02 · 라임, 훌루와 같은 ott사업자, 스트리밍서비스들과 경쟁해야 한다....

02

1 |

2 |

3 |

4 |

5 |

6 |

1 |

1.

2015 1,197 7,000 , 2020

1,220 900 0.4%

. TV

(electronic home video) .

TV, IPTV, TV, (DTT)

1,010 ,

1.6% 203 6,000 .

111 9,000 .

9.0% , 2015 TV

12.4% 91 7,000

. VOD

OTT (Netflix)

.

1)

2014 2015

222

02

Broadcasting industry White PaPer

223

03

0201

0405

0607

. 2018

2015 1 2020 1 100 .

IPTV (DTT)

TV 2020 .

2015 1,010

500 2020 1,020 3,200 0.2% .

2)

. 2015 7 AT&T

DIRECTV 485 .

.

.

AT&T DIRECTV 2015 9

2,550 1

. 1

, DIRECTV 1,900

. DIRECTV

(, , TV)

AT&T

. 3

25 .

AT&T 1,250

TV

.

AT&T 2015 12 AT&T DIRECTV

.

.

224


.

3)

. NBC, ESPN

,

, OTT, .

, ,

.

NBC, CBS, ABC, FOX, AMC, ESPN

.

.

.

TV

.

.

iTunes

.

.

.

TV TV

(Comcast), (Time Warner

Cable), (Dish Network), AT&T

2016 .

2~7, AT&T 2~4, AT&T

TV(DIRECTV) 4~8 , 2016

225

03

0201

0405

0607

3.9% .

.

2 85%

2008 116% .

4)

,

,

.

.

(slim bundle),

, (

)

.

OTT

. OTT

.

. 2015 HBO, CBS (

Showtime)

. (Cablevision) OTT

, (Version)

. Pew Research Center 71%

TV

. OTT TV Everywhere

.

UI

.

. ,

,

, .

226


.

TV .

(Youtube)

.

. TV

.

.

. TV

,

.

TV .

TV .

.

.

5)

.

.

, .

.

(Discovery) (Time Warner)

(Netflix) (Hulu)

.

.

. 2016 60

227

03

0201

0405

0607

.

, , ,

. , , HBO

.

. ,

.

Sling TV 20 .

Starz .

, 2

.

.

.

6) TV

0.2% , 5 50

. TV 2015 5,330

. TV

,

.

TV 2015 9 2,230

, 2 1,100

. (Cox Communication) 440

(Charter Communications) 430 . 3, 4

1,000

5

.

99%

2015 9 120 , 110

. 2015 11

228


Stream TV

, 2016 .

VOD .

X1

. X1 ,

25% .

X1 ,

.

TV ,

.

FCC Time Warner Cable 551 , Bright House

Networks 101 .44)

.

7)

2015

1.3% 3,390 . 0.8%

2020 3,250 .

2015 9 TV 1,960 ,

1,390 , .

TV AT&T TV

. TV 300 200

(HD). NFL()

. 2014 8 TV NFL 8

. 1 15 2009 10 50% .

AT&T 2015 8 NFL TV

NFL . NFLSUNDAYTICKET.

tv 50($49.99) NFL , , , Roku

44) PWC ( 2015) . 2015 .

229

03

0201

0405

0607

(Chromecast) TV . TV

AT&T IPTV . TV

push VOD

. VOD 1 TV .

TurbHD

HDTV . 2015 1 Sling TV OTT

. Sling TV

. Sling TV 20

ESPN, Disney, CNN, TNT , ,

, Amazon Fire TV, Roku .

.

(EchoStar)

Slingbox place-shifting DVR .

DVR

AutoHop . 2014 3

1900Mhz 10Mhz

.

.

8) IPTV

AT&T (Verizon) IPTV 5

1.2% 2015 1,270 2020 1,350

.

, ,

TV , 13%

.

AT&T IPTV 93% . AT&T 2006

U-verse IPTV 2015 9 590 .

610 .

AT&T TV U-verse IPTV TV

. ,

U-verse IPTV .

230


Fios TV 2013 500 .

2015 550 9 580

. U-verse .

AT&T TV

. Fios TV IP VOD

. TV , ,

.

9) OTT

OTT . 2016 PWC

78% OTT

. 2014 12

.

. OTT TV Everywhere

.

TV (Cox) .

OTT

.

OTT

TV

.

OTT .

.

.

.

OTT,

10.1% 2015 64 2020

103 6 .

231

03

0201

0405

0607

10)

. 2015 4,400

7,300 . 2015 3

110 5 88

. 13%

65% . 2015

4 500 , DVD

500 .

2015 3 8,000 .

1 2014 7 99 2015 9

9 99 .

, 2014

2

.

.

. 2011 1 HBO

.

34 .

2016 1 , , 130

.

.

,

.

11)

2006 TV

. 2011

.

232


2 .

2015 10

TV

. Roku

, Xbox, Playstation .

12)

2015 600

. , 2010

7 99 . 7

99 11 99 ,

2015 900 .

2015 8 2013 10

2015 14 .

13)

10 80%

. , ,

. ,

,

40%

.

14)

OTT . 2014 11

FCC

.

.

2015 FCC (Tom Wheeler)

, .

233

03

0201

0405

0607

2015 6 AT&T

. FCC

. , 2015

12 FCC .

OTT IPTV,

.

iPhone , , iPad

.

15)

2015

203 6,000 , 2020

1.5% 219 .

, DVD, Blu-ray ,

. 2015

2020

80% .

,

catch-up .

, TV everywhere .

. OTT

.

TV OTT .

(Aggregator)

. OTT ,

, .

TV

OTT .

234


2 |

1.

. 1 3 2014

.

2014 10 2 .

3-2-1 1 (16 , 2015 )

2h 55m 14mins

0h 21m 14mins

Live TVLive Radio

Recorded TVVideo games

Paid On-DemandEmailing

Other websites or appsInstant messagingSocial networking

Streamed musicBooks (print or digital)Personal digital audio

DVD/BlurayFree On-Demand

Music videosNewspapers (print or digital)

Short online videoPhone calls

CD/VinylSports news/updates

On-Damand RadioTexting

Video callsOther online news

Magazines(print or digital)Online shopping ticketingPhoto or video messaging

Other activities

1h 54m 12mins

1h 2m 19mins

1h 12m1h 9m

1h 0m0h 55m

0h 48m0h 45m

0h 44m0h 44m

0h 39m0h 37m0h 37m

0h 31m0h 31m

0h 29m0h 27m0h 26m

0h 25m0h 24m

0h 16m

1h 16m

0h 14m0h 13m0h 12m

0h 9m Arrow indicate any changes of 10 mins or more since 2014

* : Ofcom Communications Market Report 2016. p.26

, , , ,

.

2014 20

. TV

,

.

235

03

0201

0405

0607

3-2-1

96%

1 1 (4 , 2015 ) 3 36

( ) 1,037(2016 10 )

(DAB) 56%

44%

1 1 3 3

(2015 )

( ) 337(2016 5 )

239(2016 5 )

( ) 41(2016 5 )

* 2016 1/4

* : Ofcom Communications Market Report 2016. 7p. .

,

,

. 96% (

) ,

(

)

1,000 .

.

337,

239 . ,

41, 56%

.

/ ,

(44%) (

DAB ) .

236


3-2-2

2010

4.8%

121.15 121.30

4.9%5.3% 5.1% 5.1%5.0%

Per month (2015 prices)

20132011 20142012 2015

150

100

50

0

Post

Radio

Television

Fixed internet

Mobile voice & data

Fixed voice

% of total spend

6%

5%

4%

3%

2%

1%

0%

30.34 31.87

11.15 11.51

49.64 48.93

25.28 23.69

117.41 116.02 118.90116.07

29.39 30.31 31.4430.10

11.85 12.26 15.0513.44

48.37 45.68 44.4744.08

22.94 22.49 22.6622.14


.

5% .

31% 2011 31%

.

,

.

(bundle)

.

2016 68% .

,

,

. 30%

, 2012 21% 2016

28% .

237

03

0201

0405

0607

3-2-3 (bundle)

Proportion of households

70%

60%

50%

40%

30%

20%

10%

0%2005

29%

2007

40%

2012

57%

2009

46%

2014

63%

2006

29%

2011

53%

2008

39%

2013

60%

2010

50%

2015

63%

2016

68% Other

Mobile and broadband

Fixed voice, broadband,mobile and TV

Fixed voice, dial-up and TV

Fixed voice and TV

Fixed voice and dial-up

Fixed voice, broadbandand TV

Fixed voice and broadband9%

3%

7%

4%

4%

12%

5%5%4%3%

19%

7%

5%3%5%

17%

12%

3%

5%

20%

16%

2%

6%

22%

17%

2%

9%

24%

16%

2%

8%

27%

19%

2%

6%

27%

21%

3%

7%

28% 27% 29%

23% 25%28%

2% 2%1%2%

2%8% 6%

7%


,

,

.

