InsideCounselmedia.insidecounsel.com/insidecounsel/historical/SiteCollection... · reach the...

Intellectual Property E-Discovery Pro Bono Regulatory Labor Corporate

Crime Diversity Ethics Compliance FCPA Outsourcing Global Environ-

mental Litigation Intellectual Property E-Discovery Pro Bono Regula-

tory Labor Corporate Crime Diversity Ethics Compliance FCPA Outsourc-

ing Global Environmental Litigation Intellectual Property E-Discovery

Pro Bono Regulatory Labor Corporate Crime Diversity Ethics Compliance

FCPA Outsourcing Global Environmental Litigation Intellectual Prop-

erty E-Discovery Pro Bono Regulatory Labor porate Crime Diversity Eth-

ics Compliance FCPA Outsourcing Global Environmental Litigation Intel-

lectual Property E-Discovery Pro Bono Regulatory Labor Corporate Crime

Diversity Ethics Compliance FCPA Outsourcing Global Environmental

Litigation Intellectual Property E-Discovery Pro Bono Regulatory Labor

Corporate Crime Diversity Ethics Compliance FCPA Outsourcing Global En-

vironmental Litigation Intellectual Property E-Discovery Pro Bono Regula-

tory Labor Corporate Crime Diversity Ethics Compliance FCPA Outsourc-

ing Global Environmental Litigation Intellectual Property E-Discovery

Pro Bono Regulatory Labor Corporate Crime Diversity Ethics Compliance

FCPA Outsourcing Global Environmental Litigation Regulatory Labor Pro

Labor Corporate Crime Diversity Intellectual Property E-Discovery FC

I lnsideCounseBusiness insights for Law Department LeaDers

PrintOnline Web SeminarSOn DemanD CuStOm eventS

www.insidecounsel.com

2010 media kit

table of contentstable of contents

P (312) 654-3500 F (312) 654-3525 www.insidecounsel.com

welcome

insidecounsel demographicsDemographics

Reader Engagement

editorialAnatomy of an Issue

Editorial Calendar

rate card

magazine specifications

integrated mediaE-Media Specs

Exclusive Sponsorships

E-Newsletters

Web Seminars

custom media

events

product summary

contact us

reach the decision-makers of the in-house legal professioninsidecounsel—an award-winning monthly magazine—has been serving top in-house legal professionals for nearly two decades. with a circulation of 40,000*, insidecounsel provides the legal news and strategic tools in-house counsel need to better manage their departments and fully understand the business risks their companies face.

audiencemeeting the needs of gcs


Managing risk in corporate America has dramatically impacted the role of the general counsel.

In this struggling economy, GCs and senior in-house counsel face unique responsibilities,

increased expectations and unprecedented challenges in the corporate environment.

more than ever, GCs are being challenged to:

u make smart buying decisions about outside counsel and other legal service providers

u manage risks and control costs

u Develop best practices to keep their clients on the straight and narrow

u stay abreast of changes in an evolving global legal and regulatory landscape

u use technology to more effectively manage their departments and resources

InsideCounsel helps readers overcome and manage these challenges.

“one of the top in-house trade journals on the market. in fact, it’s a must read.” —general counsel, lockheed martin space systems co.

“i consider it one of my most important tools for keeping current with the in-house practice of law.”

—evp regional general counsel, lasalle bank corp.

“very useful. ads are useful too. have used it for updates, general information and to find service providers.” —vice president for business and legal affairs, avX corporation

InsideCounsel is a recognized industry leader in editorial content and design.

recent awards:

u 2008 folio ozzie gold award for best feature design u 2007 folio eddie silver award for best issue

u 2007 folio eddie gold award for best article u 2006 folio ozzie gold award for best redesign of a B-to-B

2008

audiencecirculation quality– an insidecounsel standard


In-house legal professionals and corporate executives choose InsideCounsel as their publication.

They are loyal readers representing the titles and companies you want to reach!**

reaching the decision makers

90% in-house counsel and business executive subscribers*InsideCounsel has the right titles for you. 80.1% are “In-House Counsel” with 56.4% being the

General Counsel, Vice President and CLOs. Complemented by “Business Executives”* (9.9%),

InsideCounsel is read by the decision makers you want to reach.

87.4% one-year qualified subscribers*InsideCounsel has a strong one year qualified circulation of legal and business executives.

This reflects the quality of the database. Each one-year subscriber received the publication

within the past 12 months and either renewed or began their subscription to InsideCounsel.

