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Social Entrepreneurship & Design Thinking w/ Elina Zheleva Мисли за (социалния) бизнес !
27 March 2014 @ Center for Culture and Debate The Red House, Sofia
“A business has to do well to do good”
Doug Richard
“A business has to do good to do well”
in addition to what Doug Richard said
There is only one way of doing business - social good and entrepreneurship go together
Elina Zheleva
Yes, but how do we make successful business that makes positive impact?
Design Thinking – a new way to make impact
The Design Thinking process
Foldscope: 50c Microscope
Embrace: 100 $ Instant baby warmer
Quartiermeister: Bier für den Kiez, Berlin
If you are interested to know more about Social Entrepreneurship & Design Thinking
Join our group: Human-Centered Design Sofia on Facebook or our first meeting: !
When? 28 March 2014, 6pm Where? + това
Recommended reading material (1/2)
Must-read Books: Creative Confidence, Tim and David Kelley (IDEO, Stanford)!Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown (IDEO)!The Design of Business: Why Design Thinking is the Next Competitive Advantage, Roger L. Martin
Recommended reading material (2/2)Links: !New York Times on Design Thinking and the Stanford d.school: http://nyti.ms/1otI0JE!RSA Shorts “What is Empathy”: http://bit.ly/N9qLQV!Harvard Business Review “Institutional Logic”: http://bit.ly/1m8dJhW!Harvard Business Review “Experience Economy”: http://bit.ly/1dQDCOc!