3-2-4 (16 )

Communication

Live TV

Recorded TV

live Radio

Books (print or digital)

Other websites or apps

Video games

Paid On-Demand

Personal digital audio

Newspapers (print or digital)

Other activities

Free On-Demand

Phone calls

Texting

Emailing

Instant messaging

Social networking

Video calls

27% 39%

21%

15%

14%

8%

2%

13%

11%

10%

7%

5%

4%

4%

4%

4%

2%

Media activities16-24=12%65+=46%

16-24=12%65+=70%

16-24=36%65+=2%


,

.

40% , 11%

238


.

6% ,

,

.

2.

, IPTV,

.

3-2-5

TV households(m)

Analogue Terrestrial Only

IPTV digital terrestrial only

Digital Terrestrial Only

Digital cable

Free to view digital satellite

Pay digital satellite

Analogue cable

Multichannel take-up/TV homes*(% all households)

3028262422201816141210

864202001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

38.5% 39.4% 45.3% 52.9% 61.8% 69.4% 77.3% 84.3% 88.2% 91.5% 94.4% 95.5% 94.7% 92.9% 95.4%


,

2012 ,

IPTV .

IPTV

() IP

TV .

YouView IPTV .

239

03

0201

0405

0607

3-2-6

100%

80%

60%

40%

20%

0%

Channel share

All otherchannels

PSB portfolios

Channels 5

Channels 4

ITV

BBC Two

BBC One

100 100 100 100 96 94 91 91 89 86 85 84 81 77 76 74 70 67 64 61 58 55 54 52 51 51 51 Main five PSBChannels total(%)19

88

1990

1992

1995

1998

1989

1991

1994

1997

1993

1996

1999

2000

2002

2005

2008

2001

2004

2007

2003

2006

2009

2010

2012

2014

2011

2013

2015

38.0

%

39.0

%

37.0

%

36.0

%

34.0

%

33.0

%

32.0

%

32.0

%

33.0

%

31.0

%

29.0

%

28.0

%

27.0

%

27.0

%

26.2

%

25.6

%

24.7

%

23.3

%

22.8

%

22.0

%

21.8

%

20.9

%

20.8

%

20.7

%

21.3

%

21.0

%

21.7

%

21.9

%

11.0

%

11.0

%

10.0

%

11.0

%

11.0

%

10.0

%

11.0

%

11.0

%

11.0

%

11.0

%

11.0

%

11.0

%

10.0

%

9.4%

8.8%

8.5%

7.8%

7.5% 6.9%

6.1% ??%

??% ??%

??%

11.0

%

11.4

%

12.0

%

12.0

%

9.0% 8.0%

9.0%

10.0

%

10.0

%

11.0

%

11.0

%

11.0

%

11.0

%

11.0

%

10.0

%

10.0

%

11.0

%

10.0

%

10.0

%

9.6%

9.7%

9.7%

9.8%

8.6%

7.5%

6.8%

6.2%

5.9%

5.6%

4.9% 4.8%

4.8%

2%

5% 6% 7% 9% 10%

12%

13%

14%

17%

20%

19%

20%

22%

23%

24%

24%

25%

26%

26%

27%

28%

28%

29%27%

??% ??%

??%

6.9%

9.3%

12.0

%

14.3

%

15.8

%

18.0

%

20.2

%

21.3

%

21.4

%

20.7

%

20.2

%

2%

4% 5%

6.9%

6.5%

6.6%

6.4%

5.7%

5.1%

5.0%

4.9%

4.5%

4.4% 4.2% 4.1% 4.0% 3.9%

6%

6%

42.0

%

42.0

%

44.0

%

43.0

%

41.0

%

40.0

%

40.0

%

37.0

%

35.0

%

33.0

%

32.0

%

31.0

%

29.0

%

27.0

%

24.1

%

23.7

%

22.8

%

21.5

%

19.6

%

19.2

%

18.4

%

17.8

%

17.0

%

16.0

%

14.9

%

15.3

%

14.7

%

14.2

%* : Ofcom Communications Market Report 2016. p.101

2015 30%

. 5

40% .

(PSB portfolios) ,

.

.

.

2015 136 .

BBC 27 , 7

,

.

240


3-2-7

Subscriptionrevenue

Net advertisingrevenue

BBC incomeallocated to TV

Other revenue

7

6

5

4

3

2

1

0201520132011 201420122010

0.7 bn 0.7 bn 0.7 bn 0.7 bn 0.7 bn 0.7 bn

2.6 bn 2.6 bn 2.7 bn 2.6 bn 2.7 bn 2.6 bn 3.5 bn 3.6 bn 3.5 bn 3.7 bn

3.8 bn 4.1 bn

5.0 bn 5.4 bn 5.5 bn

5.9 bn 6.0 bn 6.2 bn

11.8 bn 12.4 bn 12.5 bn 12.8 bn 13.2 bn 13.6 bn bn

3%

3%

7%

-4%

3%

3%

4%

3%

0%

0%

Growth

1 year 5 yearCAGR


620

, 2011

2015 410 .

3-2-8

Commercial PSB channels Commercial PSB portfolio channels Commercial multichannels

3.5 bn 3.5 bn 3.6 bn 3.7 bn 3.8 bn

4.1 bn

2010 20122011 2013 2014 2015

0.8 bn 0.9 bn 0.9 bn 1.0 bn 1.0 bn 1.2 bn

0.5 bn 0.5 bn 0.6 bn 0.6 bn 0.7 bn 0.7 bn

2.1 bn 2.2 bn 2.0 bn 2.1 bn 2.1 bn 2.2 bn


,

.

2010 8 , 2011~2012 9 , 2013~2014 10

2015 12 .

2011 220 2012 200

241

03

0201

0405

0607

2015 220 .

2010~2011 5 , 2012~2013 6 ,

2014~2015 7 2 1

.

3-2-9

800

600

400

200

0

Other

S4C

PPV

TV Shopping

Interactive

Programme Sales

Sponsorship

m

2010 20132011 20142012 2015

712m 723m 667m 675m 694m

749m

126m 165m 190m 190m 191m

194m

102m 91m 20m 8m 8m

84m 48m 45m 31m 34m 45m 46m

166m 164m 156m 146m 157m 157m

55m 47m 33m 40m 1m

48m 36m 34m 44m

48m 47m 38m

179m 176m 192m 209m 206m 184m


,

. 2012 7 4,900 2013

6 6,700 , 2015

6 9,400 2010 . TV

, PPV(pay-per-view) 2013

,

. ( S4C 4

. 2012 2013

, 700 BBC

.)

.

242


, ,

. ,

(YouView, Freeview+ )

,

. , ,

, ,

ITV BBC

.

3-2-10

Public service broadcasters 3.1 bn(48%)

Multichannel sector 3.4 bn(52%)

Othermultichannels

Film/sport channels

ITV&ITVBreakfast

Channel 4

BBC Two

Channel 5

BBC OneBBC portfolio

Commercial PSB portfolio


2015 650

, ,

. 1

310 48% ,

340 52% .

BBC ,

.

ITV, 4, 5

, .

.

, .

243

03

0201

0405

0607

ITV ,

,

.

3-2-11

Top reasonsfor programmesgetting worse

All adults(16+) who saidprogrammes improved

16-34 year olds who saidprogrammes improved

35+ year old who saidprogrammes improved

More repeats

Lack of variety

General lack of quality

65% 68%56%

48%39% 36%

32%32% 32%

Top reasonsfor programmeshaving improved

All adults(16+) who saidprogrammes improved

16-34 year olds who saidprogrammes improved

35+ year old who saidprogrammes improved

Improved quality

Wilder range of programmes

More/better dramas

50% 48%52%

48%47% 47%

25%32% 38%


,

,

.

,

30% .

(60% )

.

(

) 30~40% .

3.

,

, , .

2015 90% ,

2010 . 1

2012 1 21.4

.

244


3-2-2

UK radio Industry 2010 2011 2012 2013 2014 2015

Weekly reach radio(% of population) 90.6% 90.8% 89.5% 90.4% 89.5% 89.6%

Average weekly hours per listener 20.1 20.5 22.2 21.5 21.4 21.4

BBC share of listening 55.2% 54.7% 54.7% 54.6% 53.8% 53.6%

Total industry revenue* 1,137m 1,164m 1,203m 1,177m 1,248m 1,248m

Commercial revenue* 452m 457m 475m 461m 512m 519m

BBC expenditure 675m 697m 717m 705m 725m 717m

Community radio revenue 10.0m 10.5m 10.8m 10.9m 11.5m 11.6m

Radio share of advertising spend 3.3% 3.3% 3.3% 3.1% 3.2% 3.0%

DAB digital radio take up(households) 38.2% 42.6% 44.3% 47.9% 49.0% 55.7%

Digital radio listening share 24.6% 27.8% 31.2% 35.6% 37.3% 40.7%


. DAB

,

.

