Referencias · Ronaldo offered improved Nike deal – report. ... Why men collect things? A case...

18
433 Referencias Aaker, D. A. (1991). Managing brand equity: Capitalizating on the value of a brand name. New York: The Free Press. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34 (3), 347-356. Aamidor, A. (2006). Chuck Taylor, All Star: The true story of the man behind the most famous athletic shoe in history. Indiana University Press Abc (28 de septiembre de 1988). El Juzgado de Primera Instancia número 14 de Madrid ha condenado a la empresa Información y Revistas S. A., editora del Grupo 16, a pagar daños y perjuicios a Hobby Press y a sumprimir Estrellas del Basket. Abc, 51. Abou Bakar, Lee, R & Rungie, C, (2011). The Use of Religious Symbols on Packaging to Influence Product Preference and Rating. ANZMAC 2011, 1-7, Perth, Australia, (M MacCarthy & D Sanders, Ed(s)). Abrams, D., & Hogg, M. A. (1990). Social identification, self- categorization, and social influence. European Review of Social Psychology, 1, 195-228. Abratt, R. (1989). A new approach to the corporate image management process. Journal of Marketing Management, 5 (1), 63-76. ACB.com (2004, junio 15). Subastan en China unas zapatillas de Jordan por 1.980 dólares. Recuperado desde http://www.acb.com/redaccion.php?id=18454 AFP (2010, febrero 25). Ronaldo offered improved Nike deal report. Recuperado desde http://news.yahoo.com/s/afp/20100225/en_afp/fblespporrealmadridronaldosponsor Agencia Sinc (2013). El color del zumo de naranja influye en las percepción del sabor de los consumidores. Descargado el 1 de abril de 2013 desde: http://www.agenciasinc.es/Noticias/El-color-del-zumo-de-naranja- influye-en-la-percepcion-del-sabor-de-los-consumidores Agrawal, J. & Kamakura, W. A. (1995). The economic worth of celebrity endorsers: An event study analysis. Journal of Marketing, 59 (3), 5662 Ajero, S. (2004). Lo que los jugones llevan en la cancha. Gigantes del Basket (coleccionable), 975, 5. Alba, J. W. & Williams, E. F. (2013). Pleasure principles: A review of research on hedonic consumption. Journal of Consumer Psychology, 23 (1), 2-18. Alicke, M. D., & Sedikides, C. (2009). Self-enhancement and self-protection: What they are and what they do. European Review of Social Psychology, 20, 1-48. Alipour, S. (2013). Nate Robinson’s Jordans. Recuperado desde http://espn.go.com/espn/photos/gallery/_/id/9157922/image/1/nate-robinson-nate-robinson-jordans Allan, D. (2012). Radio advertising: Blip commercials. Journal of Business Research, 65, 880-881. Álvaro (2012, junio 12). Las zapatillas más ligeras de New Balance. Recuperado desde http://www.zapatillasminimalistas.net/actualidad/las-zapatillas-mas-ligeras-de-new-balance/ Andersen, K. & Paas, L. J. (2012). Extremely thin models in print ads. Journal of Marketing Communications. doi:10.1080/13527266.2012.723027. Anderson, G. (2013, septiembre 30). London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent. Recuperado desde http://www.insidethegames.biz/olympics/summer-olympics/2012/1016278- london-2012-sponsorship-sees-adidas-uk-sales-increase-by-more-than-10-per-cent Apostolou, M. (2011). Why men collect things? A case study of fossilized dinosaur eggs. Journal of Economic Psychology, 32, 310-417. Appleton-Knapp, S. L., Bjork, R. A. & Wickens, T. D. (2005). Examinging de spacing effect in advertising: Encoding variabilidty, retrieval processes, and their interaction. Journal of Consumer Research, 32, 266-276 Argo, J. J., Dahl, D. & Morales, A. C. (2006). Consumer contamination: How consumers react to products touched by others. Journal of Marketing, 70, 81-94. Arias, A. (2011, diciembre 24). Incidentes, gas pimienta y cargas policiales por unas Nike Jordan en Estados Unidos. El Mundo Deportivo. Recuperado desde http://www.mundodeportivo.com/20111224/baloncesto/otros/locura-incidentes-lanzamiento-reedicion- nike-jordan_54243334774.html ASA (2012). Public perceptions of harm and offence in UK advertising. Advertising Standard Authority. Associated Press (2004, noviembre 2). Carter loses suit against exagent for contract breach. Recuperado desde http://sports.espn.go.com/nba/news/story?id=1914791

Transcript of Referencias · Ronaldo offered improved Nike deal – report. ... Why men collect things? A case...

433

Referencias Aaker, D. A. (1991). Managing brand equity: Capitalizating on the value of a brand name. New York: The Free

Press.

Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34 (3), 347-356.

Aamidor, A. (2006). Chuck Taylor, All Star: The true story of the man behind the most famous athletic shoe in

history. Indiana University Press

Abc (28 de septiembre de 1988). El Juzgado de Primera Instancia número 14 de Madrid ha condenado a la

empresa Información y Revistas S. A., editora del Grupo 16, a pagar daños y perjuicios a Hobby Press y a

sumprimir Estrellas del Basket. Abc, 51.

Abou Bakar, Lee, R & Rungie, C, (2011). The Use of Religious Symbols on Packaging to Influence Product

Preference and Rating. ANZMAC 2011, 1-7, Perth, Australia, (M MacCarthy & D Sanders, Ed(s)).

Abrams, D., & Hogg, M. A. (1990). Social identification, self- categorization, and social influence. European

Review of Social Psychology, 1, 195-228.

Abratt, R. (1989). A new approach to the corporate image management process. Journal of Marketing

Management, 5 (1), 63-76.

ACB.com (2004, junio 15). Subastan en China unas zapatillas de Jordan por 1.980 dólares. Recuperado desde

http://www.acb.com/redaccion.php?id=18454

AFP (2010, febrero 25). Ronaldo offered improved Nike deal – report. Recuperado desde

http://news.yahoo.com/s/afp/20100225/en_afp/fblespporrealmadridronaldosponsor

Agencia Sinc (2013). El color del zumo de naranja influye en las percepción del sabor de los consumidores.

Descargado el 1 de abril de 2013 desde: http://www.agenciasinc.es/Noticias/El-color-del-zumo-de-naranja-

influye-en-la-percepcion-del-sabor-de-los-consumidores

Agrawal, J. & Kamakura, W. A. (1995). The economic worth of celebrity endorsers: An event study analysis.

Journal of Marketing, 59 (3), 56–62

Ajero, S. (2004). Lo que los jugones llevan en la cancha. Gigantes del Basket (coleccionable), 975, 5.

Alba, J. W. & Williams, E. F. (2013). Pleasure principles: A review of research on hedonic consumption.

Journal of Consumer Psychology, 23 (1), 2-18.

Alicke, M. D., & Sedikides, C. (2009). Self-enhancement and self-protection: What they are and what they do.

European Review of Social Psychology, 20, 1-48.

Alipour, S. (2013). Nate Robinson’s Jordans. Recuperado desde

http://espn.go.com/espn/photos/gallery/_/id/9157922/image/1/nate-robinson-nate-robinson-jordans

Allan, D. (2012). Radio advertising: Blip commercials. Journal of Business Research, 65, 880-881.

Álvaro (2012, junio 12). Las zapatillas más ligeras de New Balance. Recuperado desde

http://www.zapatillasminimalistas.net/actualidad/las-zapatillas-mas-ligeras-de-new-balance/

Andersen, K. & Paas, L. J. (2012). Extremely thin models in print ads. Journal of Marketing Communications.

doi:10.1080/13527266.2012.723027.

Anderson, G. (2013, septiembre 30). London 2012 sponsorship sees Adidas UK sales increase by more than 10

per cent. Recuperado desde http://www.insidethegames.biz/olympics/summer-olympics/2012/1016278-

london-2012-sponsorship-sees-adidas-uk-sales-increase-by-more-than-10-per-cent

Apostolou, M. (2011). Why men collect things? A case study of fossilized dinosaur eggs. Journal of Economic

Psychology, 32, 310-417.

Appleton-Knapp, S. L., Bjork, R. A. & Wickens, T. D. (2005). Examinging de spacing effect in advertising:

Encoding variabilidty, retrieval processes, and their interaction. Journal of Consumer Research, 32, 266-276

Argo, J. J., Dahl, D. & Morales, A. C. (2006). Consumer contamination: How consumers react to products

touched by others. Journal of Marketing, 70, 81-94.

Arias, A. (2011, diciembre 24). Incidentes, gas pimienta y cargas policiales por unas Nike Jordan en Estados

Unidos. El Mundo Deportivo. Recuperado desde

http://www.mundodeportivo.com/20111224/baloncesto/otros/locura-incidentes-lanzamiento-reedicion-

nike-jordan_54243334774.html

ASA (2012). Public perceptions of harm and offence in UK advertising. Advertising Standard Authority.

Associated Press (2004, noviembre 2). Carter loses suit against exagent for contract breach. Recuperado desde

http://sports.espn.go.com/nba/news/story?id=1914791

434

Associated Press (2010, enero 30). Kobe-LeBron ads feature gun slang. Recuperado de

http://sports.espn.go.com/los-angeles/nba/news/story?id=4869984

Augustine, B. (2013, diciembre 28). Can Michael Jordan help stop the violence caused by fighting over his

shoes? Recuperado desde http://www.nydailynews.com/sports/basketball/score-airness-stop-violence-

article-1.1560400

Aurier, P. & Broz-Giroux, A. (2014). Modeling advertising impact at campaign level: Empirical generalizations

relative to long-term advertising profit contribution and its antecedents. Marketing Letters, 25 (2), 193-206.

Badenhausen, K. (2011, junio 1). Shaquille O’Neal was a marketing visionary. Recuperado desde

http://www.forbes.com/sites/kurtbadenhausen/2011/06/01/shaquille-oneal-was-a-marketing-visionary/

Badenhausen, K. (2012, octubre 2). Apple Tops List Of The World's Most Powerful Brands. Recuperado desde

http://www.forbes.com/sites/kurtbadenhausen/2012/10/02/apple-tops-list-of-the-worlds-most-powerful-

brands/

Badenhausen, K. (2013, febrero 14). How Michael Jordan still earns 80 million a year. Recuperado desde

http://www.forbes.com/sites/kurtbadenhausen/2013/02/14/how-michael-jordan-still-earns-80-million-a-

year/

Badenhausen, K. (2013, mayo 22). LeBron James is the NBA’s leading shoe salesman. Recuperado desde

www.forbes.com/sites/kurtbadenhausen/2013/05/22/lebron-james-is-the-nbas-leading-shoe-salesmen/

Bailey, A. A. & Cole, C. A. (2004) The effects of multiple product endorsements by celebrities on consumers’

attitudes and intentions: an extension, in: L. Kahle & C. Riley (Eds), Sports Marketing and the Psychology

of Marketing Communications, (pp.133–157) (Hillsdale, NJ: Lawrence Erlbaum Associates).

Ballard, C. (2009). The art of a beautiful game. New York: Simon & Shuster.

Balmer, J. M. T., (1995). Corporate identity: The power and the paradox. Design Management Journal, 6 (1),

39-44.

Balmer, J. M. T., (2001). Corporate identity, corporate branding and corporate marketing. Seeing through the

fog. European Journal of Marketing, 35 (3-4), 248-291.

Bandura, A. (1977). Social learning theory. Englewood Cliffs, NJ: Prentice-Hall.

Bandura, A. (1986). Social foundations of thought and action: A social cognitive theory. NJ: Prentice-Hall.

Barfield, O. (1998). Saving the appearances; Study in idolatry (2nd edition). Middletown, CT: Wesleyan

University Press.

Barich, H., & Kotler, P. (1991). A framework for marketing image management. Sloan Management Review, 32

(4), 20-33.

