Информационный отчет TNS Россия Ярославль октябрь 2012г

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Ежемесячный информационный отчет TNS Россия по г. Ярославль октябрь 2012г.

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  • 1. . 01.10.2012 - 31.10.2012www.tns-global.ru

2. ,16 2012 TNS . - . . TV Index, . , 2011-2013 . 2012 , 2/3 TNS 5000 + AMS., , . , , . TNS 2012 PPM Virtual Meter, , , . TNS -http://tnsglobal.ru/rus/press/publication/presentations/conf2012.wbpTNS www.tns-global.ru (495) 935-8718 2 3. : 01.10.2012 31.10.2012 1. .42. .53. 3.1. .63.2. 3.3. . .73.4. 3.5. .. .83.6. -10 .93.7. -10 3.8. -10 4. .10www.tns-global.ru (495) 935-8718 3 4. : 01.10.2012 31.10.2012 1. TV Index . 1996 TNS ( TNS Gallup Media) - - - TV Index. TV Index , , . TV Index 29 . - . - . 4 , , . . 01.01.2012 568.4 .. TV Index : , . 81 200 . - 100 . , 4 , , . 01.01.2012 66 583.89 .. 2012 3 832 10 000 . - - -.-, , / , , , .. . . , .www.tns-global.ru (495) 935-8718 4 5. : 01.10.2012 31.10.2012 2. 4 (4+). 18 (18+). - ( ), . , - . : 25-50 , , .. (Rating, TVR) , . : N 12 . 5 7 . 5 X K. 2 3 . 20, 15 5 . - 10 15 . - 40 . , TVR = (20/40 + 15/40 + 5/40+ 10/40 +15/40)/12*100 TVR = 1,6/12*100=13 13%. (Share) , (), . : N 12 . 8 19:00 19:40. 35 , - 25 . 5 K. 20 , - 10 5 . 15 . , Share = (20/40+15/40+ 5/40+10/40+15/40)/(20/40+15/40+5/40+10/40+15/40+35/40+25/40+25/40)*100Share = 1,6/3,8*100= 43% 19:00 19:40 43%. 30" GRP (18+) ( , 30") , 30, , , " 18 " (18+). GRP - 30". : 45 200 18+. 30" , 30"GRP(18+), 300 . , 30"GRP (18+)= (GRP(18+)* )/30"30"GRP (18+)= (200*45")/30"=300 30"GRP(18+) , www.tns-global.ru (495) 935-8718 5 6. : 01.10.2012 31.10.2012 3. 3.1. * 3.2. 4 (4+). . : , . ( ): ,% (05:00 - 29:00), : 01.10.2012 to 31.10.201201.10.2012 to 31.10.2012 vs.01.09.2012 to 30.09.201216.0 2.2 13.0 0.7 1 12.8 -30.6 7.4 0.6 6.6 0.6 6.2 0.5 5.8 0.2 5.4 0.23.3 0.2 -3 2.7 0.1 2.6RU.TV 0.1 2.42X20.02.3 EURONEWS0.0 2.3 24-0.1 22.2 MTV-0.1 2.2 -0.1 DISNEY1.7 -0.2 1.5 -0.2 1.0 -0.5 240.9 -0.62X2 0.4 2 -0.7 MTV0.3 DISNEY -0.8RU.TV 0.1-1.0 EURONEWS 0.1 1 -1.40 5 101520 -2 -1.5-1-0.500.5 1 1.5 2 2.5 - . . - ! .www.tns-global.ru (495) 935-8718 6 7. : 01.10.2012 31.10.20123.3. * 3.4. 4 (4+). . : , . ( ): ,% (05:00 - 29:00), :01.10.2012 to 31.10.201201.10.2012 to 31.10.2012 vs.01.09.2012 to 30.09.2012 16.2 0.9 14.2 0.9 13.9 0.4 113.1 0.4 7.9 0.3 6.9 0.1 5.9 0.1 5.2RU.TV 0.0 -3 2.5 0.0 2.3 24 0.0 2.2 0.0 DISNEY2.1-3 0.0 2.0 MTV 0.0 1.9 -0.1 2 1.7EURONEWS -0.1 1.5 -0.1 0.92X2-0.1 24 0.8-0.2 MTV0.8 DISNEY-0.32X2 0.7 -0.3RU.TV0.4 2-0.3EURONEWS0.1 1-1.20 5 101520 -1.5-1-0.5 00.5 1 1.5 - , * , 0,1 %www.tns-global.ru (495) 935-8718 7 8. : 01.10.2012 31.10.2012 3.5. 4 (4+). . : , , , . , , , , 01.09.2012-30.09.2012vs.01.08.2012-31.08.2012, , , %, % .. .. 8.501 1.504:25:46 7.0401.244:40:30 ""8.270 1.450:32:17 ""8.5371.500:30:29 3.387 0.60 18:49:19 3.8400.68 18:42:53 4.606 0.812:23:20 4.3970.772:06:005.811 1.021:07:44 5.1450.911:00:08, , % .. 3 15 . 1.530 0.273:15:17 1 530 , 0,27% 4- . "" , 1www.tns-global.ru (495) 935-87188 9. : 01.10.2012 31.10.2012 10 , . , , , . ( , ) , . 