.

3-2-12

Total

BBC expenditure(estimated)

Total commercial

Nationalcommercial

Local commercial

Commercialsponsorship

1400

1200

1000

800

600

400

200

0201520132011 201420122010

Revenue(m)

1,137 1,164 1,203 1,1771,248 1,248

675 697 717 705 725 717

452 457 475 461 512 519

211 220 222 207 261 267136 130 139 141 136 13392 92 98 95 94 95


(

3%) .

.

245

03

0201

0405

0607

BBC

. BBC

, BBC

.

3-2-13

All BBC Radio

BBC network

All commercial

Local commercial

Nationalcommercial

BBCnational/local

Other

60%

40%

20%

0%

Percent of listening hours

54.7% 54.7% 54.6% 53.8% 53.6% 54.1%

46.0% 46.3% 46.2% 46.0% 46.1% 46.6%43.0% 42.8% 42.8% 43.1% 43.8% 43.2%

31.2% 30.2% 29.7% 30.1% 28.5% 27.7%

11.8% 12.5% 13.1% 13.0% 14.4% 14.6%

8.7% 8.4% 8.4% 7.8% 7.0% 7.1%2.3% 2.5% 2.6% 3.1% 2.7% 2.7%

2011 2013 20152012 2014 Q1 2016


BBC 54%

. BBC ,

5 1~2% .

. 5 3% ,

.

.

246


3-2-14

100%

80%

60%

40%

20%

0%

Music videos

CD/vinyl

Streamed music

Personal digital

On-demand radio

Live radio16-24

883

45-54

1062

25-34

817

55-65

1116

35-44

931

65+

879

Proportion of listening time(%)

Adults16+945

Averageweekly minuteslistening

71

3

2

2

3 4 3 4

1025

8 88 66

26

1611

85

5

59 7184 88

29

7 58 56 12

3 3 3


. 10 30

,

.

30 10

.

,

.

4.

.

,

,

.

247

03

0201

0405

0607

3-2-15

100%

80%

60%

40%

20%

0%

Percentagepoint changesince 2014

Averageweekly minutes

watching*

Short online videoclip

Physical video

Paid On-Demand TVor films

Free On-Demand TVor films

Recorded TV

Live TV

Proportion of time spent watching by activity(%)

16-24 45-5425-34 55-6535-44 65+Adults 16+

17951814

20162014

15381619

16381776

17101922

15361630

20451960

22031952

63%

17%

12%

6%

13%

6%

20%

6%

14%4%

36%48%

20%21%

23%18%

12%

10%7%

6%4%

12% 9%6% 6%

55% 63%72%

83%

-6pp -6pp-13pp +1pp-14pp

+14pp

-8pp-12pp

3% 3% 2% 1% 1%

4% 2%3% 2% 2%5%


16

2016 63% (71%)

2014 6%p .

, 10 40

10%p .

, 16~24

. TV

.

, TV

.

248


3-2-16 TV

100%

80%

60%

40%

20%

0%201520132011 201420122010

180m

74m 113m

145m

190m

241m

283m

104m

207m

318m 451m

38m 57m 81m 83m

92m 121m 156m 159m 75m 23m 25m 16m 25m

238m

379m

574m

795m

976m

m

FTV Adrevenues

Subscriptions

PPVtransactions

DTOtransactions

23%

18%

42%

3%

2%

40%

31%

82%

36%

19%

Growth

1 year 5 yearCAGR

Total

66m


. PPV 2013

,

( )

.

.

5.

2016 .

,

. 5

1 .

(weekly reach) 91% 3%p

,

, 20% 5~8%p

.

,

249

03

0201

0405

0607

.

(AVMS)

(ODPS: On-Demand Programming Service) 2003

. ODPS

TV (TV-like)

, 2003

.

.

, , ,

TV .

ATVOD ODPS 2016

,

.

, BBC 2016

11 2017

. BBC

, . 2016 9 BBC

iPlayer .

BBC iPlayer

(BBC iPlayer

) BBC iPlayer

. 2017 BBC

.

BBC

2017 BBC

. BBC

(the Board) .

, .

250


3 |

1. :

16 .

.

(Staatsvertrag f r Rundfunk und Telemedien)

, (non-linear)

.

.

(Rundfunkrat Fernsehrat),

(Landesmedienanstalt) (Medienanstalten)

.

.

, .

1)

- -

9 . (3

ARD III) .

(ARD I) .

ZDF(2 ) (Deutsche Welle)

.

. Phoenix(ARD ZDF ), KiKA(ARD ZDF

), ARTE( ), 3sat(, ,

) .

22( ),

DW-TV(Deutsche Welle ) .

70 (2016 1 , Medienanstalten 2016a,

126) .

.

.

251

03

0201

0405

0607

.

(Zubayre, Heinz 2016 ).

2015 44.0% (VPRT 2016,

14). 2015 ARD

(ARD III ) 12.55%, ZDF(12.51%) ARD I(11.57%)

(VPRT 2016, 15). RTL(9.9%) .

, 2015 93

98 ,

7% .

2)

(die

Medienanstalten)

(Medienanstalten 2016a, 64).

( ) VOD

. . ,

,

(Medeianstalten 2016a, 64).

(181) (222) 403( 3-2-3).

15, 56, 22, Pay-TV 86

(2016 1 ). Pay-TV 6, 2

.

.

.

252


3-2-3 (2016 1)

TV* Pay-TV

- 27 1 0 1 5 3 17

98 1 0 17 6 29 45

/ 79 4 0 5 2 28 40

4 0 0 2 0 0 2

/- 32 0 0 5 0 18 9

13 2 0 5 1 1 4

- 14 0 0 0 0 0 14

16 1 2 1 2 5 5

- 30 3 0 13 6 1 7

-cm 13 3 0 4 0 0 6

1 0 0 1 0 0 0

58 0 0 1 0 1 56

- 12 0 0 0 0 0 12

10 0 0 1 0 0 9

403 15 2 56 22 86 222

2015 403 16 2 54 20 80 231

* TV (Fernsehfenster) 3

* : Medienanstalten 2016a, Jahrbuch 2015/2016, 64.

2015 RTL 22.9%,

ProSiebenSat.1 19.9% . 2015

RTL RTL

9.9% . ProSiebenSat.1 Sat.1 ProSieben

7.9% 5.3% (VPRT 2016, 14).

(44.0%) 87% . ,

. VOD

.

3)

,

.

. .

.

253

03

0201

0405

0607

,

VOD .

VOD Maxdome(ProSiebenSat.1 ), Sky

Snap(Sky Deutschland AG), Videoload( Telecom) .

Vivendi SA Watchever,

iTunes, Amazon Prime Instant Video . 2014 9 (Netflix)

. MyVideo , MCN

.

2 IPTV ( 3-2-4). Deutsche Telekom

AG Telekom Entertain Vodafone GmbH( Vodafone

Group ) Vodafone TV IPTV. 2015

1&1 Internet SE 1&1 Digital TV

Telekom Entertain . 3 IPTV VOD

( 3-2-4). 2012 Telekom Entertain 220(

), Vodafone TV 20(ALM 2015, 388).

3-2-4 IPTV

Zuhause Entertain Vodafone TV 1&1 Digital TV*

Deutsche Telekom Vodafone 1&1/ 44.90-59.90 24.99-44.99 39.98-44.98

TV 100 80 100

HD 22 28 24

HD 85 68 85

Pay-TV 60 50 60

2500 60 2500

VoD 35,000 6,000 35,000

20,000

* 1&1 Telekom Zuhause Entertain .

* : IPTV-Anbieter.Info 45)

45) http://www.iptv-anbieter.info/iptv-provider/iptv-anbieter.html 2016. 8. 27.

254


2.

1)

2015 12 2014/2015(Wirtschaftliche

Lage des Rundfunks in Deutschland 2014/2015)46)

2015 191 () , 2014(190 )

( 3-2-5). ( ) 92 7,100 (

, ), 98 4 . 2015

, 2014 95 3 , 94 8

.

2015 2014 0.5% ,

5.3% 2014 .

2014( 4.2%) 2015 3.8%

. 5 2010(81 2)

21% . 2015 2.7% .

2013 , 2014

( ).