Baron-Cohen, S. (2003). The essential difference: The truth about the male and female brain. New York: Basic

Books [British Journal of Psychology].

Barret, L. F. (2011). Constructing emotion. Psychological topics, 20 (3), 359-380.

Barrett, L. F., & Bliss-Moreau, E. (2009). Affect as a psychological primitive. Advances in Experimental Social

Psychology, 41, 167-218.

Basket Life (2008a). Adidas All-Star. Las zapatillas de las estrellas. Basket Life, 2, 102-103.

Basket Life (2008b). Nike Zoom Trash Talk. Las ecozapatillas de Nash. Basket Life, 3, 100-101.

Basket Life (2008c). Adidas Superstar. Basket Life, 4, 106-107.

Basket Life (2008d). Adidas Team Signatura KG Commander. Las zapatillas del campeón. Basket Life, 7, 110-

111.3

Basket Life (2008e). Nike Ballers Net. Basket Life, 10, 108-109.

Basketblog (2011). Especial zapatillas revista Basketblog: entrevista a Under Armour. Descargado el 27 de

enero de 2014 desde http://www.basketblog.es/especial-zapatillas-revista-basketblog-entevista-a-under-

armour/

BBC News (2012, 15 August). Australia cigarette plain packaging law upheld by court. Recuperado desde:

http://www.bbc.co.uk/news/business-19264245

Beerli, A. & Díaz, G. (2003). Los efectos de la imagen percibida de la universidad en la satisfacción de los

estudiantes. Revista Española De Investigación y Marketing ESIC, 7- 35.

Belch, G.E., & Belch, M.A. (2007). Advertising and promotion: An integrated marketing communications

perspective. New York: McGraw-Hill Irwi

Belk, R. W. (1988). Possesions and the extended self. Journal of Consumer Research, 15, 139-168.

Belleza, S., Gino, F. & Keinan, A. (2014). The Red Sneakers Effect: Inferring Status and Competence from

Signals of Nonconformity. Journal of Consumer Research, 41 (1), 119-134, 35-54.

Bello, L., Gómez, J.T. & Cervantes, M. (1994). El valor de la marca: elementos enfoques de medición. Esic

Market, 85, 123-133.

Berger, P. L. & Luckman, T. (1966). The social construction of reality: A treatise in the sociology of

knowledge.Garden City, NY: Doubleday.

435

Berkens, M. (2013, agosto 20). Adidas/Reebok Files Federal Lawsuit Over 372 Domain Names Under ACPA.

Recuperado desde http://www.thedomains.com/2013/08/20/adidasreebok-files-federal-lawsuit-over-372-

domain-names-under-acpa/

Bernstein, D. (1984). Company image and reality: a critique of corporate communications. London: Cassell.

Bibby, D.N. (2011). Sponsorship portfolio as brand image creating strategies: A commentary essay. Journal of

Business Research, 64 (6), 628-630.

Biel, A.L. (1992). How brand image drives brand equity. Journal of Advertising Research, 3 (6), 6-12.

Binet, L. & Field, P (2007). Marketing in the Era of Accountability. Henley-on-Thames, Oxford: World

Advertising Research Center.

Bird, L.., Johnson, E. M. & MacMullan, J. (2009). When the game was ours. Hougton Mifflin.

Blanton H., Buunk B. P., Gibbons F. X., & Kuyper H. (1999). When better-than-others compare upward: Choice

of comparison and comparative evaluation as independent predictors of academic performance. Journal of

Personality and Social Psychology, 76 (3), 420–430.

Boen, F., Vanbeselaere, N., Pandelaere, M., Schutters, K., & Rowe, P. (2008). When your team is not really your

team anymore: Identification with a merged basketball club. Journal of Applied Sport Psychology, 20, 165-

183.

Bower, A. B. (2001). Highly attractive models in advertising and the women who loathe them: the implications

of negative affect for spokesperson effectiveness. Journal of Advertising, 30 (3), 51–63.

Brace-Govan, J., & de Burgh-Woodman, H. (2008). Sneakers and street culture: A postcolonial analysis of

marginalized cultural consumption. Consumption Markets & Culture, 11 (2), 93-112.

Brandl, T. (2012, septiembre 26). Dr. Funk & The Rise Of The Roswell Rayguns. Recuperado desde

http://dimemag.com/2012/09/dr-funk-the-rise-of-the-roswell-rayguns/

Brandweek (2010, febrero 19). Nike feels the heat for Bryant, James ad. Recuperado desde

http://www.brandweek.com/bw/content_display/special-

reports/studies/e3ie935cc06a40350226a55ee7f54531ecb

Braunstein-Minkove, J. R., Zhang, J. J. & Trail, G. T. (2011). Athlete endorser effectiveness: Model

development and analysis. Sport, Business, and Management: An International Journal, 1, 93-114.

Brillian, J. (2012, mayo 1). Spike Lee’s Nike Air Foamposite One “Knicks” Shoes. Counterkicks.com.

Recuperado desde: http://counterkicks.com/2012/05/spike-lee-nike-air-foamposite-one-knicks-shoes/

Bromley, D.B. (2001). Relationships between personal and corporate reputation. European Journal of

Marketing, 35 (3-4), 316-334.

Byrne, D. (1971). The attraction paradigm. New York: Academic.

Caballero, J. (2008, enero 6). El secreto del “kun” agüero está en sus botas. El Mundo. Recuperado desde

http://www.elmundo.es/suplementos/magazine/2008/432/1199618590.html

Cabrerizo, M. (2011). John Smith, al Olimpo desde Azuqueca de Henares. Recuperado el 27 de enero de 2014

desde http://www.dossierempresarial.com/leernoticia.asp?id=4308

Cardiel, V. (2011, julio 26). Las falsificaciones incautadas en 2010 alcanzaron un valor de 461 millones de

euros. Recuperado desde http://www.cadenaser.com/cultura/articulo/falsificaciones-incautadas-2010-

alcanzaron-valor-461-millones-euros/csrcsrpor/20110726csrcsrcul_6/Tes

Cardona, M. (2005). The sneaker book: 50 years of sport shoe design. Schiffer Publishing Ltd. Atgen.

Carpenter, J. M. & Edwards, K. E. (2013). U. S. consumer attitudes toward counterfeit fashion products. Journal

of Textile and Apparel Technology and Management, 8 (1), 1-16.

Carretie, L. Hinojosa, J. A., Martin-Loeches, M., Mecado, F., & Tapia, M. (2004). Automatic attention to

emotional stimuli: Neural correlates. Human Brain Mapping, 22, 290–299.

CBI Market Survey (2010). The footwear market in the US. Recuperado el 1 de septiembre de 2013 desde:

http://www.ipex.jccm.es/www/download/guiasyobservatorios/gscalzado/gscalzado/docs/footwear_cbi.pdf

Cendrowski, S. (2012, febrero 13). Nike’s new makering mojo. Recuperado desde:

http://management.fortune.cnn.com/2012/02/13/nike-digital-marketing/

Cerdá, J. (2012, septiembre 9). Los Gigantes originales. Recuperado desde:

http://www.nuevobasket.com/2012/09/09/los-gigantes-originales/

Checa, P. (2004). Gigantes del Basket. Todo un ejemplo de prensa deportiva. Gran Canaria: Cam-PDS.

Chen, C.Y., Lin, Y.H. & Hsiao, C.L. (2012). Celebrity endorsement for sporting events using classical

conditioning. International Journal of Sports Marketing & Sponsorship, 13 ( 3), 209.

Cherrier, H. & Murray, J. B. (2004). The sociology of consumption, the hidden facet of marketing.Journal of

Marketing Management, 20, 509-525.

Chias. J. (1995). Marketing Público: Por un Gobierno y una Administración al servicio del Público. Madrid: Mc

Graw Hill.

436

Chien, P. M., Cornwell, T.B. & Pappu, R. (2011). Sponsorship portfolio as a brand-image creation strategy.

Journal of Business Research, 64, 142–149

Chinadaily.com (2004, septiembre 12). Nike apologies for footwear ad in China. Recuperado desde

www.chinadaily.com.con/english/doc/2004-12/09/content_398845.htm

Chitturi, R., Raghunathan, R., & Mahajan, V. (2008). Delight by design: The role of hedonic versus utilitarian

benefits. Journal of Marketing, 72, 48–63.

Cho, H. & Schwarz, N. (2010). I like those glasses on you, but not in the mirror: Fluency, preference, and virtual

mirrors. Journal of Consumer Psychology, 20 (4), 471-75.

Chowdhury, R. M. M. I., Olsen, G. D. & Pracejus, J. W (2011). How many pictures should your print ad have?

Journal of Business Research, 64 (1), 3-6.

Chowdhury, R. M. M. I., Olsen, G. D. & Pracejus, J. W. (2008). Affective responses to images in print

advertising. Journal of Advertising, 37 (3), 7-18.

Chung, K. Y. C., Derdenger, T. P. & Srinivasan, K. (2013). Economic value of celebrity endorsements: Tiger

Woods' impact on sales of nike golf balls. Marketing Science, 32 (2), 271-293.

Cialdini, R. B. & Richardson, K. D. (1980). two indirect tactics of image management: basking and blasting.

Journal of Personality and Social Psychology, 39, 406 – 415.

Cialdini, R. B., Borden, R. J., Thorne, A., Walker, M. R., Freeman, S., & Sloan, L.R . (1976). Basking in

reflected glory: three (football) studies. Journal of Personality and Social Psychology, 34, 366–375.

Cinco Días (2013, marzo 15). Apple, Nike y Adidas, entre las marcas más falsificadas en 2009. Recuperado

desde http://cincodias.com/cincodias/2010/03/15/empresas/1268823554_850215.html

Clancey, M. (1994). The television audience examined. Journal of Advertising Research 34 (4), 76-86.

Clausín, L. (2013, septiembre 13). Filipy: "Me encanta crear cosas de la nada". Recuperado desde

http://www.muevetebasket.es/filipy-me-encanta-crear-cosas-de-la-nada/cont/3860/

Clifford, M. B. (2007). A qualitative approach to understanding international basketball players’s national

culture and perceived fit in the NBA (Doctoral dissertation). Recuperado desde www.worldcat.org

(183440297)

Cmdsport.com (2010, junio 18). Estudio 2000 pierde la licencia de Puma. Recuperado de:

http://www.cmdsport.com/noticia/11501/Proveedores/estudio-2000-puma.html

Cmdsport.com (2011, julio 15). Puma y Estudio 2000 iniciarán un nuevo arbitraje en un plazo de seis meses.

Recuperado de: http://www.cmdsport.com/noticia/14354/Proveedores/puma-estudio-2000.html

CNN Money (2003, agosto 18). Nike endorsements hit $1.4B. Recuperado desde

http://money.cnn.com/2003/08/18/news/companies/nike_endorsements/index.htm.

Cone, S. (2005). Steal these ideas! : marketing secrets that will make you a start. Bloomberg Press; New York

Cone, S. (2008). Powerlines. Words that sell brans, grip fans, & sometimes change history. New York:

Bloomberg Press.

Connel, P. M., Bruck, M. & Nielsen, J. H. (2014). How childhood advertising exposure can create biased

product evaluations that persist into adulthood. Journal of Consumer Research, 41 (1), 119-134.

Coombe, R. J. (1998). The Cultural Life of Intellectual Properties: Authorship, Appropriation, and the Law

(Post-Contemporary Interventions) Duke University Press Books

Cooper, H., Schembri, S. & Miller, D. (2013). Brand-self identity narratives in the James Bond Movies.

Psychology & Marketing, 27 (6), 557-567.

Corbella, E. (2011, julio 16). ¿Cómo llegó Larry Johnson a convertise en la abuela de la NBA? Marca.

