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© Zenith Global Ltd 2021 www.zenithglobal.com/consulting-services/associates

© Zenith Global Ltd 2021

http://www.zenithglobal.com/consulting-services/associates


Please do take a closer look at the outstanding experience and exceptional talent of our Consultants and

Associates.

Together, they form a powerful team with industry experience and specific expertise.

• Food and drink knowledge at the highest level

• Full business cycle capability

• Fast and flexible response

• Less overhead and cost base

• All our Associates have been clients

• Results that are tailored, targeted and timely.

We would be delighted to prove that we can contribute to your goals. Let’s start with a conversation and then

partner on a project.

All it takes is an email to our Managing Associate [email protected] or to myself

[email protected].

With my best wishes.

Richard

2


mailto:[email protected]


https://www.zenithglobal.com/consulting-services/associates


Christina is responsible for managing market reports, databases and insight projects for Zenith Global as Associate Director -

Commercial.

Experienced at coordinating research projects and working with Zenith Global’s international network of associate analysts,

Christina’s main focus is on examining and quantifying emerging market segments, identifying new opportunities and supporting

clients’ business expansion plans through intensive market analysis and intelligent forecasting. She has delivered bespoke

reports to clients from start-ups to multinationals and contributed to off-the-shelf reports and global databases across six

continents and in a wide variety of food and beverage sectors.

Her role also encompasses regular articles for some of the industry’s leading magazines and news portals.

Prior to joining Zenith Global in 2015, Christina’s previous roles included Marketing and Project Management for leading UK arts

venues and organisations. She holds a Bachelor of Music degree from the University of Edinburgh and sits on the Board of

Trustees for two local music charities.

• Category Overview – Globaldrinks database

• Category reports

• M&A updates

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As Associate Director - Events, Francesca is responsible for the planning and delivery of Zenith Global's food and beverage

industry conferences and its international award schemes. Across both in-person and virtual events, Francesca acts as project

manager, coordinating speakers and suppliers, driving event promotion and shaping sales strategy. Leading the events team, she

also oversees the department's business development strategy. Additionally, Francesca develops and implements Zenith Global's

multi-channel corporate marketing, generates all outward written and visual content and acts as the company's brand guardian.

Francesca has worked within the food and beverage sector for over 7 years, working closely with industry stakeholders in both

market research and event management roles. Francesca holds a BA Hons degree in Business Management from The University

of Sheffield, alongside study at Copenhagen Business School.

• UK Water Drinks Conference

• UK Soft Drinks Conference

• Global Dairy Congress

• Vertical Farming World Congress

• Global Water Drinks Congress

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Paul Thomson is Director of Zenith's Water and Environment team. He has over 20 years' experience in the fields of water

resources and hydrogeology and is a Chartered Geologist.

Paul has successfully delivered a wide range of projects and initiatives in countries in Europe, the Middle East, North Africa and

Central and East Asia. He provides technical leadership for Zenith's water resource projects and has a strong focus on source risk

assessment, borehole installation and testing, and technical Due Diligence. He is also an experienced Expert Witness.

Paul is fluent in English and French and holds a BSc. Hons in Environmental Science from the University of Sussex, a Maîtrise in

Environmental Science from Montpellier University, and a DESS in Hydrogeology from Avignon University.

• Water source search development & sustainability

• Water source inspection testing rehabilitation

• Source vulnerability assessment

• Regulatory advice

• Ground water projection and risk management

• Water Quality trouble shooting

• Due Diligence

• Water Stewardship

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Susannah is the Principal Operations Consultant at Zenith Global and is responsible for leading and managing all Operations

Consulting in Zenith. She is responsible for developing new business and delivering a wide range of operations projects including

capital project management, operational excellence, feasibility studies and due diligence.

Prior to joining Zenith Susannah has worked in a variety of sectors within food and drink, including Yeo-Valley, Heineken, Cargill

and Kerry Ingredients. She has over 10 years’ experience of delivering large scale multi-disciplinary projects. She has led projects

from initial feasibility and conception to successful plant commissioning for FMCG clients.

Susannah has a MEng in Chemical Engineering from the University of Birmingham and a Diploma in Management.

