• Toyota Motor Corporation • Kiichiro Toyoda

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History Toyota Motor Corporation

Kiichiro Toyoda in 1937

1934 - Toyota A engine, 1936 -Toyota AA .

Lexus and Scion

Daihatsu and Hino Motors

Fuji Heavy Industries, Isuzu Motors,Yamaha Motors, and MitsubishiAircraft Corporation.

522 subsidiaries


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oyota Motor Sales. .S A

Toyota Motor Sales, U.S.A., Inc. wasfounded in California

1958, 287 Toyopet Crowns and oneLand Cruiser

Quietly made progress into the BigThree-dominated U.S. car market

offering affordable, fuel-efficientvehicles

1973 and 1979


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The Big Three rushed to produce

their own fuel-efficient compacts GM, Chevy Vega and Ford Pinto

could not compete with the overallquality of the Toyota Corollas andHonda Civics.

Domestic automakers bounced backin 1980s

Japanese automakers retained alarge portion of the market.

1997, the Toyota Camry became the

best-selling car in America,surpassing even Honda's popular


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!!!ECENT ISSUE recall of 3.8 million vehicles in US

alone

China and Europe

The largest ever Recall

loose floor mat, force down theaccelerator

faulty pedals that could stick andcause acceleration withoutwarning.


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T H E FIR S T C A S E

R E P O R T E D IN T O YO TA

A N D LE X U S IN .S


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OYO TA PR IUSAT IN PO SITIO N

EXAMPLE


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AFTER


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WHAT HAPPENED??

Woman killed in the crash of herToyota Camry

defect in Toyota's electronic "drive-

by-wire" throttle system mechanical in nature , ill-fitting floor

mats

brake override ,cuts power to theengine when both the brake andthrottle are engaged.

complaints of out-of-controlacceleration in those model years


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August 28, 2009

as a similar accident that was amajor turning point in Toyota'srecall saga

The crash of a runaway Lexus drivenby an off-duty California Highway

Patrol officer near San Diego thatkilled him and three others.

No brakes and the accelerator

is stuck.


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Not The First Time

In 2007 recalled 55,000 Camrysand Lexus ES 350s in the U.S

Replace floor mats that it said couldslip forward and snag the gaspedal, causing uncontrolled

acceleration. 2009 ES 350 , was not covered by

that recall.


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Sticky Pedals


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MODELS RECALLED

2007 2010 Camry 2005 2010 Avalon

2004 2009 Prius 2005 2010 Tacoma 2007 2010 Tundra

2007 2010 ES350 2006 2010 IS250 and IS350


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..Cont Largest ever recall

Previous largest recall was in 2005for a problem with steering rods,900,000 vehicles.

Investigation by the U.S.Transportation Department

Almost 8 million Toyota vehiclesrecalled


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Consequence Sold 2.2 million cars and light trucks in

the United States in 2008.

In 2009 dropped to 1.2 million vehicles

through August. GM announced offers sales incentives

for the 2.3 million owners of carsrecalled by Toyota on Jan. 21.

Ford Motor Co. plans to offer $1,000 inrebates to Toyota and Hondacustomers in a bid to make themswitch to its models


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ALES FIGURE Lost an estimated 20,000 sales after

it stopped selling eight modelsbecause of defective gas pedals.

U.S. sales of cars and light trucks toconsumers rose 6% from a year , intotal and not TOYOTA

Big winners , posted double-digitsales increases.


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Toyota's sales slipped 16 %, and theycould fall further as its salesstoppage drags into February.

It was the first time since February1998

fell below 100,000 vehicles a month

Ford said it outsold Toyota for thefirst time since June 2009.


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SHARE Toyota shares declined as much as

4% in Tokyo trading.

The companys U.S. sales last monthdropped 16 percent from a yearearlier

General Motors Co.s climbed 14%

Ford Motor Co.s advanced 25%.

Honda Motor Co.s sales fell 5%.


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Japanese and South Korean brandsaccounted for a combined 45.7%share of U.S. sales last month,

down from 49.5% .

The combined market share for GM,

Ford and Chrysler LLC rose to45.1% from 42.5%.


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THANK YOU

• Toyota Motor Corporation • Kiichiro Toyoda

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