Оксана Крикун Requirements elicitation how to deal with the customer who does not know...
Transcript of Оксана Крикун Requirements elicitation how to deal with the customer who does not know...
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How to deal with the customer who does not know what he
wants?
BA Stand Up | 16.07.2015
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PROFILE
• 1.5 year of CMO in startup
• 6 month BA role in HU company
• 8 years of professional work with people who do not know what they want
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Our customer looks like…
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- Lewis Carrol, Alice in Wonderland
Alice: Would you tell me, please, which way I ought to go from here?The Cat: That depends a good deal on where you want to get toAlice: I don't much care where.The Cat: Then it doesn't much matter which way you go.Alice: So long as I get somewhere.The Cat: Oh, you're sure to do that, if only you walk long enough.
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• Who is the customer?
• What is the customer`s problem?
• Who are the users?
• How will the solution help the user in their day-to-day activities?
• How will solving the problem help our business?
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WHICH IS THE PAIN
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SMART AIM
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MARKET RESEARCH
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PROPOSE ALTERNATIVES. PERSUADE.
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USE TECHNIQUES
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BUSINESS CANVAS
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VALUE PROPOSITION CANVAS
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YOU ARE CONSULTANT.Persuade where you see you need to.
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• Software Requirement, Karl Wiegers • BABOK• Business models generation, Alexander
Osterwalder• Start with “Why”, Simon Sinek
READ:
• Aksena Krykun • Oksana.Krykun• [email protected]
ASK:
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Q&A ?