+ ORANGE THEORY FITNESS · Influencer Marketing Meet Orange Theory Fitness + ORANGE THEORY FITNESS...
Transcript of + ORANGE THEORY FITNESS · Influencer Marketing Meet Orange Theory Fitness + ORANGE THEORY FITNESS...
C A S E S T U D Y
+ ORANGE THEORY FITNESS
PR12 PR placements resulted in 200+ sign-ups pre-launch.
Paid advertising campaigns resulted in a 15X increase in pre-launch leads.
PPC
Their Mission
Orangetheory Fitness is an international franchise with over 560 fitness clubs
worldwide. In June 2017, Orangetheory launched their first location in Hong
Kong. They have been featured as a top gym in INC and Entrepreneur and are
continuously expanding their brand and gym locations.
This case study provides an inside look at our partnership with Orangetheory
Fitness. The primary work performed was:
Social Media Advertising
Google Adwords
PR
Influencer Marketing
Meet Orange Theory Fitness
C A S E S T U D Y+ ORANGE THEORY FITNESS
Orangetheory Fitness approached MWI to help establish and build their online and local presence in Hong Kong. The goal was to increase the number of new membership accounts before launch. MWI has worked closely with the team at Orangetheory Fitness to watch this come to fruition.
Where We Come In
OUR WORK
C A S E S T U D Y+ ORANGE THEORY FITNESS
““MWI HAS BEEN INSTRUMENTAL TO OUR
INTRODUCTION INTO THE HONG KONG MARKET. ALTHOUGH WE ARE A HUGE FRANCHISE IN THE US,
WE STILL NEEDED TO BUILD A PRESENCE WITHIN THE LOCAL MARKET. MWI WAS OUR BREAD AND BUTTER FOR PRE-SALES, BRINGING US A HUGE
NUMBER OF LEADS BEFORE OUR GRAND OPENING!
- KEVIN ROOS, ORANGETHEORY FITNESS
KEVIN ROOS, ORANGETHEORY FITNESS
MWI designed, developed, and optimized landing pages for
individual and corporate audiences to capture pre-launch
interest. MWI started running ads on Facebook and built a
solid foundation of 1000+ leads. Following this, MWI ran cross
promotional ads with other local businesses to continue to
increase lead capture.
These advertising campaigns yielded a 15x increase of
pre-launch leads.
Step 1
PAID ADVERTISING
THROUGH MWI AD CAMPAIGNS,
ORANGETHEORY FITNESS HAD A 15X INCREASE OF
PRE-LAUNCH LEADS
300 4600Before MWI
With MWI
PPC
DEC ‘16 JUNE ‘17
C A S E S T U D Y+ ORANGE THEORY FITNESS
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In order to increase brand awareness and validation
in the Hong Kong market, MWI secured 12 PR
placements prior to launch. Placements included:
ViuTV (one of the two major TV channels in HK),
Runners World, Sportsoho, 100 Most (most popular
Facebook media channel in HK) and more. Working
together, Orangetheory Fitness and MWI obtained
around 200 sign-ups just a month before the
center opened.
Step 2
PR PLACEMENTS
+200Sign-ups
+12PR Placements
C A S E S T U D Y+ ORANGE THEORY FITNESSPR
““MWI HAS DELIVERED ON A
WHOLE DIFFERENT LEVEL, PROVIDING US WITH
MARKETING INSIGHTS, STRATEGIC ADVICE, AND LOTS OF PARTNERSHIP
OPPORTUNITIES AS WELL! - KEVIN ROOS, ORANGETHEORY
As with all MWI partnerships, the goal is to create growth and
increased revenue for our clients. As our partnership has
continued with Orangetheory Fitness, we have enjoyed the
opportunity to deploy new tools and strategies to achieve
results. We never approach marketing with a one-size-fits-all
mentality; strategies must be determined in real time as data
is analyzed. This continues to be our process for all of our
partnerships at MWI.
Conclusion:
WIN-WIN PARTNERSHIP
C A S E S T U D Y+ ORANGE THEORY FITNESS
Let’s strengthen your online footprint and build a successful digital marketing strategy.
Find out moremwi.com(855) 222-4230
Improve your digital footprint
WORK WITH US
C A S E S T U D Y+ ORANGE THEORY FITNESS