현대차 Ppt 최종본
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A731033 김김김 A831009 김김김 A831359 김김김 A931404 김김김 B131067 김김김 현현현현 현현현 현 현현현 현 현 현현현 ?
Transcript of 현대차 Ppt 최종본
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A731033 김경수A831009 고우철A831359 최준휘A931404 최리나B131067 김준태
현대차의 골프백 은 언제쯤 볼 수 있을까 ?
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목차
1) 외부업체 통계자료- Interbrand
2) 마케팅적 분석- Five Year Triple Care
- Live Brilliant
3) 재무적 분석- 기업 차트 - 영업이익률
4) 거시경제전반 분석- BRICs 시장- 한미 FTA
5) 평판분석- Google Trends
- twitrratr- Harris Interactive
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•여기에 인터브랜드 이미지 삽입
Interbrand
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Interbrand
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현대자동차 브랜드 가치
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현대자동차 프로모션
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현대자동차 주가차트
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• 현대차 매출 대비 영업이익률 11.3%
• 글로벌 1 위 BMW 추격 중
• GM 과 차이 벌려 놓음
• 신 모델 출시 후 추가적 가치 상승 예상
현대자동차 영업이익률
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3 위BRICS 자동차 업체 판매량
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BRICs 판매량
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한미 FTA 효과
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구글 트렌즈
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Harris Interactive
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Harris Interactive
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230 억
60 억
vs
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2027 년 ..