BSBCMM401A

TASK ONE

PURPOSE OF THE PRESENTATION.

To provide understanding of the economic and political situation in India and their associated

factors to make a balanced investment decision in telecommunication industry.

Overall economic and political environment

Stable government. Mixed economy- more inclined towards

capitalism. GDP- Growth rate 8.3%. Unemployment rate-10% Inflation rate- 8.82% Marching towards economic integration

with west. Sharp decrease in Unions impact on

business.

Unemployment rate-10% Inflation rate- 8.82% Marching towards economic integration

with west. Sharp decrease in Unions impact on

business.

Demographic situation.

Population- 1.21 billion. Proportion of working age to reach 65%

by 2025. Continuous fall in the age dependency

ratio. Self employed sector – 60%. More women in jobs. Vibrant civil society.

Financial assistance.

Easily available loans from banks. Government subsidised financial

assistance. Industry specific tailored financial aids. Low rate finance plans for projects

creating opportunities in rural employment.

Advantages & disadvantages

Advantages- Low Labour Cost. Large Talent Pool. Large Market Potential.

Disadvantages- Sluggish pace of reform process. Lack of infrastructure in semi-rural and

rural areas. Limited spectrum availability.

Statistics

7 major players in the market. Investment- US $55.95 Billion. Revenue- US $45 Billion. Land Lines- 34.73 Million. Cell Phones- 811.59 million. World’s third largest internet users- 100

million.

Telecom Regulatory Authority of India (TRAI)

Consumer Protection.Quality of Service

Affordable Tariff

Interconnections

Regulations, directions and Orders

Recommendations

The Telecom Regulatory Authority of India is the independent regulator established in 1997 by the Government of India to regulate the telecommunications business in India.

The mission of Telecom Regulatory Authority of India (TRAI) is to ensure that the interests of consumers are protected and at the same time to nurture conditions for growth of telecommunications, broadcasting and cable services in a manner and at a pace which will enable India to play a leading role in the emerging global information society.

Responsibilities.

make recommendations, either suo motu or on a request from the licensor, on the following matters, namely: need and timing for introduction of new

service provider; terms and conditions of license to a service

provider; revocation of license for non-compliance for

terms and conditions of license: measures to facilitate competition and

promote efficiency in the operation of telecommunication services so as to facilitate growth in such services.

technological improvements in the services provided by the service providers.

type of equipment to be used by the service providers after inspection of equipment used in the network.

measures for the development of telecommunication technology and any other matter relatable to telecommunication industry in general;

efficient management of available spectrum.

discharge the following functions, namely: ensure compliance of terms and conditions of

license; notwithstanding anything contained in the

terms and conditions of the license granted before the commencement of the Telecom Regulatory Authority (Amendment) Ordinance,2000, fix the terms and conditions of inter-connectivity between the service providers;

ensure technical compatibility and effective inter-connection between different service providers.

regulate arrangement amongst service providers of sharing their revenue derived from providing telecommunication services;

lay down the standards of quality of service to be provided by the service providers and ensure the quality of service and conduct the periodical survey of such service provided by the service providers so as to protect interest of the consumers of telecommunication services.

lay down and ensure the time period for providing local and long distance circuits of telecommunication between different service providers;

maintain register of interconnect agreements and of all such other matters as may be provided in the regulations;

keep register maintained under clause (viii) open for inspection to any member of public on payment of such fee and compliance of such other requirement as may be provided in the regulations;

ensure effective compliance of universal service obligations.

levy fees and other charges at such rates and in respect of such services as may be determined by regulations.

perform such other functions including such administrative and financial functions as may be entrusted to it by the Central Government or as may be necessary to carry out the provisions of this Act:

Provided that the recommendations of the Authority specified in the clause (a) of this sub-section shall not be binding upon the Central Government:

Provided further that the Central Government shall seek the recommendations of the Authority in respect of matters specified in sub-clauses (i) and (ii) of clause (a) of this sub-section in respect of new licence to be issued to a service provider and the Authority shall forward its recommendations within a period of sixty days from the date on which that Government sought the recommendations:

Provided also that the Authority may request the Central Government to furnish such information or documents as may be necessary for the purpose of making recommendations under sub-clauses (i) and (ii) of clause (a) of this sub-section and that Government shall supply such information within a period of seven days from receipt of such request:

Provided also that the Central Government may issue a licence to a service provider if no recommendations are received from the Authority within the period of specified in the second provision or within such period as may be mutually agreed upon between the Central Government and the Authority.