2015 Free TV Pay TV 72

3,200 , 17 8 2010

. 2015 2014 6 6,400

.

.

46) 9 Goldmedia . (n=575) ( 476, 83%, : 2015 511). 2 (Goldmedia 2015).

255

03

0201

0405

0607

3-2-5 (2010~2015)(: )

2010 2011 2012 2013 2014 2015*

Free+Pay TV 5,783 5,915 6,304 6,616 6,958 7,232

1,546 1,617 1,638 1,628 1,679 1,780

TV- 61 62 63 71 71 71

TV 92 101 97 95 93 92

7,482 7,695 8,102 8,410 8,801 9,175

644 652 665 684 679 664

8,126 8,347 8,767 9,094 9,480 9,839

8,972 8,927 8,887 8,951 9,527 9,272

17,098 17,274 17,654 18,045 19,007 19,111

* 2015 .

* : Wirtschaftliche Lage des Rundfunks in Deutschland 2014/2015, 33

2)

.

(Zentralverband der deutschen Werbewirtschaft: ZAW) (

, ) 2015 152

1,400 , 2014 0.8% ( 3-2-6). 2012

3.2%, 2103 1.0%, 2014 0.2% .

2015 44 2,100 3.1% . 2015

2014 (4.1%) .

,

(ZAW 2016, ). 2015 ARD 1

6,700 2.1% . ZDF 2015 8.1%

1 4,600 . 2015

3.7% 41 900 . 2015

7% , 93%.

. 8 , 20 .

2015 7 4,200 2014

0.7% ( 3-2-6). ( , ,

) 2015 5.3% 75 2,400

. 2015 6.0%

14 2,400 . 2013 .

256


2015 10 500 8.5% ,

10 . 2015

18.1% 9,500 .

3-2-6 * (20122015)(: , %. )

2012 2013 2014 2015

4,037.70 1.4 4,125.13 2.2 4,292.20 4.1 4,421.85 3.1

** 8,749.60 -6.6 8,259.20 -5.6 7,949.15 -3.8 7,524.32 -5.3

719.65 1.5 746.11 3.7 737.66 -1.1 742.80 0.7

1,054.15 6.5 1,261.30 19.7 1,344.22 6.6 1,424.74 6.0

867.90 -3.2 891.20 2.7 926.30 3.9 1,005.44 8.5

88.39 4.3 80.08 -9.4 80.59 0.6 95.14 18.1

15,517.39 -3.2 15,363.02 -1.0 15,330.12 -0.2 15,214.29 -0.8

* ,

** , , , , , ,

* : Zentralverband der deutschen Werbewirtschaft (ZAW) e.V.(2016), Netto-Umsatzentwicklung der Werbetr ger 2015 47)

( 3-2-7), 2011 .

2011 25% 2015 29% .

58% 50% . ,

, 6% 9%

.

3-2-7 * (20112015)(: %)

2011 2012 2013 2014 2015

25 26 27 28 29

** 58 57 55 52 50

4 5 5 5 5

6 7 8 9 9

6 6 6 6 7

1 1 1 1 1

* ,

** , , , , , ,

* : Zentralverband der deutschen Werbewirtschaft ZAW e.V.(2016), Netto-Umsatzentwicklung der Werbetr ger 2015 .

47) http://www.zaw.de/zaw/branchendaten/nettoumsatzentwicklung-der-werbetraeger/

257

03

0201

0405

0607

3) ,

2015 (Rundfunkbeitrag) 81 3,100 (

3-2-8). 2014 2.3%, 1 9,300 . 2014

, 2013 (Rundfunkgeb

hr) .

.

,

. 2015 2015 4 1

( 17.9817.5) (ARD ZDF Deutschlandradio

Beitragsservice 2016, 34).

(Kommission zur

Ermittlung des Finanzbedarfs der Rundfunkanstalten) .

.

. , ARD

9 , ZDF, , (Deutschlandradio)

( 3-2-8).

3-2-8, (: )

ARD ZDF Deutschlandradio

2000 4,496.4 1,303.4 118.4 - 5,918.2

2005 5,082.4 1,681.4 136.2 - 7,083.4

2010 5,352.3 1,817.8 142.5 - 7,505.1

2012 5,311.8 1,803.7 141.4 - 7,448.1

2013 5,473.0 1,866.1 145.5 196.8 7,681.2

2014 5,933.2 2,020.5 157.3 213.3 8,324.3

2015 5,758.0 2,001.8 153.4 218.1 8,131.3

* : 20002012 = Media Perspektiven Basisdaten / 20132014 = ARD ZDF Deutschlandradio Beitragsservice (2015): Gesch ftsbericht 2014 /2015 = ARD ZDF Deutschlandradio Beitragsservice (2016): Jahresbericht 2015

4) VOD

DVD (Blu-ray)

, VOD .

258


GfK (Filmf rderungsanstalt) (GfK 2016)

2015 ( ) 18 3,600

( 3-2-17). DVD( )

9 4,300 . DVD ,

. EST/TVOD

2007 2015 1 9,500 ,

2015 S-VOD 2 2,800 .

3-2-17 (: )

2000

183934

1,146

1,3991,555

1,747 1,686 1,591 1,612 1,5741,659 1,666 1,704 1,685 1,723

1,642 1,6081,836228

15 3 8 53 135 214 305 392 461461 470 470

21 43 78 102 120 150 195 195

447 845 1,265 1,596 1,6371,579 1,589 1,512 1,503 1,408 1,321 1,191

1,142 1,031 943 943

2001 2002 2003 2004

SVoD EST / TVoD Blu-ray DVD VHS

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

751 699545

289 151 49 13 4 2 1 1

* 2015 n=27,756

* S-VOD 2015

* : GfK (2016), Der Home Video Markt 2015, Erstellt im Auftrag der Filmf rderungsanstalt, (2016 1, n=25,000) 2006 2007 15 2007 -, 2007 2008 8 2008 EST/TVOD

3.

1)

. 2015 2 223

( 3-2-18).

(Zubayre, Heinz 2016, 142).

.

259

03

0201

0405

0607

3-2-18 (20002015, 3 )(: )

1992

158

1993

166

1994

167

1995

175

1996

183

1997

183

1998

188

1999

185

2000

190

2001

192

2002

201

2003

201

2004

210

2005

211

2006

212

2007

208

2008

207

2009

212

2010

223

2011

225

2012

222

2013

221

2014

221

2015

223

* : AGF, GfK , 2000 , + Zubayre, Heinz 2016, 144 .

(

3-2-19). 2015 3~13 82, 14~29 118

. 30~59 237

, 60 312 .

. 269

211 . (14 ) 248

(14 ) 226 22 .

3-2-19 (2015)(: )

0

82118

237312

211269

226248

223

14 14

60 30 - 5914 - 29

3 -13

50 100 150 200 250 300 350

* : AGF, GfK , 2000 , + Zubayre, Heinz 2016, 143

260


2)

ARD ZDF 5 (14

4,300 ) 2015 208(

3-2-9). 2015 173

. 107 2

. 23, 19, 6 .

CD 24, /DVD 6 .

2000 ,

2005 .

20 1995 30 .

2000 13

5 44, 83, 107 .

3-2-9 (1995~2015, , 5:0024:00)(: )

1995 2000 2005 2010 2015

158 185 220 220 208

162 206 221 187 173

30 30 28 23 23

- 13 44 83 107

11 10 12 6 6

15 18 25 22 19

CD/LP/MP3 14 36 45 35 24

/DVD/- 4 4 5 5 6

398 502 600 583 566

* n=4,300( )

* : ARD/ZDF-Langzeitstudien Massenkommunikation. Media Perspektiven Basisdaten 2015, 65 .

261

03

0201

0405

0607

4.

. ( 3-2-

10) TV

. ARD

ZDF 10 11

, 9

. TV 1

2 .

. RTL

RTL 6 .

, TV . VOX

RTL II 1 , 12

13 . ProSiebenSat. 1

. Sat.1 3 , Pro Sieben 2

. Sat.1 (11)

Pro Sieben kabel eins 15, 12

.

3-2-10 (: ())

RTL ProSiebenSat. 1

RTL VOX RTL II Sat.1Pro

Siebenkabeleins

ARD ZDF

05:43 01:09 01:17 03:21 01:50 01:26 10:34 11:07

03:56 05:14 04:49 04:30 15:37 12:17 09:28 09:16

01:35 00:55 00:08 00:07 01:51 00:25 01:22 02:03

TV 08:40 12:19 13:12 11:12 00:14 04:32 01:04 00:12

- - - 00:00 00:00 - 00:40 00:27

19:16 - 19:26 19:10 19:32 18:40 23:08 23:05

* : 2015 , 1 .

