0202 IAT 102 Graphic Design. 0202 Typography Typeface Spacing.
-
Upload
jakob-cheatham -
Category
Documents
-
view
258 -
download
3
Transcript of 0202 IAT 102 Graphic Design. 0202 Typography Typeface Spacing.
Typography
Content and images taken from: Lupton’s Thinking with Type, Megg’s History of Graphic Design and Jubert’s Typography and Graphic Design
Letterpress technology a classic typographic page
Typographic design is not only an act of mark making, but also of spacing.
Leading refers to the thin strips of lead that divide the horizontal lines of type.
A font size is determined by the entire piece of metal.Therefore, not all 10pt. fonts look exactly the same - they can have differing x-heights.
Typeface
Content and images taken from: Craig’s Designing with Type and Saffer’s Designing for Interaction
(top) Garamond circa 1500s and (bottom) Gill Sans 1927 typeface
Serif typefaces are easy to read and are excellent for long passages of text (e.g. books)
Sans-serif typefaces are generally used for shorter passages of text and for text that is meant to be scanned quickly (e.g. signage)
orphan
if the first line of a paragraph appears on its own at the bottom of a page, we call it an orphan
Typeface is an important choice in any visual interface, providing not only a platform for useable, readable, and clear labels and text, but also personality.
Flush left: the vertical alignment may seem irregular, especially when the first letter in each line is a cap.
Letters having straight vertical strokes, such as B, E, F, H, I, M, N, P and R, align perfectly, while
IRREGULARCAP LETTERSSUCH AS A, C,J, O, T, V, W,AND Y, MUST BE ALIGNED OPTICALLY.
kerning
Announcements:
-Pop Quiz next week
-Recognize fonts, Lupton, classification p. 42
-Read Sturken, Practices of looking