motors . EchoStar $22,6 .

7/31/2019 03 . . 10

10/168

10 BigShots

11 2001 , News Corporation , , .

, $1 . , News Corp. . , , News Corp. , . , . Hughes Corporation

EchoStar News Corp. , Sky Global Satellite / DirecTV.

, , . 7 1999 BSkyB , Manchester United. BSkyB

, . . $623 .

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: 11

, Manchester United , , , .

. . : , , , . . 1:0 .

News Corporation

. epartners. , , Softbank, , . NewsCorp. .

; , , , , .

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12/168

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, , .

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bank. Healtheon / WebMD. 2001 New Digital Media, Fox Web, News Corporation, Fox Broadcasting Company, FoxSports Television Group Fx News Channel. , , .

. 2000 , . , , . , , , , . , .

, News Corporation, . 1999 .

, ,

7/31/2019 03 . . 10

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: 13

News Corporation. , , BSkyB . Star. 2000

News Corporation.

, , , , . , , , . AustralianWomens Weekly , News Corporation, , , : , . , , ,, , , . , [] . . , , , .

,

, , . , . , , .

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14 BigShots

, . . . ,

. , .

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, , . , . ; , , , . , , ,

.

. ;

7/31/2019 03 . . 10

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16 BigShots

( ). , , . , . ( ) ,

, . Washington Post .

. Private Eye ( , ). ( , New York Post , . ). , ,

.

, , , . , ,

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: 17

, . , , , , , . Independent on Sunday ,

. : . , , .

. , . , 11 1998 2 , , , .

,

. : , . , , ,

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18 BigShots

, , .

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. . , , . . , , , . . , , .

, . .

,

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: 19

The Melbourne Herald, . , 1950 , .

, . 1950

; . , , ,, , 1994 . 1952 . ( ) Daily Express. . . , 1915 . , , . Daily Mail. 1896 ,

. : . , . , , . ,

7/31/2019 03 . . 10

20/168

20 BigShots

. $1 718 218 .

, MelbourneHerald. , , , , . , , . , , . , .

, , . , , , ,

1994 , , .

1952 Adelaide News Sunday Mail. ,

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: 21

, , , , .

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, . . . , . : . ( ) , , , .

, , . , : , .

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22/168

22 BigShots

. . . , . 1960 Daily Mirror .

. : , ,, , . . , , . . .

, The Australian, . The Australian 1964 , . , , ( ). o .

The Australian . . ( ), . ,

7/31/2019 03 . . 10

23/168

: 23

, .

1960 . . , , News of the World 1969 . Newsof the World , . .

News of the World , 27% . ,25% , . , .

.

, . .20 1968 News of theWorld : , ,

7/31/2019 03 . . 10

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.)

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. , . . , .

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: 25

, .

2 1969 . ,

. . , , . , 2 . . , . .

, . , , , .

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7/31/2019 03 . . 10

26/168

26 BigShots

1969 $500 000 , Sun. , . , , , . [] , , , , , , , . . ,

.

, 30 , Sun News of the World , NewsCorporation. ( News Corp., 1997 News of the World 4,5 , Sun 10 .) . New York Post,

1976 . . 1988 , WNYW, 1993 , New YorkPost News Corporation.

7/31/2019 03 . . 10

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: 27

1981 , The Times. The Times , The Sunday Times

, , . Sun. The Times, , . , , , . The Times, o , , .

The Times . , . , .

. , . . . ,

7/31/2019 03 . . 10

28/168

28 BigShots

, , , . . ( , , , .) , ,

.

, , , . , , . 25 1986 . .

. , . 1986 . . $60 . , . News Corporation

300 1 .

, 1980 .

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29/168

: 29

. , , . , , , .

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, , . 1990 . News Corporation 7 , , . , .

1969. : News of the

World , , ,

.

,

.

7/31/2019 03 . . 10

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30 BigShots

1986. :

.

,

.

1990. :

News Corporation .

.

; . 1990 . .

1993 New York Post. 63,3% Star TV,

, . CBS . , . Upside, 1997 , , : , Japan Sky Broadcasting Softbank (

Sony Fuji Television). News Corp. $754 HeritageMedia, EchoStar Primestar , 1,9 International Family Enter

7/31/2019 03 . . 10

31/168

: 31

tainment. , . .

. 1998

:

1998: LA Dodgers 300 ( Baltimore Orioles 173 ).

1998: .

1998: TV Guidec 13 Universal Video SatelliteGroup ( TCI) 2 .

1998: , 20% Fox group, NewsCorporation 6,5 .

2000 News Corporation , 100%

Fox Sports Network; TV Guide ; Fox Kids Europe NDS.

7/31/2019 03 . . 10

32/168

32 BigShots

3 10 , , . AsiaWeek, . News Corporation ( 2001 ) $43 ,

$14 . News Corp. BSkyB, News International, The Los AngelesDodgers, HarperCollins, 20th Century Fox, Fox TV, StarTV . 30 000 , 720 52 . , . News Corporation , . , , , News Corporation ChinaByte, PeoplesDaily. NewsCorporation , .

