“You've got to be very careful if you don't know where you're going, because you might not get there.” Yogi Berra

Thought for the day:

WIKI

• Go to wiki• Operations• Open ‘Note taking_Ch1’

Operations

Role of Operations Management

1.1 Introduction1.2 Strategic role of operations

management1.3 Good and/or services in different

industries1.4 Interdependence with other key

business functions

Get an A

Knowledge

Application & Analysis

Evaluation

AGrade

Understand

Define, Clarify, describe, extract, identify, outline, recall, recount,

state summarie

Compare, Contrast, distinguish,, construct,

calculate, explain.

Apply, Examine, Analyse, Interpret, Formulate.

To what extent, Evaluate, discuss, justify, advise, recommend.Band 6

Band 5

Band 4

Band 2/3

Role of operations managementSyllabus

– strategic role of operations management – cost leadership, good/service differentiation– goods and/or services in different industries– interdependence with other key business

functions

Target • Learning Objective Who? Keywords

• Define Business operations• Describe the Operations processes

ALLD/C

Band 3/4OperationsTransformationValue addingLean Production

• Distinguish between inputs and outputs MOSTB/C

Band 4/5

• analyse business functions and processes in large and global businesses

• evaluate the effectiveness of management in the performance of businesses

• communicate business information, issues and concepts in appropriate formats.

SOMEA

Band 6

1.1 Introduction to Operations management

Starter:

PlayListen to this definition

write down key words….

Definition

• Operations…….the business processes that involve transformation or, more generally, ‘production’.

• It is a term that applies both to the manufacturing and services sector.

• In manufacturing, operations refers to the processes involved in turning raw materials and resources into outputs of finished goods or products.

Knowledge

Recap

• Businesstudiesonline• Activites>GCSE>by topic>production• 1) The Chain Of Production- Drag 'n' Drop

• 2)Which sector - Drag 'n' Drop

Operations — inputs and outputs

Operations can be described as those processes that help transform business inputs

…………….into business outputs.

• Operations involves the creation of value by businesses.

• Both transformation and value adding.

• Value adding is the creation of extra or added value as inputs are transformed into outputs.

'Value Added'

• Think of a loaf of bread…

• List as many stages you can think of that the product would have had to go through during its production.

Tips:

• Food products will have ingredients that have to be grown by farmers; someone has to process the foods and then manufacture them and someone also has to package them, put them on display and sell them to us!

• How does the value of the product change as it goes through each stage?

Operations processes Operations processes are broad and include aspects of all of the following activities undertaken in business: • the production of goods and services • Production controls and associated quality controls on

processes. Included in this are input management and capacity (volume of output) decisions.

• inventory controls • supply chain management • logistics and distribution • management decision making in terms of operational

processes.

InputsProcesses Outputs

Inputs –tangible things such as raw materials, land, labour resources, capital in the form of machinery and technology(Business use in the production process) , as well as intangible inputs such as ideas and information.

Processes – turning the inputs into the provision of services or the manufacturing of goods.

Output – the provision of final goods and services (Product).

A product can refer to both goods and services.

What makes a Business?

Inputs

Processes

Outputs

Output – the provision of final goods and services (Product).

A product can refer to both goods and services.

Goods – Physical products (cars, computers, books and food)

Services – intangible products such as haircut, a bus ride or a visit to a cinema.

A business can provide both.

What makes a Business?

Outputs

Operation management

• Operation management – ‘managing the activities needed to create and deliver an operation’s goods and services’.

• …. To broad• ‘OM is about producing the right

amount of good or service, at the right time, at the right quality and at the right cost to meet customer expectations’

QUESTION

Operations is what can lead to a business having a competitive advantage…How do you think this is so?

Eg….

• right quality• right cost • meet customer expectations

Minimising waste

• Minimising waste, also called lean production,• Operations management wants to eliminate

waste — ‘lean’ in this case means no excess. • Waste is non-value adding, though it does add

cost. • If waste can be minimised then production

processes are most efficient. • How do you think you could minimise waste?

Thought for the day:

     “In the end, all business operations

can be reduced to three words: people, product, and profits.

” Lee Iacocca

(American businessman - engineered the Mustang)

Hwk

• Chapter 1 notes due Monday

• (ensure all HR notes up to date)

RECAP

"It's deja vu all over again“ Yogi Berra

Name generator

Minimising waste

There are several sources of waste in business including:• the under use of labour, over production• errors and defects requiring remediation • creating lost product• under utilisation of machinery• slow lead times and waiting times within processes• carrying of excess inventory• Each of these sources of waste adds cost but does

not add value.

Reflect fair value for any labour used in processes

• It is important to consumers that businesses operate fairly and compensate and treat employees appropriately.

• The growth of the fair trade movement is a direct result of consumers advocating for operations processes in production and supply to integrate notions of a fair price, decent working conditions and local sustainability.

Summarise the key points of…

• Operate at low cost so as to maximise affordability

• Pg 7

• Integrate environmental awareness and a need for ecologically sustainable practices

• Pg 7 - 8

Reflect changes in the needs of consumers over time

• Consumers also inform operations processes through the shift in their tastes over time.

• As consumers seek innovative goods, businesses will create innovative products.

• This is evident in businesses such as IBM and Apple.

• These global businesses centre production and operations processes around the need to innovate because consumer markets seek innovative products (goods and services).

Summary

• Operations involves various processes that transform and add value to business inputs in the creation of outputs.

• Operations is informed by the business drive to maximise profits and also increasingly by the needs of consumers.

• Minimising waste is an operations management approach designed to eliminate waste.