• Design consultation

• Feasibility

• Capital Projects

• Operational Excellence

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Michael's key skills are developing new businesses and sustainability submissions. He started his career with his own business.

This was sold to Fanfare/ Audio Fidelity plc. He subsequently developed new businesses for Geest Foods and Florimex, before

joining The Coca-Cola system for 20 years starting in 1997. For The Coca-Cola Company he developed the core business in

Saudi Arabia, then the McDonald’s partnerships in Middle East and Africa. After that, he developed the Nestea and Nescafé iced

coffee brands in Europe, Middle East and Africa and finally developed a system business plan for China. For Coca-Cola HBC,

he was Commercial Director for ‘off premise’ customers in 28 countries and managed the business partnership with illy and

Monster. Michael was also responsible for innovation and commercial submissions to the Dow Jones Sustainability Index during

the three years when Coca-Cola HBC led the index. Prior to joining Zenith, he was Global Business Development Director for

Capri-Sun AG.

Michael holds a Bachelor’s degree in Economics and a Master’s of Business Administration from Ashridge/City of London

University. He lives in Vienna and has a postgraduate qualification in Corporate Sustainability from New York University

• Business development - New product, new country, new category.

• Commercial solutions.

• Project management with Associates

• Simplifying sustainability, Dow Jones and CSRD

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Olivier is a technical consultant with 38 years of international experience in the food industry on Quality, Food Safety,

Environmental and Safety, including 28 years at Coca-Cola. As a free-lance consultant, he has also provided his expertise for 6

years to organizations of all sizes in more than 60 countries throughout Europe, Africa and the Middle East.

In his previous role as Senior Quality, Safety and Environment Manager for The Coca-Cola Company, Olivier was responsible for

14 franchised Bottlers, 25 plants located in 14 countries, generating a System Net Sales Revenue of 2.5b$ with an Operating

Income of 275M$.

He brings an extensive technical knowledge of the beverage industry end-to-end in developed and developing markets with a

focus on QSE Risk Management, Social and Environmental Impact Reduction, Validation of New Technologies.

Olivier is fluent English and French and holds a Master in Food Technology from the ENITIAA in Nantes, France.

• End-to-end Risk Assessment and Risk Mitigation

• Optimal Water Usage Reduction with Product Integrity & Food Safety

• Water Treatment Hygienic Design

• Troubleshooting

• Capability Building

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Alex is the founder and CEO for W2O, a food technology firm for the past ten years. He specializes in creating Better Food with

niche expertise in contemporary taste & smell neuroscience and state of art clean label plant-based sweeteners and flavours.

Food and beverage companies hire him to bring food science to their new product development efforts on topics such as sugar

reduction, salt reduction and multisensory eating experience. Food ingredient firms retain him to lead the creation of plant-based

sweeteners and sweetness modulators.

Alex is also Chief Science Officer Sweeteners for Amyris a clean ingredient fermentation company, on the science advisory board

for Aromyx a biosensor start-up, and Advance International a marine protein start-up all near Silicon Valley, CA, USA.

Prior to that, Alex had held various R&D leadership positions in companies including Pepsi, Starbucks, and Wrigley. He led

technical teams to achieve business results. Alex holds a PhD in Food Science from University of Wisconsin-Madison.

• Sugar reduction – Sweetness without sugar

• Sodium reduction – Saltiness without sodium

• Umami and kokum taste without MSG

• Multisensory eating and drinking experience

• Taste and smell neuroscience

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Andrea Rizzardi, General Manager at Gentlebrand, attended the Politecnico di Milano from 2006 to 2012 where he got a degree in

Industrial Design and Design & Engineering developing his love and passion for this subject. He started his job career as an

Industrial & Visual designer in the coffee industry, taking care of the packaging and coffee machines design. He has been working in

the FMCG industry for 9 years now, bringing a boost of innovation as far as packaging is concerned. Starting as Senior Product

Designer at PET Engineering, thanks to his forward-thinking approach, he created the company’s Design Center, which is now the

one-of-a-kind independent Packaging Design Agency called Gentlebrand. The creativity, attention to details and passion for design

led his team win many prestigious awards like: A 'Design Award, World Beverage Innovation award, The Luxury Packaging Award,

Best Packaging, Worldstar Award and many more.

