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  • 1. STARTUP DAY . 2014

2. (iidf.ru) (5 )- eagleplatform.com yatv.ru ($3.5+ mln)- (10+ ) (Harvest, HSE, .) Tolstoy Startup Camp, Alfa Camp Lean Startup Customer Development:)ikorolev@iidf.ruhttp://bit.ly/fbstartupdevwww.facebook.com/ikorolev 3. 9 10 http://on.wsj.com/1jqVMyw 4. -19%18%17%17%23%29%47%0 12,5 25 37,5 50http://bit.ly/1v73JvG 5. , , . 6. $41 000 000COLORBill Nguyen. Founder & CEO 7. $41 000 000COLORBill Nguyen. Founder & CEO 8. 9. = 10. = 11. , - + + 12. Traction Time 13. AirBnB 14. Lean Startup&Customer Development 15. -(Business Model Generation) (Agile Engineering) (Customer Development)Lean Startup 16. -(Business Model Generation) (Agile Engineering) (Customer Development) 17. Lean Canvas (-) 3 . (3 ). , , . ( ).2 1349587 6 () ?Lean Canvas Ash Maurya @ Spark59 (www.leancanvas.com). Business Model Canvas Alex Osterwalder (www.businessmodelgeneration). () / . / () Acquisition() Activation() Retention() Revenue() Referral ( ). (CAC) . (LTV) 18. Lean Canvas (-) 3 . () ? (3 ). , , . ( ).Lean Canvas Ash Maurya @ Spark59 (www.leancanvas.com). Business Model Canvas Alex Osterwalder (www.businessmodelgeneration). () / . / () Acquisition() Activation() Retention() Revenue() Referral ( ). (CAC) . (LTV) 19. 20. : 21. , 24 22. -(Business Model Generation) (Agile Engineering) (Customer Development) 23. Customer Development 24. CUSTOMER INTERVIEW 25. GET OUT OF THEBUILDING! 26. MVP 27. http://blog.fastmonkeys.com/2014/06/18/minimum-viable-product-your-ultimate-guide-to-mvp-great-examples/ 28. MVP - , StarkIndustries 29. - , Stark Industries 30. - , Stark Industries 31. 32. ( 15-30 ) 33. ( 15-30 ) (,, profit) 34. ( 15-30 ) (,, profit) () 35. ( 15-30 ) (,, profit) () (,, MVP, MVF, Landing Page +Campaign, Blog, etc.) (kpi, ) 36. ( 15-30 ) (,, profit) () (,, MVP, MVF, Landing Page +Campaign, Blog, etc.) (kpi, ) BUILDMEASURELEARN 37. , product/market fitBUILDMEASURELEARN 38. TractionTime // : : 39. ?Steve Blank Eric Ries Alex Osterwalder Ash MauryaClaytonChristensen Everett Rogers 40. CUSTOMER DEVELOPMENT LEANSTARTUP ! 41. !