Global business management - Topic 1: Global economy and international business
ทศพล เมธีธารพงศ์วาณิช (Topic: Impact of New Media on Online...
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Transcript of ทศพล เมธีธารพงศ์วาณิช (Topic: Impact of New Media on Online...
Impact of New Media on Online Economy
16th March 2016
Srinakharinwirot UniversityCollege of Social Communication Innovation
Guest Speaker: Thotsaphon Maytheetanpongwanit
Thotsaphon MaytheetanpongwanitHead of Payment Products
Paysbuy Co., Ltd.
Educations :• NIDA Business School (MBA)• Chulalongkorn University (MMM)
Experiences :
• Special lecturer at University of the Thai Chamber of Commerce (Digital Marketing & e-Commerce)
• Guest Speaker for Public events and many University
• dtac | online store (eCommerce Marketing Manager)• Design Online campaign and launch festive campaign for dtac | online store
to growth more than 200% on 2013-2014• Interesting success campaigns: dtac April Fools Days get mentioned from a newspaper
which is one of the most interesting campaign in 2014 Valentine’s Sweet Deal – Using new media to get the best of sale conversions for iPhone 5c
• T.G.I.F. – Every Fridays flash deal to boost up sales revenues and sold out within few minutes
• dtac (Marketing Manager)• Ownerships for all of Apple products (iPhone & iPad)• Interesting success campaigns: iPhone UP Size buy iPhone6 get iPhone6 Plus, Buy 16GB get 64GB • Up look and refreshment campaign Mobile SWAP to “iPhone Trade-in”
Be the first mover of mobile operator which let customer trade-in fastest and easiest does not require any accessories, headsets, charger, and box by given trade-in price similar to MBK• Pre-Booking and Official Launch iPhone 6s in Thailand
• Intel (Bangalore, India) • 1 of 10 Thai who qualified and get selected from Intel to work at the biggest development center of Intel
Marketing Campaign
Traditional Media
Media
New Media and Communications
Company Goal
New Media
IMC
Impact of New Media
Traditional ways to create traffics to website
Impact of New Media
Most Effective ways to create traffics to website
Impact of New Media
http://visioncritical.com
http://visioncritical.com
Omni-Channel
All channels, providing the same products and services so that customers can fully experience the brand regardless of their chosen method of shopping or browsing.
Sales Avenues
http://dalpayblog.com/
Promote by New Media Only
Promote Campaign via LINE
www.dtac.co.thCrash!!!
iPhone6 Free One Step Upgrade
Get free Media and social buzz from top tech-website,
Smartphone community and Bloggers
iPhone6 Free One Step Upgrade
iPhone6 Free One Step Upgrade
iPhone6 Free One Step Upgrade
iPhone6 Free One Step Upgrade
iPhone6 Free One Step Upgrade
iPhone6 Free One Step Upgrade
iPhone6 Free One Step Upgrade
iPhone Trade-in
iPhone Trade-in
O2O
O2O
Introduction to e-Commerce
Social e-Commerce
Thailand (IG)
m-Commerce
Mobile First Concept
Technology and Purchasing Experience
Online ROI
New Media Make a Higher Conversion Rates
Thank you