• Brand Strategy & Brand Identity:

• Visual & Structural Packaging Design:

• Prototyping and Quality check:

He is now committed to help brands exploit packaging at the fullest going beyond the mere functionality and

perceiving it as a communication tool, thus making Gentlebrand an agency specialized in Brand Strategy, Brand

Identity and Packaging Design but always keeping a special eye on Feasibility. Indeed, customers put a lot of efforts

and time into developing a packaging that meets both brand needs and board approval. Unfortunately, the selected

solution is often not feasible from a technical point of view, and this implies several inconveniences like additional

reviews, time and for sure costs. Gentlebrand knows it well and it is by the customer’s side. Thanks to important

collaborations, Gentlebrand has acquired the knowledge to grant the viability of all its solutions across different

materials and formats.

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Gareth has been immersed in the Drinks industry for more than twenty years, with a broad experience and network gained from

working with over thirty countries.

Leading Tesco’s Soft Drinks & Hot Beverage category, and then creating Carlsberg’s Third Party & Licensed Brands business

unit, has given Gareth a unique insight from working with many of the world’s largest drinks companies. Licensee of brands from

Diageo to AB InBev, bottlers for both Coke and Pepsi, co-manufacturing with Refresco and Niagara.

Gareth has faced a diverse range of business challenges, for example he has led the restructure of Nestlé’s Tea business unit

following the termination of their joint venture with the Coca-Cola Company, and also built a half billion euro wholesales buying

group. Most recently Gareth has been an expert advisor within private equity, working on deals from low millions to multi billion

dollars.

• Structure of companies

• Growth by acquisition

• Exit potential

The insights and experience of the past has given Gareth the ability to understand ownership and structure options.

When designing structure, some Investors tend to bring an initial perception that Drinks is a ‘normal FMGC category’

but the complex RTM and legislative environment quickly lead them seek new advisors from within the category.

Gareth has the industry experience to create a structure and business model that suits the marketplace, the investors,

the businesses and the future.

13




Lucia Vilsecker is a marketing professional educated in Political Science with a Master’s degree in History. Working with both

agency and brand, Lucia has become an expert in marketing & the process of creating and implementing innovation.

Thomas Miksits-Dioso studied International Business Administration at Universität Wien before starting ‘all I need’ in 2010.

Over many years Lucia and Tom have been building ‘all I need.’ from a beverage start-up into one of the fastest growing and most

well-respected brands in Austria. The brand has been acquired by 'Capri-Sun' in 2018. Lucia continued to be responsible for the

brand marketing acting as an intrapreneur inside Capri-Sun as the number of countries selling ‘all I need’ grew.

At the beginning of 2021 Lucia founded her own Company 'BLACK SWAN MAGIC' together with Tom and they now dedicate their

energy and time entirely to Innovation, They work on creating ideas, looking for market potentials & the often crucial process of

implementing Innovation into Companies. Lucia and Tom live in Vienna with their respective families.

• Start up models

• Innovation

• Intrapreneuring

• Brand & Sales Development

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Can has strengths in consumer and shopper marketing, strategic planning, innovation and new product launches, and finally

Mergers & Acquisitions.

He worked in the Coca-Cola system for 27+ years where he was consistently responsible to successfully incubate and integrate

new businesses. He launched explorer brands in the categories like ready to drink tea, ambient juice, plant protein, coffee,

sports, enhanced hydration and oral beauty in mainland China. He was GM of the Turkish Operation which included a new tea &

food Company named Dogadan, he led the development of Juice Category from an end-to-end perspective (including

infrastructure planning, procurement and new product launches) for Eurasia and Africa Group, which was 90 countries in total,

with a special focus on Russia, India, Kenya, South Africa, Turkey, Middle East and North Africa.

During this period, he also involved in, co-lead or lead three M&A projects: Nidan in Russia, Rani in Middle East and Exotic in

Turkey. He holds a bachelor’s degree in Economics from University of Ankara, Turkey and a post graduate degree in Economics

from NC State University, Raleigh, NC, USA. He currently lives in Istanbul Turkey.

