02 fc vs vc costs
-
Upload
travis-klein -
Category
Education
-
view
268 -
download
0
Transcript of 02 fc vs vc costs
Verbal Bellringer with your partner
This is a financial statement for FacebookA.How much revenue did they make last year?
B.How much profit did they keep last year?C.How have they been doing the last four years?
D.Is this a good stock to buy?
• Costs!
• Chapter 14
• Theory of the firm
THE COSTS OF PRODUCTION
3
Total Revenue, Total Cost, Profit
• We assume that the firm’s goal is to maximize profit.
Profit = Total revenue – Total cost
the amount a firm receives from the sale of its output
the market value of the inputs a firm uses in production
THE COSTS OF PRODUCTION
4
Costs: Explicit vs. Implicit• Explicit costs require an outlay of money,e.g., paying wages to workers.
• Implicit costs do not require a cash outlay,e.g., the opportunity cost of the owner’s time.
• Remember one of the Ten Principles: The cost of something is what you give up to get it.
• This is true whether the costs are implicit or explicit. Both matter for firms’ decisions.
THE COSTS OF PRODUCTION
5
Explicit vs. Implicit Costs: An ExampleYou need $100,000 to start your business.
The interest rate is 5%. • Case 1: borrow $100,000
– explicit cost = $5000 interest on loan
• Case 2: use $40,000 of your savings, borrow the other $60,000– explicit cost = $3000 (5%) interest on the loan– implicit cost = $2000 (5%) foregone interest you
could have earned on your $40,000.
In both cases, total (exp + imp) costs are $5000.
THE COSTS OF PRODUCTION
6
Economic Profit vs. Accounting Profit
• Accounting profit = total revenue minus total explicit costs
• Economic profit= total revenue minus total costs (including
explicit and implicit costs)• Accounting profit ignores implicit costs,
so it’s higher than economic profit.
The equilibrium rent on office space has just increased by $500/month. Compare the effects on accounting profit and economic profit if
a. you rent your office spaceb. you own your office space
A C T I V E L E A R N I N G A C T I V E L E A R N I N G 22 Economic profit vs. accounting profitEconomic profit vs. accounting profit
7
The rent on office space increases $500/month. a. You rent your office space.
Explicit costs increase $500/month. Accounting profit & economic profit each fall $500/month.
b.You own your office space.Explicit costs do not change, so accounting profit does not change. Implicit costs increase $500/month (opp. cost of using your space instead of renting it), so economic profit falls by $500/month.
A C T I V E L E A R N I N G A C T I V E L E A R N I N G 22 AnswersAnswers
8
With your partner
• 2 items at your house that the more you use them, the more you will pay
• 2 items you can use 24/7 and you don’t have to pay more
An unsuccessful business
• Costs that they can change tomorrow
• Costs that they can’t change
Let’s think more specifically about costs
• Fixed Costs = costs that do not change based on production and don’t change in SR
• Examples: capital goods, tools, buildings, menus
Nokia factory in Finland
Coke factory in Atlanta, Georgia
Special fixed costs
• “Entry costs” – costs to start up the business
Business with lowEntry costs
Business with very highEntry costs
Costs we can change in the short run
Variable costs = costs that change based on production
The more I produce, the more cost I will incur.
If I don’t produce at all, my variable costs will be 0
For example: labor, electricity, raw materials
Nike factory in China
Michael Jordan visiting Nike Factory in 1999 Why produce in China?
Marginal Costs
• Marginal costs = the cost of producing 1 additional unit
• For example:
• Why helpful?• Diminishing
marginal product!
Widgets
01234
FC
11111
VC
06
111622
MC
X
Total Costs• Total Costs = fixed + variable costsFor example:
Widgets
01234
FC
11111
VC
01235
TC
12346
MC
X1112
Revenue
02468
Assume Widgets price
$2/eachProfit
-10122
Averages
• Do you guys bring up or down the GPA of all of Flowing Wells high school?
• Does the cross country team bring up or down the average weight of Flowing Wells High School?
• Does a high average cost of living mean that everyone spends a lot to live in California?
Average Costs• Average Fixed Costs = FC/Q• Average Variable Costs = VC/Q• ATC = TC/Q
In your notes1. Write 3 examples of FC for this firm2. Write 3 examples of VC for this firm3. How could this firm increase its TR?4. Give an example of diminishing marginal
returns from your life
Group assignment1
2