Provided also that if the Central Government having considered that recommendation of the Authority comes to a prima facie conclusion that such recommendation cannot be accepted or needs modifications, it shall, refer the recommendations back to the Authority for its reconsideration, and the Authority may within fifteen days from the date of receipt of such reference, forward to the Central Government its recommendation after considering the reference made by the Government. After receipt of further recommendation, if any, the Central Government shall take a final decision.

Questions

Task 2

PROPOSED COMMUNICATIONS,

NEGOTIATIONS AND TRAINING PROGRAM.

Personal contact

One on One. Telephone. E-mails Business seminars. Corporate functions.

Ways to communicate effectively.

Meet your client periodically for face-to-face conversations.

Write down the main points you need to address before calling your client.

Make sure emails to your client are well structured and detailed.

List all of your client's concerns, issues, ideas and complaints.

Present well-written materials such as brochures, manuals, contracts, charts and graphs.

Importance of effective communication

Effective communication is an essential part of a successful business-client relationship.

Ability to express opinions, ideas, strategies and advice both in person and via telecommunications.

Helps in building an honest and trusting relationship between you and your clients.

Ask your client often to react to what you have said or done.

Never assume that a client agrees with your decisions and opinions.

Techniques for effective selling

A Direct Close - Simply ask for the order when you are sure your client is ready.

A Deal/Concession Close - Using this technique gives the client the feeling that they are making a smart choice and saving money.

A Time-Driven Close- This one works well with statements like, "prices are going up next week, so you should go ahead a let me place your order today."

Negotiation

Be ready for a flinch. Clients assume that people often ask for

more than they expect to get. The person with the most information

usually does better.

Practice at every opportunity. Maintain your walk away power.

Persuasive communication techniques.

Focusing on the other person's needs when speaking or writing. Build your communication around the other person's needs, rather than those of the organisation.

Using persuasive words or phrases when speaking or writing. For example, 'the benefits to you are...', 'what you'll gain will be...', 'our services can save you time by...'.

Watch out for and eliminate barriers to effective communication. For example, don't substitute an email for a telephone call when communicating critical information.

Talk to a plan that demonstrates to the employer or job seeker exactly how you are going to help them.The other major factor that impacts on your ability to communicate persuasively is your knowledge of policies, procedures and legislative requirements. Understanding these prevents you from making promises about services you can't deliver.

Personal presentation skills Manifesting proper posture- best

to stand and avoid being stationery.

Use Gestures- it adds life and vibrancy.

Voice- create variety on your tone, volume and pace to avoid a lousy and monotonous presentation.

Use humour-it breaks the dullness in boring subject.

Anecdotes are a good way to start humour.

Audiovisual Aid

Use acetates on an overhead projector. Use only a few lines of text in large print or a simple diagram for each acetate.

If you are very confident the technology will work, you may prefer to use PowerPoint. However, ensure you have acetate back-ups.

If you use PowerPoint or similar software, avoid gimmicks such as jingles, animation, or sound effects that either distract attention or slow down the presentation. If you ‘fly in’ text, make sure you use the same method throughout the presentation.

Keep it simple. Use technology as a tool where it helps, rather than for the sake of it.

Read and assess the audience

Think about the client brief and the end product in the project you are working on.

What categories can you think of that would describe your audience? Think of age, gender and other demographic information. Are they likely to be people of a particular social or economic status, or at a particular educational level?

Read the audience- Face expressions. Questions asked. Response to humour.

Assess the audience- Questionnaire. Survey. Sample ranking.

Questions

Any questions?

Task 3

INDIA

India , officially the Republic of India is a country located in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world.

Introduction

Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; Bhutan, the People's Republic of China and Nepal to the northeast; and Bangladesh and Burma to the east. In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; in addition, India's Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia.

Home to the ancient Indus Valley Civilization and a region of historic trade routes and vast empires, the Indian subcontinent was identified with its commercial and cultural wealth for much of its long history. Four of the world's major religions—Hinduism, Buddhism, Jainism and Sikhism—originated here, while Zoroastrianism, Christianity and Islam arrived in the first millennium CE and shaped the region's diverse culture.

The name India is derived from Indus.

The ancient Greeks referred to the Indians as Indoi.

The Constitution of India also recognises Bharat as an official name of equal status.