1997 , News Corporation

. , 25% , , , News Corporation .News Corp. !

7/31/2019 03 . . 10

33/168

: 33

Broadsystem

ChinaByte.com

epartners

Fox Interactive

NDS Group

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Fox Television Stations (24 )

Fox News Channel

Fox Sports NetNational Geographic Channel

F/X ( )

SF Broadcasting

Twentieth Century Fox

Twentieth Television

JskyB Sports

British Sky Broadcasting ( )

Star

Los Angeles Dodgers

HarperCollins

The Weekly Standard

The Times Literary Supplement

7/31/2019 03 . . 10

34/168

34 BigShots

New York Post ()

News of the World()

The Sun ()

The Sunday Times ()

The Times ()

The Australian ()

Sydney Sunday & Daily Telegraph ()

Melbourne Herald Sun ()

10

. , . . ( , , , , .) , . ,

. . ,

. ,

7/31/2019 03 . . 10

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. Sun . , , . , .

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, .

7/31/2019 03 . . 10

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: 39

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.

6. . . , .

7/31/2019 03 . . 10

40/168

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17. . , . News Corp. , .

18. . , . , .

19. . . .

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. , , . , , , , . ,

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44/168

44 BigShots

. . , . , ; , .

.

, , . , . .

. . 1996 1 . . 1979 , . , Sun . . , .

, . . 1980 . ,

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. , , . , , . ,

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, , . 1998 .

7/31/2019 03 . . 10

46/168

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).

, , . , 20 , , , .

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). , Sunday Times .

.

7/31/2019 03 . . 10

47/168

: 47

( , ). , , , ( ,

, , , , ) $4,5 . . . , , . ,, , 1 . .

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, , : , , , . .

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7/31/2019 03 . . 10

48/168

48 BigShots

. 1997 . News International. , ,

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, , .

, . , . , . , . ,

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, , .

7/31/2019 03 . . 10

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, . ,

, .

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1980

, .

7/31/2019 03 . . 10

50/168

50 BigShots

,

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.

,

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.

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. . , . , . , , .

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. , . , .

7/31/2019 03 . . 10

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, , . , , , , .

. , , . . , , , , ITT . . .

. . , , , , , , ,

. , .

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, , . , . , , .

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7/31/2019 03 . . 10

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56 BigShots

, . , . Sunday Times . ,

, . , , , . , .

, . , . . . , , , , .

, . , , . , . , , ,

7/31/2019 03 . . 10

57/168

: 57

, . . , , , , .

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. . .

7/31/2019 03 . . 10

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58 BigShots

, . , . , . ,

. , , , , . News Corporation , , .

. .

, . . . , . 1997 News Corporation 35% 39% . ,

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7/31/2019 03 . . 10

59/168

: 59

, . , . ,, . , ,

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7/31/2019 03 . . 10

60/168

60 BigShots

. , , . , , . , ,

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, , , .

. HarperCollins ,

7/31/2019 03 . . 10

61/168

: 61

( , $200 000) . .

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.

, . ,

.

.

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,

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. . Sunday

Times , ,

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. ,

7/31/2019 03 . . 10

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62 BigShots

,

. ,

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.

.

, .

,

.

.

. .

. .

,

.

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.

,

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.

7/31/2019 03 . . 10

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.

.

.

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64/168

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.

, . . , .

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. , .

, . . , . ,

, , . . , , . .

7/31/2019 03 . . 10

66/168

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1990 , 7 . , , . , , . ,

, . ; . . , . , ? .

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7/31/2019 03 . . 10

67/168

: 67

. , !

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, , . , , . . 1990 Sky TV, . ,

, . , .

, , ,

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68/168

68 BigShots

. , . ?

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, , .

7/31/2019 03 . . 10

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.)

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7/31/2019 03 . . 10

70/168

70 BigShots

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%

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. , , .

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7/31/2019 03 . . 10

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: 71

British Petroleum. Disney , . , , , IBM .

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7/31/2019 03 . . 10

72/168

72 BigShots

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, , , , . . .

. . , , , ,

. , , , , , , . , ,

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7/31/2019 03 . . 10

73/168

: 73

, . . , ,

. .

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, . , , . , ,

, . , , . , , , . ,

7/31/2019 03 . . 10

74/168

74 BigShots

, . , 1980, . ,

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,

. . . .

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7/31/2019 03 . . 10

75/168

: 75

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7/31/2019 03 . . 10

76/168

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7/31/2019 03 . . 10

77/168

: 77

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7/31/2019 03 . . 10

85/168

: 85

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7/31/2019 03 . . 10

86/168

86 BigShots

, , .

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7/31/2019 03 . . 10

87/168

: 87

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7/31/2019 03 . . 10

91/168

: 91

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7/31/2019 03 . . 10

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92 BigShots

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7/31/2019 03 . . 10

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