* TV TV

* : Medienanstalten 2016b, 42.

262


5.

2015 (Medienanstalten 2016c).

2012

(MedienVielfaltsMonitor) . (n=2,800) (1)

(2) , .

36.3% ,

21.6%, 20.7%, 19.2%, 2.2% .

. 2015

ARD 22.0% ,

Bertelsman (12.3%), ProSiebenSat.1 (8.3%), Springer (7.9%)

(Medienanstalten 2016c, 9). ZDF 7.4%

.

2015 3

(Medienkonvergenzmonitor)

.

2014 . 2015 3 ,

(Mediendatenbank)

(Medienananstalten 2016a, 33).48)

(KEK) , , ,

.

.

48) https://medienkonvergenzmonitor.de/

263

03

0201

0405

0607

Arbeitsgemeinschaft der Landesmedienanstalten in der Bundesrepublik Deutschland

(ALM) (ed.) (2015): Bericht der Kommission zur Ermittlung der Konzentration

im Medienbereich (KEK), Schriftenreihe der Landesmedienanstalten Band 49,

VISTAS. ( ALM 2015).

ARD ZDF Deutschlandradio Beitragsservice (2015): Gesch..aftsbericht 2014.

ARD ZDF Deutschlandradio Beitragsservice (2016): Jahresbericht 2015.

GfK (2016), Der Home Video Markt 2015, Erstellt im Auftrag der Filmf..orderungsanstalt.

Goldmedia (2015), Wirtschaftliche Lage des Rundfunks in Deutschland 2014/2015,

Vistas.

Kommission zur Ermittlung der Konzentration im Medienbereich (KEK), Zuschaueranteil.

http://www.kek-online.de/medienkonzentration/zuschaueranteile.html#c4337 2016. 8.

25.

Media Perspektiven, Basisdaten 2012/2013/2015.

Medienanstalten, Die (2016a), Jahrbuch 2015/2016, Vistas.

Medienanstalten, Die (2016b), Programmbericht 2015. Fernsehen in Deutschland.

Programmforschung und Programmdiskurs, Vistas.

Medienanstalten, Die (2016c), MedienVielfaltsMonitor. Ergebnisse 2. Halbjahr 2015.

Verband Privater Rundfunk und Telemedien (VPRT) (2016), Mediennutzung in

Deutschland 2015. www.vprt.de

Zentralverband der deutschen Werbewirtschaft ZAW e.V. (2016), Netto-

Umsatzentwicklung der Werbetr..ager 2015.

http://www.zaw.de/zaw/branchendaten/nettoumsatzentwicklung-der-werbetraeger/

Zubayr, Camille/Gerhard, Heinz (2016), Tendenzen im Zuschauerverhalten.

Fernsehgewohnheiten und Fersehreichweiten im Jahr 2015, Media Perspektiven

3/2016, 142-155.4 |

264


4 |

1.

1)

2016 2/4 , 96.9%

.

.

3 1 .

ADSL TV .

, MPEG 4 TNT()

, 15

HD .

3-2-20

ADSL ADSL

2014 2014 2015 1/4 2016 1/42015 2/4 2016 2/42015 3/4 2015 4/4

6.60% 5.80% 6.00% 6.70% 5.70% 6.30% 6.70% 6.00%

4.70% 5.00% 4.90% 4.90% 5.80% 5.20% 5.20% 5.60%10.40% 11.30% 11.20% 11.30% 11.50% 11.50% 10.70% 10.80%

29.30% 29.60% 29.50% 28.50% 28.40% 28.00% 28.10% 28.50%

8.00% 7.40% 7.40% 7.00% 6.30% 6.70% 6.20% 5.80%

17.60% 17.70% 17.90% 17.70% 17.40% 17.80% 17.20% 1810%

18.90% 19.10% 20.10% 20.60% 21.30% 20.90% 22.50% 22.10%

* : CSA, 2016

2014

29.3% 2016 2/4 28.5% 3 1

. 2014 4.7% 2016

2/4 5.6%

. ADSL 18%

ADSL

265

03

0201

0405

0607

. , PC

2013

.

2016 1/4 , 15 71.1%

. 2011 31% . PC

. 5 2% PC 2016 1/4

44.7% .

, 2011 1/4 72.4%

2016 1/4 83.6% .

ARCEP

2015 ( 3-2-21 ).

2013 ADSL ,

.

3-2-21

100.00%

90.00%

80.00%

70.00%

60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00% PC

2015 2/4 2015 3/4 2015 4/4 2016 1/4 2016 2/4

15

* : CSA, 2016

3-2-11

2015 2/4 2015 3/4 2015 4/4 2016 1/4 2016 2/4

94.80% 94.40% 94.40% 94.10% 93.90%

83.20% 83.30% 83.60% 83.60% 83.00%

PC 40.20% 42.60% 42.60% 44.70% 44.70%

68.00% 68.40% 69.20% 71.10% 74.70%

* : CSA, 2016

266


( 3-2-11) ( 3-2-21)

. 2015 2/4 94.8%

2015 3/4 94.4%, 2015 4/4 94.4%, 2016 1/4

94.1%, 2016 2/4 93.9%

1 0.9%p .

PC , PC 40.2% 44.7% 4.5%p

, 68.0% 74.7% 6.7%p

.

3-2-12

2016 2/4

5.5

1.6

1.4

( 1:3) 1.9

PC 0.6

* : CSA, 2016

( 3-2-12) . 1

5.5 , 1.6, 1.4,

1.9, PC 0.6 .

3-2-22 (2010~2016)

30

25

20

15

10

5

02016 2/42014 1/4 2015 1/42013 1/42012 1/42011 1/42010 1/4

19.7

20.121.8 23.1

24.2 25.226.2 27.2

21.3 21.722.5

22.8 22.4

4.83.42.21.71.40.50.3

23

* : ARCEP

PC

. 2010 0.3%

267

03

0201

0405

0607

2016 2/4 4.8%

( 3-2-22).

.

2.

1)

,

.

15%

.

10.5%, 12.5% .

(programmes patrimoniales) ,

, (), ,

, , .

15% .

14% .

3-2-13

15% 15% 14%

10.5%(*)

12.5%

8.5%

8.5%

canal+: 3.6%OCS: 6%

2~3 5 : 60%

1~2 : 66%

1 : 70%

75%

75%

35 : 9% 9.25%

3 5 : 75%

75%

75%

canal+: 3.155%OCS:

* : CSA, 2016

268


2015 61 9,200 2014 62 5,100

0.9% . France Television

19 3,140 31% , Canal+ 17 7,670

29% . TF1 22% 13 7,670 ,

M6 7 2,270 12% . ,

NRJ, , AB 3 8,520 6% .

3-2-232015

France Television1931.4(31%)

385.2(6%)

Canal+ 1776.7(29%)

M6 722.7(12%)

TF1 1376.7(22%)

* : CSA, 2016

, 2015 61 9,200

7 9,520 , 8 2,570

. 2013 8 3,760

, 2014 8 2,500 , 2015 8 2,570

.

3-2-242013~2015

7000

6000

5000

4000

3000

2000

1000

0

2013 2014 20156343

813 837.6

6251

802 825

6192

795.2 825.7

* : CSA, 2016

269

03

0201

0405

0607

8 2,570

8 1,040 7,830 .

3-2-252015 (: )

450

400

350

300

250

200

150

100

50

0Canal+ M6 TF1 France Television

=78.3 =732.1

382.8

140.790.5 76.5

41.6

24.6

17.8 12.914.8

391

165.3

108.3 89.456.4

8.2

* : CSA, 2016

( 3-2-25) 2015

7 3,210 , France Television

3 8,280 (52%), TF1 1 4,070 (19%), M6 9,050

(12%), Canal+ 7,650 (11%), 4 93%

. 6% ,

Lagardere , Disney, NRJ 1%,

1,500 2% .

3-2-262015

France Television328.8M(52%)

Canal+76.5M(11%)

M690.5M(12%)

TF1 140.7M

(19%)

(6%)

* : CSA, 2016

270


, France Television , 2013

2016 , TF1

2013 1 6,900 2016 1 4,070

.

3-2-27 (2013~2015) (: )

400

350

300

250

200

150

100

50

0

France Television TF1 M6 Canal+

2013 2014 2015

393

169

94.774.8

34.2

385.8

151.3

88.471

38.1

382.8

140.7

90.5 76.541.6

580 1%,

970 , NRJ 550 , OCS 330 1%

. 1,500

2% .

3-2-282015

Groupe Lagardere9.7M(1%)

15M(2%)

Groupe NRJ5.5M(1%)

OCS3.3M(1%)

Groupe Disney5.8M(1%)

* : CSA, 2016

271

03

0201

0405

0607

( 3-2-29) 8 1,040

. () 60% 4 3,920

1 6,850 23%, 4,950

7% . 90% .