31,354 personal direct request*InsideCounsel has a qualified “Personal Direct Request” circulation (78.4%) of legal and

business executives. This means the subscriber specifically stated to the publisher that

“I want to receive your magazine.” This is a significant reflection of the importance and

relevance of a magazine to a subscriber.

insidecounsel has a bpa-audited circulation of 40,000*

Source: *6/09 BPA Statement *Business Executive Titles: CEO, President, Board Member, Director and Senior Management**July 2009 Readership study by Acritas

u view the June 2009 bpa statement

readershipdemographics


connect with nation’s largest in-house legal departments:†

insidecounsel reaches 99% of the fortune 250 and 500 and 94% of the fortune 1000.†

u fortune 250 average 25 subscribers per companyu fortune 500 average 16 subscribers per companyu fortune 1000 average 10 subscribers per company

average annual revenue: $22.1 billion (48% over $44 billion)*Our in-house readers are not locked in to one type of law firm. More than half of readers use a blend of all types of firms.**

a highly eXperienced reader audience**the average in-house counsel executive tenure is 11 years while 26% have been in-house for 11 or more years, and 16% for more than 20 years**

Source: *June 2009 BPA Statement **July 2009 Readership study by Acritas†Publishers own data

58%

38%

34%

33%

26%

a blend of all types

regional firms

national firms

Local Boutique firms

Major global, international firms

24%

30% 22%

19%

5%

n more than 20 years

n 11-20 years

n 6-10 years

n 1-5 years

n Less than 1 year

readershipreader engagement


our readers are dedicated and loyal** u 67% read “4 out of 4 issues” of InsideCounsel

u Readers spend an average of 37 minutes reading InsideCounsel

u Readers rank InsideCounsel the “most interesting to read” and “most useful and valuable to me in my work” versus other industry legal publications

u 91% of readers agree that InsideCounsel keeps them abreast of legal news, developments and regulatory tasks facing corporate America

u 91% say that the articles are well-written and provide informative Purchasing Power

purchasing powerinsidecounsel readers are top prospects for marketing to senior level decision makers**

u 84% of readers are involved in some way in hiring/choosing outside counsel

average annual expenditure for outside counsel: $12 million

average annual expenditure for outside counsel is $24 million with corporate revenue over $1 billion.

technology purchasing**average spend on legal technology in the next 12 months: $456,000

average spend on legal technology is $880,000 with corporate revenue over $1 billion.

u 78% of readers have an influence in the selection or purchase of legal technology for their departments

insidecounsel readers “take action” from reading advertisements

30% visited the Web site of an ad they saw 27% researched an advertised product or service 17% discussed advertised firm with a colleague 15% forwarded an ad to a colleague

“i always read insidecounsel and frequently find articles directly applicable to my work. I find it a good means of keeping a generalist like me up to speed on a variety of things without going too much in depth.”—vp general counsel, ciber inc

Source: **July 2009 Readership study by Acritas

editorialanatomy of an issue


departments

litiGatiOn

Analyzes the trends, risks and

strategies that shape the way GCs

manage litigation

GlObal

Offers insight into the legal and

regulatory challenges facing U.S.