Recuperado desde http://www.marca.com/2011/07/16/baloncesto/nba/1310803869.html

Cram, P., Fendrick, A. M., Inadomi, J., Cowen, M. E., Carpenter D. & Vijan, S.. (2003). The impact of a

celebrity promotional campaign on the use of colon cancer screening: The Katie Couric effect. En Archives

of Internal Medicine, nº163, pp(1601–1605).

Crossover Magazine (2010). K1X vuelve al Rucker. Crossover Magazine, 2, 7.

D’Allesandro, S. & Chitty, B. (2011). Real or relevant beauty? Body shape and endorser effects on brand

attitude and body image. Psychology & Marketing, 28 (8), 843–878.

Dalakas, V., Madrigal, R. & Anderson, K.L. (2004). We are number one! The phenomenon of basking-in-

reflected-glory and its implications for sports marketing. En L.R. Kahle & C. Riley (Eds.), Sports

marketing and the psychology of marketing communication (pp. 6779). Mahwah, NJ: Erlbaum.

De la Serna, J. (1992). Ombudsman. Descagado el 7 de mayo de 2014 desde

http://elpais.com/diario/1992/03/15/opinion/700614003_850215.html

DeMello, M. (2009). Feet and Footwear: A Cultural Encyclopedia. Macmillan.

Deng, X., Hui, S. & Hutchison, W. (2010). Consumer preferences for color combinations: An empirical analysis

of similarity-based color relationships. Journal of Consumer Psychology, 20, 476-484.

437

Deng, X., Hui, S. & Hutchison, W. (2010). Consumer preferences for color combinations: An empirical analysis

of similarity-based color relationships. Journal of Consumer Psychology, 20, 476-484

Design Musseum. (2009). Fifty shoes that changed the world. New York: Conran Octopus

Dimofte, C. V. & Yalch, R. F. (2011). The mere association effect and brand evaluations. Journal of Consumer

Psychology, 21, 24-27.

Dimofte, C. V. (2010). Implicit measures of consumer cognition: A review. Psychology and Marketing, 27 (10),

921-937.

Ding, H., A. Molchanov, E. & Stork P. A. (2011). The value of celebrity endorsements: A stock market

perspective. Marketing Letters 22 (2), 147–163.

Dolliger, M. (2010, mayo 10). Are brands hostage to celebrity endorsements?. Recuperado desde

http://www.brandweek.com/bw/content_display/special-

reports/studies/e3i327b3ab8972bdc8e9d6a1e2c6049b01e

Donisdope (2010, diciembre 23). Logo design: The jumpman [Mensaje de Blog]. Recuperado de

http://donisdope.wordpress.com/2010/12/23/logo-design-the-jumpman/

Dowling, G.R. (1986). Managing your corporate images. Industrial Marketing Management, 15, 109-115.

Dowling, G.R. (1994). Corporate Reputations. Melbourne: Longman Professional.

Dunn, L. & Hoegg, J. (2014). The Impact of Fear on Emotional Brand Attachment. Journal of Consumer

Research, 41, DOI: 10.1086/675377

Eisend, M. & Küster, F. (2010).The effectiveness of publicity versus advertising: a meta-analytic investigation

of its moderators. Journal of the Academy of Marketing Science, 5, 1-16.

Eisend, M. (2009). A meta-analysis of humor in advertising. Journal of the Academy of Marketing Science, 37,

191–203.

Eisend, M. (2010). How humor in advertising works: A meta-analyitic test of alternative models. Marketing

Letters, DOI 10.1007/s11002-010-9116-z

El País (1991, mayo 4). Decomisados en hipermercados miles de pares de zapatillas Reebok y vaqueros Levi's

falsos. El País. Recuperado desde http://elpais.com/diario/1991/05/04/madrid/673356254_850215.html

El País (2008, agosto 13). El anuncio de la selección de baloncesto, ni racista ni ofensivo. El País. Recuperado

desde http://deportes.elpais.com/deportes/2008/08/13/actualidad/1218612112_850215.html

Elberse, A. & Verleun, J. (2012). The economic value of celebrity endorsements. Journal of Advertising

Research, 52 (2), 149-165.

Elcontraataque (2013, mayo 5). El despido de Paco Torres, cuando Gigantes ya no quiere tener los pies de barro.

[Mensaje de blog] Recuperado desde http://elcontraataque.es/2013/05/05/el-despido-de-paco-torres-

cuando-gigantes-se-queda-sin-pies-de-barro/

Elder, B. (2012, febrero 22). The 25 biggest celebrity sneakerheads. Recuperado desde

http://www.complex.com/sneakers/2012/02/the-25-biggest-celebrity-sneakerheads#26

Ellis, C. Y. (2007, diciembre 22). Kobe Bryant: A career in kicks. Descargado el desde

http://www.hoopsvibe.com/features/48049-kobe-bryant-a-career-in-kicks-2

ElMundo.es (2009, enero 13). Oleguer dañó la imagen de Kelme cuando defendió a De Juana, según la

Audiencia. El Mundo. Recuperado desde

http://www.elmundo.es/elmundo/2009/01/13/valencia/1231869059.html

End, C. M. (2001). An Examination of NFL fans’ Computer Mediated BIRGing. Journal of Sport Behavior, 24

(2),162-181.

Escrig, N. (1983, enero 4). Falsificación de calzado Adidas en una fábrica de Vall d'Uixó. El País. Recuperado

desde http://elpais.com/diario/1983/04/01/economia/417996010_850215.html

Evans, Jr., Robert, D., Hart, P. M., Cicala, J.E., Sherrell, D. L. (2010). Elvis: Dead and loving it - The influence

of attraction, nostalgia, and risk in dead celebrity attitude formation. Journal of Management & Marketing

Research, 3, 1-13.

Explored.com (2012, julio 24). Nike y Adidas pierden miles de millones por las falsificaciones Recuperado

desde http://www.explored.com.ec/noticias-ecuador/nike-y-adidas-pierden-miles-de-millones-por-las-

falsificaciones-556656.html

Falk, D. (2009). The bald truth. Pocket books.

Favorito, J. (2007). Sports publicity: a practical approach. Oxford: Butterworth-Heinemann,

Felipo, J. (2008, diciembre 19). Jabbar, Kobe y las zapatillas bajas. Zona131.com. Recuperado desde

http://zona131.com/blog/?p=540

Fennis, B. M. y Stroebe, W. (2011). The psychology of advertising. New York: Pychology Press.

Fernández, E. (1991). Magic no se rinde. Gigantes del Basket, 316. 21.

Fernández-Cano, A., & Fernández-Guerrero, I. M. (2011). The classical myth of Ulysses versus Palamedes: An

early metaphor for the qualitative/quantitative debate? Quality & Quantity, 45, 525-538.

438

Firmin, M. W., Tse, L. M., Foster, H. & Angelini, T. (2008). Christian student perceptions of body tattoos: A

qualitative analysis. Journal of Psychology and Christianity, 27 (3), 195-204.

Fizel, J., McNeil, C. R. & Smaby, T. (2008). Athlete endorsement contracts: The impact of conventional stars.

International Advances in Economics Research 14 (2), 247–256.

Fransella, F., Bell, R. & Bannister, R. (2004). A manual for repertory grid technique. Second Edition. Wiley.

Friedman, H. H. & Friedman, L. (1979) Endorser effectiveness by product type, Journal of Advertising

Research, 19 (5), 63–71.

Frisch, A. (2009). The story of Nike. Collingwood: Saunders Book Company

Fuller, J., Jawecki, G. & Mühlbacher, H. (2007). Innovation creation by online basketball communities. Journal

of Business Research, 60 (1), 60-71.

Funk, D. C. (2008). Consumer behaviour in sport and events: Marketing action. Elsevier.

Gallopel-Morvan, K., Gabriel, P., Le Gall-Ely, M., Rieunier, S. & Urien, B. (2011). The use of visual warnings

in social marketing: The case of tobacco. Journal of Business Research, 64, 7–11.

Galtung, J. (1991). The sport system as a metaphor for the world system. En F. Landry, M. Landry, & M. Yerlks,

Sport. . . the third millennium (pp. 147-155). Sainte-Foy, Canada: Le Presses de l'Universit6 Laval.

García, B. (2003). Where'd You Get Those?: New York City's Sneaker Culture, 1960-1987. New York: Testify

Books.

García, G. (2012, junio 1). El “35”, el mejor homenaje al hombre que cambió la vida de Durant. Marca.

Recuperado desde: http://www.marca.com/2012/06/01/baloncesto/nba/noticias/1338535732.html

Geary, M. (2012, octubre 20). Tallest U.S. man gets $25K sneakers from Reebok. USA Today. Recuperado

desde: http://www.usatoday.com/story/gameon/2012/10/20/igor-vovkovinskiy-tallest-us-man-receives-

25k-shoes/1646439/

Gigantes del Basket (1986a). Zoco. Gigantes del Basket, 22, 26.

Gigantes del Basket (1986b). Zoco. Gigantes del Basket, 35, 34.

Gigantes del Basket (2004). Moda y Basket. Las zapatillas. Gigantes del Basket (coleccionable), 975, 1-12.

Gigantes del Basket (2009). Gigantes del Basket, 1254, 25.

Gigantes del Basket (2010). El adiós de Jordan. Gigantes del Basket, 1303.

Gigerenzer, G. & Gaissmaier, W. (2011). Heuristic decision making. Annual Review of Psychology, 62, 451-482

Goetzel, D. (2006). New data reveals virtually no viewers for time-shifted spots. Media Daily News, Abril, 6.

Goldberg, M. E. & Gorn, G. J. (1987). Happy and sad TV programs: How they affect reactions to commercials.

Journal of Consumer Research, 14, 387-403.

Goldman, R. & Papson, S. (1999). Nike Culture. Thousand Oaks, CA: Sage Publications

Goldstein, N. J., Martin, S. J. & Cialdini, R. B. (2010). Yes! 50 scientifically proven ways to be persuasive. Free

Press: New York.

Goodyear, C. (1844). Improvement in India-Rubber fabrics. United States Patent Office, Letters Patent No.

3633, 15 June 1844, 2 p.

Gordon, W. (2006). What do consumers do emotionally with advertising? Journal of Advertising Research, 46

(1), 2-10.

Greenleaf, E. A. (2009). Does everything look worse in black and white? The role of monochrome images in

consumer behavior. In Krishna, A. (eds). Sensory Marketing: Research on the Sensuality of Consumers. (pp.

241-258). Consumers, Routledge, NYC

Greenwald, A.G., Noek, B.A., & Banaji, M.R. (2003). Understanding and using the Implicit Association Test: I.

An improved scoring algorithm. Journal of Personality and Social Psychology, 85 (2), 197-216.

Grohmann, B., Spangenberg, E. R. & Sprott, D. E. (2007). The influence of tactile input on the evaluation of

retail product offerings. Journal of Retailing, 83 (2), 237–245.

Guba, E.G. & Lincoln, Y.S. (2005). Paradigmatic controversies, contradictions, and emerging confluences. En

N.K Denzin & Y.S. Lincoln (eds.) The Sage handbook of qualitative research (third edition). Thousand

Oaks: Sage, (pp 191-215).

Gutiérrez, P. (2008, noviembre 13). La adicción a comprar zapatillas. [Mensaje de Blog]. Recuperado de:

http://blogs.acb.com/blog/gutierrez/post/la-adiccion-a-comprar-zapatillas

Haedrich, G. (1993). Images and strategic corporate and marketing planning. Journal of Public Relations

Research, 5 (2), 83-93.

Hagemann, N., Strauß, B. & Leißing, J. (2008). When the referee sees red… Psychological Science, 19, 769-

771.

