0 60 in 90 Savior Business Session 1 - Pastor Tonia Godfrey
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Transcript of 0 60 in 90 Savior Business Session 1 - Pastor Tonia Godfrey
A little about myself…
Nail TechContract Closing Agent
Mortgage Loan ProcesserRealtor
Contract Closing Agency OwnerPastorRealtor
Small Business Advocate
TodayI am…
PastorKingdom Concept Coach
RealtorI help people who are interested in:
Kingdom LivingKingdom Stream Building
Real Property Dream Investing
WorkshopSessions
• Practical application of business principles
• Set measurable and attainable goals
• Network & learn how we can help each other succeed in business.
This session’s agenda
“Creating your space”
• Business Identification• Database Creation - Email
Marketing• Social Media Relevance &
Expertise
Business Identification5 Questions to ask when
identifying your business why…
• What is my primary skill &/or area of expertise?
• Is my concept relevant?• Is this a cost effective idea?• Is it duplicatable• Can it be leveraged?
Business Identification
When deciding your business structure
• Check out business.ohio.gov
• Legal Zoom.com• $125 Registered name with
the State of Ohio
Business IdentificationUnderstand your audience
• Who is most likely to listen to you?• Who is your audience?• Who are you talking to in that
audience?• Define your target customer• Is your business retail or B2B?• Is your business a product or
service?
DatabaseCreation
Active ContactDatabase Defined:
A comprehensive collection of related data, organized for convenient
access, generally in a computer.
Database Creation
Active Contact:Process Defined:
A systematic series of actions directed to some end.
Email Marketing
You need more than a catchy subject line!• Mail Chimp, Constant Contact
• Microsoft Excel & CSV Files
Email Marketing• Video• Links• Pdf’s
• Downloadable publications• E-mail signature
** Tip: Read EVERY email aloud before you hit send!
Now you can Identify…
• Your primary business focus• Your target audience
• How to create a database• How to put a process in place to
help you stay in touch with your audience - Actively
Social Media
When wading into the shallow end of the Social
Media pool…• Pick one hub & tier down
• Funnel lower tier accounts back up to your hub.
Relevance & Expertise
• Online & in person• Blogging & content writing• Pdf workbooks• Shared articles• Video & how to’s• Goal is to carve one space at a time.• Infographics• Webinars
Relevance & Expertise
• Google Hangouts• Ifttt
• Hootsuite• Canva
• Videolicious• Image management - grab, snip, jpg,
png, pdf