3-2-29 (2015) 810.4M(2014 813.3M)

-439.2M(60%)

168.5M(23%)

49.5M(7%)

17.6M(2%)25.1M(3%)

0.6M(1%)

31.6M(4%)

2015 13 5,541 2014

12 3,946 2013 13 7,459

. , 37 7,549

(2014, 32 9,379), 9 9,189(2014, 9 4,782),

7 4,139(2014, 7 2,073), 4 7,760(2014,

3 8,869) .

2)

2015 5,308 2014 5,909(2013

5,518) 601 10% .

2,268 43% , ()

1,138 21% , 573 11%,

12% 661, 472 9% .

272


3-2-30 (2015)

472(9%)

2268(43%)

192(4%) 1138(21%)

661(12%)

573(11%)

4(0%)

, France Television 1,665

31% , M6 1,024 19%, TF1 661

12%, Canal+ 580 11% , 27% 1,388

.

3-2-31 (2015)

Groupe TF1661(12%)

Groupe M61024(19%)

France Television1665(31%)

Groupe Canal+580(11%)

1388(27%)

() 0.8% 4 8,420

(2014, 4 8,800 ) .

, France Television 2 5,250

52% , TF1 1 2,270 25%,

Canal + 12% 5,800 .

273

03

0201

0405

0607

3-2-322015 ()


Groupe M637.2M(8%)

Groupe TF1122.7M(25%)

Groupe Canal+58M(12%)

* : CSA, 2016

2015 1 7,790 2.5% (2014

1 8,250 ), France Television 9,450

53% , TF1 2,660 15%, M6 2,240

13%, Canal + 10% 1,810 .

3-2-332015


(9%)

Groupe M622.4M(13%)


Groupe Canal+18.1M(10%)

* : CSA, 2016

3-2-342015


(17%)

Groupe M64.6M(8%)


Groupe Canal+6.1M(11%)

* : CSA, 2016

274


5,790 2014 5,730 1%

. , France Television 2,650

46% , TF1 1,030 18%, Canal +

610 11%, M6 460 8%

. 17% .

2013 2016 , ()

2013 4 7,990 2014 4 3,750 2015 4 3,920

. , ,

. , 2013

750 2014 1,130 , 2015 1,760 3

.

3-2-35 (2013~2015)(: )

600

500

400

300

200

100

0

2013 2014 2015

479.

9

51.5

164.

5

27.3

34

7.5

1 0.9

0.6

437.

5

49.4

175.

9

27.7

31.9

11.3

439.

2

49.5

168.

5

31.6

25.1

17.6

* : CSA, 2016

. 2015 7 160 .

. 2015 6 3,860

91%

6,300 9% .

( 3-2-37) .

275

03

0201

0405

0607

3-2-36 (: )

638.6(91%)

63(9%)

* : CSA, 2016

3-2-37 (: )

400

350

300

250

200

150

100

50

0

370.7

111.756

8

18.4

12.168

10.4

32.214.1

Canal+ M6 TF1France Television

* : CSA, 2016

3)

France Television 2015 30 2

, 2014 30 1,800 .

30 2 (+) 24 8,140 24

8,590 0.2% . 2015 3 6,230

2014 3 5,810 1.2% .

276


3-2-14France Television (: )

2015 2014

3,020.9 3,018.1

-30.1 -50.7

-2.2 -2.3

-32.3 -53.0

19.9 11.0

13.6 1.9

* : CSA, 2016

France Television ( ) ,

.

France Television

2013 88% 12% 2014

89% 11%, 2015 2014 89% 11% 1%p

.

2013 2015 9 1 .

3-2-38France Television

100%

80%

60%

40%

20%

0%

88%

12% 11% 11%

89% 89%

201520142013

* : CSA, 2016

France Television , 2015

24 8,140 2014 24 8,590 0.2%

. 2015 3 6,230 2014 3 5,810

1.2% .

277

03

0201

0405

0607


2015 2014 2015/2014

( + ) 2,481.4 2,485.9 -0.2%

362.3 358.1 +1.2%

177.2 174.1 +1.8%

3,020.9 3,018.1 +0.1%

3,006.4 3,017.6 -0.4%

* : CSA, 2016

, 2015

23 2,100

6,100 . 2014 10 4 5 6

16

.


France Television 2013 2014 2015

2,502 2,486 2,481

( ) 2,253 2,382 2,321

249 104 160 333 318 321 4 3 3 2,839 2,807 2,805

* : CSA, 2016

France Television , 2015 30 2,090

2014 30 1,810 0.1% . 2015

2014 30 1,760 0.4% 30 640 .

France Television , , 2010 5,100

2013 5,700 2014

5,100 , 2015 3 .

2010 1,300 2013

8,500 .

2014 3,800 , 2015

.

278


3-2-39 (2010~2015)(: )

2010

51

-1

9

-57 -51

-30

2011

40

20

0

-20

-40

-60

-80

-100

2012 2013 2014 2015

136

2

-85

-38

0(1) (2)

* : CSA, 2016

France Television , 2015

1 502 2014 1 673 171 .

9,432 781, 13, 793

, 70, 296 .


2015.12.31 2014.12.31

9,432 9,520

781 788

13 13

793 801

France Television 70 67

France Television 296 286

366 352

10,502 10,673

* : CSA, 2016

, 2012 1 1,031 2013 1

667 2014 2015 1 502

. 2012 529 .

279

03

0201

0405

0607

3-2-40 (2012~2015)(: )

11,200

11,000

10,800

10,600

10,400

10,200201520142013

-529

2012

11,031

10,667 10,673

10,502

* : CSA, 2016

280


5 |

NHK

, ,

. 2013

10 .

1.

1)

2014 2013

. 2014

2013 3 8,759 ( 1.4%

) . NHK

2 3,375 ( 0.7% ), 6,748 ( 2.7% )

TV 3,661 ( 18.5% )

4,975 ( 1.1% ) .

2014

73.0%

. ,

2015 2 818 . TV 1 9,323

, 1,254 .

3-2-18 (: )

2006 2007 2008 2009 2010 2011 2012 2013 2014

NHK 6,756 6,848 6,624 6,659 6,812 6,946 6,604 6,570 6,748

26,091 25,847 24,493 22,574 22,655 22,502 22,869 23,216 23,375

3,525 3,737 3,905 3,887 4,185 4,490 4,509 4,491 3,661

TV 4,050 4,746 4,667 5,134 5,437 5,177 4,930 5,030 4,975

40,422 41,178 39,689 38,254 39,089 39,115 38.912 39,307 38,759

* : , 2015 (2016).

281

03

0201

0405

0607

2014 11 4,722 .

50% , 40%, 10%

. 6 2,426 ( 54.4%)

TV 2 8,056 , 1 2,211 ,

TV 9,052 , 6,753 , 4,216 ,

2,138 .

, .

2)

2015 6 1,710 0.3% .

2011 .

. 1 2015

. , , 4

. 6.2%.

, 2008

2015 1,235 2008 2 .

3-2-19 (: )

2008 2009 2010 2011 2012 2013 2014 2015

8,276 6,739 6,396 5,990 6,242 6,170 6,057 5,679

4,078 3,034 2,733 2,542 2,551 2,499 2,500 2,443

TV() 19,092 17,139 17,321 17,237 17,757 17,913 19,564 19,323

TV() 1,549 1,370 1,299 1,247 1,246 1,243 1,272 1,254

676 709 784 891 1,013 1,110 1,217 1,235

6,983 7,069 7,747 8,062 8,680 9,381 10,519 11,594

6,204 5,263 5,017 4,785 4,970 3,071 3,171 3,188

20,068 17,899 17,130 16,342 16,454 18,375 17,222 16,994

66,926 59,222 58,427 57,096 58,913 59,762 61,522 61,710

* : , 2008, 2009, 2010, 2011, 2012, 2013, 2014, 2015 .

1. , , , .

2. , DM, , .

2015 4 2014 97.6% 2 8,699 .

TV 1 9,323 ( ), 1,254 ,

282


5,679 , 2,443 , 1

1,594 . 4 ( 93.8%),

( 97.7%), ( 98.6%), TV ( 98.6%), (

101.5%) , , TV 4 ,

. 2014 2015 4

2014 ,

2015

. ( 110.2%) 2014 1

2015 1 1,594 10% .

3)

124/128() CS IPTV

NHK NHK BS, WOWOW, 110() CS, TV

. 2015 NHK 4,258 , BS

(WOWOW) 280 5 , 124/128 CS 120 3 , 110 CS 219

5 , TV 2,852 , IPTV 96 . TV 2016

3 53.8%.

