easyHotel.com Simple comfort, great value
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easyHotel.com Simple comfort, great value UK Property Development Brief
Transcript of easyHotel.com Simple comfort, great value
easyHotel.comSimple comfort, great value
U K P r o p e r t y D e v e l o p m e n t B r i e f
Executive Summary
• Operates in “super budget” segment (clean, consistent, safe). Most hotel groups seeking to charge more for more (“amenity creep”) – easyHotel optimises costs, and offers the “best branded room rate in town”.
• Today – 25 hotels today (5 owned, 20 franchised) plus a pipeline of 601 owned additional bedrooms.
• 2016 Exchanges & Completions - Birmingham, Manchester, Liverpool, Ipswich, Sheffield, Leeds and Barcelona.
• “easy” brand strength helps drive high levels of direct business. High occupancy, low costs = attractive prices for customers
• Listed on London Stock Exchange 2014 in order to raise funds to grow the hotel estate.
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easyHotel – clean, comfortable, safe
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Hotels by locationCentral London x5 Heathrow & Luton New OpeningsCroydonScotland x2 Liverpool (2017)Germany x2 Lisbon (2017)Bulgaria Dubai (2018)Hungary Ipswich (2018)Dubai Barcelona (2018)Switzerland x2 Sheffield (2018)Holland x5 Belfast (2018)Manchester Reading (2018)Brussels Leeds (2018)Birmingham
easyHotel.com
• Rooms 10-12sqm, which enables intensification of usable floor space within a building.
• No food & beverage • Significantly more international customer than
other brands.
Property Requirements
• 60+ New Target Locations Identified
• Net Internal area of 15,000 sqft – 50,000 sqft
• Freeholds / Virtual Freehold
• Lease considered where the landlord is responsible for construction
• Near Major Transport hubs
• Conversions or new builds / Not all bedrooms require natural light
• Buildings can be shared with 3rd party operators
• Quick decision made, no external financing required
• Introductory fees will be paid to non-retained agents
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easyHotel plc p4
Development roll out – UK Requirements List (excl. London)
• Edinburgh 400
• York 300
• Brighton 200
• Bristol 200
• Cambridge 200
• Dublin 200
• Manchester Deal Done 200
• Oxford 200
• Aberdeen 100
• Bath 100
• Belfast Deal Done 100
• Birmingham Deal Done 100
• Blackpool 100
• Bournemouth 100
• Leeds Deal Done 100
• Canterbury 100
• Cardiff 100
• Cheltenham/Gloucester 100
• Chester 100
• Durham 100
• Exeter 100
• Glasgow Deal Done 100
• Guildford 100
• Ipswich Deal Done 100
• Inverness 100
• Leicester 100
• Liverpool Deal Done 100
• Middleborough 100
• Milton Keynes 100
• Newcastle 100
• Northampton 100
• Norwich 100
• Peterborough 100
• Plymouth 100
• Portsmouth 100
Total UK:
+4,500 rooms
The regions show great potential for the
easyHotel product, with rooms sizes averaging around 100 bedrooms
per hotel. Certain regions have capacity for more than 1 hotel
• Reading Deal Done 100
• Salisbury 100
• Sheffield Deal Done 100
• Slough/Windsor 100
• Southampton 100
• Stirling 100
• Torquay 100
• Watford 100
easyHotel plc p5
Development roll out – London Requirements
No size restriction on London hotels
• London is a key business & tourism market, our requirements list is not exhaustive and we will look at other central locations with a strong business case.
Seeking up to 3,500 rooms
All London Locations Considered
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easyHotel – Recent Developments
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Contact us
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easyHotel – John Bright Street, Birmingham
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Contact us
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easyHotel – Elevation, Birmingham
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BEFORE
AFTER
Contact us
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easyHotel – Birmingham Floor Plan
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Example of rooms without natural light
Contact us
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easyHotel – Flatiron Building, Manchester
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Contact us
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easyHotel – Flatiron Building, Manchester
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Contact us
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easyHotel – Manchester Floor Plan
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Flexible room sizes to fit building shape
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easyHotel – New Room Design
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easyHotel – New Room Design
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We look forward to doing business with you.
Please contact:
Retained Agents: Hanover Green
Nick Raven - [email protected] Phone: +44 (0)7753 310991
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easyHotel – Contact Us
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