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第一組第一組 V ALERIE’s Lessons For PR Personnels. The work of PR company DAY-TO-DAY WORK OF...
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Transcript of 第一組第一組 V ALERIE’s Lessons For PR Personnels. The work of PR company DAY-TO-DAY WORK OF...
![Page 1: 第一組第一組 V ALERIE’s Lessons For PR Personnels. The work of PR company DAY-TO-DAY WORK OF A PR PERSONNEL WHAT YOU CAN LEARN IN A PR CAREER 5 GOALS TODAY.](https://reader031.fdocuments.net/reader031/viewer/2022032606/56649e875503460f94b8b5c2/html5/thumbnails/1.jpg)
第一組
VALERIE’s LessonsFor PR Personnels
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The work of PR company
DAY-TO-DAY WORK OF A PR PERSONNEL
WHAT YOU CAN LEARN IN A PR CAREER
5 GOALS TODAY
CHARACTERISTIC
CHALLENGES
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The work of PR company
Management of media relations
Promotion of enterprise images
Subject marketing
鄭詠哲
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PR fields
Technology
Entertainment
Medical care Finance and
economics
PoliticsEtc.
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Day-to-day Work of a PR Personnel
全新學習Paper Work
Site SurveySupervise Media
Commute With Media & Client
Project Planning
Collect And Learn New
Things
唐煜
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Personality Traits 謝婉庭
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CONDITIONS
1. Positive thinking
2. Proficiency in foreign languages
3. Experience in managing projects and executing activities
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4. Ability of communication and expression
5. Good at building public relations
6. Learn how to respond rapidly and correctly
CONDITIONS
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李奇軒
What You can Learn in a PR Career
To face and deal with every situation rapidly
To interact with public or individuals
To observe small details
To present yourself properly To constantly learn more
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3 BIG Challenges
薩禾豐
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First big Challenge
Lack of knowledge
1. Unfamiliar product / company
2. Less understanding equals less pay
3. Less understanding equals more trouble
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Second big Challenge
Communication
1. Companies, producers
2. Groupwork
3. Media
4. Your Boss
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Third big Challenge
Damage Control