3-2-20 (: )

2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

NHK(, BS) 3,755 3,780 3,820 3,893 3,975 4,027 4,083 4,141 4,200 4,258

BS(WOWOW) 241.3 243.8 247.6 249.0 251.1 254.7 263.1 264.8 275.6 280.5

124/128 CS 368.5 350.1 273.7 245.6 221.1 196.3 176.2 157.1 125.4 120.3

110 CS 47.4 63.8 83.0 112.6 140.4 173.7 196.2 205.6 212.0 219.5

TV 2,061 2,194 2,301 2,471 2,602 2,656 2,707 2,767 2,817 2,852

IPTV 17 23 46 70 90 109 98 97 101 96

* : 2016 , TV (2016. 7) .

4)

2014 182 5 2013

.

, DVD , , ,

.

283

03

0201

0405

0607

NHK

49.8%, 43.5%, 5.6%, 0.7%,

0.4% NHK

. 2014

64.3%, 17.0%, 11.4%, 1.7%, 0.9%,

4.7% .

58.5%, 24.2%, 13.3 %, 2.8%, 1.2% .

.

2.

1)

(1)

,

TV( )

. NHK

.

.

TV 2010

.

.

3-2-21 (: )

2009 2010 2011 2012 2013 2014 2015

NHK 1 1 1 1 1 1 1

(TV) 127 127 127 127 127 127 127

113 113 108 92 72 46 44

540 526 556 545 539 520 510

IPTV 5 5 5 4 3 3 3

284


(2) NHK

NHK. NHK

TV 2, 3, 2

. NHK

TV . 2015 NHK 6,879

6,739 98%.

2014 0.1% . NHK

.

. NHK 6,690

.

3-2-22NHK (: )

2008 2009 2010 2011 2012 2013 2014 2015

649,446 653,372 668,039 682,010 647,821 643,846 660,954 673,970

3,339 3,783 3,553 3,434 3,715 3,590 4,163 3,955

(VOD) 50 295 553 1,034 1,355 1,843 1,884 2,017

7,698 6,872 6,906 6,605 6,173 6,380 6,435 6,541

1,868 1,542 2,147 1,491 1,381 1,357 1,385 1,458

662,402 665,886 681,201 694,576 660,447 657,018 674,823 687,944

272,652 274,664 274,947 282,477 277,458 286.862 293,805 299,240

10,693 11,940 12,784 13,498 14,478 16,246 17,570 22,734

1,089 2,020 2,005 2,054 2,016 1,422 1,334 1,614

715 21 485 25 43 44 51 90

59,357 60,204 62,763 62,672 57,558 57,481 57,735 59,204

1,612 7,767 17,284 21,485 10,788 4,673 3,286 1,464

3,576 4,005 4,707 5,190 5,087 5,010 5,103 5,103

9,916 8,686 7,733 7,830 7,974 8,583 9,400 9,949

124,497 122,498 123,778 123,182 122,109 118,574 116,023 113,580

54,107 60,927 56,642 58,894 63,570 63,255 61,032 62,258

12,243 12,024 12,156 12,265 12,213 12,232 13,034 13,139

69,749 74,945 68,940 70,437 67,023 67,589 67,743 69,258

10,784 9,082 8,217 9,431 9,080 9,305 11,560 11,453

630,996 648,791 652,447 694,576 649,404 651,282 657,681 669,001

31,406 17,075 28,753 25,130 11,042 5,735 17,142 18,942

* : NHK, 2015 (2016).

285

03

0201

0405

0607

(3)

NTV, TBS, TV, TV, TV

5 .

2015 NTV. NTV 2010

1 1

3,070 1 .

TV 2000 1

1 NTV . 2015

NTV 1 .

NTV . TV

.

3-2-23 (: )

2008 2009 2010 2011 2012 2013 2014 2015

NTV 2,912 2,777 2,580 2,648 2,739 2,853 2,904 3,070

TBS 2,714 2,727 2,111 3,427 2,131 1,705 2,093 2,103

TV 3,829 3,478 3,282 3,552 3,235 3,168 3,100 2,897

TV 2,301 2,209 2,106 2,398 2,176 2,679 2,282 2,282

TV 1,101 1,075 919 912 939 970 1,021 1,073

12,857 12,266 10,998 12,937 11,220 11,375 11,400 11,425

* : .

2015 NTV 966

. TBS 961

. NTV, TBS, TV 3 900

TV 900 841

TBS TV .

2014 1 1 TV

2015 .

286


3-2-24 (: )

2006 207 2008 2009 2010 2011 2012 2013 2014 2015

NTV 1,106 1,115 1,123 947 908 935 953 975 960 966

TBS 1,241 1,218 1,156 1,050 951 949 988 976 963 961

TV 1,153 1,177 1,102 1,049 985 993 993 983 1,007 932

TV 874 892 903 756 755 780 828 823 868 841

TV 434 429 409 335 334 331 360 359 387 371

4,808 4,831 4,693 4,137 3,933 3,988 4,122 4,116 4,185 4,071

* : .

2015 NTV 8.5% .

TV 7.2% 2014 1 2

. TV NHK 2014 6~8%

. TV 2014 .

3-2-25 (: %)

2008 2009 2010 2011 2012 2013 2014 2015

NHK 7.0 6.9 6.7 7.0 6.7 6.6 6.8 6.7

NTV 8.3 8.4 8.2 8.0 7.9 8.1 8.6 8.5

TBS 7.4 6.9 6.5 6.8 6.6 6.2 5.9 5.9

TV 8.5 8.6 8.4 8.0 7.1 6.2 6.7 6.2

TV 7.7 7.8 7.3 7.4 7.8 7.7 7.1 7.2

TV 3.6 3.2 2.9 2.7 2.9 3.0 3.1 3.0

* : 2008 2010 20102012 , 2012 2014 .

2)

(1) TV

TV 2015 TV 2,852

IPTV 96 2014 5 . TV IPTV

52.3%. TV 2015 510,

IPTV 3. TV 2014 7 .

TV 2014 4,975 , 4,468

, 507 . TV

.

287

03

0201

0405

0607

3-2-26TV

296

(58.0%)

74(14.5%) 28,559,748

(96.9%)

10,923,087(37.1%)

3 222(43.5%)17,636,661(59.8%)

188 (36.9%) 756,239 (2.6%)

3 (0.6%) 105,915 (0.4%)

23 (4.5%) 59,590 (0.2%)

510 (100.0%) 29,481,392 (100.0%)

(2)

2015 NHK 4,252 , BS

(WOWOW) 280 5 , 124/128 CS 120 3 , 110 CS

219 5 . BS

. BS 2015 2,118 199

. BS 2014 .

CS 2014 821 , 69 .

124/128 CS 869 , 50 . 124/128 CS

. 124/128 CS 110 CS

.

3.

1) OTT

2016 OTT

.

. TV J-COM

12 .

, S-VOD Hulu

PC .

288


NTV LIVE

. 7

500 3 .

, .

OTT

DAZN . 2016 7 J

2017 10 2,100

. DAZN

17 .

J .

. DeNa , ,

.

. DAZN TV, TV ,

TV, , . 1,750.

DAZN 6 .

, DAZN 2016 3 DAZN

. 500 8

2016 8 26

11 . DAZN J

.

DAZN

.

2)

5,800 2015 12 PC

LINE LIVE . LINE LIVE

120 , 5

1 .

100 .

.

289

03

0201

0405

0607

. ,

.

LINE TV .

,

LINE LIVE .

TBS!

LINE LIVE . LINE

LIVE

.

3) V-Low

V-Low 3 , , 3

. V-Low

99~108MHz (V-Low ) .

V-Low 7 .

, . V-Low

FMi-dio

. V-Low

. .

. V-Low

. , ,

, ,

.

.

.

290


, 2015 (2016).

, (2016).

, (2016).

, (2016)., 2015 (2016). (http//:www.soumu.go.jp)

NHK, 2016235710.NHK(http//:www.nhk.or.jp)

NTV(http//:www.ntv.co.jp)

TBS(http//:www.tbs.co.jp)

291

03

0201

0405

0607

6 |

2015~2016 12 (2011~2015, ) , 13

(2016~2020, ) .

.

,

, .

2015~2016

,

. , , ,

, .

1. 49)

1)

2015 4,634 5,600 2014 4,226

2,700 408 2,900 .

2014 13.16% 3.5%p 9.66%

.

49) : CSM Media Research (2016), TV2016 2015. (),

TV(2016)(2016)

292


3-2-412011~2015 (: , %)

20132011

3734.88

4634.56

20.29

20142012 2015

500045004000350030002500200015001000

5000

25

20

15

10

5

0

%

4226.27

2717.32

3268.79

14.2613.16

9.66

18.05

* : ()

, , 2015 1,221 5,800

30.91% , 2010 13.83% .

