New Media & Public opinion

Personal stories >> Information >> Narrative

Personal Stories

Most interesting and viral posts are around personal testimonies.

Credible Information

Respond to lies with facts.

Credible Information

Release credible information on high interest issues:

Human rights, war ethics, victims:

Narrative - Perspective

Try to give people on the other side of the screen a sense of empathy.

Points for improvement

Deepen the already existing cooperation between pro-Israel NGO's & Gov./IDF.

Technological advantage – social apps, mini sites, mobile apps – development.

Language – Translation into popular foreign languages – French, Spanish, Russian, Arabic, German, etc.