Chapter 11. M. M. Escalada, K. L. Heong. 1993. Communication and implementation of change in crop protection. Pages 191-207. In: Derek J. Chadwick, Joan Marsh (editors). 1993. Crop Protection and Sustainable Agriculture. Ciba Foundation Symposium 177. Chichester, UK. John Wiley Interscience Publication, 285 pages.

Keywords: farmer perception, knowledge, attitudes and practices, lack of information, Philippines, overestimation of the effects of highly visible pests, factors that influence decisions made by farmers, the association of high inputs with modernization, promotion of pesticides, ways of communicating information on crop protection, mass communication, strategic extension campaigns, radio, posters, pamphlets, stickers, integrated pest control, golden apple snail control, weed management Malaysia, media use in crop protection, farmer participation in IPM, farmer field schools, farmer participatory research, AIDA attention, interest, desire, action, need to build up the toolbox of farmers