• Incubating new portfolio and business models

• Integrating M&As into existing businesses via operating frameworks

• New market entry strategies primarily in emerging markets

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Thomas started his career in 1984 in Unilever, where he had roles in Marketing and Sales on national and international

assignments, mainly in Home and Personal Care, working in D, F, It and NL.

He was a key player in the development of Unilever from a country-by-country organisation into an effective matrix organization of

International Categories and Local Businesses.

In 2012 he created his own independent consultancy business, Creative Cooperation Management Consulting, with clients in the

HPC, Food, Confectionery & Snacks, Drinks, Painting and Leisure industries.

Projects ranked from Competitive Scenarios, M&A, Strategy Development, strategic and operational Portfolio Management of

categories, channels and innovation including resource allocation, strategy into action programs and organizational development.

Main clients are Orkla ASA, Carlsberg Group and Aspria.

Thomas holds a Masters degree in Business Administration and Mechanical Engineering from Darmstadt University. He lives in

Switzerland and Italy.

• Portfolio Management for sustainable profitable growth

• Maximising the impact of your Portfolio of Categories and Channels.

• Proprietary portfolio management tool and process.

• Competitive Scenarios to sharpen strategy and tactics

• Deep dive studies on competitors, Competitive wargames.

16




Garth has 20+ global analytics, insights, and strategy experience working for Kraft Food (Canada/Asia), MasterCard (Asia/Africa),

SABMiller plc. (Global role) and TATA Sons (Global role). He has helped CEOs and senior executives leverage analytics to

contextualize and navigate evolving global business environments, solve challenges and deliver results. As a seasoned

practitioner, he has managed diverse teams by adopting a collaborative approach and building influencer networks.

Garth is passionate about helping companies drive revenue and profit through marketing ROI, pricing/promotion, media

optimization, revenue management, loyalty analytics, etc., across the consumer band retail verticals in mature and emerging

markets.

Garth has a Master’s degree from Marquette University, where he majored in communication and statistics.

Garth lives in Canada.

• Machine Learning

• Artificial Intelligence

• Marketing Attribution

• Price Optimization

• Dashboarding & Data Management

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Christian Maffeo is an Italian but in the last 15+ years he has lived in 6 European countries and worked in 30+ markets.

He started his career with SABMiller in various above-market as well as local marketing roles. Prior to the acquisition of SABMiller

by Anheuser-Busch InBev in 2016, Christian was Commercial Manager of ‘on trade’ in Europe Middle East. Following the

acquisition, Christian became Country General Manager for Asahi in Baltics and the Nordics. Before becoming a consultant, he

was a senior director at the Carlsberg Group.

The focus of his consulting work is the sales and marketing development of premium brands. Christian has a Master Degree in

Business Management from Università di Roma “La Sapienza” and he attended courses in Management & Leadership from

Ashridge Business School. In 2020 he achieved the Level 2 Award in Wines and Spirits by WSET, with distinction. Christian lives

in Prague in the Czech Republic.

• Brand positioning → Commercial proposition

• RTM Analysis and due diligence

• Premium Brands City Strategies

• Bottom-up planning and KPIs alignment between marketing and sales

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• Over 83% of consumers can recall the advertiser of a promotional item while only 7% of consumers can remember the name

of the advertiser after viewing a TV commercial. Promotional material and items are a proven way to create consumer

demand.

• Every year we produce more plastic than the weight of all humans on the planet (350mt vs 287mt 2017.) More than 1/3rd of all

that plastic (36%) is used for single use packaging. Around 500bn PET bottles are made each year and 25% of this is

beverage packaging.

• Therefore, promotional merchandise for our industry, made using recycled materials from our industry is a win-win. The risk is

‘greenwashing.’ Waste2Wear can verify the system because they recover, process and recycle different plastics to produce

textiles. They control the process. The bulk of their products are made from post-consumer, pre-landfill recycled plastic bottles

(RPET).

• Waste2Wear has all the necessary industry certifications along with transparency provided by blockchain plus their own

proprietary, (patent pending) recycling assurance 3 step certificate (RA-3). These certificates and technologies provides

indisputable evidence that Waste2Wear fabrics are really made from recovered and recycled plastic waste.

