#BigDataDD

proudly presentsBig Data for Everyone Else

What is Big Data?

“Big data is a collection of data sets so large and complex that it is difficult to process using hands-on database management tools or traditional data-processing applications.”

– Wikipedia

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Yet…

“Big data can be very small, and not all datasets are big.”

– MIKE2.0

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Big Data, the 3 “V”s

“Big data is measured by volume, variety, and velocity.”

– Drew Winship of Juristat

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So, how “big” are we talking?

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Why Should We Care About Big Data?

“The amount ofdata in our world has been

exploding, and analyzing large data sets—so-called big data—will

become akey basis of competition,

underpinning newwaves of productivity growth,

innovation,and consumer surplus.”

– the McKinsey Global Institute

Big Data AffectsMarketersIn-house, there are sets of transaction like reward points, warranty policies, that are growing and may hold unforeseen customer information patterns.

Outside, every customer interaction – social media chatter, survey response feedback, website requests – carries potential as an unstructured but reachable data set.”

– Todd Nash, Chicago Business Intelligence Founding Principal

Open Big Data Affects Tourism & Hospitality

Nucleus Research reported that one vacation resort drastically cut labor costs by syncing up its scheduling process with information from the National Weather Service.

Big Data & Healthcare

Could this lead to a cure for, well, anything?

By mining the expanse of big data, we cancompare and analyze thousands upon thousands of different sources

of medical data.

Big Data Affects Urban Development

Through the use of big data, you can see everything that is going on in your

city. You can analyze energy usage, look at crime statistics, and even look at bus

schedules.

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Big Data In Times of Need

Communications industry group leaders see potential with big data to help manage disasters and outages. When customers notify their provider of an outage, there may be other, real-time information coming in that could be linked in to refine response locations, times and problems.

There may also be secondary communication channels or a jump in social media keyword chatter that could tip them off to a situation or details otherwise unknown to them while disconnected from customers.

“With more oversight and regulation from governments, financial institutions are finding more value in big data programs for compliance checks and audits. Financial exchanges emphasize fast transactions, but on the back end, reporting systems have more data and may find exceptions to impending mandates.”

– “Five Big Data Use Cases” by Information Management

Insight into Oversight

Big Data Can Give You an Edge

“Big data enables better demographic insight into how products and services are used by your enterprise and your competitors.

For example, a car dealership could take a more competitive stance with customers who have an eye on sedans at a rival across the street with an extensive range of data on both customer preferences and product details.

That demographic information can be 'invaluable when you start to quantify it.’”

– Krish Krishnan, CEO of SixthSense Advisors

Big Data Can Make ArtAaron Koblin has taken some big data (flight patterns and

messaging data), and turned it into an interactive art installation.

The glow on these cities corresponds to IP traffic between that place and New York City.

Aaron Koblin “Flight Patterns”

Big Data Can Make Art

#BigDataDD

proudly presentsBig Data for Everyone Else