Halberstam, D. (2009). The breaks of the game. Hyperion Books

Hanssens, D. M. & Ouyang, M. (2001). Hysteresis in Market Response: When is marketing spending an

investment? Review of Marketing Science WP No. 419. http://dx.doi.org/10.2139/ssrn.310884

439

Harris, C. (2013, octubre 7). Crhis Paul shos off his crazy Jordan collection. Recuperado desde:

http://www.vibe.com/article/chris-paul-shows-his-crazy-jordan-collection

Heath, R. G., Nairin, A. G. & Bottomley, P. A. (2009). How effective is creativity? Emotive content in TV

advertising does not increase attention. Journal of Advertising Research, 49 (4), 450-463.

Heath, T. B., McCarthy, M. S. & Mothersbaugh, D. L. (1994). Spokesperson fame and vividness effects in the

context of issue-relevant thinking: The moderating role of competitive setting. Journal of Consumer

Research, 20 (4), 520-534.

Heider, F. (1958). The psychology of interpersonal relations. New York: Wiley.

Henderson, G. R., Iacobucci, D., & Calder, B. J. (1998). Brand diagnostic: Mapping branding effects using

consumer associative networks. European Journal of Operational Research, 111, 306-327.

Hernández, C. (2012, septiembre 28). El hombre que desde 1985 sólo usa tenis de Michael Jordan. Recuperado

desde http://voces.huffingtonpost.com/carlos-hernandez/el-hombre-que-desde-1985-usa-tenis-michael-

jordan_b_1919212.html

Hernando, M. (2004, diciembre 28). Paco Torres: “El éxito de Gigantes es ser la revista de todos”.

Recuperadodesde http://www.acb.com/redaccion.php?id=22006

Herz, R. S. (2007). The scent of desire: Discovering our enigmatic sense of smell. New York: Harper Collins.

Hogg, M. A. (2001). A social identity theory of leadership. Personality and Social Psychology Review, 5, 184–

200.

Hojnacki, S. (2013, abril 5). Insane shoe collections of NBA sneakerheads. Recuperado desde

http://bleacherreport.com/articles/1587768-insane-shoe-collections-of-nba-sneakerheads

Hollister, G. (2008). Out of nowhere: The inside story of how nike marketed the culture of running. Meyer &

Meyer Fachverlag und Buchhandel

Holstein, J.A. & Gubrium, J. (2005). Interpretative practice and social action. En Norman Denzin & Yvonna

Lincoln, Yvonna (Eds.), The SAGE handbook of qualitative research (tercera edición, pp.483-505).

Thousand Oaks: SageLincoln, Y. S. & Guba, E. G. (1985). Naturalistic inquiry. Beverly Hills: CA: Sage

Holt, D. B. (2002). Why do brands cause trouble? A dialectical theory of consumer culture and branding.

Journal of Consumer Research, 29, 70–91.

Hoopsvibe (2005, diciembre 3). NBA All Star Ron Artest Signs Multi-Million Dollar Partnership With

Basketball Lifestyle Brand k1x – Nation Of Hoops. Recuperado desde

http://www.hoopsvibe.com/gossip/52485-nba-all-star-ron-artest-signs-multi-million-dollar-partnership-

with-basketball-lifestyle-brand-k1x-nation-of-hoops

Horcajo, J., Briñol, P. & Petty, R.E. (2010). Consumer persuasion: Indirect change and implicit balance.

Psychology & Marketing Journal, 27 (10), 938-963.

Hubert, M. (2010). Does neuroeconomics give new impetus to economic and consumer research? Journal of

Economic Psychology, 31, 812-817

Huhmann, B. A., Franke, G. R. & Mothersbaugh, D. L. (2012). Print advertising: Executional factors and the

RPB Grid. Journal of Business Research, 65 (6), 849-854.

Hungary Around the Clock (2014). Hungarian inventor wins copyright lawsuit. Recuperado el 28 de febrero de

2014 desde http://www.hatc.hu/editor_article.php?aid=4693

Hunt, S.D. (1990). Truth in marketing theory and research. Journal of Marketing, 54 (July): 1-15.

Informativo Jurídico (2013, enero 21). Condena por falsificar camisetas de Nike. Recuperado desde

http://informativojuridico.com/condena-por-falsificaci%C3%B3n-de-camisetas-de-nike

Instinto Deportivo (28 de febrero de 2009). Nike y el gran negocio de las zapatillas deportivas [Mensaje de

Blog]. Recuperado de: http://instinto-deportivo.blogspot.com/2009/02/nike-y-el-gran-negocio-de-las.html

Inta.org (2003, junio 1). Nike defeats Cidesport in China. Recuperado de:

http://www.inta.org/INTABulletin/Pages/NikeDefeatsCidesportinChina.aspx

Ioannidis, J. P. A. (2005) Why most published research findings are false. PLoS Medicine, 2 (8): e124.

Jackson, S. J. & Andrews, D. L. (2004). Aggressive marketing: Interrogating the use of violence in sport-related

advertising. En Kahle y Riley (Ed), Sports marketing and the psychology of marketing communication (pp.

307-325).

Janssen, D. M., & Paas, L. J. (2014). Moderately thin advertising models are optimal, most of the time:

Moderating the quadratic effect of model body size on ad attitude by fashion leadership. Marketing Letters.

25 (2), 167-177.

Jerseychaser.com (2010, septiembre 15). Jennings blames exclusion from team USA on shoes. Recuperado

desde http://jerseychaser.com/jennings-blames-exclusion-from-team-usa-on-shoes/

Jewell, R. D. & Unnava, H. R. (2003). When competitive interference can be beneficial. Journal of Consumer

Research, 30, 283-291.

440

Jiménez, C. (2003, marzo 6). Entrevista a Paco Torres, director de Gigantes del Basket. Recuperado desde

http://www.solobasket.com/entrevista-paco-torres-director-de-gigantes-del-basket

John. D.R., Loken, B., Kim, K., & Monga, A.B. (2006). Brand Concepts Maps; A methodology identifying

brand associations networks. Journal of Marketing Research, 43, 549-563

Johnson, V. E. (2013). Revised standars for statistical evidence. PNAS, 1-5. doi/10.1073/pnas.1313476110

Jones, M.J., & Schumann, D.W. (2004). The strategic use of celebrity athlete endorsers in print media: A

historical perspective. En L.R. Kahle & C. Riley (Eds.), Sports marketing and the psychology of marketing

communication (pp. 107–132). Mahwah, NJ: Lawrence Erlbaum Associates.

Jordan, P. W. (2000). Designing pleasurable products. London: Taylor & Francis

Juslin, P. N. & Västfjäll, D. (2008). Emotional responses to music: The need to consider underlying mechanisms.

Behavioral and Brain Sciences, 31, 559-621.

Kamins, M. A., Brand, M. J., Hoeke, S. A. & Moe, J. C. (1989). Celebrity Endorsements: The Impact on

Advertising Effectiveness and Credibility. Journal of Advertising, 18 (2), 4-10.

Kamins, M.A., Brand, M.J., Hoeke, S.A., & Moe, J.C. (1989). Two-sided versus one-sided celebrity

endorsements: The impact on advertising effectiveness and credibility. Journalof Advertising, 18, 4–10.

Kareklas, I., Brunel, F. F. & Coutler, R. A. (2013). Judgment is not color blind: The impact of automatic color

preference on product and advertising preferences, Journal of Consumer Psychology,

http://dx.doi.org/10.1016/j.jcps.2013.09.005

Kark, R. & Van Dijk, D. (2007). Motivation to lead motivation to follow: The role of the self-regulatory focus in

leadership processes. Academy of Management Review, 32 (2), 500-528.

Katz, D. (1994). Just do it: The Nike spirit in the corporate world. Hollbrook, MA.: Adams Media Corporation

Keller, K. L. (1993). Conceptualizing, measuring y managing customer based equity. Journal of Marketing, 57,

1-22.

Keller, K. L. (2001). Building customer-based brand equity. Marketing Management. 10 (2), 14-19.

Keller, K. L. (2008). Strategic brand management: building, measuring, and managing brand equity. 3rd ed.

Upper Saddle River, New Jersey: Pearson Education, Inc;

Kellner, D. (2004). The sports spectacle, Michael Jordan and Nike. En P.B. Miller & D.K. Wiggins (Ed.), Sport

and the Color Line: Black Athletes and Race Relations in 20th Century America (pp. 305-326). New

York: Routledge.

Keltner, D. & Haidt, J. (2003). Approaching awe, a moral, spiritual, and aesthetic emotion. Cognition and

Emotion, 17, 297–314.

Khan, U., Dhar, R. & Wertenbroch, K. (2005). A behavioral decision theory perspective on hedonic and

utilitarian choice. En Inside Consumption: Frontiers of Research on Consumer Motives, Goals, and Desires

(2005), ed. S. Ratneshwar and David Glen Mick, London: Routledge, 144-165.

Khan, U., & Dhar, R. (2006). Licensing effect in consumer choice. Journal of Marketing Research, 43, 259–266.

Khouw, N. (2002). The meaning of color for gender. Colors Matters – Research, disponible en:

www.colormatters.com (acceso 11 Noviembre 2002).

Kike Sz9 (2012, enero 11). 10 momentos, 10 zapatillas. La fidelidad de Chocolate Thunder. Recuperado desde

http://www.basket4us.com/blog/2012/01/11/10-momentos-10-zapatillas-la-fidelidad-de-chocolate-thunder-

16931.html

Kim, J. (2012, octubre 8). Classics revisited: Nikos Shox VC (2002). Recuperado desde

http://sneakernews.com/2012/10/08/classics-revisited-nike-shox-vc-2002/

Kim, K. & Cheong, Y. (2011). The effects of athlete-endorsed advertising:T the moderating role of the athlete-

audience ethnicity match. Journal of Sport Management, 25, 143-155.

King, J. L (2009). Sole Food. Digestible sneaker culture. Warren Publishing Inc.

Kingsbury, J. H, & Tauer, J. M. (2009). The ESPN Effect: How Slam Dunks Affect Individualism and Optimism

for Athletic Success. International Journal of Sport Communication, 2, 21-35.

Kirmani, Amna and Peter Wright (1989). Money Talks: Perceived Advertising Expenditures and Expected

Product Quality. Journal of Consumer Research, 16 (Diciembre), 344–353.

Klara, R. (2010, marzo 8). I’m With a Celebrity, Get Me Out of Here!. Recuperado desde

http://www.adweek.com/aw/content_display/special-reports/other-

reports/e3i8bd724a7a615a7fe6d7ea4135da263ec

Klatzky, R. L. (2009). Touch: A gentle tutorial with implications for marketing. En Krishna, A. (eds). sensory

marketing: research on the sensuality of consumers. (pp. 33-48). Consumers,Routledge, NYC

Klucharev, V., Smidts, A. & Fernández, G. (2008) Brain mechanisms of persuasion: how 'expert power'

modulates memory and attitudes. Social Cognitive and Affective Neuroscience, 3 (4), 353-366.

Knittel, C. & Stango, C. (2009). Shareholder Value Destruction following the Tiger Woods Scandal. Department

of Economics Paper. University of California.

441

Kohli, C. S., Harich, K. R. & Leuthesser, L. (2005). Creating brand identity: a study of evaluation of new brand

names. Journal of Business Research, 58 (11), 1506-1515.

Kolsarici, C. & Vakratsas, D. (2010) Category versus brand-level advertising messages in a highly regulated

environment. Journal of Marketing Research. 47 (6), 1078-1089.

Kotler, P., Armstrong, G., Wong, V. & Saunders, J. (2008). Principles of marketing, 5th European edn. Harlow,

U.K.: Prentice Hall.

Kourtzi, Z. & Kanwisher, N. (2000) Activation in Human MT/MST by Static Images with Implied Motion.

Journal of Cognitive Neuroscience, 12, 48–55.

Kover, A. J. (1995). Copywriters' implicit theories of communication: An exploration. Journal of Consumer

Research, 21 (4), 596-611.