• Fabrics made from verified Post-consumer recycled PET (RPET)

• Fabrics and bags made from recycled old home appliances (RPP)

• Promotional items such as t-shirts, bags, caps, towels etc. made

from verified Post-consumer RPET

• Supply chain transparency through blockchain tracing and QR codes.

• 3rd party verification of RPET content

Scan to see

how the bag

was made

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George has over 20 years of experience with blue chip consumer goods companies (Coca-Cola, PepsiCo, FAGE). He has held

Shopper & Customer Marketing Director roles with responsibility for the UK, Europe, Middle East and Africa. He has partnered

with Commercial teams to drive insight-led engagement with Retailers and led the delivery of Category Development and Channel

Strategy plans for Grocery, Discounters, HoReCa and on-line retailers.

George founded PRAXIS121 to offer Shopper & Channel Strategy services and he is passionate about driving sustainable

business growth.

George holds an MSc by Distinction in Management Science from the Warwick Business School. He lives in the UK and is a keen

mid-distance runner.

• Category development

• Shopper relationship

• Channel strategy

• Consumer & Shopper Insights

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Thomas started his career in 1996 in the wholesales business and moved to the Coca-Cola bottling system in 1998 holding

various sales roles in Austria & CEE. He was Sales Director, Managing Director and Business Unit Director with Unilever HPC in

Austria and completed his corporate career at Danone as Commercial Director Austria , Global R2M & Customer Director (AS

Watson & Schlecker) and Sales Director in Germany.

Since 2012 he is a consultant helping FMCG and pharma customers to improve their commercial excellence setup with special

focus on pricing and trade terms management.

Thomas was educated at the Vienna University of Economics, University of Chicago - Booth School of Business, Stanford

Graduate School of Business, MIT Sloan and IMD in Lausanne.

His native language is German and he is fluent in English and French.

• Pricing Strategy (both consumer and B2B pricing)

• Price sensitivity modelling

• Trade Terms Optimization

• Bricks vs clicks retail pricing & trading relationship enhancement

• Sales Force Effectiveness

• R2M modelling and enhancement

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John began his career in the aviation industry, running leased widebody jet operations across the Middle East and West Africa.

After completing his master's degree in 2003 he joined JPMorgan Chase bank in London in a procurement role, working on the

commercial aspect of large-scale HR Outsourcing projects. This led a career in management consulting, initially at AT Kearney

and latterly at Deloitte, where John delivered and led projects focused on the areas of Procurement Transformation and Value

Delivery in Europe, Middle East and Africa before returning to industry to run the teams procuring Marketing and IT for Dixons

Stores Group.

Since 2011 John’s focus has been on helping clients improve their performance through improving commercial negotiation

processes outcomes, initially as a Partner at The Gap Partnership and then at KPMG and Mercer before co-founding Amplius

Partners in 2019. John holds a Bachelors degree in European Business with German and a Master’s in International

Procurement.

John is a Visiting Fellow at Cranfield University School of Management and lives in Oxfordshire, UK.

• Commercial negotiation strategy and process consulting

• FMCG retail negotiation and joint business planning

• Complex contract negotiation support

• Coaching commercial skills and leadership

• Procurement consulting and development

• Learning and development consulting

22




Gary has held senior management roles with the Almarai, Coca-Cola, Fonterra, Glanbia and the National Dairy. He has

implemented and re-engineered distribution agreements, strategy and operations in the Middle East, Russia, the USA, Europe

and latterly the ASPAC region.

In addition to working for leading FMCG organizations, Gary has spent a number of years as an independent contractor offering a

range of distributor solutions working with organizations such as: Tetra Pak, Irish Country Meats, Glanbia, Kellogg’s, Kraft

(Mondelez), and numerous other SME’s. The subject matter in most projects have centered around distribution methodology,

distributor management and franchise contracts, CRM, Margin analysis and improvement (within a SKU profile examination) and

Supply Chain planning.

He was educated at St Ignatius in London, Carlow Regional Technical College in Ireland and Hull University (MBA).

Gary lives in Ireland.

