… what are your options?

Normal Goods:A.k.a. “name brands or brand-name goods”

“superior goods” that are considered non-generic, specialized goods and often recognized as being of superior quality

Quality determined by resources used to develop product as well as designer/producer providing the good….reputation of the company

Often more expensive

Generic Goods:A.k.a. “inferior good”

A type of substitute good that generally saves a consumer money compared to buying a normal good

Not necessarily a lesser quality product but often times considered so because of its name

Today generics are more likely to be store brands

Substitute Goods:A replacement good for a specific normal good

PLEASE NOTE THIS DOES NOT HAVE TO BE GENERIC!!!

Simply a lower priced alternativeTaste

NIKE vs. New BalancePepsi vs. RC ColaHoney vs. Sugar

Complementary Goods:Regardless of being a normal good or a

generic good, a finished product will typically have another finished product that it meshes or goes well with

These goods “complement” or further enhance the other good

Also consider accessories (IPods, Wii, etc.)

Examples: Peanut Butter & JellyMilk, Cereal, & Bananas