Using Technology to Transform the Health, Wealth & Wellbeing of our Danone Employees in the UK

Charline Berry, HR Director, DanTrade John Mayor, Head of UK Rewards, Danone

Agenda

• Our global ambition

• How we structure HR shared services

• How we have used technology to deliver our global ambition using a shared service model in the UK

Our Global Ambition

Making Danone in the UK a “Great Place to Grow” by putting this at the heart of everything we do

• Key challenges faced:

– To attract & retain our talent longer

– Little awareness of the Danone employer brand in UK

– Relatively high employee turnover yet high engagement

Our Global Ambition

Making Danone in the UK a “Great Place to Grow”

• Amongst the key actions we delivered: UK Graduate Programme Aligned UK EVP

UK Leadership Academy Aligned UK Reward & Benefit Strategy

UK Danone Active Health Programme

• How we did it: Working together – Shared Services - Technology

Implementing a Shared Services HR Model

• Use synergies to improve our performance in key areas:

- Implemented centres of excellence for learning, sourcing & reward

• 2 operating models implemented:

- Shared service model report to the largest business entity

- Different business entities have responsibility for a centre of excellence

Making Shared Services a Success

• Keys to success:

SLAs, shared objectives, robust governance & monitoring of results, high trust

• Adopting the above enabled us to accelerate and deliver new initiatives in the UK:

1 + 1 = 3

• Ensure equal opportunity ‘to grow’ by rolling out the same reward scheme across all 5 business entities

• Online self-service technology enabled employees to access all their benefits information when & where they want

• Create an engaging brand to reinforce the ‘personal growth’ message & create unity

• Employ a unique multi-channel campaign

How Do we Execute our UK Reward Plan?

Making it Happen

• Choose to work with Thomsons Online Benefits to help us deliver our vision

• Adopted garden-themed branding across diverse range of online and offline media in line with a ‘great place to grow’

• Norman the Gnome became the ‘face’ of the scheme with an actual gnome delivered to each business unit

• Viral campaign where employees shared photos of Norman & he was even kidnapped with a ransom demand!

How do you engage people with technology?

How do you engage people with technology?

The Results

Improved Engagement

• Employees rated their reward scheme 24.6% higher

• 86.1% of employees think their current package meets their needs

• Those who ‘flexed’ benefits rated morale 20.2% higher

• 7% increase in: ‘Management shows a sincere interest in me as a person’

Improved Retention

• Those who’ve flexed benefits were 11.3% more likely to be working for us in a year compared to those who didn’t

• 67% vacancies filled internally

• UK graduate turnover is 2 years – in Danone,it’s up to 5 years

The Results

Improved talent attraction

• 80 applicants per graduate role

• 30% of roles now filled through internal employee recommendation scheme

Improved Health, Wealth & Wellbeing

• Healthcare benefits increased by 10% with 93% selecting the health cash plan

• 8% increase: ‘People are encouraged to balance their work and personal life’

• Average employee pension contributions increased from 5.55% to 6.41%

The Results

Strengthened Employer Brand:

• Named as top 50 UK company for the promotion of women

• Top 100 "Great Places to Work"

• Top 100 "Recruiters for Graduates"