307 9,600 2010 63.5%

. 1,556 6,700

2010 1.71 , 5 11% 39.39%

. ,

.

2015 , TV 157, 2,218, 42

. TV 67.7 2.9

. TV 97.5%, 98.77%

.

2015 TV 473 1 12 8,300 (4

) . 2013

2014 2015 . TV

TV 2 3,600 , TV 1 9,800 ,

TV 5,559 . IPTV 3,700 , TV 5,500

. TV 5,500

.

, (CCTV)

10 5

. 2014 . CCTV-7

293

03

0201

0405

0607

1 . CCTV-1 97.2%

91.3% 1 3 . () , ,

, , 10 . 6 2

, 12 4, 13 7, 19 9

. , 9 10 .

,

.

3-2-272015 TOP 10

(%)

1 CCTV-7 (,) 93.0%

2 () 91.4%

3 CCTV-1 () 91.3%

4 () 89.4%

5 CCTV-13 () 88.0%

6 CCTV-2 () 86.3%

7 () 86.0%

8 CCTV-14 () 85.3%

9 () 84.2%

10 () 84.2%

* : CSM, 2015(2015)

2)

2015 1 1 ()50) (19:30~21:00)

4 2, 2

.

.

. 2014 32.6% 2015 31.2%

, 29.2% 28.5% .

() 1%p, 0.7%p 21.1%, 9.6% .

50) (19:30~21:00) 4 2, 2 .

294


3-2-422014~2015 TV (: %)

(CCTV)

2014 201535

30

25

20

15

10

5

0

%

29.232.6

20.1

9.5 8.3

0.3

28.531.2

21.1

9.6 9.4

0.2

* : CSM(2016)

, 133 15 7

2014 . CCTV-1 0.8% 1

. 0.4%p 4.3% 2 . CCTV-6(53

), (116), (1511) .

3-2-282015 TV 15

2015 (%) 2014 (%)

1 CCTV-1 () 5.0 5.8

2 () 4.3 3.9

3 CCTV-6 () 3.0 2.7

4 CCTV-13 () 2.9 3.1

5 CCTV-3 () 2.8 2.8

6 () 2.7 2.1

7 CCTV-4 () 2.6 2.5

8 CCTV-8 () 2.4 2.1

9 () 2.1 2.5

10 CCTV-5 () 2.0 2.2

11 () 1.8 1.5

11 () 1.8 1.7

13 CCTV-14 () 1.7 2.2

13 () 1.7 2.2

15 () 1.6 1.7

* : CSM(2016)

295

03

0201

0405

0607

3)

2015 1 232

1,669 . 8,847 85% . 2015

327 1,300 , 228 3,100

, 5 1 .

, 30.0%, / 14.1%,

13.0% 57.1%

. 2014 / 1.1%p

0.1%p 1.6%p . /,

, , , ,

, , , .

3-2-432014~2015 TV (: %)

/

2014 201535.0

30.0

25.0

20.0

15.0

10.0

5.0

0.0

%

16.4

2.84.44.6

16.1

3.04.35.26.2

8.26.5

8.511.4

14.2

31.1 30.0

14.1 13.0

* : CSM(2016)

4)

2015 394 1 6,540

35 557 .

120 3,600 , 154 4,800

. 2015 381,

3 7,700 81.25% .

23 3,200 686 5,200 42.83%

.

296


2015 132, 2015

10 80 4,114 20%

.

3-2-292015 TOP 10

1 () ( ) 28 1,129

2 () 10 486

3 () 11 460

4 () 6 244

5 () 5 182

6 () 4 122

7 () 4 951

8 () 4 210

9 () 4 175

10 () 4 155

* : ()

,

62.9%. , /

, 2015

4.2%p .

25% .

250 60.8%

(2014 137, 50.7%).

.

, . , ,

, , .

297

03

0201

0405

0607

3-2-302013~2015 (: %)

2013 2014 2015

15.8% 16.1% 17.3%

48.4% 49.8% 45.6%

24.1% 23.0% 25.1%

() 10.7% 10.3% 11.2%

1.0% 0.9% 0.9%

* : CSM

2015 , ,

.

.

, ,

, . 2015

IP()

. 2015 274 ,

96 TV , 136 .

5)

, ,

.

. 2015 ,

, , , , , . TV

.

298


3-2-312015

2 (2) CCTV-3 12

3 (3) 12

() 321

(3) 59

() 628

4 (4) 717

() 719

X-SINGER () 88

() 1121

() 315

() 417

2 (2) 425

() 614

() 724

() 1016

3 (3) 1030

() 116

() CCTV-1 126

() 124

() 51

() 716

! () 717

() 912

() 1023

2 (2) 59

3 (3) 710

() 419

2015 2014 5 200

.

, , ,

2015 7

() .

,

. 2016 4 17

299

03

0201

0405

0607

TV

,

,

.

6)

.

2015 1,529 5,400 4.44% .

1,221 5,800 4.27% ,

2015 119 6

307 9,600 , 63.5% .

3-2-442011~2015 (: , %)

2013 201420122011 2015

1800

1600

1400

1200

1000

800

600

400

200

0

25

20

15

10

5

0

%

1122.91270.25

1387.011464.49 1529.54

19.46

13.12

9.19

5.59 4.44

* : ()

3-2-322011~2015 (: , %)

TV

2011 123.32 10.98 934.54 83.23 65.04 5.79

2012 136.20 10.72 1046.29 82.37 87.76 6.91

2013 139.92 10.09 1119.26 80.69 127.83 9.22

2014 159.94 10.92 1116.19 76.22 188.36 12.86

2015 156.42 10.23 1065.16 69.64 307.96 20.13

* : ()

300


2015 2014

2.9% , 7.2%

. 2015 TV 5,760 4.6% .

, /, , ,

.

, 5.4%

7.1% . 10

, 2 3 .

PPL

.

7)

2015 401 61.2% .

58% 2

, , .

5 , 232

52.7% .

PC

. 4 ,

2 .

,

.

3-2-452012~2015 (: , %)

2013 20142012 2015

450400350300250200150100

500

92136

249

401

61.2%

83.1%

48.0%46.3%

* : i-Research, 2015 (2015)

301

03

0201

0405

0607

3-2-462012~2015 (: , %)

2013 20142012 2015

250

200

150

100

50

0

6798

152

232

54.9%47.2%

56.5%

52.7%

* : i-Research, 2015 (2015)

IT B.A.T(, , )

, , .

.

, , , , ,

, .

.

CNTV,

TV .

3-2-332015

56.40% 51.10% 9.50%

47.00% 45.20% 4.40%

38.90% 38.60% 4.40%

24.60% 22.90% 1.20%

21.00% 18.80% 0.60%

LeTV 20.00% 17.40% 0.90%

PPTV 15.10% 12.50% 1.20%

12.00% 9.30% 0.50%

360 11.80% 8.70% 0.30%

* : (CNSA), 2015(2015), 201510.

TV .

302


. . 2015

10 TV

. , ,

100 . TV

.

2015 .

, , , , LeTV TV 6

116 55%

. 2016 3 10 4

164 , 3 4 .

, 2 5 .

9 . 12

9 10

JTBC . TV

.

IP() IP

. IP , , ,

, , , , ,

. ,

.

IP . 2014 152

2015 246 , 61.8% . 10

10 , 3 20 . 2015 355

IP 31 8.7%

, 10 8

.

303

03

0201

0405

0607

3-2-342015 10

() IP

1 () LeTV 29.95

2 () 28.81

3 () 23.35

4 (2015) 16.12

5 2 (2) 15.17

6 , (,) 14.26

7 () 11.72

8 2 (2) 11.38

9 () 11.04

10 () 10.76

* : Guduo

2015 3 51) .

, , , (ICT)

.

, ,

.

2.

1)

2015 1 1 2015

.

.

.

,

51) 2015 3 ' ' . , , , (ICT) .

304


.

.

,

TV .

2) () TV

, 2015 9 1 20

.

, .

,

, ,

. .

, , ,

10

, ,

,

.

TV

. CSM 71

(2015 9~10) .

( )

14% ,

43% .

50% , , ,

(9~10) .

2014 10%

305

03

0201

0405

0607

. 2014 10 2015 1

, 9 1.3%

.

3) ()

2016 2

.

,

, ,

, (8~19)

.

,

.

1 2,800 3 5 .

4 17 TV

2 .

TV , 2016 10

TV .

02 · 라임, 훌루와 같은 ott사업자, 스트리밍서비스들과 경쟁해야 한다....

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