• Distribution - Sourcing - Contract negotiation - on-going management

• Foodservice - product development - route to market – risk mitigation

• Dairy commodity supply, management and pricing analysis

• Global shipping and logistics strategy and management

• Dairy solids - trends - supply management and global pricing

23




In his most recent role Tim was the President of The Coca-Cola Company’s Western Europe Business Unit and supported the

wider industry as President of UNESDA, the European Soft Drink Association. Before moving back to Europe, he spent six years

in Asia where he was President of Coca-Cola Japan. This Japanese business is known for innovation with more than 300

launches per year and a diverse beverage portfolio in which coffee, tea and sports brands are bigger than sparkling soft drinks.

Prior to Japan Tim worked for both The Coca-Cola Company and one of Coca-Cola’s largest bottlers -- Coca-Cola Hellenic – in a

variety of general management, marketing and commercial roles based in Romania, Czech Republic, Hungary, Poland and

Austria.

Before joining The Coca-Cola Company, Tim held marketing positions in the UK for United Distillers (Diageo) and Walkers Snack

Foods (Pepsico). Tim holds an M.A. degree in History from The University of St. Andrews in the United Kingdom.

• Partnerships - internal and external

• Strategy setting, communication, execution and measurement

• Mentoring, consulting, listening

• International expansion

24




Piotr is an independent consultant and keynote speaker with 25 years of successful career in Coca-Cola bottling system – holding

various senior leadership, commercial and capability related positions on both operational and group level in Coca-Cola HBC. As

a Group Director he was responsible for developing profitable category growth with largest customers (TESCO, METRO), as well

as building necessary capabilities/competencies of in-country cross-functional Teams to drive optimal customer planning and

execution.

As a consultant he has strong operational experience in multichannel projects to capture and commercialize Revenue Growth

Management, OBPPC, joint value opportunities with customers as well as multi country/cultural (Europe, Africa, Asia, Japan)

commercial capability related initiatives.

Piotr was educated at Colombia Business School, he speaks English, Polish and conversational Russian.

He is based in Poland (Kraków)

• Building sustainable RGM organizational capability

• Developing commercial talents and new organizational competencies

• Designing and rollout of commercial curriculum for key job families

• focus on RGM/OBPPC and Modern Trade

• Building effective cross-functional teams (JVC)

• Leadership and transition Change Management

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Neil has worked in many of the growth hotspots across the world in his 35-year career in the beverage industry. Initially he worked

for Bass Brewers in the UK, then with PepsiCo in West Africa & the USA before he joined the Coca-Cola system in 1996 in the

growth markets of Central Europe. He was instrumental in setting up the infrastructure for Coca-Cola HBC and the Coca-Cola

company that facilitated entry into the stills/sensitive products categories in 2002, and as Region Supply Chain Director led and

executed transformational supply chain initiatives in Russia, Italy and Ireland.

Most recently, he was VP technical and Supply chain for Coca-Cola in the Greater China & Korea business unit and immediately

prior to that held a similar role for the ASEAN countries, giving him 10 years of operations experience all across Asia. In addition

to supply chain and technical skills, Neil was country GM for the Czech Republic and has also run a SME in the UK, in the

construction and housing industry.

He has a BSc Hons in Engineering from Glasgow University, an MBA from SGBS and is currently studying for the FT NED

Diploma. He has recently returned from Shanghai, to his native Scotland but retains the global perspective from his experience

living in 9 different countries across Europe, Africa and Asia.

• End to end supply chain strategy/World Class Manufacturing

• Supply chain sustainability

• Integration of Digital to supply chain

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Paula is a corporate communications consultant with a decade of experience in the food and drinks industry. She worked in

marketing and new business development roles in the UK and continental Europe with chilled foods group Geest (now Bakkavor),

launching product categories and bridging cultural differences during acquisition and due diligence work. Later, she headed up

Geest’s investor relations, crafted Geest’s first Corporate Social Responsibility report and oversaw communications during

Geest’s takeover. Having found her niche in corporate communications and best practice reporting, Paula worked agency-side

across various industries, before becoming an independent consultant. With a heart that never really left the food and drinks

sector, Paula’s experience – from wearing factory hard hats, negotiating with retail buyers and communicating with capital

markets – means she can help her clients in a practical, holistic way. Her current focus is making reporting disclosures more

meaningful and effective for her clients – cutting through the ‘noise’ of ESG metrics such as Sustainability Accounting Standards

Board (SASB), Task Force on Climate-Related Financial Disclosures (TCFD) and World Economic Forum (WEF) stakeholder

capitalism metrics, as non-financial reporting comes of age. Paula holds a Modern Languages degree from Exeter University and

a Masters in European Management from Cranfield School of Management.

