Social media and an online presence is where professional recruitment is headed… Are you ready? ...
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Transcript of Social media and an online presence is where professional recruitment is headed… Are you ready? ...
Marketing Yourself Through Social Media
Welcome!
Social media and an online presence is where professional recruitment is headed… Are you ready?
Learn tricks to promote a positive online presence through the following sites:› Facebook› Twitter› Blogs› Personal Websites› LinkedIn
Build Your Professional Brand
Employers are looking online for information about you….
Personal vs. Professional
Personal Post with ease Separate accounts
Professional Apps (indeed,
idealist, international)
Connect with LinkedIn
‘Like’ popular sites Show off your work
(slideshare) Post your job search
status
Secure browsing tip: Even if you have your privacy settings customized, you need a secure connection to
truly ensure your privacy.
Go to Account and
select Account Settings
Select Account Security and click on "change".
Check the box for secure browsing. This will allow you to use Facebook on a secure connection, helping to ensure your privacy.
Customize your privacy settings: You can control who has access to which information you share on Facebook.
Go to Account and select ‘Privacy Settings’
Select the "Customize
settings" option at the bottom of the
page.
You can select who can see various portions of your profile. To do this, click
on the drop down menu and select from the options.
CREATING A PROFESSIONAL FACEBOOK PAGE
https://www.facebook.com/pages/create.php
CREATING A PROFESSIONAL FACEBOOK PAGE
Add your professional content!
CREATING A PROFESSIONAL FACEBOOK PAGE
Make sure to publish your page!
Twitter 101
Personal› Daily deals› Giveaways› Current events› Celebrities› Hobbies› Favorite shows
Professional› Job Search› Networking› Updates on
companies› Your search status
updates› Take a look at
more ideas: http://jobmob.co.il/blog/beginners-guide-find-a-job-with-twitter/
Build Your NetworkDon’t know where to start? Twitter suggestions Interest groups Find friends Follow companies
of interest Follow
organizations of interest
Mobile Twitter
- Send and receive tweets on the fly
- Cell phone friendly
- Free of charge- Easy to sign up
TweetMyJOBS
Select which �'channels' (JobChannels™) to receive INSTANT notification of jobs.
A channel is by location and job.
TweetMyJOBS
Additional resources: Identify specific companies Social Profile Free tools & resources
TweetDeck
Connect your social media accounts› Computer desktop› Smart phone› Google chrome
Similar resources:› HootSuite› Seesmic› Buzzom
Personal Websites
Personal Website
Where?› yola.com› More about domains….
What?› Privacy on resume› Projects (photos, writing samples, videos,
descriptions, testimonials) On resume?
› Under heading› Include on your social media links
http://www.blogger.comhttp://www.tumblr.comhttp://www.wordpress.com
Make sure your post is:• Relevant• Professional• Current
http://www.rachel-levy.com/
Check out career blogshttp://tinyurl.com/47ne5cr
http://www.lindseypollak.com/blog
Digital Business Cardscontxts.com/
Just the facts
2010 – more than 90 million members in over 200 countries and territories.
2010 – almost two billion people searches
January 2011 – executives from all Fortune 500 Companies are on LinkedIn.
End of 2010 - 69 of the Fortune 100 companies utilize LinkedIn to recruit new employees
Benefits
Organize contacts› You never know WHO you know!
Build a professional brand online› Extension of your resume
Showcase additional work› Applications for presentations, blogs, etc.
Preparation for interviews Research interesting jobs and
companies
Build your profile
Build your profile
Write a keyword-rich summary› Concise› Specific › Check spelling and grammar
Example:› Pursuing Broadcast Journalism has always been
a dream. As a young person, I envisioned the rewarding career in Broadcast Journalism and what it would provide. Due to my outgoing and determined personality, I started achieving many goals throughout high school and in college.
Build your profile
Collect Recommendations› They look really good to employers – easy
references to find!› Ask professors, internship supervisors, bosses,
etc. Example:
› Brittany has worked for me as a Peer Career Advisor. In an effort to increase the information our office provides for students, Brittany initiated and co-created a presentation on using social media in the job search for CU-Boulder students.
Build your profile
LinkedIn Applications
Build a Professional
Network
Contacts Tab - upload email contacts Enter email addresses
Build a Professional
Network
Groups Directory (Career Services)› Alumni, college, high school, fraternity,
sorority, clubs, etc.
Build a Professional
Network
Search by name for known professionals in the search bar.
Build a Professional
Network
Build and maintain new connections Use personal notes when connecting
Build a Professional
Network
Feature LinkedIn on your Resume
Build a Professional
Network
Tie LinkedIn to your other efforts: Add to email signature line Optional: Connect with
Twitter/Facebook
Find your passion
Advanced search tool Key words that interest you
Find your passion
Join a group to learn about industry and interest
Find your passion
Search for industry & company
Career Explorer
http://www.linkedin.com/careerexplorer/dashboard
Job/Internship Search
Relationships &Opportunities
Reach out to your network Make your career goals apparent
Relationships &Opportunities
Brief introduction:I’m doing career research and interested in learning more about your occupation. Could I meet with you for 20-30 minutes to ask you questions about your background?
Potential questions:› How did you get in to this field?› What do you like best about your job?
Always send a thank you (email is fine)
Relationships & Opportunities
Job search tab; search by keywords & location
Interview prep using LinkedIn
Knowledge about the company is a keys to a successful interview. › General company information› Current events/news› Mission statement› Competition
Interview prep using LinkedIn
Who works there? Do you know anyone?
Tips for shared connections
Alumni Networking
Forever Buffs directory: http
://www.cualum.org/foreverbuffs/
Ask a Buff
Directory of CU Alums
Events (http://www.cuherd.com/)
Questions? Next steps?
Career Services – C4C, N352 Walk-ins:
› Monday-Thursday› 1:30-4pm
For appointments, call 303-492-6541 or visit our website.› Monday-Thursday; 8am-7pm› Friday; 8am-5pm
Thanks for coming!
Visit our website for more career related information:› http://careerservices.colorado.edu