Kramer, T. & Block, L. (2011). Nonconscious effects of peculiar beliefs on consumer psychology and choice.

Journal of Consumer Psychology, 21, 101-111.

Kranjec A, Lehet M, Bromberger B, Chatterjee A (2010) A Sinister Bias for Calling Fouls in Soccer. PLoS ONE

5(7): e11667. doi:10.1371/ journal.pone.0011667

Kremkow, J., Ji, J., Komban, S. J., Whang, Y., Lashgari, R., Lo, X., Jensen, M., Zaidi, Q. & Alonso, J. M.

(2014). Neuronal nonlinearity explains greater visual spatial resolution for darks than lights. PNAS, doi:

10.1073/pnas.1310442111

Krishna, A. (ed.) (2009). Sensory marketing: Research on the sensuality of consumers. NYC: Routledge..

Krishna, A. (2012). An integrative review of sensory marketing: Engaging the senses to affect perception,

judgment and behavior. Journal of Consumer Psychology, 22, 332–351

Kroeber-Riel, W. (1979). Activation research: Psychobiological approaches in consumer research. Journal of

Consumer Research, 5 (4), 240-250.

Kusov, D. & Villas-Boas, J. M. (2010). When More Alternatives Lead to Less Choice. Marketing Science, 29

(3), 507-524

Landa, R. (2004). Advertising by desing: Creating visual communications with graphic impact. New Jersey:

John Wileay & Sons, Inc.

Lapidot, Y., Kark, R. & Shamir, B. (2007). The impact of situational vulnerability on the development and

erosion of followers' trust in their leader. Leadership Quarterly, 18 (1), 16-34.

Larrañaga, P. (2011). Adidas Basketball: “Crazy Light es el principio de un camino que acabamos de iniciar”.

Revista Basketblog, 4, 11-14

Larson, E. (2008, junio 17). Adidas Poised to Win $1.60/Share on Wal-Mart Copycats (Update3). Recuperado

desde http://www.bloomberg.com/apps/news?pid=newsarchive&sid=a2Cemqs4ODnI

Larson, P. (2013, octubre 3). Mizuno Wave Universe 5 Review: A Feather-Light Racing Flat With a Roomy

Toebox [Mensaje de Blog]. Recuperado de http://runblogger.com/2013/10/mizuno-wave-universe-5-

review-feather.html

Lasaleta, J. D., Sedikides, C. & Vohs, K: (2014). Nostalgia weakens the desire for money. Journal of Consumer

Research, 41 (3), 713-729.

LaTour, M. S. & J. Rotfeld, H. J. (1997). There Are Threats and (Maybe) Fear-Caused Arousal: Theory and

Confusions of Appeals to Fear and Fear Arousal Itself. Journal of Advertising, 26 (Autumn), 45–59

Lazzari, R., Fioravanti, M. & Gough, H. G. (1978). A new scale for the adjective check list based on self vs.

ideal self-discrepancies. Jounal of Clinical Psychology, 34, 361-365

Lear, K. E., Runyan, R. C., & Whitaker, W. H. (2009). Sports celebrity endorsements in retail products

advertising. International Journal of Retail & Distribution Management, 37 (4), 308-321.

Lee, B-K. & Lee, W. N. (2007). Decreasing advertising interference: The impact of comparable differences on

consumer memory in competitive advertising environments. Psychology & Marketing, 24 (11), 919-945.

Lee-Wingate, S. N., & Corfman, K. P. (2010). A little something for me and maybe for you, too: Promotions that

relieve guilt. Marketing Letters, 21, 385–395.

León, J. L. (1996). Los efectos de la publicidad. Barcelona: Ariel.

Leonard, H. A. & Christy, A. (2012). Exploring the underlying dimensions of volence in print advertisements.

Journal of Advertising Research, 41 (1), 77-90.

Leonard, M. & Spencer, A. (1991). The importance of image as a competitive strategy: An exploratory study in

commercial banks. International Journal of Bank Marketing, 9 (4), 36-40.

Lera-Lopez, F., & Rapun-Garate, M. (2011). Determinants of sports participation and attendance: Differences

and similarities. International Journal of Sports Marketing and Sponsorship, 1, 167 – 190

Levitt, S. D., & Dubner, S. J. (2005). Freakonomics: A rogue economist explores the hidden side of everything.

New York: William Morrow.

Levy, M. R. (1979). Watching TV news as para-social interaction. Journal of Broadcasting, 23, 69-80.

442

Lindstrom, M. (2010, 8 Febrero). Why Brands Should Strive for Imperfection. Recuperado desde:

http://www.fastcompany.com/article/why-brands-should-strive-imperfection

Little, J. D. C. (1979). Aggregate advertising models: The state of the art. Operations Research, 29, 629-67.

López, D. & Vargas, J. P. (2013). La “publicidad comparativa” en el derecho comparado: Teoría general y

análisis de algunos supuestos concretos a propósito del deporte. Revista Internacional de Derecho y

Gestión del Deporte, 24, 51-74.

Louie, T. A., Kulik, R. L. & Jacobson, R. (2001). When bad things happen to the endorsers of good products.

Marketing Letters 12 (1), 13–23.

Lukas, P. (2011, noviembre 3). On the field, wearing a band of gold. Recuperado desde:

http://espn.go.com/espn/page2/story/_/id/7182495/uni-watch-talks-ben-roethlisberger-other-athletes-

wearing-wedding-rings-field

Luo, L., Chen X.J., Han J. & Park C.W. (2010). Dilution and rnhancement of celebrity brands through sequential

movie releases. Journal of Marketing Research, 47 (6), 1114-1128.

Luo, X. & de Jong, P. J. (2012). Does advertising really work? The intermediate role of analyst in the impact of

advertising on firm value. Journal of the Academy of Marketing Science, 40, 605-624.

Luque, T., Del Barrio, S., Ibáñez, J. A. & Rodríguez, A. (2004). La modelización de la imagen de Granada

desde la perspectiva de los líderes de opinión externos. XVI Encuentro de Profesores Universitarios de

Marketing. Alicante, España.

Lypsite, R. (1997, julio 6) If It’s Gotta Be the Shoes, He’s Gotta Be the Guy. The New York Times. Recuperado

desde: http://www.nytimes.com/1997/07/06/sports/if-it-s-gotta-be-the-shoes-he-s-gotta-be-the-

guy.html?fta=y&incamp=archive:article_related

Madden, T. J., Hewett, K. & Roth, M. S. (2000). Managing images in different cultures: a cross-national study of

color meanings and preferences. Journal of International Marketing, 8 (4), 90-107.

Madrigal, R. (2004). A review of team identification and its influence on consumer’s responses toward corporate

sponsors. En Kahle y Riley (Ed), Sports marketing and the psychology of marketing communication (pp.

241- 255).

Malär, L., Krohmer, H., Hoyer, W. D. & Nyffenegger, B. (2011). Emotional brand attachment and brand

personality: The relative importance of the actual and the ideal self. Journal of Marketing, 75 (4), 35-52.

Marca.com (2013, diciembre 13). Venden unas zapatillas de Michael Jordan por 105000 dólares. Marca.

Recuperado desde http://www.marca.com/2013/12/13/baloncesto/nba/noticias/1386925186.html

Marca.com (2013, noviembre 18). Michael Jordan confiesa haber utilizado 1.264 pares de zapatillas en su

carrera. Marca. Recuperado desde

http://www.marca.com/2013/11/18/baloncesto/nba/noticias/1384758012.html?a=GISfc1477cdd63d0ef5c46

a9793575c1cb7&t=1384796562

Marketing Deportivo (2012, junio 5). Adidas bloquea cuatro webs españolas que vendían falsificaciones.

Recuperado desde http://www.marketingdeportivomd.com/2012/06/adidas-bloquea-cuatro-webs-

espanolas.html

Marketingdirecto.com (2010). Adidas lleva la fiesta a las calles en su nueva campaña publicitaria. Recuperado el

3 de febrero de 2014 desde: http://www.marketingdirecto.com/noticias/38179-adidas-lleva-fiesta-calles-su-

nueva-campaña-publicitaria&utm_source=MarketingDirecto&utm_medium=Teletipo

Marketingnews.es (2011, septiembre 30). Fuerte multa a Reebok por publicidad engañosa en EEUU. Recuperado

desde http://www.marketingnews.es/internacional/noticia/1059915028505/reebok-sancionada-publicidad-

enganosa.1.html

Markwick, N. & Fill, C., 1997. Towards a framework for managing corporate identity. European Journal of

Marketing, 31 (5-6), 396-409.

Martí, L. (2012, mayo 28). Manolo “el del Bombo” ya tiene sus zapatillas para la Eurocopa. Las Provincias.

Recuperado desde: http://www.lasprovincias.es/20120528/deportes/futbol/manolo-bombo-calzado-

eurocopa-201205281720.html

Martín, F. (2011). Endesa encuentra eco en el basket. Gigantes del Basket, 1362, 18-19

Martínez, E. (2014, abril 24). Joakim Noah demanda a Le Coq Sportif por no pagarle y contribuir a sus lesiones.

Recuperado desde http://www.nbamaniacs.com/noticias/joakim-noah-demanda-a-le-coq-sportif-por-no-

pagarle-y-contribuir-a-sus-lesiones/.

Martínez. J. A. (2012). Formas de comunicación impresa de las marcas de textil y calzado deportivo en

publicaciones de baloncesto. RICYDE. Revista Internacional de Ciencias del Deporte, 29 (8), 180-201.

Martínez, J. A. (2014). The paradoxical marketing of sports equipment brands. RICYDE. Revista Internacional

de Ciencias del Deporte, 35 (10), 1-3.

Martínez, J. A. (2014). Una propuesta metodológica para evaluar la imagen de una ciudad a través de los mapas

asociativos. Cuadernos de Gestión. 14 (1), 73-94.

443

Martínez, J. A. & Muñoz, J. (2014). Análisis y evolución histórica de los nombres de marcas de zapatillas

deportivas. RICYDE. Revista Internacional de Ciencias del Deporte, 37 (10), 235-263.

Martínez, M. A., Valero, E. M., Hernández-Andrés, J., Romero, J. & Langfelder, G. (2014). Combining

transverse field detectors and color filter arrays to improve multispectral imaging systems Applied Optics,

53 (13), C14-C24.

Mathur, L. K., Mathur, I. & Rangan, N. (1997). The wealth effects associated with a celebrity endorser: The

Michael Jordan phenomenon. Journal of Advertising Research, 37 (3), 67–73.

McCarney, D. (2013, octubre 21). Matt Bonner needs new shoes. [Mensaje de blog] Recuperado desde

http://blog.mysanantonio.com/spursnation/2013/10/21/matt-bonner-needs-new-shoes/

McCracken, G. (1989). Who is the celebrity endorser?: cultural foundations of the endorsement process. Journal

of Consumer Research, 16 (3), 310–321.

McMallum, J. (2012). Dream Team: How Michael, Magic, Larry, Charles, and the greatest team of all time

conquered the world and changed the game of basketball forever. Ballantine Books

McNiven, M. D., Krugman, D. & Tinkham, S. F. (2012). the big picture for large-screen television viewing: for

both programming and advertising, audiences are more attentive, more absorbed, and less critical. Journal of

Advertising Research. 52 (4) 421-432.

Meyer, T. P., Gettelman, K. & Donohue, T. R. (2004). Teenager’s perceptions of the influence of advertising and

price versus interpersonal, social factors on their purchases of brand name athletic shoes and clothing. En

Kahle y Riley (Ed), Sports marketing and the psychology of marketing communication (pp. 365-380).

Meyers-Levy, J. & Zhu, R. (2010). Gender differences in the meanings consumers infer from music and other

aesthetic stimuli. Journal of Consumer Psychology, 20 (4), 495-507.

