00 E-commerce presentación del curso - Venta Online
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Venta Online
Isaac Bolea ndash isaacboleaSephorConsultinges
Presentacioacuten del Curso
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Presentaciones
Quien somos Por queacute
venimos al curso
Queacute esperamos del curso
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Bienvenidos
Isaac Bolea Mail isaacboleasephorconsultinges Twitter ibolea Blog httpisaacboleacom Sephor Consulting wwwsephorconsultinges Twitter SephorZaragoza
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Venta online
Presentacioacuten del curso
bull Temario
bull Como esta enfocado el curso
bull Ejercicios
bull Praacutecticas
bull Bibliografiacutea
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
1 Internet como canal de venta - Las relaciones comerciales a traveacutes de Internet
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- Utilidades de los sistemas online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13 online13
- Modelos de comercio a traveacutes de Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13
- Servidores online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
2 Disentildeo comercial de paacuteginas web - El internauta como cliente potencial y real
1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13
- Criterios comerciales en el disentildeo comercial de paacuteginas web 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13
- Tiendas virtuales 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13
- Medios de pago en Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13
- Conflictos y reclamaciones de clientes 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13
- Aplicaciones a nivel usuario para el disentildeo de paacuteginas
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Como esta dividido el curso
Conceptos clave ldquoExigenciasrdquo del e-Commerce El e-Commerce entre empresas Estrategia online Proyecto web Seguridad en el e-Commerce Los medios de pago El transporte almacenaje logiacutestica Marketing online Nuevos modelos de e-Commerce Plataformas de e-Commerce PrestaShop como plataforma de e-Commerce
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Presentaciones
Quien somos Por queacute
venimos al curso
Queacute esperamos del curso
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Bienvenidos
Isaac Bolea Mail isaacboleasephorconsultinges Twitter ibolea Blog httpisaacboleacom Sephor Consulting wwwsephorconsultinges Twitter SephorZaragoza
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Venta online
Presentacioacuten del curso
bull Temario
bull Como esta enfocado el curso
bull Ejercicios
bull Praacutecticas
bull Bibliografiacutea
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
1 Internet como canal de venta - Las relaciones comerciales a traveacutes de Internet
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- Utilidades de los sistemas online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13 online13
- Modelos de comercio a traveacutes de Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13
- Servidores online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
2 Disentildeo comercial de paacuteginas web - El internauta como cliente potencial y real
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- Criterios comerciales en el disentildeo comercial de paacuteginas web 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13
- Tiendas virtuales 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13
- Medios de pago en Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13
- Conflictos y reclamaciones de clientes 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13
- Aplicaciones a nivel usuario para el disentildeo de paacuteginas
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Como esta dividido el curso
Conceptos clave ldquoExigenciasrdquo del e-Commerce El e-Commerce entre empresas Estrategia online Proyecto web Seguridad en el e-Commerce Los medios de pago El transporte almacenaje logiacutestica Marketing online Nuevos modelos de e-Commerce Plataformas de e-Commerce PrestaShop como plataforma de e-Commerce
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Bienvenidos
Isaac Bolea Mail isaacboleasephorconsultinges Twitter ibolea Blog httpisaacboleacom Sephor Consulting wwwsephorconsultinges Twitter SephorZaragoza
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Venta online
Presentacioacuten del curso
bull Temario
bull Como esta enfocado el curso
bull Ejercicios
bull Praacutecticas
bull Bibliografiacutea
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
1 Internet como canal de venta - Las relaciones comerciales a traveacutes de Internet
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- Utilidades de los sistemas online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13 online13
- Modelos de comercio a traveacutes de Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13
- Servidores online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
2 Disentildeo comercial de paacuteginas web - El internauta como cliente potencial y real
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- Criterios comerciales en el disentildeo comercial de paacuteginas web 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13
- Tiendas virtuales 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13
- Medios de pago en Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13
- Conflictos y reclamaciones de clientes 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13
- Aplicaciones a nivel usuario para el disentildeo de paacuteginas
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Como esta dividido el curso
Conceptos clave ldquoExigenciasrdquo del e-Commerce El e-Commerce entre empresas Estrategia online Proyecto web Seguridad en el e-Commerce Los medios de pago El transporte almacenaje logiacutestica Marketing online Nuevos modelos de e-Commerce Plataformas de e-Commerce PrestaShop como plataforma de e-Commerce
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Venta online
Presentacioacuten del curso
bull Temario
bull Como esta enfocado el curso
bull Ejercicios
bull Praacutecticas
bull Bibliografiacutea
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
1 Internet como canal de venta - Las relaciones comerciales a traveacutes de Internet
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- Utilidades de los sistemas online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13 online13
- Modelos de comercio a traveacutes de Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13
- Servidores online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
2 Disentildeo comercial de paacuteginas web - El internauta como cliente potencial y real
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- Criterios comerciales en el disentildeo comercial de paacuteginas web 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13
