[02] planeamiento y estrategia
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Algunos Síntomas?
Incremento de Innovación
Reing-Reducción de costos. La
Calidad no asegura V.Comptitiva.
Incremento del comercio
Nuevos Acuerdos
Comerciales
Incremento de las
comunicaciones
Base: las TICs
Web / Integración del
Negocio /Menos
desplazamiento /
Transparencia y nuevas
estrategias de los
agentes involucrados Incremento de
Competencia
Nuevos actores
Creciente Sofisticación
de los clientes
Fusiones/Adq/Privatizac
iones
Las empresas deben estar en condiciones de innovar a la vanguardia mundial. Deben crear y
comercializar una serie de nuevos productos y procesos que desplacen la vanguardia de la tecnología,
avanzando con la misma rapidez con la que sus rivales se ponen a su altura
(Estrategia y Ventaja competitiva- M.Porter & S.Stern)
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Algunas tendencias
El conocimiento manda
Sistema Educativo / Inversión en I+D
Es un Bien económico Eficacia
eficiencia y efectividad en el Negocio
NEGOCIOS Mas allá de la minería,
hidrocarburos, automotriz,
inmobiliario y otros que no
vemos.
Medio Ambiente:
Calentamiento Global
Descenso de disp. Agua dulce
Canje deuda por ecología
Seguridad ambiental y personal
Biotecnología:
Investigacióncientífica
Aplicaciones en seguridad
Salud y Belleza:
Incremento Ind. Farmaceutica
y cosmética.
Nuevos Negocios (genética y
otros)
Servicios:
Juegos / Películas con
personajes virtuales
Turismo (Wap eM)
Ministerio del Tiempo Libre
(Francia) > E Vida
< Jornada de W > Deporte,
Arte Entretenimiento Viajes
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FIN
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Nivel de Penetración de Supermercados en Lima
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Gestión estratégica de la Marca
Fuente: CCR Corporación de Compañias de Research
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Participación del GSW-Mercado Lima
GSW
T. Wong 21.6%
Metro 36.5%
Eco Alm. 1.8%
SP
Plaza Vea 20.1%
S. Isabel 3.0%
Vivanda 3.1%
Super Vea 0.2%
Mass 0.6%
TOTTUS
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