Summary• The growth of the Fairtrade movement is a direct result of

consumers advocating for operations processes in production and supply to integrate notions of a fair price, decent working conditions and local sustainability.

• In terms of a manufacturing enterprise, businesses will continually seek to minimise production costs so that the retail prices for consumers are as reasonable as possible.

• As consumers seek innovative goods, businesses will create innovative goods

Operations

Role of Operations Management

1.1 Introduction1.2 Strategic role of operations

management1.3 Good and/or services in different

industries1.4 Interdependence with other key

business functions

Strategic role of operations management

Strategic means • ‘affecting all key business areas; that is, the strategic role of

the operations management involves operations managers contributing to the strategic direction or strategic plan of the business.

The goal of a business:

How to make profit:• revenue or income• costs or expenses. Profit center are those aspects of the business that directly derive income. Cost center are those that do not directly derive income but do incur cost. (operations function is a cost)

COSTS

There are several different sources of operations costs in business. • input costs, • Processing • transformation costs • costs of getting products to markets. • There are also costs associated with inventory

management and quality management. • Some of the different types of cost are shown in table

1.1. pg 10

Cost Leadership

• Lots of costs involved in operations.• Therefore, operations management involves cost

leadership. • Aim to have the lowest costs or to be the most price-

competitive in the market. • the overall business should still be profitable. • This means that operations managers must find ways

to minimise costs.

Economies of scale

• Economies of scale refers to cost advantages that can be created because of an increase in scale of business operations.

• Think: ‘buying bulk’• the cost savings come from being able to

purchase lower cost per unit of input • and efficiencies created from the improved

use of technology and machinery. • Play 7mins

Activity

DefineExplain

1. Define good/service differentiation

How can a business differentiate a good & service? (sources of differentiation )

- Hint = look at ‘summary’

2. Explain what is Cross branding?

SummaryProduct differentiation means distinguishing products (goods or services) in

some way from its competitors.

Sources of differentiation in goods include:– varying the actual product features– varying product quality– varying any augmented features.

Sources of differentiation in services include:– varying the amount of time spent on a service– varying the level of expertise brought to a service– varying the qualifications and experience of the service provider– varying the quality of materials/technology used in service delivery.

For both goods and services, differentiation can be created from cross branding or strategic alliances.

• A marketing strategy which combines two offerings from separate companies. The technique is usually used to sell complementary products or services. Also called cross promotion or cross merchandising.

• Apple Inc. and Nike Inc. have formed a long term partnership to jointly develop and sell “Nike+iPod” products. The "Nike + iPod Sport Kit" links Nike+ products with Apples MP3-Player iPod nano, so that performance data such as distance, pace or burned calories can be displayed on the MP3-Player’s interface.

• YouTube and NBA have joined forces up to develop a special NBA Channel on the video platform, which basically is an individualised micro site providing primarily NBA material and offering user recordings of NBA games/players

• Omega partnered with the James Bond franchise to help promote their watches, Daniel Craig appeared in advertisements.

Summary

Summary• Operations management is an essential key business function that overlaps with

the other business functions such as marketing, finance and human resources management (HRM).

• There are several different sources of operations costs in business. There are input costs, processing or transformation costs and the costs of getting products to markets.

• Cost leadership involves aiming to have the lowest costs or to be the most price-competitive in the market.

• Economies of scale refers to cost advantages that can be created because of an increase in the scale of business operations.

RECAP

"It's deja vu all over again“ Yogi Berra

Name generator

Operations

Role of Operations Management

1.1 Introduction1.2 Strategic role of operations

management1.3 Good and/or services in different

industries1.4 Interdependence with other key

business functions

Goods and/or services in different industries

• The operations function within any business is shaped by the range and types of goods and services that are produced.

Standardised goods • mass produced, • assembly line. • uniform in quality• production focus.

Customised goods• varied according to the

needs of customers. • produced with a market

focus

Services in different industries

• Standardised and customised. • The fast-food industry/GP =

standardise/standard service. • professionally educated (depending) =

customised service. (medical specialist)

Activity

DefineExplain

Note the difference between • perishable • non-perishable • intermediate goods

Pg 15 - 16

Self-service

• Self-service means encouraging the customers to take the initiative to help themselves.

• Some industries seek to encourage self-service. (eg. financial services sector and the travel industry encourage people to make their own transaction online).

• businesses can then concentrate on customisation when a person cannot help themselves.

Summary• Goods and services are produced differently.• Goods may be standardised (mass produced or an assembly

line) or customised (varied according to the needs of customers).

• Goods may be perishable or non-perishable.• The character of the goods will shape the nature of the

operations processes.• Intermediate goods have gone through one set of operational

processes then become inputs into further processing.• Services vary according to whether they are highly specialised

or more customised.

Operations

Role of Operations Management

1.1 Introduction1.2 Strategic role of operations

management1.3 Good and/or services in different

industries1.4 Interdependence with other key

business functions

Interdependence with other key business functions

• 1 Define the term ‘interdependence’. • 3 Identify the four key functions of business. • 4 Recall when interdendence occurs between the key

business functions. • 5 State the benefits of interdependence.

Summary

• The range of typical business functions is operations, marketing, finance and human resources.

• Interdependence refers to the mutual dependence that the key functions have on one another. This means that the various business functions work best when they work together.

• In most businesses, closely related tasks are grouped together — for example, sales and marketing, finance and administration, and operations and research and development.

Summary

• Operations refers to the business processes that involve transformation or, more generally, ‘production’.

• Marketing is about meeting the needs and wants of consumers through provision of products (both goods and services) at prices that the market is prepared to pay.