- Tiendas virtuales 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13
- Medios de pago en Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13
- Conflictos y reclamaciones de clientes 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13
- Aplicaciones a nivel usuario para el disentildeo de paacuteginas
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Como esta dividido el curso
Conceptos clave ldquoExigenciasrdquo del e-Commerce El e-Commerce entre empresas Estrategia online Proyecto web Seguridad en el e-Commerce Los medios de pago El transporte almacenaje logiacutestica Marketing online Nuevos modelos de e-Commerce Plataformas de e-Commerce PrestaShop como plataforma de e-Commerce
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
1 Internet como canal de venta - Las relaciones comerciales a traveacutes de Internet
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- Utilidades de los sistemas online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Navegadores13 Uso13 de13 los13 principales13 navegadores13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Correo13 electroacutenico13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Mensajeriacutea13 instantaacutenea13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Teletrabajo13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Listas13 de13 distribucioacuten13 y13 otras13 uClidades13 gesCoacuten13 de13 la13 relacioacuten13 con13 el13 cliente13 online13
- Modelos de comercio a traveacutes de Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Ventajas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Eficiencia13 y13 eficacia13
- Servidores online 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Servidores13 gratuitos13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Coste13 y13 rentabilidad13 de13 la13 comercializacioacuten13 online13
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
2 Disentildeo comercial de paacuteginas web - El internauta como cliente potencial y real
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- Criterios comerciales en el disentildeo comercial de paacuteginas web 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13
- Tiendas virtuales 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13
- Medios de pago en Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13
- Conflictos y reclamaciones de clientes 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13
- Aplicaciones a nivel usuario para el disentildeo de paacuteginas
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Como esta dividido el curso
Conceptos clave ldquoExigenciasrdquo del e-Commerce El e-Commerce entre empresas Estrategia online Proyecto web Seguridad en el e-Commerce Los medios de pago El transporte almacenaje logiacutestica Marketing online Nuevos modelos de e-Commerce Plataformas de e-Commerce PrestaShop como plataforma de e-Commerce
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Temario
2 Disentildeo comercial de paacuteginas web - El internauta como cliente potencial y real
1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Perfil13 del13 internauta13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Comportamiento13 del13 cliente13 internauta13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 MarkeCng13 viral13 aplicaciones13 y13 buenas13 conductas13
- Criterios comerciales en el disentildeo comercial de paacuteginas web 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Partes13 y13 elementos13 del13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Criterios13 comerciales13 en13 el13 disentildeo13 de13 paacuteginas13 web13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Usabilidad13 de13 la13 paacutegina13 web13
- Tiendas virtuales 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Tipologiacutea13 de13 Cendas13 virtuales13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 El13 escaparate13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Visitas13 guiadas13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Acciones13 promocionales13 y13 banners13
- Medios de pago en Internet 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Seguridad13 y13 confidencialidad13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 TPV13 virtual13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 transferencias13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 cobros13 contrareembolso13
- Conflictos y reclamaciones de clientes 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GesCoacuten13 online13 de13 reclamaciones13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 GaranPas13 de13 la13 comercializacioacuten13 online13 1048576104857710485781048579104858010485811048582104858310485841048585104858610485871048588104858910485901048591104859210485931048594104859510485961048597104859810485991048600104860110486021048603104860410486051048606104860710486081048609104861010486111048612104861310486141048615104861610486171048618104861910486201048621104862210486231048624104862510486261048627104862810486291048630104863110486321048633104863410486351048636104863710486381048639104864010486411048642104864310486441048645104864610486471048648104864910486501048651104865210486531048654104865510486561048657104865810486591048660104866110486621048663104866410486651048666104866710486681048669104867010486711048672104867310486741048675104867610486771048678104867910486801048681104868210486831048684104868510486861048687104868810486891048690104869110486921048693104869410486951048696104869710486981048699104870010487011048702104870313 Buenas13 praacutecCcas13 en13 la13 comercializacioacuten13 online13
- Aplicaciones a nivel usuario para el disentildeo de paacuteginas
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Como esta dividido el curso
Conceptos clave ldquoExigenciasrdquo del e-Commerce El e-Commerce entre empresas Estrategia online Proyecto web Seguridad en el e-Commerce Los medios de pago El transporte almacenaje logiacutestica Marketing online Nuevos modelos de e-Commerce Plataformas de e-Commerce PrestaShop como plataforma de e-Commerce
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Como esta dividido el curso
Conceptos clave ldquoExigenciasrdquo del e-Commerce El e-Commerce entre empresas Estrategia online Proyecto web Seguridad en el e-Commerce Los medios de pago El transporte almacenaje logiacutestica Marketing online Nuevos modelos de e-Commerce Plataformas de e-Commerce PrestaShop como plataforma de e-Commerce
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Necesidadeshellip
Alguacuten conocimiento en navegacioacuten de Internet Tener una cuenta de e-mail (gMail preferiblemente) Tener una cuenta de DropBox Conocimiento miacutenimos de Excel
Isaac13 Bolea13 ndash13 isaacboleasephorzaragozaes
Comunicacioacuten y documentacioacuten
En clase ndash Preguntando lo que no entendaacuteis Por e-mail isaacboleasephorconsultinges Facebook grupo cerrado del curso
wwwsephorconsultinges