Mikhailitchenko, A., Tootelian, D.H. & Mikhailitchenko, G.N. (2012). Exploring saturation levels for

sponsorship logos on professional sports shirts: a cross-cultural study. International Journal of Sports

Marketing & Sponsorship, 13 (4), 267-281.

Miles, M. B. & Huberman, A. M. (1984). Qualitative data analysis. A source book of new methods. Beberly

Hills: Sage

Miller, G. A. (1956). The magical number seven, plus or minus two: Some limits on our capacity for processing

information. Psychological Review, 63 (2), 81–97.

Moore, D. J. (2014). Is anticipation delicious? Visceral factors as mediators of the effect of olfactory cues on

purchase intentions. Journal of Business Research, 67 (9), 2045-2051.

Morales, J. F., Moya, M.C., Gaviria, E. & Cuadrado, I. (eds.) (2007). Psicología Social, Tercera Edición,

Madrid: McGrawHill

Moreno, V. (2014). Conflicto legal por la publicidad encubierta de famosos en Twitter. Recuperado el 7 de mayo

de 2014 desde http://www.expansion.com/2014/03/19/juridico/1395254312.html

Morrison, M., Gan, S., Dubelaar, C., & Oppewal, H. (2011). In-store music and aroma influences on shopper

behavior and satisfaction. Journal of Business Research, 64 (4), 558-564.

Muela, C. & Perelló, S. (2014). Advertising self-regulation. A comparative analysis between the United

Kingdom and Spain. Communication & Society, 3 (27),1-18

Muñiz, N., & Cervantes, M. (2010). Marketing de ciudades y place branding. Pecunia: revista de la Facultad de

Ciencias Económicas y Empresariales, 1, 123-149

Murray, S. & Ingle, S. (2001). A tale of strips, stripes and strops. Recuperado el 24 de enero de 2014 desde

http://www.theguardian.com/football/2001/may/30/theknowledge.sport

Noticias.com (2005, enero 5). Un juzgado de Barcelona ordena el embargo de los derechos de propiedad

industrial de Nike en España. Recuperado de: http://www.noticias.com/un-juzgado-de-barcelona-ordena-el-

embargo-de-los-derechos-de-propiedad-industrial-de-nike.34911

Novillo, E. (17 de abril de 2012). Paco Torres (Gigantes del Basket): “Twitter no puede sustituir al periodista”

[Mensaje de Blog]. Recuperado de http://notodoslosjovenessomosiguales.wordpress.com/2012/04/17/paco-

torres-gigantes-del-basket-twitter-no-puede-sustituir-al-periodista/

Novo C. & Casanova, J. A. (1987, octubre 8). Guerra por la paternidad de una estrella. La Vanguardia, 36.

Nudd, T. (2011, agosto 17). Abercrombie & Fitch will pay 'The Situation' to stop wearing its clothes brand

worries about 'significant damage to our image'. Adweek. Recuperado desde

http://www.adweek.com/adfreak/abercrombie-fitch-will-pay-situation-stop-wearing-its-clothes-134184

O’Doherty, J. P., Deichmann, R., Critchley, H. D. & Dolan, R. J. (2002). Neural responses during anticipation of

a primary taste reward. Neuron, 33, 815–826.

O'Curry, S. & Strahilevitz, M. (2001). Probability and mode of acquisition effects on choices between hedonic

and utilitarian options. Marketing Letters, 12, 37–49.

Ohanian, R. (1991) The impact of celebrity spokespersons’ perceived image on consumers’ intention to

purchase. Journal of Advertising Research, 31 (1), 46–54.

444

Öhman,A., Flykt,A., & Esteves, F. (2001).Emotion drives attention: Detecting the snake in the grass. Journal of

Experimental Psychology: General, 130, 466-478.

Ortony, A., Clore, G. L. & Collins, A. (1988). The cognitive structure of emotions. Cambridge, UK: Cambridge

University Press.

Ozanian, M. (2012, octubre 17). The Forbes Fab 40: The World's Most Valuable Sports Brands. Forbes.

Recuperado desde http://www.forbes.com/sites/mikeozanian/2012/10/17/the-forbes-fab-40-the-worlds-

most-valuable-sports-brands-4/

Packaged Facts (2009). The global footwear market. Packaged Facts

Pando, A (2009, noviembre 11). Te llevo en la piel. Recuperado desde

http://edant.ole.com.ar/notas/2009/11/11/basquet/02038499.html

Paniagua, M. A. (2010). Zapatillas prohibidas por la NBA. Gigantes, del Basket, 1304, 82,

Paterson, B. L. (2012). It looks great but how do I know if it fits?: an introduction to meta-synthesis research. En

Karin Hannes & Craig Lockwood (eds), Synthesizing qualitative research (pp. 1-20). The Atrium, Southern

Gate, Chichester, West Sussex, UK: John Wiley & Sons, Ltd,

Paterson, B. L. (2012). It looks great but how do I know if it fits?: an introduction to meta-synthesis research. En

Karin Hannes & Craig Lockwood (eds), Synthesizing qualitative research (pp. 1-20). The Atrium, Southern

Gate, Chichester, West Sussex, UK: John Wiley & Sons, Ltd,

Peinado, Q. (2010, junio 12). El futuro número 1 del ‘Draft’ ganará más dinero con las zapatillas que con el

basket. Marca. Recuperado desde http://www.marca.com/2010/06/12/baloncesto/nba/1276337235.html

Peracchio, L. A. & Meyers-Levy, J. (1997). Evaluating persuasion-enhancing techniques from a resource-

matching perspective. Journal cf Consumer Research, 24 (2), 178-191.

Periodistas (1987). Una lucha fuera de la cancha. Periodistas, 6, 18.

Peterson, H. (2007). Chucks! The phenomenon of Converse Chuck Taylor All Stars. New York: Skyhorse

Publising, Inc.

Petrina, S. (2001). The political ecology of design and technology education: An inquiry into methods.

International Journal of Technology and Design Education 10, 207-237

Petty, R.E., Cacioppo, J.T., & Schumann, D. (1983). Central and peripheral routes to advertising effectiveness:

The moderating role of involvement. Journal of Consumer Research, 10 (Septiembre), 135-146.

Piñero, J. y Rubí, A. (2007). Ambush marketing en eventos deportivos. InDret, Revista para el Análisis del

Derecho, 2, 1-38.

Pinkermoda.com (2005, marzo 29). Nike puede usar de nuevo su nombre en España. Recuperado de:

http://www.pinkermoda.com/pm/noti.jsp?idNoticia=46093

Pocheptsova, A., Labroo, A. A. & Dhar, R. (2010). Making products feel special: When metacognitive difficulty

enhances evaluation. Journal of Marketing Research, 47(6),1059-1069.

Poon, D. T. Y. & Prendergast, G. (2006). A new framework for evaluating sponsorship opportunities.

International Journal of Advertising 25 (4), 471-487.

Poux, K. (2009). Air Jordan 5 (V) Retro-Mike Phillips Player Exclusive (PE). Descarago el 16 de enero de 2014

desde http://www.kicksonfire.com/2009/02/11/air-jordan-5-v-retro-mike-phillips-player-exclusive-pe/B

Powers, C. (2010, 12 Marzo). Introducing APL. Slamonline. Recuperado desde

http://www.slamonline.com/online/kicks/2010/03/introducing-apl/

Pracejus, J. W. (2004). Seven psychological mechanisms through which sponsorship can influence consumers.

En Kahle y Riley (Ed), Sports marketing and the psychology of marketing communication (pp. 175-189).

Público.es (2014, mayo 21). El actor abertzale del anuncio de Coca-Cola seguirá luchando por la "resolución del

conflicto" vasco. Público. Recuperado http://www.publico.es/politica/522169/el-actor-abertzale-del-

anuncio-de-coca-cola-seguira-luchando-por-la-resolucion-del-conflicto-vasco

Público.es (2014, mayo 22). Coca-Cola dice que “no ha retirado” el anuncio del actor abertzale. Público.

Recuperado desde http://www.publico.es/actualidad/522244/coca-cola-dice-que-no-ha-retirado-el-anuncio-

del-actor-abertzaleo

Pujol, F (2009). Pau Gasol, Gigante Mediático. ESI Universidad de Navarra, NB17

Rayner, K., & Castelhano, M. S. (2007). Eye movements during reading, scene perception, visual search, and

while looking at print advertisements. In M. Wedel & R. Pieters (Eds.), Visual Marketing: From attention to

action. (pp. 9-42). Lawrence Erlbaum: New Jersey, USA.

Reinman, M., Zaichkowsky, J., Neuhaus, C., Bender, T., & Weber, B. (2010). Aesthetic package design: A

behavioral, neural, and psychologycal investigation. Journal of Consumer Psychology, 20, 431-441

Revista Oficial NBA (2005). Para meter en un poster. Revista Oficial NBA, 157, 48.

Revista Oficial NBA (2010a). Un gesto solidario. Revista Oficial NBA, 207, 29

Revista Oficial NBA (2010b). Nike Zoom Kobe V. Revista Oficial NBA, 207, 90-93

445

Revista Oficial NBA (2010c). Joakim Noah Pro Model. Una herencia totalmente remodelada. Revista Oficial

NBA, 211, 92-93.

Roca, E. (2012, junio 15). Registrar patentes y marcas, única forma de protección frente a las falsificaciones que,

en 2011, descienden en volumen, pero doblan el daño económico. Recuperado desde

http://www.jisern.com/fr/nouvelles/item/144-registrar-patentes-y-marcas-%C3%BAnica-forma-de-

protecci%C3%B3n-frente-a-las-falsificaciones-que-en-2011-descienden-en-volumen-pero-doblan-el-

da%C3%B1o-econ%C3%B3mico

Rossiter, J. R. & Bellman, S. (2005). Marketing Communications. Pearson Prentice Hall: Sydney

Rossiter, J. R. & Smidts, A. (2012). Print advertising: Celebrity presenters. Journal of Business Research, 65,

874-879

Rovell, D. (2006, junio 23). Morrison racks up endorsements as draft nears. Recuperado desde:

http://sports.espn.go.com/nba/draft2006/news/story?id=2498764

Rovell, D. (2008, julio 3). USA Basketball Team Photo: Artistic Or Logo "Conspiracy"? Recuperado desde

http://www.cnbc.com/id/25513177

Rovell, D. (2008, diciembre 11). The Revolutionary Kobe Zoom Cut Shoe. Recuperado desde

www.cnbc.com/id/28180818/The_Revolutionary_Kobe_Zoom_Cut_Shoe

Rovell, D. (2008, diciembre 12). Kobe Bryant One-On-One: His New Low-Top Shoe. Recuperado desde

http://www.cnbc.com/id/28193098

Rovell, D. (2009, septiembre 11). Michael Jordan first athelete to $1 billion. Recuperado desde

http://www.cnbc.com/id/32798277

Rozin, P. (1999). Preadaption and the puzzles and properties of pleasure. En D. Kahneman, E. Diener, & N.

Schwarz (Eds.), Wellbeing: The foundations of hedonic psychology (pp. 109–133).New York: Russell Sage.

Ruihley, B. J.; Runyan, R. C. & Lear, K. E. (2010). The use of sport celebrities in advertising: A replication and

extension Sport Marketing Quarterly, 19, 132-142.

Russell, C. A. (1998). Toward a Framework of Product Placement:Theoretical Propositions. En Advances in

Consumer Research, Vol. 25, ed. Joseph w. Alba and J. Wesley Hutchinson, Provo, UT: Association for

Consumer Research, 599–600.

Sáiz, D., Baqués, J. & Sáiz, M. (1999). Factores que pueden mejorar la codificación de los mensajes

publicitarios: ¿una cuestión de memoria implícita o de memoria explícita? Psicothema, 11 (4), 891-900.

