Reversal - Improving Products and Services SCAMPER - Generating new products and services Attribute Listing, Morphological & Matrix Analysis -

Creating new products, services & strategies Brainstorming - Generating many radical ideas Reframing Matrix - Looking with different perspectives Concept Fan - Widening the search for solutions Random Input - Making creative leaps Provocation - Carrying out thought experiments DO IT - A simple process for creativity Simplex - A powerful problem-solving process

Ask Opposite of question you want to ask. E.g: How would I reduce customer

satisfaction?

Check list help to change product Means:

S - Substitute - components, materials, peopleC - Combine - mix, combine

A - Adapt - alter, change function

M - Modify - increase or reduce in scale

P - Put to another use

E - Eliminate - remove elements of functionality

R - Reverse - turn inside out or upside down

List of product/service/strategy attributes

Attributes are Parts, Properties, quality or design elements

Tabulate all attribute through Brainstorming

Mixing one item from each column. Evaluate & Improve the mixture

Developing many creative solutions lateral thinking process Two Type: Individual & Group (more efficient) How:

Problem Definition Session Focus on Problem No-one criticizes Enthusiastic, uncritical attitude to have big contribution Welcome creativities (as much as) No train is followed Developing Ideas Noting down ideas (Flip Chart) At the end: Evaluation

different viewpoints (different people with different experience in different way)

expand ranges of creative solution How: Put Q inside a middle of grid ===

> box around for each perspective Approaches: Looking a problem from view

points: 4 Ps (Product, Planning, Potential Perspective, People) Profession Approaches ( viewpoints of different

specialists)

'taking one step back' to get a broader perspective

approaches to a problem when you have rejected all obvious solutions

Approach:

need fresh ideas or new perspectives during problem solving

linking another thinking pattern into one we are using

Approach: Random Noun (often helps that can touched or seen)

Then start brainstorming

Deliberately stupid statements, to shock our minds

Think out of established pattern that used to solve problem

Then examine its: consequence benefits circumstances …etc.

D - Define problem (why it happen repeatedly to get the root)

O - Open mind and apply creative techniques (you may use other tools)

I - Identify best solution (Decision Making Techniques)

T – Transform (Action Plan)

Sophistication of DO IT & Industrial-Strength Creativity

Continuous Improvement Cycle Problem finding (by raising different questions) Fact Finding (competitors, costumers, services, market,

product,..etc) Problem definition Idea finding Selection & Evaluation (Decision Making Techniques,

Decision Trees, Paired Comparison Analysis and Grid Analysis, 6 Thinking Hats, Cost/Benefit). Select an idea

Planning(Action Plan) who, what, when, where, why and how of making it work

Sell Idea Action