Etymology

Ancient IndiaThe earliest anatomically modern human remains found in South Asia are from approximately 30,000 years ago. Near contemporaneous Mesolithic rock art sites have been found in many parts of the Indian subcontinent, including at the Bhimbetka rock shelters in Madhya Pradesh.

History

The Indian early medieval age (600 CE to 1200 CE) is defined by regional kingdoms and cultural diversity. When Harsha of Kannauj, who ruled much of the Ganges plain from 606 to 647 CE, attempted to expand southwards, he was defeated by the Chalukya ruler of the Deccan. When his successor attempted to expand eastwards, he was defeated by the Pala king of Bengal.

Early medieval and medieval India

In the sixth and seventh centuries CE, the first devotional hymns were created in the Tamil language. These were imitated all over India and led both to the resurgence of Hinduism and to the development of all the modern languages of the subcontinent. Indian royalty, big and small, and the temples they patronized drew citizens in great numbers to the capital cities, which became economic hubs as well.

Beginning in the mid-18th century, India was gradually annexed by the British East India Company. Dissatisfaction with company rule led to the Indian Rebellion of 1857, after which India was directly administered by the British Crown and witnessed a period of both rapid development of infrastructure and economic decline.

Modern India

Lies atop the Indian tectonic plate. Himalayas in the north. Bay of Bengal in the east. Arabian sea in the west. Indian Ocean in the south.

Geography

India displays significant biodiversity. One of the seventeen megadiverse

countries. 7.6% of all mammalian. 12.6% of all avian. 6.2% of all reptilian. 4.4% of all amphibian. 11.7% of all fish. 6.0% of all flowering plant species.

Biodiversity

India's forest cover ranges from the tropical rainforest of the Andaman Islands, Western Ghats, and north eastern India to the coniferous forest of the Himalaya. Between these extremes lie the sal-dominated moist deciduous forest of eastern India; the teak-dominated dry deciduous forest of central and southern India; and the babul-dominated thorn forest of the central Deccan and western Gangetic plain.

India is the most populous democracy in the world.

A parliamentary republic with a multi-party system.

Six recognised national parties.

Politics

India is a federation with a parliamentary system governed under the Constitution of India.

The President of India is the head of state. The Prime Minister is the head of government

and exercises most executive power. The legislature of India is the bicameral

parliament, operating under a Westminster-style parliamentary system.

Judiciary has the power both to declare the law and to strike down Union or State laws which contravene the Constitution.

Government

The President of India is the head of state elected indirectly by an electoral college for a five-year term. The Prime Minister of India is the head of government and exercises most executive power. Appointed by the president, the prime minister is by convention supported by the party or political alliance holding the majority of seats in the lower house of parliament. The executive branch of the Indian government consists of the president, the vice-president, and the council of ministers (the cabinet being its executive committee) headed by the prime minister.

India's nominal GDP stands at US$1.53 trillion, making it the tenth-largest economy in the world.

With purchasing power parity (PPP), India's economy is the fourth largest in the world at US$4.06 trillion.

One of the fastest growing economies in the world.

The nation liberalised its economy in 1991 and has since continued to move towards a free-market system.

India's GDP at purchasing power parity will overtake that of Japan during 2011 and that of the United States by 2045.

Economy

With 467 million workers, India has the world's second largest labour force. The service sector makes up 54% of the GDP, the agricultural sector 28%, and the industrial sector 18%. Major agricultural products include rice, wheat, oilseed, cotton, jute, tea, sugarcane, and potatoes. Major industries include textiles, telecommunications, chemicals, food processing, steel, transport equipment, cement, mining, petroleum, machinery and software. By 2006, India's external trade had reached a relatively moderate proportion of GDP at 24%, up from 6% in 1985.

Marked by a high degree of syncretism and cultural pluralism.

Has a continuously recorded history for over 2,500 years.

Managed to preserve established traditions while absorbing new customs, traditions, and ideas from the world.

Indian religions form one of the most defining aspects of Indian culture.

Indian architecture represents the diversity of Indian culture.

Culture

Traditional Indian family values are highly respected.

Indian festivals are religious in origin. Traditional Indian dress varies across

the regions in its colours and styles.

Society and traditions

Many Indian festivals are religious in origin. The best known include Diwali, Ganesh Chaturthi, Thai Pongal, Holi, Durga Puja, Eid ul-Fitr, Bakr-Id, Christmas, and Vaisakhi. India has three national holidays which are observed in all states and union territories – Republic Day, Independence Day and Gandhi Jayanti.