Sancho, X. (2009, julio 5). Coleccionistas de zapatillas. El País. Recuperado desde

http://elpais.com/diario/2009/07/05/tendencias/1246744801_850215.html

Sardinero, D. (2008, julio 17). La estrella universitaria Brandon Jennings rompe con la NCAA y se marcha a

Italia. Recuperado desde http://www.solobasket.com/internacional/la-estrella-universitaria-brandon-

jennings-rompe-con-la-ncaa-y-se-marcha-italia

Sardinero, D. (2012, febrero 9). El último socio de Ricky llegó del infierno y allí es venerado: Nikola Pekovic.

[Mensaje de blog] Recuperado desde http://www.marca.com/blogs/basket-and-roll/2012/02/09/el-ultimo-

socio-de-ricky-llego-del.html

Scav, (2012, enero 21). President Obama Gets His Own Customized Air Jordan Spizikes. Recuperado desde:

http://live.drjays.com/index.php/2012/01/21/president-obama-gets-his-own-customized-air-jordan-spizikes/

Scheibehenne, B., y Bröder, A. (2007). Predicting Wimbledon 2005 tennis results by mere player name

recognition. International Journal of Forecasting, 23, 415-426.

Schroeder, J. E. (2005). The artist and the brand. European Journal of Marketing, 39, 1291–1305.

Segnini, G. (1997, noviembre 24). Reebok denuncia a falsificadores. Recuperado 2014 desde

http://wvw.nacion.com/ln_ee/1997/noviembre/24/pais6.html

Seize9 (2012, febrero 25). Nike Hyperfuse Low iD. Disponible en:

http://seizenine.blogspot.com.es/2012/02/nike-hyperfuse-low-id.html

Seize9 (2012, marzo 10). Kickstories: Jordan XX. Disponible en:

http://seizenine.blogspot.com.es/2012/03/kickstories-jordan-xx.html

Seize9 (2012, marzo 31). Kickstories: Jordan XX3. [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2012/03/kickstories-jordan-xx3.html

Seize9 (2012, abril 18). Picstories: Puma Clyde, zapatillas con nombre de gangster [Mensaje de Blog].

Recuperado de http://seizenine.blogspot.com.es/2012/04/picstories-puma-clyde-zapatillas-con.html

Seize9 (2012, julio 26). Ibaka x adidas Crazy Light 2 [Mensaje de Blog]. Recuperado de http://sz9.es/ibaka-x-

adidas-crazy-light-2/

Seize9 (2012, septiembre 15). Cosas que nunca te dije: El despido de Tinker Hatfield [Mensaje de Blog].

Recuperado de http://seizenine.blogspot.com.es/2012/09/cosas-que-nunca-te-dije-el-despido-de.html

Seize9 (2012, octubre 27). Cosas que nunca te dije: El despido de Shwan Kemp y sus problemas para mentir

[Mensaje de Blog]. http://seizenine.blogspot.com.es/2012/10/cosas-que-nunca-te-dije-shawn-kemp-y.html

446

Seize9 (2012, octubre 29). Nike Doernbecher 9. Recuperado de http://seizenine.blogspot.com.es/2012/10/nike-

doernbecher-9.html

Seize9 (2012, noviembre 1). Nike multada por publicidad engañosa [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2012/11/nike-multada-por-publicidad-enganosa.html

Seize9 (2012, noviembre 2). Nike Lunar Force One [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2012/11/nike-lunar-force-one.html

Seize9 (2012, diciembre 6). La zapatilla prohibida de Stephon Marbury [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2012/12/la-zapatilla-prohibida-de-stephon.html

Seize9 (2012, diciembre 22). Cosas que nunca te dije: el odio entre Nike y Oakley [Mensaje de Blog].

Recuperado de http://seizenine.blogspot.com.es/2012/12/cosas-que-nunca-te-dije-el-odio-entre.html

Seize9, (2013, febrero 16). Cosas que nunca te dije: los cambios de Ron Artest en el All Star. Disponible en:

http://seizenine.blogspot.com.es/2013/02/cosas-que-nunca-te-dije-los-cambios-de.html

Seize9 (2013, febrero 26). On Court Tony Wroten Nike Veer [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2014/02/on-court-tony-wroten-nike-veer.html

Seize9 (2013, marzo 2). Top 3. Los peores jugadores de baloncesto con zapatillas propias [Mensaje de Blog].

Recuperado de http://seizenine.blogspot.com.es/2013/03/top3-los-peores-jugadores-de-baloncesto.html

Seize9 (2013, abril 14). Anuncio de domingo: Nike Air Max CW [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2013/04/anuncio-de-domingo-nike-air-max-cw.html

Seize9 (2013, junio 7). Adidas vuelve con Muhammad Ali [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2013/06/adidas-vuelve-con-muhammad-ali.html

Seize9 (2013, julio 13) #Top3 Las “signatures” más rápidamente aceptadas [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2013/07/top3-las-signatures-mas-rapidamente.html

Seize9 (2013, julio 20). #Top3 Exclusivas de jugadores con cambios funcionales. [Mensaje de Blog].

Recuperado de http://seizenine.blogspot.com.es/2013/07/top3-exclusivas-de-jugadores-con.html

Seize9 (2013, septiembre 7). #Top3 Marcas que echamos de menos en la NBA [Mensaje de Blog]. Recuperado

de http://seizenine.blogspot.com.es/2013/09/top3-marcas-que-echamos-de-menos-en-la.html

Seize9 (2014, enero 14). Brian Shaw no quiere que sus jugadores lleven KD, LeBron o Kobes [Mensaje de

Blog]. Recuperado de http://seizenine.blogspot.com.es/2014/01/brian-shaw-no-quiere-que-sus-

jugadores.html

Seize9 (2014, febrero7). Nike Kobe 9; las 9 ideas de Kobe [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2014/02/nike-kobe-9-las-9-ideas-de-kobe.html

Seize9 (2014, marzo 1). #Top3 campañas de Nike más contestadas [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com/2014/03/top3-campanas-de-nike-mas-contestadas.html

Seize9 (2014, marzo 15). #Top3 Nikes que no esperarías en una pista NBA [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2014/03/top3-nikes-que-no-esperarias-en-una.html

Seize9 (2014, mayo 2). Adidas muestra su apoyo a los Clippers (sin Sterling) [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2014/05/adidas-muestra-su-apoyo-los-clippers.html

Seize9 (2014, mayo 6). Adidas reedita una camiseta que nunca fue suya [Mensaje de Blog]. Recuperado de

http://seizenine.blogspot.com.es/2014/05/adidas-reedita-una-camiseta-que-nunca.html

Semin G. R. & Palma, T. A. (2014). Why the bride wears white: Grounding gender with brightness. Journal of

Consumer Psychology, 14 (2), 217-225.

Serra, M. (1992, diciembre 9). Las federaciones de baloncesto y balonmano, represaliadas por su patrocinador

habitual. El País. Recuperado desde: http://elpais.com/diario/1992/12/09/deportes/723855610_850215.html

Sethuraman, R., Tellis, G. J. & Briesch, R. A. (2011). How well does advertising work? Generalizations from

meta-analysis of brand advertising elasticities. Journal of Marketing Research, 48 (3), 457-471.

Shaikin, B. (2005, febrero 24). Malone files lawsuit against shoemaker. Los Angeles Times. Reuperado desde

http://articles.latimes.com/2005/feb/24/sports/sp-malone24

Shaw, S. M. & Kemeny, L. (1989). Fitness promotion for adolescent girls: the impact and effectiveness of

promotional material emphasizing the slim ideal. Adolescence, 24, 677–687.

Shepard, R. N. (1967). Recognition memory for words, sentences and pictures. Journal of Verbal Learning and

Verbal Behavior, 6, 156-163.

Shilbury, D., Westerbeek, H., Quick, S., & Funk, D. C. (2009). Strategic sport marketing. Third edition. Allen &

Unwin.

Shimp, T.A. (2000). Advertising promotion: Supplemental aspects of integrated marketing communications, 5th

ed., Dryden Press, Fort Worth, TX.

Shirley, P. (2012, 29 de marzo). The Madness. Recuperado el 15 de enero de 2014 desde

http://www.flipcollective.com/2012/03/29/the-madness-by-paul-shirley/

Silvestre, P. (1997). Sneakers world. American Basket, 2, 255-258.

447

Simon, H. (1997). Hysteresis in marketing -- a new phenomenon? Sloan Management Review, 38 (3), 39-49.

Singh, S.(2006). Impact of color on marketing. Management Decision, 44 (6), 783, 389.

Singh, S. N., Mishra, S., Bendapudi, N. & Linville, D. (1994). Enahnching memory of televisión commercials

through message specing. Journal of Consumer Research, 31, 384-392.

Skidmore, S. (2007, enero 14). Sneakerheads love to show off shoes. Washington Post. Recuperado desde

http://www.washingtonpost.com/wp-dyn/content/article/2007/01/14/AR2007011400451.html

Slamonline.com (2011, junio 23). Above the Rim Signs Legendary Streetballer Corey “Homicide” Williams.

Slamonline. Recuperado desde: http://www.slamonline.com/online/other-ballers/streetball/2011/06/above-

the-rim-signs-legendary-streeballer-corey-homicide-williams/

Slater, J. & Lloyd, C. (2004). It’s gotta be the shoes: Exploring the effects of relationships of Nike and Reebok

sponsorship on two college athletic programs. En Kahle y Riley (Ed), Sports marketing and the psychology

of marketing communication, 191-210.

Smit, B. (2008). Sneaker wars. New York: Harper Collins.

Sneakerfiles.com (2010, febrero 26). Detroit Pistons’ trainer bans the Nike Hyperize Recuperado desde

http://www.sneakerfiles.com/2010/02/26/pistons-trainer-bans-the-nike-hyperize/

Snyder, C.R., Lassegard, M.A., & Ford, C.E. (1986). Distancing after group success and failure: Basking in

reflected glory and cutting off reflected failure. Journal of Personality and Social Psychology, 51 (2), 382-

388.

Sobol, K. & Darke, P. R. (2014). “I’d like to be that attractive, but at least I’m smart”: How exposure to ideal

advertising models motivates improved decision-making. Journal of Consumer Psychology, DOI:

10.1016/j.jcps.2014.03.005

Söderlund, M. & Dahlén, M. (2010). The “killer” ad: an assessment of advertising violence. European Journal

of Marketing, 44 (11/12), 1811 – 1838.

Soley, L. C. (1984). Factors affecting television attentiveness: A research note.Current Issues & Research in

Advertising, 7 (1), 141-148.

Song, H. & Schwarz, N. (2009).If It's Difficult to Pronounce, It Must Be Risky Fluency, Familiarity, and Risk

Perception.Psychological Science 20 (2), 135-138.

Sparks, A. (2011, noviembre 11). Tahnee Robinson continues to pursue her WNBA dreams. Recuperado desde

http://sports.yahoo.com/wnba/news?slug=ycn-10413809

Sport Business Daily (2007, junio 5). Kobe Bryant Signs Multi-Year Extension With Nike Recuperado desde:

http://www.sportsbusinessdaily.com/Daily/Issues/2007/06/Issue-174/Sponsorships-Advertising-

Marketing/Kobe-Bryant-Signs-Multi-Year-Extension-With-Nike.aspx

Sporting Goods Manufacturers Association (2012). 2012 Sports, Fitness and Leisure

Sports Business Journal (2002). How $194,64 billion is spent in sports. Sports Business Journal, 5 (36), 150-

151.

Stallen, M., Smidts, A., Smit, G. Klucharev, V., Fernández, G. & Rijpkema, M. (2009). Celebrities and Shoes on

the Female Brain: The Neural Correlates of Product Evaluation in the Context of Fame (26 2009, 08).