• Best practice corporate, sustainability/ESG,

• Governance and risk reporting advice

• Strategic input, key message formulation and communicative copy

• Demystification of regulations,

• Guidance and metrics to make disclosures more meaningful

27




Muriel started her career at Unilever where she worked for 13 years in foods, personal and home care in commercial roles in

different countries. She led global brands, breakthrough innovations and developed a passion for sustainability and green growth.

The Dove inner beauty strategy and campaign was a result of this work. In 2003 she joined Royal Grolsch Brewery to become the

global marketing, innovation & strategy director. Sustainability was at the core of the company, directing the building of the new

brewery. Muriel led the work for responsible drinking and sustainable innovation. She pursued her career as business

development director in media and telecom to explore the digital domain and became the CMO & CSO for KPN telecom,

responsible for the first sustainability strategy. Five years later KPN became the leader in the Dow Jones sustainability index.

From 2009 she pursuit her career as a sustainability strategy, innovation and growth consultant working mainly in foods and

drinks at different international companies. She holds a doctor degree in dentistry and postgraduate qualifications from INSEAD in

global business & change and HARVARD’s sustainability programme. She is CEO of IMPACTING.today, business and brands for

a better tomorrow.

• Sustainability strategy as a stand alone or integrated.

• New product, services and business model innovation

• Sustainability reporting and measurement frameworks

• value chain innovation with multiple players/partners on sustainability

• transition points with system impact

• Change and learning programs with real life sustainability projects.

28




Jake Backus is Managing Director of Empathy Sustainability, Head of Sustainability for Seacourt Ltd and Visiting Senior Member

of Linacre College, Oxford University. Jake was 16 years at Coca-Cola Europe where he was formerly Commercial Leadership

Manager for Coca-Cola Europe and then Customer Sustainability Director for Coca-Cola Europe. Jake works on net positive

business and B Corp applications in particular. He has helped Seacourt Ltd to become net positive on climate change for their

entire value chain, and the highest-ranking B Corp printer or media company in the world. Jake is a lecturer on a number of

Sustainability topics, including plastics & ocean plastics and mentors university start-ups at Oxford University and beyond. He is

currently finalizing a DEFRA funded research project to measure air quality in Oxford from a human perspective and also works in

the area of assisted natural forest regeneration in Indonesia, as well as active travel and the humanization of cities.

He was a finalist for the Sheila McKechnie Foundation (Environment) Campaigner of the year 2008.

• B Corp accreditation (at leadership level)

• Sustainability leadership strategy

• Plastics & ocean plastics advice

• Assisted natural forest regeneration (Indonesia)

• Active travel, air quality research and humanising cities

29




Joerg started his career with the Vienna Chamber of Commerce as a sales consultant for organizational development before

joining Coca-Cola HBC as an HR manager in 2005. His career progressed to HR director of Austria & Slovenia followed by

leading COE for organizational change and capabilities for Coca-Cola HBC Italy (approx 3.000 employees). His passion and

proven track record in organisational culture brought him to Germany, where he was as part of the extended leadership team

responsible for a major culture transformation for 9,000 employees Coke bottler.

By 2017 Joerg had become Vice President of organizational culture for Coca-Cola European Partners, the biggest independent

Coke bottler in the world, with approx. 23.500 employees covering most of the Western European markets. He was designing

and orchestrating a multi years culture journey and played a fundamental role in the performance acceleration of the newly

formed bottling system.

In 2020, Joerg founded jblu consult and supports as a culture futurist organizations to drive their cultural Journeys. His passion is

the humanization of digital transformations. Joerg holds a Master of Business Administration, Wirtschaftsuniversitaet Wien and is

Certified Systemic Coach. He lives with his wife in Vienna and is a multiple Ironman finisher.

