00 stratigo
106
Stratigo A dynamic creative Agency (since 2004)
Transcript of 00 stratigo
StratigoA dynamic creative Agency
(since 2004)
What makes us different?
Breadth of experience
Depth of knowledge
‘Boutique’ firm
What we offer?
Captivating, effective content
Creative conceptualization & design
Technological expertise
How we help you?
We get to know you
We promote your company, your
product, your message, your service
We apply the right technological tools
Preparation Drafts Finalization
Questionnaire
Research
Analysis
Information Architecture
Technology
Design
CMS Pre-press
HTML Print
Launching Delivery
This is our unique working method.
Learning your business
Offering the right solution
Delivering the complete package
Working with us
Segments we work with
Hi-tech & Low tech
Life Science / Medical
VCs
Incubators
Retail
Sports, & Edutainment
Our Clients
Our Portfolio
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
S
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
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HelveticaCondensed
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234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
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HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
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234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Website SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
Objectives
SIGNificant VISUAL IDENTITY
• Communicate core company values and differentiate SIGNificant's products and services from those of their competitors
• Develop a unique corporate personality and get a lasting impression on SIGNificant's target audience.
• Establish trust and build a strong loyalty among SIGNificant's prospects and customers.
SIGNificant VISUAL IDENTITY
Concept / Process / Execution 19.06.2007
ProposedLogotype
SIGNificant VISUAL IDENTITY
• Composed of different weights – a mathematical/binary association
• Suggests the varied and dynamic properties of the company and its system
• Overall feeling – global unity
• Colors – one system
• Signature line – strong and solid – enabling small businesses to grow into solid corporations
How This Worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Signature graphic element creates a dynamic and powerful feel
• Signature image and graphics puts the viewer in the Biometric Signatures world immediately
• Application images help users see the technology in terms they can understand
• Messages explains what SIGNificant does in an attractive and understandable way
SIGNificant VISUAL IDENTITY Color Palette
How This worksfor SIGNificant
SIGNificant VISUAL IDENTITY
• Contrast between the vibrant images, colors and muted grays and black create a strong and professional presence
• Clean, simple website look presents the company as serious and professional
SIGNificant VISUAL IDENTITY SIGNificant VISUAL IDENTITY Logo Applications SIGNificant VISUAL IDENTITY Give away
About theSIGNificantVisual Brand
SIGNificant VISUAL IDENTITY
• This identity is the conjunction of your history, ethic and philosophy of work. But it is also the result of the everyday conduct of the company and the rules that govern it. The organizational identity is the group of features, values and beliefs with which the company or organization identifies and differentiates from the rest.
Key Messages
SIGNificant VISUAL IDENTITY
• SIGNificant understands performance issues and problems and deliver great solutions
• Problem solvers
• SIGNificant deliver excellent and cutting edge technology
PreliminaryApplication
SIGNificant VISUAL IDENTITY
• This is to show how the identity can be applied to the screen as look + feel
• It is not based on a finished IA nor should it be treated as the final design
typography
SIGNificant VISUAL IDENTITY
• Neutral tone of voice, but with a direct association towards the world of writing and signature
• Designed to be used as a modern body type that is clean on both screen & print
• Comes in a family of weights for wide range of usage
BrandingStatement
SIGNificant VISUAL IDENTITY
• Identifies company's mission
• Aids the somewhat arbitrary naming of the company
www.significant.com
Tom Middelton I Vice President & Chief Officer
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY Corporate Logo
SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Corporate Typeface SIGNificant VISUAL IDENTITY T-shirt
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Corporate Typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
AaABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz123
4567890
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1
234567890!@#$%^
HelveticaCondensed
Family30 pts.
SIGNificant VISUAL IDENTITY Brand Identity
SIGNificant VISUAL IDENTITY Exhibition Presence SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Iconography
SIGNificant VISUAL IDENTITY Collaterals
SIGNificant VISUAL IDENTITY Presentations SIGNificant VISUAL IDENTITY Presentations
SIGNificant VISUAL IDENTITY
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@#$
HelveticaCondensed
Aa SIGNificantgreen
SIGNificantgray
SIGNificantblue
SIGNificant VISUAL IDENTITY Brand DNA
PROFESSIONALISM
DNANeedsOfferCommunication
UNIQUEBRANDPROPOSITION
BRAND IDENTITY
PRECISE
USER-FRIENDLY
SECURE ECONOMIC
SIGNificant VISUAL IDENTITY Brand Story
BIOMETRIC
USER-FRIENDLY
SECURE
ECONOMIC
SIGNificant VISUAL IDENTITY Exhibition Presence
SIGNificant VISUAL IDENTITY
tagline
professional
signature
SIGNificant VISUAL IDENTITY Corporate Logo
tagline
professional
signature
SIGNificant VISUAL IDENTITY The Competition
SIGNificant VISUAL IDENTITY Stationery
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The title and the bread crumbs in the same place
and no control over H1
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and no control over H1
The title and the bread crumbs in the same place
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Websites
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same place
and no control over H1
The title and the bread crumbs in the same
place and no control over H1
The title and the bread crumbs in the same
place and no control over H1
The title and the bread crumbs in the same place
and no control over H1
thankswww.stratigo.com