companies overseas

reGulatOry

Sheds light on governance and regulatory

changes impacting compliance practices

labOr

Examines the employment litigation,

union issues and HR concerns that

challenge every in-house counsel

iP

Explores legal and legislative issues that

are testing the cutting edge of IP law

Career talk

Highlights who is changing positions

within the world of corporate legal

departments

COrPOrate Crime

Delves into the important role in-house

counsel play in protecting clients from

corporate wrongdoing

in brieF

Reports on breaking news and key

developments in the in-house bar

PrOFile

Profiles in-house counsel who have the

most challenging and interesting jobs in

corporate America

teChnOlOGy

Highlights technological developments

that are helping legal departments run

efficiently

CirCuitS

Explores major legal developments at

the state and regional level

Pay it FOrWarD

Pro bono success stories

from the in-house bar

Op-ed COLUmns

FrOm the eDitOr

The stories behind the articles covered

in InsideCounsel

inSiDe PerSPeCtive

Top in-house counsel offer an inside

look at the most significant issues facing

legal departments

DrivinG DiverSity

Diversity-focused in-housers provide

solutions to the common diversity

challenges facing legal departments

ethiCal inSiGhtS

In-house counsel offer advice on

building and maintaining high ethical

standards

inSiDe nOn-PrOFitS

Bruce Collins discusses unique

challenges facing the non-profit bar

COvers & featUres

COmPenSatiOn rePOrt

An in-depth review of compensation

trends in the in-house legal and

executive markets

Gen y in the WOrkPlaCe

A look at how legal departments bridge

the gap between differing generations

alternative Fee arranGementS

Best practices on moving beyond the

hourly rate with outside counsel

teChnOlOGy

The latest updates and issues impacting

legal technology

laW Firm billinG

A detailed look into the complex world of

law firm billing

Survey OF General COunSel

A thorough report on the GC-law firm

relationship

iC 10

The 10 most innovative law department

solutions of 2010

DOinG buSineSS in mexiCO

anD CanaDa

A series of articles about the legal and

regulatory landscape in Mexico and

Canada

iC tOP 20: year in revieW

The major events of 2010 that impacted

the in-house legal profession

neW

the iC eDitOrial teamCathleen FlaharDy, editor-in-Chiefmary SWantOn, Senior editor

meliSSa maleSke, managing editorlauren WilliamSOn, associate editor

editorial calendar2010 editorial calendar


mOnth spaCe CLOsing

materiaLs dUe editOriaL fOCUs bOnUs

distribUtiOn

January 11/25/09 12/4/09cover: executive and gC Comp

feature: Business education of Lawyers marketing partners forum, Boca raton, fL

February 12/30/09 1/6/10cover: generation gap: gen Y in the workplace

feature: alternative fee arrangements Baxter adrecall™

march 1/29/10 2/5/10cover: Career satisfaction survey

feature: Crisis management

• minority Corporate Counsel association (mCCa)• Lma’s 24th annual Conference and exposition, Denver

april 3/1/10 3/8/10 cover: Best practices for going green

may 3/29/10 4/5/10cover: Legal departments in today’s economy

feature: technology

• Baxter AdRecall™• InsideCounsel’s superConference, Chicago

June 4/27/10 5/4/10cover: Labor & employment review

feature: understanding Law firm Billing

July 5/28/10 6/4/10 cover: GC Profiles—Non-Profits

august 6/28/10 7/5/10cover: survey of general Counsel

feature: Corporate governance

September 7/30/10 8/6/10 cover: iC-10

• Baxter AdRecall™• West LegalWorks: E-Discovery Conference • 6th Annual Southeastern m&a forum

October 8/30/10 9/7/10cover: Doing Business in mexico and Canada

feature: supreme Court review 14th annual e-Discovery & records retention Conference series

november 9/30/10 10/7/10cover: new administration: one Year in

feature: Litigation trends

• Baxter AdRecall™• 14th Annual e-Discovery & Records retention Conference series

December 10/28/10 11/4/10 cover: iC top 20 14th annual e-Discovery & records retention Conference series

monthly Departments: Litigation, ip, Labor, regulatory, global, technology, Corporate Crime bi-monthly Departments: ethical insights, Driving Diversity

u view rate card u view specs

ratesmagazine rates


COLOrSiZe OPen 3-time 6-time 12-time 18-time 24-time

spreaD $21,395 $20,845 $19,750 $17,100 $15,910 $14,765

fuLL page $12,225 $11,915 $11,285 $9,770 $9,095 $8,440

2/3 VertiCaL $11,130 $10,860 $10,290 $8,925 $8,320 $7,735

1/2 $10,150 $9,885 $9,375 $8,150 $7,600 $7,075

1/3 VertiCaL $9,500 $9,260 $8,785 $7,650 $7,140 $6,650

1/4 $8,600 $8,385 $7,965 $6,935 $6,480 $6,050

b&WSiZe OPen 3-time 6-time 12-time 18-time 24-time

spreaD $19,020 $18,470 $17,375 $14,720 $13,535 $12,390

fuLL page $10,870 $10,555 $9,930 $8,410 $7,735 $7,080

2/3 VertiCaL $9,770 $9,500 $8,935 $7,565 $6,960 $6,375

1/2 $8,850 $8,585 $8,075 $6,850 $6,300 $5,775

1/3 VertiCaL $8,200 $7,960 $7,485 $6,350 $5,840 $5,350

1/4 $7,300 $7,085 $6,665 $5,635 $5,180 $4,750

tWO-PaGe SPreaDS Premium POSitiOnS

25% off the second page Covers 2 and 4 add 30%; Page One add 25%;

other guaranteed positions, add 20%

ALL RATES ARE GROSS

dispLay advertising eFFeCtive January 2010

PrOFeSSiOnal annOunCementS black & White net ratesFull-Page: $5,100 Half-Page: $3,550Quarter-Page: $2,650 Additional $1,300 for color

hiGh imPaCt aDvertiSinGInsideCounsel provides numerous high-impact advertising opportunities. White papers or collateral can be polybagged with an issue. InsideCounsel can carry a belly-band or French-door cover. Inserts can range from the simple business reply card to a double-gatefold and everything in between. When your campaign demands a creative execution, InsideCounsel is ready to meet the challenge.