ERIM Report Series Reference No. ERS-2009-048-MKT. Disponible en SSRN:

http://ssrn.com/abstract=146260

Stangling, D. (2009, noviembre 5). Michael Jordan’s son keep his Nikes; UCF loses $3m adidas deal.

Recuperado desde http://content.usatoday.com/communities/ondeadline/post/2009/11/marcus-jordan-

keeps-his-dads-nikes-ucf-loses-3m-adidas-deal/1#.UudWZ7yDPIU

Statistic Brain (2012). Footwear industry statistics. Recuperado de: www.statisticbrain.com/footwear-industry-

statistics/

Sterman, J. (2001). System dynamics modeling: Tools for learning in a complex world. California Management

Review, 43 (4), 8-25.

Stoklossa, U. & Rempen, T. (2007). Advertising. New techniques for visual seduction. Thames & Hudson.

Strahilevitz, M., & Myers, J. G. (1998). Donations to charity as purchase incentives: How well they work may

depend on what you are trying to sell. Journal of Consumer Research, 24, 434–446

Strasser, J. B. & Becklund, L. (1991). The story of Nike and the men who played there. San Diego: Harcourt

Brace Jovanovich

Styles, U. (2005). Sneakers. The complete collectors’ guide. Thames & Hudson.

Suárez, J. C. & Pérez, M. A. (2001). Publicidad al desnudo. Análisis social del discurso publicitario. Sevilla:

Editorial MAD.

Sullivan, L. (2008). Hey, whipple, squeeze this. A guide to creating great ads. Third Edition. New Jersey: Wiley.

Summers, M. B. (2013). Behind the numbers. NBA.com. Recuperado el 28 de febrero de 2013 desde:

http://www.nba.com/features/behind_the_numbers.html.

Superbasket (1990). Morir por unas zapatillas. Superbasket, 40, 40-41.

448

Sweeney, S. (2011, agosto 24). The NBA’s 10 best rappers. Recuperado desde http://dimemag.com/2011/08/the-

nbas-10-best-rappers/

Swimberghe, K. R., Astakhova, M. & Wooldridge, B. R. (2014). A new dualistic approach to brand passion:

Harmonious and obsessive. Journal of Business Research, http://dx.doi.org/10.1016/j.jbusres.2014.04.003

Tajfel, H., Billig, M. G., Bundy, R. P., & Flament, C. (1971). Social categorization and intergroup behaviour.

European Journal of Social Psychology, 1 (2), 149–178.

Taleb, N. N (2012). Antifragile. Things that gain from disorder. Random House.

Taylor, V. A., Halstead, D. & Haynes, P. J. (2010). Consumer responses to christian religious symbols in

advertising. Journal of Advertising, 39 (2), 79-92

Teixeira, T., Picard, R. & el Kaliouby, R. (2014). Why, When, and How Much to Entertain Consumers in

Advertisements? A Web-Based Facial Tracking Field Study. Marketing Science,

http://dx.doi.org/10.1287/mksc.2014.0854

Thamel, P. (2007, junio 24) Marketing All-Star Is Ready to Relax. The New York Times. Recuperado desde:

http://www.nytimes.com/2007/06/24/sports/ncaabasketball/24hoops.html?_r=1

The Economist (2011, agosto 27). The line of beauty. The Economist. Recuperado desde

http://www.economist.com/node/21526782

Thefreelibrary.com (1993, febrero 12). Converse changes running basketball shoe name to Run 'N Slam;

Company urges other athletic shoe companies to follow suit. Recuperado desde:

http://www.thefreelibrary.com/CONVERSE+CHANGES+RUNNING+BASKETBALL+SHOE+NAME+T

O+RUN+'N+SLAM%3B+COMPANY...-a013114957

Thefreelibrary.com (2000, septiembre 15). Puma releases Vince Carter. Recuperado desde

http://www.thefreelibrary.com/PUMA+Releases+Vince+Carter.-a065252706

Thompson, C. J. (1990). Eureka! and other tests of signifcance: A new look at evaluating interpretive research.

En Advances in Consumer Research Volume 17, eds. Marvin E. Goldberg and Gerald Gorn and Richard W.

Pollay, Provo, UT : Association for Consumer Research (pp. 25-30).

Topolinski, S., Lidner, S. & Freudenberg, A. (2014). Popcorn in the Cinema: Oral Interference Sabotages

Advertising Effects. Journal of Consumer Psychology, 24 (2), 169-176.

Townsend, C. & Kahn, B. E. (2013). The “Visual Preference Heuristic”: The Influence of Visual versus Verbal

Depiction on Assortment Processing, Perceived Variety, and Choice Overload. Journal of Consumer

Research, http://dx.doi.org/10.1086/673521

Townsend, C., y Shy, S. B. (2010). When and how aesthetics influences financial decisions. Journal of

Consumer Psychology, 20 (4), 452-458.

Tripp, C., Jensen, T. D. & Carlson, L. (1994). The effects of multiple product endorsements by celebrities on

consumers' attitudes and intentions. Journal of Consumer Research, 20 (4), 535-547.

Tully, S. M. & Winer, R. S. (2014). The Role of the Beneficiary in Willingness to Pay for Socially Responsible

Products: A Meta-analysis. Journal of Retailing, 90 (2), 255-274.

Turner, J. C. (1982). Towards a cognitive redefinition of the social group. En H. Tajfel (Ed.), Social identity and

intergroup relations (pp. 15–40). Cambridge, England: Cambridge University Press.

Underwood, R. L. (2003). The communicative power of product packaging: Creating brand identity via lived and

mediated experience. Journal of Marketing Theory and Practice, 11 (1), 62-76.

United States Patent (1978). U.S. Patent, July, 25, 1978, 4102061.

Van Boven, L. & Ashworth, L. (2007). Looking forward, looking back: Anticipation is more evocative than

retrospection. Journal of Experimental Psychology, 136, 289–300

Vanderbilt, T. (1998). The sneaker book. Anatomy of an industry and an icon. New York: The New Press.

Vesanen, J. (2007). What is personalization? A conceptual framework. European Journal of Marketing, 41 (5/6),

409 – 418

Wann, D.L. & Branscombe, N. R. (1990). Die-hard and fair-weather fans: effects of identification on BIRGing

and CORFing tendencies. Journal of Sport and Social Issues, 14, 103-117.

Watson, C. J. (2008, septiembre 24). Brandon Jennings signs endorsement deal with Under Armour. Recuperado

desde http://bleacherreport.com/articles/61300-brandon-jennings-signs-endorsement-deal-with-under-

armour

Wedel, M. & Pieters, R. (2007a). Informativeness of eye movements for visual marketing: Six cornerstones. In

M. Wedel & R. Pieters (Eds.), Visual Marketing: From Attention to Action (pp. 43-71). New York:

Lawrence Erlbaum

Wedel, M., & Pieters, R. (2007b). Introduction to visual marketing. In M. Wedel & R. Pieters (Eds.), Visual

Marketing: From Attention to Action (pp. 1-8). New York: Lawrence Erlbaum

Weierich, M. R., Wright, C. I., Negreira, A., Dickerson, B. C. & Barret, L. F. (2010). Novelty as a dimension in

the affective brain. Neuroimage, 49 (3): 2871

449

Weigelt, K., & Camerer, C. (1988). Reputation and corporate strategy: A review of recent theory and

applications. Strategic Management Journal, 9, 443-454.

Weissman, S. (2014, abril 30). How the Clippers’ ‘We Are One’ slogan came about Recuperado desde

http://digiday.com/brands/clippers-one-logo/

White, D.W., L. Goddard, & Wilbur, N. (2009). The Effects of Negative Information Transference in the

Celebrity Endorsement Relationship. International Journal of Retail and Distribution Management, 37 (4),

322-335.

Wind, Y. J. & Sharp, B. (2009). Advertising empirical generalizations: Implications for research and action.

Journal of Advertising Research, 49 (2), 1-7.

Winter, K. (2014, mayo 14). Tennis faces sexism row over female stars wearing advertisements on their breasts.

Recuperado desde http://www.dailymail.co.uk/femail/article-2628270/Thats-one-way-product-placement-

Female-tennis-stars.html

Witte, K. & Allen, M. (2000). A Meta-Analysis of Fear Appeals: Implications for Effective Public Health

Campaigns. Health Education and Behavior, 27 (5), 608–632.

Wood, S. (2005). Sneaker Freaker. The book. Riverhead Trade; 1st Riverhead Freestyle Trade Pbk. Ed edition

Woodside, A.G. (2008). Using the Forced Metaphor-Elicitation Technique (FMET) to meet animal companions

within self. Journal of Business Research, 61, 280-287.

Wurk, K. (2001). The rise and fall of L.A. Gear. Descargado el 8 de enero de 2014 desde

http://www.turnaround.org/Publications/Articles.aspx?objectID=1806

Xiao, L. & Ding, M. (2014). Just the faces: Exploring the Effects of Facial Features in Print Advertising.

Marketing Science, 33 (3), 338-352.

Yaffe, T. & Kark, R. (2011). Leading by example: The case of leader ocb. Journal of Applied Psychology. 96

(4), 806–826.

Yahoo Finanzas (2012, mayo 17). Skechers, multada con 31 millones de Euros por exagerar los beneficios de

sus zapatillas. Recuperado desde https://es.finance.yahoo.com/blogs/finyahoofinanzases/skechers-multada-

31-millones-euros-enga-ar-zapatillas-162936299.html

Yang, W., Zhang, J. & Peracchio, L. (2010). Understanding the impact of self-concept on the stylistic properties

of images. Journal of Consumer Psychology, 20 (4), 508-520.

Yang, X. & Smith, R. E. (2009). Beyond attention effects: Modeling the persuasive and emotional effects of

advertising creativity. Marketing Science, 28 (5), 935-949.

Yi. D. (2007, enero 21). Diabetics: one sweet market. Recuperado desde

http://articles.latimes.com/2007/jan/21/business/fi-diabetes21

Yoh, T. (2005). Parent, peer and TV influences on American teens’ athletic shoes purchasing. International

Journal Sport Management and Marketing, 1 (½), 180-189.

Zajonic, R. B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social Psychology, 9, 1-

27

Zaltman, G. (1997). Rethinking market research: putting people back in. Journal of Marketing Research, 34,

424-437.

Zaltman, G. (2003). How customers think: Essential insights into the mind of the markets. Boston: Harvard

Business School Press.

Zaltman, G. & Zaltman, L. (2008). Marketing metaphoria: What deep metaphors reveal about the minds of

consumers. Boston: Harvard Business Press.

Zhao, M. & Xie, J. (2011). Effects of social and temporal distance on consumers responses to peer

recommendations. Journal of Marketing Research, 48, 486-496.

Zillman, D., & Paulus, P. (1993). Spectators: Reactions to sports events and effects on athletic competition. En

R. Singer, M. Murphey, & L. Tennant (Eds.), Handbook of research on sports psychology (pp. 600-619).

New York: MacMillan.

Zucco, G. M. (2003). Odor memory: The unique nature of memory system. En Plumacher & Holz (eds).

Speaking of colors and odors (pp. 155-166), PA: John Benajamins Publishing Company.

Nota: Parte de los contenidos de este libro se basan en las siguientes 3 publicaciones del autor:

Martínez. J. A. (2012). Formas de comunicación impresa de las marcas de textil y calzado deportivo en

publicaciones de baloncesto. RICYDE. Revista Internacional de Ciencias del Deporte, 29 (8), 180-201.

Martínez, J. A. (2013). La personalización de las zapatillas de baloncesto. Redmarka. Revista Académica de

Marketing Aplicado, 6 (10), 51-94

450

Martínez, J. A. (2014). The paradoxical marketing of sports equipment brands RICYDE. Revista Internacional de

Ciencias del Deporte, 35 (10), 1-3.