• Designing and Orchestrating Organizational Culture Journeys

• Culture Survey & Assessments.

• Developing Organisational and Capability Framework

• Team Development and establishing High Performance Mindset

• Digital Transformation

• Working Session design and facilitation

• BreakThrough Growth, Strategic Gameplan & Appreciative Inquiry

30




Before becoming an executive search consultant, Charles is has worked in General Management, Marketing & Sales at top-tier

beverage companies like Coca-Cola and Carlsberg. He has held operational, strategic, regional and functional roles, and has

been closely involved in driving organizational change.

Currently, his mandates are largely in the beverage industry throughout EMEA for C-level positions, General Managers and

heads of functions, as well as RTM change related recruitment projects together with his global network partners

Charles is a Dutch national who has been living in Switzerland since 2003. He holds a BSc degree from The Hague Institute of

Technology (the Netherlands), has lived and worked in five countries, and speaks Dutch, English, French and German

• Executive Search - with focus on the beverage industry

• Assessments

31




Per started his sales career with Mars Inc Norway inn 1987. In 1994 he Joined PepsiCo International as Sales Director Norway

and later Sales Director Scandinavia. Per was an integral part of a team which won several awards from PepsiCo for outstanding

achievements in Norway and The Nordics. In 1997 Per moved to London and joined PepsiCo UK as Customer Development

Director. Additional promotions followed. He was soon promoted to European Account Director and then again to Senior Director

International. In 2003, Per joined AB InBEV as Global VP of Sales and Distribution before becoming the Chief Commercial Officer

of Coca-Cola HBC in 2008.

Per has returned to Norway and has been a leadership coach consultant since June 2013. Leadership development is his

passion, and his company offers individual and team leadership development programmes. Per conducts between 600-700 hours

of face-to-face individual coaching sessions per year. The sessions are aimed at improving awareness of self, understanding of

strengths and weaknesses leading to a willingness and commitment to improve through self development. In addition, Per also

facilitates 40+ days per year with various teams aimed at improving team interactions and external relationships and thus

effectiveness. His main customers are for the most leading global FMCG companies, and he works extensively throughout

Europe and North Africa .

• Individual leadership coaching

• Team dynamics coaching

• Culture change

• Key Customer Development

• Sales Performance Management

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Before becoming an executive search consultant, Charles is has worked in General Management, Marketing & Sales at top-tier

beverage companies like Coca-Cola and Carlsberg. He has held operational, strategic, regional and functional roles, and has

been closely involved in driving organizational change.

Currently, his mandates are largely in the beverage industry throughout EMEA for C-level positions, General Managers and

heads of functions, as well as RTM change related recruitment projects together with his global network partners

Charles is a Dutch national who has been living in Switzerland since 2003. He holds a BSc degree from The Hague Institute of

Technology (the Netherlands), has lived and worked in five countries, and speaks Dutch, English, French and German

• Executive coaching

• Leadership Development (Inclusive Leadership)

• Developing coaching as a leadership style

• Situational Leadership

• Strategy Development

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A result-orientated senior executive offering an outstanding record of achievements as a leader and catalyst for spearheading

industry initiatives (e.g. The Consumer Goods Forum), establishing and managing effective and efficient industry coalitions and

collaborative networks, building partnerships and working closely with ‘C’ level executives from leading consumer goods, food and

apparel companies and multiple stakeholders.

With more than twenty-five years of industry experience in strategy development and implementation, designing industry solutions

and building trust and consensus across multiple stakeholders. Strong interest in creating change with profound knowledge of the

food and consumer goods industry sector and good knowledge of the apparel sector, especially in the area of Sustainability

(Food, Climate Change, Circular Economy, Waste and Packaging as well as Social/Human Rights), Health and Wellness and the

Global Value Chain.

Large network of industry and sustainability executives and other stakeholders.

• Establishing and managing effective and efficient industry coalitions

and collaborative networks.

• Building partnerships and working closely with ‘C’ level executives and

teams, including external stakeholders

• Sustainability strategy consulting - engaging Boards and executive

leadership, but also

• Consulting in sustainability food, apparel, packaging and innovation

management

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