Other OPPOrtunitieSAdditionally, InsideCounsel offers non-traditional advertising opportunities, including Special Reports, Seminar Partnerships, Roundtable Sponsorships and other custom content opportunities. For an overview, please refer to the “Custom Media” section of the InsideCounsel media kit.

aDvertiSinG eFFeCtiveneSS reSearChThe Baxter AdRecall™ report is complimentary to clients whose adver-tisements appear in the following 2010 issues: February, May, September and November.

inSertSInsideCounsel accepts pre-printed inserts. Contact Publisher for more information at 312.651.0309.

inSiDeCOunSel marketPlaCe(Net rates):CLassifieD aDVertising 1x 6x 12x

1-Column Inch = 2-1/5” $165 $150 $1402-Column Inches = 4-2/5” $200 $180 $1553-Column Inches = 6-3/5” $225 $205 $1804-Column Inches = 8-4/5” $260 $235 $2055-Column Inches = 11” $290 $270 $235

DireCtorY Listing

2-1/5” x 4” $550 $450 $350(Company logo is an additional $125)

karen CariellOeast Coast business Directoroffice: 404.841.2245fax: [email protected]

traCey GOlDvarGmidwest business Directoroffice: 312.651.0341fax: [email protected]

SuSan WernerWest Coast business Directoroffice: 415.441.2762fax: [email protected]

CarOlyn hiCkSinternational Directoroffice: +44(0)[email protected]

print specsmagazine specifications


9” x 10.875” (trim)

9.25” x 11.125” (bleed)

4.767”

x 9.6875”

7.8125”

x 4.625”

2.283”

x 9.6875”

3.75” x 4.625”

aD SiZe requirementS

Standard Columns Size

full-page** 3 9” w x 10.875” h (trim) 9.25” w x 11.125” h (bleed)

full-page spread** 6 18” w x 10.875” h (trim) 18.25” w x 11.125” h (bleed)

2/3 Vertical 2 4.767” w x 9.6875” h

1/2 page 3 7.8125” w x 4.625” h

1/3 Vertical 1 2.283” w x 9.6875” h

1/4 page 3.75” w x 4.625” h

**add .125” on all sides for bleeds; keep all live matter .375” from trim

aDvertiSinG DeaDlineSSpace reservation and materials deadline is 5:00 p.m. Central Time on the dates listed below.

2010 issue Date ad Closing Date ad materials Due issue mails

January 11/25/09 12/4/09 12/28/09

february 12/30/09 1/6/10 1/26/10

march 1/29/10 2/5/10 2/24/10

april 3/1/10 3/8/10 3/26/10

may 3/29/10 4/5/10 4/27/10

June 4/27/10 5/4/10 5/24/10

July 5/28/10 6/4/10 6/25/10

august 6/28/10 7/5/10 7/23/10

september 7/30/10 8/6/10 8/25/10

october 8/30/10 9/7/10 9/24/10

november 9/30/10 10/7/10 10/26/10

December 10/28/10 11/4/10 11/24/10

January 2011 11/29/10 12/6/10 12/23/10

meChaniCal SPeCiFiCatiOnS

n PDF files should be created using PostScript files distilled using PDF/X-1a settings. Please include crop marks offset .125”, full page ads should include a .125” bleed on all sides.

n Applicable file formats include:

Adobe InDesign CS / CS2 / CS3 – include all Mac screen and printer fonts and all resources placed in the layout.

Adobe Illustrator CS / CS2 / CS3 – images must be linked (not embedded) and included, fonts must be changed to outlines.

Adobe Photoshop CS / CS2 / CS3 – must be a CMYK, 300 resolution, layered Photoshop document with all fonts included.

Any ads created on a PC platform must be processed into a PDFX1A prior to submission. Please call for detailed instructions.

n Scanned photos or art should be saved as EPS or TIFF files in CMYK. Any materials submitted in RGB will be converted to CMYK.

n Scanned photos must be saved at a minimum 300 DPI resolution.

n All ads should be submitted with a proof. A press match print is required to guarantee color output.

n Ads can be submitted on CD or DVD, please contact your ad coordinator for placing ads on our FTP site.

n Advertisers submitting material not meeting the specifications outlined above and requiring additional preparation will be billed for the work performed.

