Below is the unofficial translation to facilitate reading in English.

Customer's relationship with his/her grocery store is of a different level altogather. It's

not just limited to the shopkeeper and the customer. This relationship at times goes

from one generation to another or is spread over a number of years and it stays

there or grows. Now we have hypermarkets and large format stores. Free delivery is

here. There’s a fad of selling items at deep discounts. Despite this, the number of

grocery stores have only grown. And the reason is the relationship and trust that the

store is able to cultivate with its customer. It is greater than the plethora of offers you

read about. This trusted relationship has sustained the evolution of the world into an

ever connected online age.

Understanding this all important facet and to give it a new dimension is what eBZaar

platform is looking to do. Now you would ask that if an online platform steps in

between where’s the question of the relationship we spoke about earlier. However

your nearby favourite grocery store is available on eBZaar.com. This means that

instead of inquiring about prices on the phone or going to your favourite store for

shopping, you can get the information from eBZaar.com. Everyone can get grocery

on a click. That’s why the tagline goes Sabka BZaar, eBZaar. [English tagline is

Everyone’s BZaar. eBZaar.]

Viral Thakker, a Chartered Accountant, always wanted to do something different. He

has worked for Corporate firms, but his aspiration was to run his own business. After

having done a lot of research, he started thinking about how to take forward the age

old trusted relationship between the grocery store and their customers. That’s how

eBZaar was conceived. The idea of presenting these age old grocery stores in an

online avatar was borne. This model neither requires procuring goods nor requires

the need to own/rent large warehouses to stock them. eBZaar just brings the brings

YourStory Marathi Article Link:

http://marathi.yourstory.com/read/ed09d4657e/click

-on-a-grocery-

your existing grocery store online. Viral first experimented in Mumbai. Looking at the

good response he got, he extended the eBZaar.com platform to Surat as well.

The operating model of eBZaar.com is fairly simple. eBZaar has registered the

grocery stores on its websites. eBZaar also lists down items available at the store,

and the items are organized by different categories. As such, customer can

transparently see the cost of different items s/he wants. Upon ordering, the goods

are delivered to the customer at the scheduled time. It allows you to manage time

better. Stuck in office waiting for meeting to start, go order from there. Or order from

the comfort of your home. Your store is now open 24X7. And get deliveries directly to

your home. eBZaar allows you to pay Cash on Delivery or do secure online

payments – thus transacting is easier.

eBZaar curates the supermarkets in your local area and enters into a formal

arrangement with them. eBZaar also connects new customers to the supermarkets

by increasing its reach and making it evolve / stay relevant with changing times. As

such, Supermarkets too are happy. Currently operational in Mumbai and Surat,

eBZaar intends to expand to 15/25 cities in the next few years.