การตลาดผ่าน Search Engine
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SEARCH ENGINE
MARKETING
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Online Marketing
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
SEM, WHY?
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Market Share.
● Google 65.7%● Yahoo 15.7%● Bing 13.9%● Ask 3.1%● AOL 1.6%
99% = Google
US vs Thailand
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
SEO and PPC
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
PPC VS SEO
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Long Term SEM
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
SEM, Why??
People FIND ...We SHOW ...
Someone BUY...
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Type of Keywords!
Browsing Keywords
Buying Keywords
Relevance Keywords
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Ex.
Hotels Resort
Booking, Reservation ...
Thailand, Pattaya, Samui, Cheap, Discount...
BarsTravel, Package, Rooms, Hilton, Marriott ...
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Find keywords
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Google Insight http://www.google.com/insights/search/#
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Google Keywords tools external
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
SEOSearch engine optimization.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
SEO Map.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Something need to know.
Google Panda Algorithm.- Content Quality.- User Experience.- Website Quality.- Social Media sharing.- Fresh!
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Spiders or
Robots
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Bots problems.
High effect!!● Flash Menus.● Flash Sites.
Medium effect!● Image Menus.● Image Content.
Low effect.● Broken links
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
SEARCH ENGINEhavemanymanymanymanymanyRANKINGFACTORS>200 FACTORS
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Grouping...
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Onpage Optimization
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
On-Page Optimization.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Perfectly Optimized page.
Title: Chocolate Donuts | Mono Bakery.
Desc: Best chocolate donuts in Thailand.The most delicious, sweet, perfectly chocolate donuts.
Keywords:chocolate donuts, perfectly chocolate donuts, mono bakery
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Optimize URL.
Keywords in URL.Before : http://www.domain.com/view.php?content_id=1234After : http://www.eblogbiz.com/seo/seo-recipes
Keywords in File Name, Folder Name.files : seo/seo-book.htmlImage files: seo-google-00002.pngfile and folder name: /seo/images/1strank-google-1hour.png
Number of Trailing Slashesex. http://www.eblogbiz.com/seo-book.htm. = 1http://www.eblogbiz.com/seo/images/google-serps.jpg =3
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
URL & Site Structure
www.domain.com/ ->
category/ ->
content.html ->content.php?p=2 ->
www.domain.com/category/content.html
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Presented by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
WebSite Structure
Hey! you site very confuse and deep. Very tired.Go home, so sleepy.
WebSite re-Structure
}Bravo!
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
On-Page Problems.Full Flash Site.
- Beautiful.- Interesting.- Brand Image.
I don't understand.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
On-Page Problems.Image Site.
Ok, i can do something.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
about link.
Off-page Optimization
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Link Juice.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Text link
Image link
Beware you
Neighborhooe
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Quality optimization.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Break
Question?
PPC : Pay Per Clicks
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Major PPC
Free Pay!Google Adwordsby Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
GoogleAdwords
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
PPC Sale Cycle.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
PPC Map.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
PPC3 Step:
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
1
2
3
PPC Campign
}by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Sign-up Google Adwords.http://adwords.google.co.th
2.1.
3.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Welcome to Adwords
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
Howto Create Adwords Campaign.
2.
1.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
3.Search Network.
Content Network.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
5.
4.
by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
7.
6.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
..... .......... .....
8.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
10.
9.
by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
Payment.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Landing Pages.
Optimize your landing pages.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Landing Pages.
Optimize your landing pages.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
About Stat in Google Adwords.
Monitor Campaign.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
About Stat in Google Adwords.
.
.
Monitor Campaign.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Monitor Campaign.
About Stat in Google Adwords.
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
About Quality Score
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
PPC Quality Controls.
● Quality Campaigns.● Quality Ad Groups.● Quality Ads.● Quality Keywords.● Quality Landing Pages
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
In The EndSEM = SEO + PPC
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
Question
by Suthee Chantaengphon (http://profiles.google.com/mormmam)SEO Knowledge. http://www.eblogbiz.com
@mormmam