ShiPPinGSummit Business Media5081 Olympic Blvd.Erlanger, KY 41018

full page

2/3 vertical

half page

1/3 vertical

quarter page

aD [email protected]

integrated media

e-media solutions


the premier online resource for in-house lawyersThe InsideCounsel Web site offers a unique advertising opportunity to deliver your organization’s message

on the only site that delivers unique editorial content for senior-level in-house lawyers, as well as the tools

and resources they need to be more efficient managers and more informed legal advisers.

Each page of www.insidecounsel.com offers the following advertising opportunities:

“i enjoy reading about the experiences of other gcs and other companies, and then relating those experiences back to my company and thinking

about how i can be a better leader and gc”—general counsel, utilities

ad Units/priCing 1x 3x 6x 12x

Peel aWay

Size: 500 x 500 pixels $2,500 $2,300 $2,100 $ 1,900

leaDerbOarD

Size: 728 x 90 pixels $1,600 $1,400 $1,200 $ 1,000

reCtanGle

Size: 300 x 250 pixels $1,350 $1,100 $1,000 $885

SkySCraPer

Size: 120 x 600 pixels $1,350 $1,100 $1,000 $885

meDium reCtanGle

Size: 300 x 50 pixels $1,350 $1,100 $1,000 $885

tile

Size: 125 x 125 pixels $1,000 $850 $790 $675

quiCk POll

Size: 88 x 31 pixels $1,000 $850 $790 $675

The only exclusive home page sponsorshipAll positions outlined above receive 50% SOV (share of voice) and appear on the homepage and ROS pages. Net rates quoted.

aCCepted fOrmatsu gif/Jpegu rich media (htmL & flash)u third party redirects

u view specs

“insidecounsel does a very good job of covering cutting edge stories and relevant issues that we face in our jobs and that’s quite helpful in staying on top

of the issues de jour, which, as we know, are legion. insidecounsel also presents in a visually pleasing, easy-to-read format.”—General Counsel/Chief Legal Officer, Insurance

neW

e-media specs

e-media specifications


Web aDvertiSinG POSitiOnS & SPeCS:500x500 pixels – (Peel Away)

728x90 pixels – (Leaderboards, top and bottom)

300x250 pixels – (Medium Rectangles, top and bottom)

120x600 pixels – (Skyscraper)

88x31 pixels – (Logos)

300x50 pixels – (Minature Banner)

125x125 pixels – (Tile)

n maximum File Size: (Static or Rich Media ad)

728x90: 35k

300x250: 35k

120x60: 10k

n File Formats:

FLASH (.SWF)

GIF (Static or Animated)

JPG

HTML

n approved third Party vendors:

Bluestreak, DoubleClick, DART Motif, Eyeblaster, Point.Roll,

Unicast In-Page Enliven, Viewpoint, Eyewonder, Interpolls,

Klipmart, Atlas and Shoshkele.

n rich media Options:

Expandable, Out-of-banner, Floating, Audio and Video,

In-Banner Streaming and Transitional.

n Flash ad requirements:

Please publish your .SWF file as Flash 8 or below.

n rich media File requirements:

• Backup .gifs must be submitted

• 15 seconds max animation length

• Maximum of 3 loops (animation must stop after the 3rd loop)

• Frame rate must be no more than 18fps

• Initial file size must not exceed 35k

• Audio must be user initiated (On click)

• All animation/audio must contain Play/Stop controls

• Expandable ads must include a Closing “X” button

• The top-most layer must be a transparent button layer

containing a clickTAG variable.

n Please use the following code exactly as it is written.

on(release)

{ g

eturl(clicktaG,”_blank”);

}

n note: You do NOT need to embed the click URL for your ad in the

SWF. It will be inserted by our ad server.

n Cancellations

All cancellations must be made in writing to your advertising

representative 30 days prior to scheduled ad/program. Cancellations

made in less than 30 days may require full payment.

karen CariellOeast Coast business Directoroffice: 404.841.2245 / fax: [email protected]

traCey GOlDvarGmidwest business Directoroffice: 312.651.0341 / fax: [email protected]

SuSan WernerWest Coast business Directoroffice: 415.441.2762 / fax: [email protected]

CarOlyn hiCkSinternational Directoroffice: +44(0)[email protected]

e-neWSletter aDvertiSinG POSitiOnS & SPeCS:n Leaderboard:

Size: 728x90 pixels

Animated .gif or .jpg, 15k file size (max), company URL

n Medium Rectangle:

Size: 300x250 pixels


n Minature Banner:

Size: 300x50 pixels


n Medallion:

