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PUBLISH A BOOK AND GROW RICHMotivation www.iamKornphong.comLine: chadiPhone
Using the book to build a business
Overcome your believe system
Likes attract likes, Hates attract hates
WHAT YOU THINK ABOUT, YOU BRING ABOUTWhatever you think and say, the subconscious will make it happenEverything you do in conscious mind, they are kept in subconscious mind.
2 WAYS to REPROGRAM Subconscious (mind)Spaced Repetition Emotional Impact ( 90 100% Compliance ) http://publishabookandgrowrich.com/cnc
DECIDE FIRST, the procedure will come You dont get rich listening to rich people, you DO to get rich
POST social HASHTAG /
Wrong ideas Perfect So the idea is Get it DOWN, then get it RIGHT
Business Card + Brochure = JUNK
Human Filter Human FilterWhen people try to sell you somethingYour filter will block instantlyBUT, not with a book.People will perceive you as an author not a salesman
Why writing a bookEverybody needs to stand out. Other approaches seem to be quite occupied. Writing book is still a blue ocean and unique.
LEFT BRAIN: RIGHT BRAIN:
Left Brain Right Brain
Creative, Emotional, Musically talented, Follow intuition
Logical, Like Numbers, Analytical Thinking, Likes Planning and order
Step 1: Primary ObjectiveGet on radio To build a databaseTo book appointmentsTo generate traffic in my establishmentTo sell seminarTo sell booksSpeak for a fee/become a speakerBuild credibilityMeet peopleOpen doorsImprove advertising results**Do TV interviewBecome an expert **Get better clientsSell products or services **Sell booksTell your storyGet a job or better jobInfluence your industryOpen new marketMore visibleBuild personal brand **Meet famous people
Step 2: Target Population (T.POP)AgeSexOccupationEducationMarital statusIncomeWhere do they like to eat/shop?How much do they spend on?What make them mad/upset?What do they do for fun?What make them buy?How many people are in this T.POP?Where do they live?Rural or Urban?How many friend do they have?Do they take vacations?
Step 3: Needs, Desires and ProblemsStressSelf-esteemVocationalRelationalFinancialFeels confinedFeels not being heardNo timeBos pressuresSpeed issuesFearGot bad serviceGot bad adviceEconomicFamily relatedNegativity Desire to successNeeds more customersConfusedUnsure about changesFeel stuckTired of rat raceWhat to make a differenceIs tired / tired of conflictLack of sexDistrustfulAngryHate
(Title) (Chapter) TOC [10-15 chapters] Significant Statement chapter ( ) Statement [10-15 statements] Ingredient (more emotional) key 3 key ()OUTLINING IS MORE IMPORTANT THAN CONTENT
TIPS: People (readers) care about themselves3-step formulaPrimary Objective ()Ideal Prospects (a.k.a. Target Population T.POP)Need, Desire, and Problem (NDP) (Controversial) 10 Book is not much about writing as it is engineered
content / Testimonial If you help enough people of their problems, They will help you get what you want
Book title ( pain gain)Book cover ()Back cover (use sale language)TOC ( sale approach in mind)PublisherAuthorISBNPeople always want to make RIGHT decision. When there is a tough decision, they will make NO decision
6 pre-order (8x2) consult ( ) 50 Special Edition Special Edition bundle Purina Purina Special Edition Bonus Chapter 10-20 informational chapter commercial join Feature Profile CASE STUDY BEST PRACTICENote: Dont charge based on what you can afford...Sell on valuePeople are no longer TRUST sellers, they trust book authors because they are experts
sponsorshipList business categories List business companies categories sponsor 1 category
MINDSET: sponsorshipNo beggingInvite to join ventureOffer unique proposition no one ever done beforeBare in mind that
Some will, some wont. So what? I will do it anyway.
List : sponsorship 10 10 offer prospect sponsor 2 The Columbo CloseMy publisher has a way for you to benefit from all the promotion and publicity that will happen when my book get launched. Is that something you might want more information about at some point?Sell UrgencyMy publisher told me that I have to find a  this week. If you dont want this thats fine but I do have to find one.
( 20) category publisher My publisher wants to make the book very pratical so he asked me to put a chapter at the back of my book entitled: Resources the Author RecommendedsWhen you are an author, you are no longer a salesman
CASE STUDYKPMG booth session KPMG 15 5 5 overview booth KPMG public speaking consulting KPMG .
TIPSNever say eBook because it sounds CHEAPIf you really need to use it, use Downloadable Version
Social Responsibility should be mentioned everywhere.
TIPS USB Flashdrive 3 Book Cover preorderVideo Charity Book author
TIPSNEED, DESIRE and PROBLEM are what people care the most T.POP Solution
TIPSBlame your publisher for being PUSHY when asking the sponsors to buy.
TIPSExplain your FREE BONUS for buying nowAndExplain that a sale portion is given to charity
TIPS 5 consulting course
TIPSAlways customized your speech to fit the audiences
TIPS copy 300 quote
TRENDWomen speaker is rare today. It is their big opportunitiesGary Roberts
ToolsWAACH.comVideo distribution website upload 10-20 websites SlideShare.netPodcast.comRev.com 3 3 USDPRNewswire.com press release USA/UKHelpareporter.comToastmaster ()99design.com graphicQrstuff.com QR CODE Isbn-international.org ISBNshuttershock.com
marketing Andreeamihalcea.com #speedsellingRockUrBrain.com/freeBrandingonashoestringbook.comPurpleMoonCreative.com
HOW TO BECOME A SALE SUPERSTARList Chapters Closing SalesProspectingHandling ObjectionsAttitudeRapportDressNetworkingSetting GoalsGetting a CoachTime ManagementEnthusiasmProduct KnowledgeAdvertisingFollow-upLead Management
HOW TO BECOME A SALE SUPERSTAR TOC AttitudeSetting GoalsAdvertisingProspectingNetworkingRapportHandling ObjectionsClosing SalesTime ManagementFollow up
HOW TO BECOME A SALE SUPERSTARChapter 1: Attitude (Listing )Let Go of PastOld ProgrammingSelf EsteemExerciseSelf ConfidenceLaughterHappinessPersonal DevelopmentEducationGetting a coachGoal SettingNutritionStress ReliefBalance
HOW TO BECOME A SALE SUPERSTAR 3
THANK YOU www.iamKornphong.comEmail: chad@iamKornphong.comLine: chadiPhone