02 Customized mobile for samsung

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N N EW EW P P RODUCT RODUCT DD EVELOPMENT EVELOPMENT

Presented By :Presented By :- -(05) Malay Bataviya(11) Utkarsh Dave(32) Kishan Patel

(48) Ravi Surelia(49) Alpesh Suthar(53) Sunny Trivedi

Da te :Da te : 23/02/2010 Group No. 03

MOBILE HAND SET

April 3, 2010Source : Survey of 45 People & Business

Standard Oct 09



Roti KapdaMakan

? ? ?

Mobile Phone

Fourth basic NEED of today s Human being


Standard Oct 09



SAMSUNG Mobile

Mobile Tracker Series

GURU Series

Metro Series

Corby Series


Standard Oct 09



SAMSUNG Crystal Series


Standard Oct 09



Executive Summary

Samsung- Ne x t is What?

Focus on InnovationChanging Customer need

Samsung Crystal SeriesCrystal GuruCrystal Metro

Crystal Customized

April 3, 2010

Source : Survey of 45 People & Business

Standard Oct 09



F uture Goal

Increase current market share

Improve brand name

Achieve ma x imum ROI

April 3, 2010

Source : Survey of 45 People & Business

Standard Oct 09



Current Marketing Situation


Standard Oct 09



P roduct Review:

S ales

Prices


Standard Oct 09



Review of Competition:

Major Player- NOKIA

Market Position

S trategies


Standard Oct 09



Review of Distribution:

S amsung stores

Local stores

Big Malls

Online


Standard Oct 09



F indings from research

Quick survey of 45 respondents

Sample : Different Area of Ahmedabad

F ind verity of responses


Standard Oct 09



88

12

M a rket response r a te

Yes

No

Would you like to go for

Customized Cell phone?


Standard Oct 09



Price\ Age Up to 20 21-30 31-40 40 & ab ove Tot al

Up to 5000 1 4 0 4 9

5000-10000 3 1616 3 0 22

10000-15000 2 5 2 0 9

15000 & above 2 3 0 0 5

Tot al 8 28 5 4 4 5 \4 5

Relation between Age and Price


Standard Oct 09



C omp a ny\ Age Up to 20 21-30 31-40 40 & ab ove Tot al

Samsung 1 1616 1 1 19

Nokia 5 11 2 2 20

Sony 1 1 2 0 4

Other 0 2 0 0 2

Tot al 7 30 5 3 4 5 \4 5

Relation between Age and Brand


Standard Oct 09



Strong competitionNew productintroductionsBrand is attractive toglobal partners

Reliant upon lineex tensionsBrand dilution

Brand strengthEffective stride in newmarkets

Strong e x istingdistribution channels

Strength Weakness

ThreatsOpportunity


Standard Oct 09



Marketing Objectives

To create strong Consumer awareness

To establish a wide brand recognitionTo become the top market leader in that

particular segment


Standard Oct 09



Marketing Program

Positioning Strategy

Product Strategy

Price Strategy

Promotion Strategy

Place (Distribution) Strategy

Marketing Communication


Standard Oct 09



Promotion

Current BrandKnowledge

Desired BrandKnowledge

Communication


Standard Oct 09



Action Plan

F irst Quarter StrategyHead on collision

Advertisement- T.v., magazine, print, HoardingsDirect MarketingEvents and SponsorshipPoint Of Purchase


Standard Oct 09



Second Quarter Strategy:Open 40 new outlet

Launch new model of further seriesTrade PromotionRelying much on Word of Mouth


Standard Oct 09



BudgetPARTICULAR 4Q 3Q 2Q 1Q

Sal es 1 5 0 C r 100 C r 75 C r 5 0 C r

Revenue 40 C r 30 C r 2 5 C r 10 C r

Advertisement 1 C r 2 C r 3 C r 5 C r

Tot al Profit 39 C r 2 8 C r 22 C r 5 C r

(Rs in C rores)


Standard Oct 09



Control

When problem Occur during process or sailingwe can generate the funds from Banks.As well as we have back-up plan for solvingproblems through e x pertise which work aturgent time and solve the problemimmediately.We have some money reserve to face theproblemThe money reserve is Rs. 100 Cr.


Standard Oct 09



Thank You

April 3, 2010Source : Survey of 45 People & Business Standard Oct 09

02 Customized mobile for samsung

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