Size: 120x90 pixels


integrated media

eXclusive section sponsorships


The InsideCounsel Web site allows you to target your message

based on editorial content. This empowers you to reach readers

who are interested in the practice areas your firm or company

specializes in. We have broken our comprehensive coverage

down to the eight most relevant topics for in-house lawyers:

u Careers u regulatory u Litigation u Labor/employmentu international u e-Discovery u technology u Department managementu ip

exclusive section sponsorships include:Home Page sponsorship logo, leaderboard, rectangle and

sponsorship logo in the dedicated section. Your message will

surround our editorial content and position you as an industry

leader.

priCing* 3x 6x 12x

$2,100 $1,700 $1,400

*3 month minimum commitment. Net rates quoted.

e-blasts & lead generation programscustom e-blastPlace your targeted message on the desk of informed decision makers

with your specific e-mail message to our opt-in subscribers. e-Blasts

are an economical and timely method to showcase your products,

events and more. We can work with you to segment our list to meet

your target audience. After your e-mail is deployed, we will provide you

a detailed report on delivery, open and click-thru rates.

priCe: $285 CPM u view e-blast specs

lead generation InsideCounsel’s Lead Generation Program delivers results. We take

your content asset (white papers, articles, case studies), build a custom

registration page and promote via email blasts, banners and other

online promotion until your lead count target is achieved. You pay just

for results, not for delivery method. u view program information

integrated media

e-newsletters


InsideCounsel’s newly revamped monthly e-newsletters deliver

original news, trends and analysis to in-house counsel and other

senior legal industry professionals.

u more content and fresh designu easier access to our most popular content u Featured news and events at your fingertipsu Quick links to job postings, podcasts and web seminars

Our e-newsletters offer unique advertising opportunities to deliver

your organization’s message. We now offer three new sizes

(leaderboard, rectangle and medium rectangle).

e-newsletter sponsorship opportunities:Leaderboard banner: 728 x 90

Rectangle: 300 x 250

Medium Rectangle: 300 x 50

insideteCh delivers exclusive legal technology content from the industry’s top professionals. Technology issues include e-billing, eDiscovery and matter management.

insideexCLUsives offers insightful stories only found on inside-counsel.com. Read additional information on the stories from the current issue of InsideCounsel.

insideCareers focuses on professional development and the unique challenges facing in-house counsel as business executives and lawyers. Read professional recruiter Mike Evers’ Web- exclusive column, which offers expert advice to help you get ahead. Also, find out about open in-house positions so you can land that dream job.

insideLOOk our custom eNewsletter—provides an exclusive co-branded program around the topic of your choice. Newsletter topics can be selected from a wide range of topics.

e-neWsLetter priCing 1x 3x 6x 12x

leaDerbOarD

Size: 728 x 90 pixels $2,000 $1,750 $1,500 $ 1,250

reCtanGle

Size: 300 x 250 pixels $1,750 $1,500 $1,250 $1,100

meDium reCtanGle

Size: 300 x 50 pixels $1,500 $1,250 $1,000 $850

u preview e-newsletters

integrated media

web seminars


InsideCounsel’s Web seminars are relevant, insightful web-based discussions on the latest business

issues and new products. Each topic-driven Web seminar is presented by knowledgeable industry experts,

consultants and analysts, giving you important information that can improve your company’s efficiency,

productivity and bottom line.

quick factsu Who attends: Corporate Counsel, Counsel-Litigation and Employment, Director of Compliance,

General Counsel, Senior Counsel, Senior Regional Counsel, Senior Vice President and Associate General Counsel, Special Counsel for Employee Relations

u average registrants: 350

u average attendance: 200

u A full 76% said their company has begun using virtual events (53%) or plans to begin using them (23%) to supplement some of their physical events in 2009*

*Source: 2009 ON24 Inc.

“keep up the great work on the web casts. insidecounsel is head and shoulders above the rest in relevancy and quality.”—in-house counsel, insurance

u InsideCounsel will build and host a Web-based registration pageu 45 to 60-days pre-event promotion on InsideCounsel’s Web site includes all of the following:

• Onlinepromotiononwww.insidecounsel.com• WebcastonHomePageandinEventsSection(rotateswith othercurrentWebseminars)

u Three custom HTML e-invites to the InsideCounsel e-database (25K+ database)u Promotion via InsideCounsel’s three e-Newsletters

u Promotional ad in InsideCounsel including company name, logo, event title, synopsis and registration link—yielding more than 40,000 impressions!