10 , 10 . (, ), , . 4 (4+).3.6. - 10 % %1 16.10.201221:00:05 21:30:33 9.7 25.62 16.10.201219:53:24 20:59:58 9.4 25.33 16.10.201221:30:33 23:31:40 8.5 25.74 10.10.201222:25:00 23:15:05 8.3 25.05 26.10.201221:29:42 23:30:12 7.8 22.36 15.10.201221:26:28 22:23:12. 7.8 21.97 15.10.201220:28:47 21:26:28 7.0 19.18 21.10.201221:28:15 23:29:45 17.0 20.79 28.10.201221:30:11 23:29:57 16.9 20.3 10 04.10.201221:29:19 23:28:13 16.7 20.33.7. - 10 % %1 04.10.201219:54:02 20:59:57 12.3 26.22 11.10.201221:28:57 22:24:01 12.2 29.13 11.10.201219:32:58 20:30:45 12.1 28.24 07.10.201220:49:36 21:49:32 . - 10.9 23.55 05.10.201216:27:47 17:37:53 - 10.8 45.46 02.10.201217:39:02 18:34:11 10.8 36.07 26.10.201221:29:42 23:30:11 10.6 27.28 05.10.201218:33:41 18:59:50 10.6 28.49 21.10.201221:28:15 23:29:46 1 10.4 25.7 10 06.10.201219:00:09 20:59:24 10.3 24.43.8. - 10 * % %1 30.10.201221:29:28 21:57:35 () 9.0 18.62 02.10.201221:37:36 22:26:01. . 2012/2013. () - (). 7.0 17.13 24.10.201219:42:56 19:59:12 16.9 14.04 08.10.201212:31:04 12:53:00 6.4 39.65 17.10.201219:03:02 19:25:45 4.7 12.46 18.10.201219:00:00 19:23:25 4.4 13.27 10.10.20128:57:57 9:08:07- 4.3 24.18 23.10.201218:19:24 18:39:54 - 3.6 11.29 20.10.201223:20:38 25:10:51 3.2 14.3 10 02.10.2012 9:01:289:50:29 2.9 22.4* , . -10 www.tns-global.ru (495) 935-8718 9 10. : 01.10.2012 31.10.2012 4. * 18 (18+). 30" GRP 18+.-10 -10 30" GRP , 30" GRP, (18+)::(18+) :: 1 1058219474116:29:191 PROCTER & GAMBLE 912313990 103:53:23 2 987121856106:30:032 MARS-RUSSIA66671333183:41:41 3 7405 9305 63:47:343 PEPSI CO 55711154268:16:40 4 732016590 82:37:064 DANONE 49911039667:19:41 5 718113489 87:49:385 LOREAL44828617 52:08:05 6 600610363 68:27:296 RECKITT BENCKISER34776220 37:01:17 7 5747 6290 46:10:047 NOVARTIS 32688396 36:04:07 8 540010595 56:16:278 31083075 25:37:02 9 4634 9729 57:38:299 UNILEVER 27998745 45:11:2110 451912794 81:08:19 10 HENKEL GROUP 27567356 35:52:21-10 -10 30" GRP , 30" GRP, (18+)::(18+) :: 1 1158218992113:17:121 MARS-RUSSIA726712639 79:13:38 2 1102521186102:15:472 PEPSI CO 613710886 64:02:03 3 8350 9024 61:35:533 DANONE 5550974763:02:23 4 799612640 82:05:514 LOREAL5070771646:36:06 5 786516119 79:33:585 RECKITT BENCKISER3974571634:15:00 6 677010053 66:21:196 NOVARTIS 3537827835:31:59 7 6318 6034 44:16:057 3394299024:54:17 8 595610289 54:27:048 UNILEVER 3214849643:25:53 9 5284 9268 54:46:539 HENKEL GROUP 3042697333:34:0410 4823 9755 63:44:53 10 NESTLE 2963712432:55:05 , . .-10 -10 30" GRP , 30" GRP, (18+)::(18+) :: 1 1638830947124:34:461 X5 RETAIL GROUP1316106205:20:50 2 2380 3642 16:58:202 RAUTAKESKO 1145 99804:07:57 3 1921 2572 11:03:033 907 140304:27:03 4 1577 2334 09:45:044 88193102:59:59 5 1305 2010 10:59:505 CLASSIC STONE () 766 143405:07:28 6 1263 2476 13:10:496 YELLOW, BLACK & WHITE756 188007:48:18 7 1190 1506 08:20:237 67871202:51:06 8 1190 1860 10:30:358 ()638 133703:34:11 9 1099 1024 06:37:469 LALE ANTILOP ()63166801:50:0510 1073 1171 04:31:39 10 () ()60645901:29:09 , - , : ? - - - * , 5 - , , , . - (, , )www.tns-global.ru (495) 935-871810