:اهاک و بسک د تاعلاطا یوانف کیژتاتسا شقنTransformation and Business...
Transcript of :اهاک و بسک د تاعلاطا یوانف کیژتاتسا شقنTransformation and Business...
: نقش استراتژیک فناوری اطالعات در کسب و کارها
E-BUSINESS STRATEGY:
The ways the business is using IT
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Transaction Processing Systems (TPS)
& Process control systems
Office Automation Systems (OAS) and collaboration system
Management Information Systems(MIS)
& Decision Support Systems (DSS)
SIS
Executive information
Systems (EIS)
Expert Systems & KMS
Types of IS in Business
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IT/IS types
IT/IS
TPS
OAS
MIS
DSS
GDSS
ES
EIS
Data mining
Data warehouse
OLAP
OLTP
GIS
Intelligent agents
Virtual reality
AI
KMS ,EIP,
ERP
BPMS
ECS
E-Business
E-Commerce
E-Learning
E-Banking
E-Health
E-Government
E-University
هایفناور
Marketing IS
HRIS
Financial IS
Manufacturing IS
Research sys.
(ميان وظيفه ای)سيستم های اطالعاتي بين سازماني
CRMSCM
PRM
SIS1.Mobile internet 2.cloud computing3.virtual reality4.Augmented reality5.The Internet of Things6.WEB 2.0 or Enterprise 2.07.Big data and BI8.Consumerization of IT
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Figure 1-9
Source: Based on Erik Brynjolfsson and Lorin M. Hitt, “Beyond Computation: Information Technology, Organizational Transformation and Business Performance.” Journal of Economic Perspectives 14, no. 4 (Fall 2000). Used with permission of the American Economic Association.
( پارادوکس بهره وری) تضاد دیدگاه ها در زمينه فناوری اطالعات
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ITدارائيهای مکمل
فرآيندهاي سازماني کارا•دارائي های سازمانيکارکنان قوي طراح سيستمهاي اطالعاتي•فرهنگ سازماني که براي کارايي و اثربخشي ارزش قائل است•قدرت غير متمرکز•حق تصميم گيري غير متمرکز•
برنامه ريزي •دارائي های مدیریتيسازماندهي و تقسيم مناسب کارها بين کارکنان•رهبري و ايجاد انگيزش جهت هدايت انجام کارها به صورت گروهي•نظارت و کنترل کارها•تخصيص مناسب سرمايه گذاري ها در زمينۀ فناوري اطالعات•
ريبرنامه هاي آموزشي در زمينۀ فناوري اطالعات براي ارتقاء سواد کامپيوت•دارائي های اجتماعيمسائل فرهنگي •قوانين و مقررات براي ايجاد بازاري عادالنه و پايدار•نهادهاي قانوني و شرکتهاي مشاوره•
e$ IT Competitive advantage for
business
Competitive advantage
derives not from the
technology, but on how
businesses use the
technology.
Innovations in business
processes, management
and organization are not
easily copied from one firm
to another (Amazon, eBay, Dell, Wal-
Mart and Apple's iTunes are just a few firms
that have built and maintained technology-based advantages)
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Organizational Response to these pressures:
(Operational Efficiency)
IT/IS is necessary to respond
(eg.Doing procurement jointly)
(eg.Federal Express’s overnight delivery
system)
e$ The 10 Drivers of New Information
Technologies(Nit) for transforming industries
(cars)
(online news)
(tickets)
(packages)
(pricing)
(reserving)
(e-intermediary)
(e-collaboration)
(ebxml)
(MS office)
e$ Building blocks of the digital transformation
(2011 MIT Center for Digital Business and Capgemini Consulting )
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Evolution of digital transformation
Process innovationProduct innovation
Digital transformation is becoming pervasive acrossfunctions, industries and geographies
BM innovation
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McFarland's Strategic Grid
shaping future business operations or strategy
su
sta
inin
g c
urren
t bu
sin
ess o
peratio
ns
(e.g., law firms and consulting firms)
(e.g., Nasdaq)
(e.g., medical technology company)
(Amazon.COM; Google.COM)
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How are organizations likely to use IT/IS
(JIT)(Sensors, TPS)
(DB,MIS,EIS,..) (collaborative networks)
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Strategic Positioning of Internet Technologies
Global Market
Penetration
E-Commerce WebsiteValue-added IT Services
Product and Services
Transformation
E-Business; ExtensiveIntranets and Extranets
Cost and
Efficiency
Improvements
E-Mail, Chat Systems
Performance
Improvements in
Business
Effectiveness
Intranets and Extranets
Low
High
HighE-Business Processes Connectivity
Internal Drivers
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العات عوامل موفقيت در استفاده استراتژیک از فناوری اط
از سازمان و نه در داخلخارجکانون استفاده در(External, not internal focus)
و آنچه که با کاال يا خدمت انجام مي دهندمشترياندرک(value proposition)
و نه صرفاً کاهش هزينه هاتمايزاضافه کردن(differentiate)
کسب و کار و نياز بازار نوآوري براساس(pull )و نه براساس تکنولوژي برتر(Business-
driven innovation)
و همکاري هاي بين سازماني حتي با رقبامنافع اشتراک توجه به(sharing the benefits)
توسعه و تکامل تدريجي و نه يکباره براساس روشهاي نمونه سازي(Incremental
development)وسعه استفاده از اطالعات جمع اوري و تحليل شده توسط سيستم هاي اطالعاتي براي ت
business and competitive)کسب و کار و نه تخمين هاي سرانگشتي
intelligence)