02- It3D Summit 2016 - "pas d'immersion sans design" - D. Sciamma - Strate Ecole de design
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Transcript of 02- It3D Summit 2016 - "pas d'immersion sans design" - D. Sciamma - Strate Ecole de design
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Dominique SCIAMMA, Strate Ecole de Design
Pas d’Expériences Sans Design !
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MathématiquesInformatique
I.A.Problem Solving
MultimediaCMS
DesignEcriture
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Matériel
Pyramidal
Local
Régulé
Fermé
Des gens peu éduqués, passifs et consommateurs
L’ancien
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Numérique
Réticulé
Glocal
Dérégulé
Ouvert
Des gens éduqués, critiques, sélectifs, outillés
Le nouveau
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Quand la technologie nous tombe sur la tête
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:-(
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:-)
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:-(
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:-)
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:-(
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Ne confiez jamais aux informaticiens la responsabilité de définir vos futures offres !
Et ni au marketing !
Leçon !
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Et l’immersion ?
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Qui va imaginer les expériences et les services immersifs de demain ?
Et comment ?
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Faire, Avoir, Être
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20e siècle19e siècle 21e siècle
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EXPERIENCE !
Situation extraordinaire qui se déroule au cours du temps et qui modifie une personne de manière unique, consciente, et mémorable.
Ioana Ocnarescu - 2010
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Produit ? Expérience ?
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Pine & Gilmore, harvard business review July–August 1998
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QuestionnerObserverEtre empathiqueTesterProposer
Comprendre
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Pour questionnerPour observerPour imaginerPour expliquer
Pour mettre en situation
Pour raconter
Pour séduire
Représenter
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Donner de la formeMaquetterPrototyperIntégrerTester
Suivre
Faire
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Une méthode de résolution de problème non linéaire
Une capacité à questionner
Une approche multidisciplinaire
Un technique de médiation
Une capacité à matérialiser
Résoudre
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Créer de la relation !
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© Philippe Picaud
Créer de la valeur !
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Créer de la valeur !
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Et l’immersion ?
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Former les designers des expériences immersives
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CuricullumHistoire de la 3DSystémique et ComplexitéSciences Humaines et SocialesSciences CognitivesErgonomie3DSMax/Unity/Première/AfterFXCaptation 3DCréativitéNarration et StoryboardingEt 8 projets !
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Oublier le Marketing
Oublier la Technologie
Oublier la Raison
Retourner à la Pensée Magique
Puis réatterrir en les réintégrant un à un
Penser autrement
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USEGhislain Pras
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USEGhislain Pras
2003 !
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Questions
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Dominique SCIAMMA, Strate Ecole de Design
Thank you for your attention