• AdpromotesallupcomingWebevents

u Duration: Approximately one hour; including Q&A session (text format)u Exit surveys are available. Data reports provided to sponsoru Participant access available through telephone or VoIPu Presentation: PowerPoint slides viewable over the Internetu InsideCounsel provides dedicated technical support to facilitate participants’ access to the event and to collect the polling and exit survey datau Option: InsideCounsel can provide an experienced moderator, if needed

email

Print

u Archived for 6 months - www.insidecounsel.com/events/u HTML development & distribution of emails to attendees/non-attendees w/links to archived presentationu Sponsor receives Attendee/Registrant list immediately following eventu Sponsor also receives post-event registrant list of Archived Access to event (up to 6 months)

live event program detailspre-eVent auDienCe aCQuisition

Online

eVent DetaiLs

Format

POST-EVENT SUPPORT — AUDIENCE RETENTION

u visit insidecounsel web seminars

u view program details

differentiate your brand. demonstrate eXpertise. develop new business. InsideCounsel is the right partner when your business message moves

beyond display advertising. The evidence is in the amount of content

created over the past several years and the longevity of our partner

relationships. Our partners know that custom content is a win for their

clients and InsideCounsel readers. This portfolio of custom media

products is diverse, measurable and effective.

Key benefits for your marketing mix:u position and differentiate your companyu provide comprehensive introduction of new product/service u Create one-to-one marketing tools for existing customers and prospectsu provide a unique platform to reach the in-house legal marketu expand the in-house audience receiving your content

custom media portfolioInsideCounsel offers a broad mix of products and services. Our team

will work with you to specifically identify or create the right messaging

opportunity to satisfy your marketing objectives.

u e-newsletters u surveys u Digital supplements u advertorials u Live events u podcast programsu supplements u roundtables

insidecounsel — a trusted resourceCombining experience in journalism and legal marketing, InsideCounsel

custom content and publications can deliver a campaign integrating

several media, each with a dynamic presentation of your company and

its commitment to business excellence.

turnkey solutionsYou will work directly with a project leader

and a team of senior-level publishing

executives who will leverage the strength

of the InsideCounsel brand to create

your custom project.

Call your sales manager to discuss a custom program for you.

custom m

ediacustom media


Law departments are increasing their technology budgets to improve processes, control costs and make decisions more analytically. That’s one conclusion from nearly 250 corporate counsel readers of InsideCounsel, two-thirds of whom are General Counsel, Deputy GC or Associate GC, surveyed by InsideCounsel with DataCert, Inc. in March 2008. Respondents detailed technology spending at law departments ranging from one to more than 50 lawyers.

According to Eric M. Elfman, DataCert President and Chief Executive Officer, the responses show that corporate law departments wanting to create business operations transparencies are turning to technology to do so. There’s a definite push to centralize information and to understand the actions surrounding that information. “Corporate law departments have taken a proactive stance when it comes to understanding legal spend,” he says. “It isn’t enough to approve the bills and hope for the best. Law depart-ments are considered cost centers.”

Legal departments can now easily work with outside counsel on everything from simple tasks to negotiations to matter reviews. Technology facilitates such collaboration as it supports budgeting—which all respondents indicate they use in some form. The right software tracks the legal spend in relation to budget capacity and future project trends. It provides a spending history to customizable specifications, allowing in-house attorneys to more accurately identify budgets for future matters.

One significant finding is that three-quarters of the respondents have brought legal work in-house to cut costs—in fact about twice as many use that tactic as use consoli-dated providers or alternative fees.

“I suspect that the trend towards convergence will increase,” Elfman contends, “as outside counsel spend continues to increase and more law departments adopt technology to help address the trend.” Technology will play a key role by providing convergence-related research that is customized to help counsel successfully initiate, complete and reassess the consolidation process.

From budgets to matter management to law firm consolidation, Elfman sees one major theme from the results: “Technology is a valuable tool in the war to reduce legal spend.”

10%

20%

30%

40%

50%

60%

70%

80%

10%

20%

30%

40%

SPECIAL SECTION TO InsideCounsel

The Roundtable

Ñ As in-house counsel know all too well, the costs of electronic discovery have skyrocketed in recent years as the amount of data that organizations create, receive and store has increased exponentially. Yet even as e-discovery

has become more expensive, legal departments are being challenged to rein in their costs. “Amidst all of these challenges, smart in-house counsel are exploring different approaches to gathering and reviewing their electronically stored information in effi cient, cost-effective and defensible ways,” says Rob Hellewell, vice president, e-discovery for Applied Discovery. Recently, several in-house counsel gathered at the invitation of InsideCounsel and Applied Discovery to discuss how they have navigated complex e-discovery matters.

