© Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Noam Lemelshtrich Latar, PhD Mr....

© Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker

Noam Lemelshtrich Latar, PhDMr. Grisha Asmolov

Mr. Alex Gekker

A State’s Battle of Narratives

In the cyber space


Is Social Media a Fad?Years to reach 50 million users:

Social Media Revolution, YouTube

Radio – 38 years

TV – 13 years

Internet – 4 years

IPod – 3 years

IPod downloads – 1 billion in less then 9 months

Facebook – 100 million less then 9 months

YouTube- 2nd largest Search Engine


50 million users????


Existing Media New Media

78% of 18 to 34 watch TV on web

25% of Americans watched video on cellular last month

35% of Amazon book sales – The Kindle

24 of 25 largest newspapers – record decline

1½ million pieces of content are shared on Facebook DAILY

Trust in Content78% of consumers trust peer

recommendations14% trust ads


Social Media is a fundamental shift in the

way we communicate and form opinions


Question 2:Can a government conduct an effective Cyber Advocacy campaign on its own?NO!!!


Why?• Govt Advocacy is considered

PROPAGANDA & lacks legitimacy• Cyber Advocacy requires a huge

amount of Content traffic and interactive players Wisdom of the Crowds

• On-line crowds trust on-line “friends” who share information

Govts are limited in their ability Govts are limited in their ability to create on-line “friendships”to create on-line “friendships”


Effective Govt Cyber Advocacy

Requires Mediation

GOVTAcademic Ins

NGO’sSocial networks


New Media Operations Center

2 5

3

4

1

© Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Noam Lemelshtrich Latar, PhD Mr....

Documents

Transcript of © Noam Lemelshtrich latar, PhD Mr. Grisha Asmolov Mr. Alex Gekker Noam Lemelshtrich Latar, PhD Mr....