EDWARD RIPPEY:

ALEX ARATO: VINCENT CATANZARO:

MARTIN WILSON:

KEEPING E-DISCOVERY ON COURSE:

for

● SPONSORED BY APPLIED DISCOVERY MODERATED BY EDWARD RIPPEY, COVINGTON & BURLING ●

Applied Discovery Roundtable 09.2 2 7/10/09 6:05:14 PM

eventsevents


the premier summit for legal executivesThe 10th Annual SuperConference will be THE pre-eminent

gathering of General Counsel seeking the latest tools, techniques,

insights and analysis into the most pressing issues facing the

legal profession. Utilizing a world class advisory board, the

SuperConference will be developed for General Counsel by

General Counsel. Topics will be derived from in-depth market

research with these leading executives along with editorial

insights from InsideCounsel.

To find out more about the 2010 SuperConference, including

new sponsorship opportunities, please click here.

custom live eventsIn 2009, InsideCounsel expanded its portfolio of live events to include

custom events produced exclusively for our partners. These events varied

in scope from invitation-only roundtable panels to full-scale national

conferences with CLE credits. Topics included managing litigation, labor

and employment law and e-discovery best practices.

Our full-service/turn-key approach provides support at every phase of

the event: project management, logistic support (site selection, room, food

and beverage procurement) customized marketing programs tailored to

deliver your audience-impact goals (email/phone invitations, magazine ads,

direct mail, online and e-newsletter promotion).

Additionally our executive publishing team works closely with you on your event’s content needs including

content development, agenda setting and speaker recruitment. And because of InsideCounsel’s strong

relationships with our readers and subscribers, we can even assist with participant selection at boutique

events. All events benefit from co-branding with InsideCounsel and its national reputation.

For details on our custom or national event opportunities, please contact your InsideCounsel

sales manager.

product summ

aryinsidecounsel integrated product summary


Your product is unique. So is your brand. Therefore, to drive the most measurable results from

your advertising program, you need a relevant, targeted and multipronged communication strategy.

This kind of integrated media strategy creates higher levels of response from advisers. That’s why

InsideCounsel offers a comprehensive portfolio of integrated media products that allow you to

effectively and efficiently reach the independent adviser universe.

brand bUiLding

Lead generatiOn

instrUCtiOnaLmedia

thOUghtLeadership

reLatiOnshipbUiLding

magazine n n n

Online advertising n n n n n

enewsletters n n

branded eblasts n n n

microsites n n n n

Podcasts n n n n n

videos n n n n

Web seminars n n n n n

topics/Channels n n n

Surveys n

Custom Publishing n n n

Whitepapers n n n n

Case Studies n n n n n

events n n n n

InsIdeCounsel222 s. riverside plaza, ste. 620

Chicago, iL 60606

phone: 312.654.3500 • fax: 312.654.3525

tOm DuGGanGroup Publisher

office: 312.651.0309 • fax: 312.651.3525

[email protected]

Cathleen FlaharDyeditor-in-Chief

office: 312.651.0366 • fax: 312.651.3525

[email protected]

karen CariellOeast Coast business Director

office: 404.841.2245 ∞ fax: 888.248.3418

[email protected]

traCey GOlDvarGmidwest business Director

office: 312.651.0341 • fax: 312.651.3525

[email protected]

SuSan WernerWest Coast business Director

office: 415.441.2762 • fax: 415.441.1783

[email protected]

CarOlyn hiCkSinternational Director

office: +44(0)1843.280.728

[email protected].

CarOl alFreDDirector of Custom media

office: 202.370.4821 • fax: 202.728.0845

[email protected]

nikki ruSSellOffice Manager/Sales Assistant

office: 312.651.0320 • fax: 312.654.3525

[email protected]

www.insidecounsel.com

contact

About Summit Business MediaSummit Business Media is the leading B2B media and information company serving the insurance, investment and professional services markets through a variety of channels, including online, print and live events. SBM provides breaking news and analysis, in-depth practice management strategies, business-building techniques and actionable data to the markets it serves. Through its Media and Reference Divisions, the company publishes 17 magazines and 150 reference titles. The Event Division hosts a dozen conferences in support of Summit’s magazine brands and sponsors the International Investment Conferences on global mining investment. SBM’s Data Division, comprised of Highline Data and Judy Diamond Associates, is the leading data provider of financial and marketing information on insurance companies, life and property-casualty agents and investment advisors.

Summit, a Wind Point Partners company, employs 400 employees in a dozen offices across the United States. For more information, please visit www.SBMedia.com.

InsideCounselmedia.insidecounsel.com/insidecounsel/historical/SiteCollection... · reach the...

Documents

Transcript of InsideCounselmedia.insidecounsel.com/insidecounsel/historical/SiteCollection... · reach the...